Group 4 Project“A Baby Shower Fit for a

Queen”

Ashley Pendergraph & Cindy Santos-Reyes

EVNT 6000Professor VanPatten

Bella Queen’s Baby Shower “Fit for a Queen”

• Mission Statement of the event company Ta Da Event Planning.

• Event Philosophy of Ta Da Event Planning Company for Queen’s Baby Shower.

• Who:Bella Queen is a 25 year old Marketing executive for Weddings and Such wedding planning company.

• What: The event is a baby shower brunch for the Queen’s first child.

• Where: The baby shower will take place at the backyard barbeque apart of the Hibiscus bed and breakfast in West Palm Beach Florida.

• When: The event will take place on Sunday August 24, 2014 at 11:00am.

• Why: This event is taking place during the last trimester of the Queen’s first baby. This is the perfect venue space and time to accommodate their 30 family and friends that will be in town that weekend to celebrate the pregnancy

Demographics and Target Attendees

• 22-29 year old close friends and colleagues, along with Bella’s mom, aunts and grandmothers.

• All female, except Bella Queen’s father and husband

• Wealthy, young socialites• Love shopping• Love being feminine &

girly

• Money is not an issue• The attendees love nature

and floral designs.• Bella’s family is very close

knit.• Her parents and extremely

excited to welcome their first grandchild.

• Bella wanted an intimate setting and group to celebrate her pregnancy.

Event Details

• Ta Da Event Management Company is planning an event for Bella Queen.

• 30 total attendees of Family and Friends.

• Located at the Backyard Barbeque- Hibiscus Bed & Breakfast , Palm Beach Florida.

Sustainability

• Environmentally friendly event location.

• Waste Management• Guidelines for

Sustainability.

Providing handicap access for some of the older guests. Renting all the china, linens so it will be able to be reused instead of thrown away.Event will be apart of the already held bunch on Sunday so there will be no excess or special menu items that need to be prepared that could be potentially wasted due to the event.This particular venue is energy efficient with its operations including electric, light bulbs, recycling and composting practices.

Production Schedule

• February-March 2014:– Organize the guest list– Search for a venue location

• March-April 2014– Chose August17, 2014– Choose Hibiscus Bed & Breakfast in

West Palm Beach, FL– Finalized group rate of $159-

• April 2014– Décor is planned, will be pink and light

grey w/ chevron design– Design venue lay out– Order rental chairs, linen and

silverware– Order cake– Send out RSVP’s w. due date– Order party favors

• May – June 2014:• Plan baby shower games• Select music that will be played at

event• Purchase raffle prizes for guests

•June – July 2014:• Pick up party favors• Finalize guest count• Finalize venue layout & seating

chart• Finalize brunch menu

• July – August 20, 2014:• Purchase extra décor• Purchase bathroom toiletry

baskets• Confirm w. all vendors• Travel to W. Palm Beach

Day of Event - Schedule• 7:00 AM : Wake up; have a light breakfast• 7:30 AM: Head to the event space and begin setting

up minor décor • 8:00 AM: Chair, tables, tableware rental arrive • 8:10-9:30: Set up all tables with linen, silverware,

glass ware, • 9:00 AM: Venue staff set up speakers, microphone

and iPod• 9:30 AM: Set up candy bar station & have the staff

set up the brunch chaffing dishes and buffet table, also set up the gift table

• 9:30 AM: Florist arrives with centerpieces, place them on each table and a few other flower accents on the buffet and candy bar, set up beverage station

• 9:30 AM: Head to hotel room to shower and get ready

• 9:45 AM: Cake arrival, place on cake table and accent with the fresh flowers from the florist & surround with the party favors.

• 10:00 AM: Place votives on tables, do a final room check to make sure everything is in order

• 10:30 AM: Place baby shower signs and balloons outside the front of the venue

• 10:45 AM: Earliest guest start arriving

11:00AM: Guest continue arriving11:15 AM: Formal welcoming to the shower11:00 11:30 AM: Guests mingle, cocktail hour with mimosas and spritzers11:30 AM: The brunch buffet is open12:00 PM: Bella Queen makes her rounds for photos and to say hello to all the guests that came, baby shower games are lead by Bella Queen’s mother12:30 PM: Brunch buffet is still open for those who would like seconds, open until 1 PM. 12: 45PM: Cake cutting1:00PM- 1:20PM Cake is served & eaten1:20 – 1:50PM: More baby shower games 1:50– 2:00PM: Closing, thank you announcements, passing of the party favors2:00- 2:15 PM: Guests retreat2:30- 3:30 PM: Venue staff clean up

Virtual Event & Promotion

@HereComesThePrincess

References

• "Palm Beach Hibiscus." Palm Beach Hibiscus. N.p., n.d. Web. 13 June 2014. <http://palmbeachhibiscus.com>.

• "Beauty and bounty in The Backyard." West Palm Beach News. N.p., n.d. Web. 13 June 2014. <http://www.palmbeachpost.com/news/entertainment/dining/beauty-and-bounty-in-the-backyard/nXDmS/>.

• London 2012- sustainability public and corporate events. (n.d.). Action sustainability. Retrieved June 19, 2014, from http://www.actionsustainability.com/documents/downloads/london-2012-sustainability-events-guidelines.pdf

References continued…

• Goldblatt, J. J. (2011). Special events: a new generation and the next frontier (6th ed.). Hoboken, N.J.: Wiley.

• Baca, J. (2014, January 1). Jessie Baca Cocktail Napkin. . Retrieved July 3, 2014, from http://jessiebaca.com/wp-content/uploads/2014/06/LD-11.jpg

• Popular Items for hashtag (search). (n.d.). . Retrieved July 3, 2014, from https://www.etsy.com/market/hashtag