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Everywhere - Social Local Mobile
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1. First Moment of Truth Second Moment of Truth Stimulus Third Moment of Truth Source: Google Zero Moment of Truth
2. Source: Nielsen 2011
3. http://www.youtube.com/watch?v=5LysTmwDan8
4. Source: Nielsen 2011
5. Source: Google Shopper Study 2012
6. First Moment of Truth Second Moment of Truth Stimulus www.zeromomentoftruth.com ULTIMATE MOMENT: SHARED EXPERIENCE
7. RETAIL EVOLUTION
8. Metrics > Hypothesis > Experiment > Act
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