Evolution of Digital technology

Digital Marketing

Evolution of ‘the web’

Time to reach 50 000 000

38y


13y


4y


3y


2y


<1y


Hierarchy of needs

1943 - Maslow

1943 - Maslow 2013 - …

The internet in numbers

7,5B World

Population

3,4B Internet Users

1,4B Add since 2010

45% Internet

penetration

InternetSTATS

507M People

402M Internet

users

79,3% Internet

penetration E.U.

7,5B World

Population

3,4B Internet Users

1,4B Add since 2010

45% Internet

penetration

InternetSTATS

8,7 People7,1 Internet

users

82% Intenet

penetration

81,9% Internet

penetration

7,2B World

Population

3,2B Internet Users

1,2B Add since 2010

40,4% Internet

penetration

Austria

InternetSTATS

48%18%9%

%Share

WEB 0.0 Developing the internet

WEB 1.0 The world wide web is born

WEB 1.0 Read ONLY

WEB 1.0 Read ONLY -

First Search Engine

1993

WEB 1.0 Read ONLY

WEB 1.0 Internet bubble

Internet Succes!?WEB 1.0

Internet bubble

Internet Succes!?WEB 1.0

Internet bubble

Internet Succes!?Today

A new internet bubble?






A new internet bubble? ?



TodayA new internet bubble?









Information Age

5MB - $120.000 65MB - $60

Eric Schmidt CEO of Google

1 Byte = 1 grain of rice


1 Kylobyte = 1 bowl of rice



1 Megabyte = 8 bags of rice




1 Gigabyte = 3 trucks of rice





1 Terabyte = 2 container ships






1 Petabyte = covers Manhatten







1 Exabyte = covers west coast USA








1 Zettabyte = fills Pacific Ocean









































infoBESITAS

WEB 2.0 Participating Web

2004



2006



Traditional Publishing

Social Publishing

Interaction

1998 2006 2016

DAYS HOURS MINUTES100D 10K 10M


WEB 2.0

WEB 2.0

WEB 2.0

not more than 6h within 6h within 1h

77% 85% 65%

WEB 2.0

WEB 2.0



Mobile Society

Web 2.0? Mobile Society

Web 4.0? Mobile Society

Web 4.0 Mobile Society


From “move-ability”


To “We bring it along all the time”


Smart, portable, personal, context-aware, multifunctional devices …

Smart, portable, personal, context-aware, multifunctional devices … which can be used to make a phone-call


Web 4.0 Mobile Revolution


Web 4.0 Mobile Revolution is slowing down

Web 4.0 Mobile Revolution is slowing down


Early Market Mainstream Market


Hype Cycle

Hype CycleTechnology2015

Hype CycleTechnology2016

Mobile Revolution




Something strange happened while we switched to mobile screens…

Video Then Video Now



Web 4.0 Multi-screen

Web 4.0

But

The end of the ‘screen age’ is near!

Web 4.0 Less screens more connections






The internet will disappear!

“When everything is connected, the internet as we know it will be gone. You won’t need to push a button (safari, explorer) anymore to be online. Connectivity will belike oxygen: all around!”


Web 3.0 Semantic Web


A semantic web is a web where all information is categorized and stored in such a way that a computer can understand it as well as a human.


Web 3.0



“Data is moving from something you use outside of the work stream to becoming a part of the business app itself. It’s how the knowledge worker is actually performing their job.”

Frank Bien, CEO of Looker (2016)

Web 3.0 Semantic WebAugmented & Virtual reality Tailor made & Personal (search) Deductieve Reasoning

Web 3.0 Virtual Reality in 1991Web 3.0

Web 3.0 Virtual reality today



Web 123

Web 123

Degree of social connectivity

Deg

ree

of in

form

atio

n co

nnec

tivi

ty

Web 123


Deg

ree

of in

form

atio

n co

nnec

tivi

ty

Web 1.0The Web

connects information

Web 123


Deg

ree

of in

form

atio

n co

nnec

tivi

ty

Web 1.0The Web

Web 2.0Social Web

connects information connects people

Web 123


Deg

ree

of in

form

atio

n co

nnec

tivi

ty

Web 1.0The Web

Web 2.0Social Web

Web 3.0Semantic Web


connects knowledge

Web 123


Deg

ree

of in

form

atio

n co

nnec

tivi

ty

Web 1.0The Web

Web 2.0Social Web

Web 3.0Semantic Web

Web 5.0Meta Web


connects knowledge connects intelligence

…. And I don’t even like numbers!

Web 123In

tera

ctio

n

Data

Web 123

Data

Inter

actio

n

Web 123

Data

Mea

ning

Inter

actio

n

Web 123

Data

Mea

ning

Inter

actio

n

Web 123

Data

Mea

ning

Inter

actio

n

Web 1.0The Webpure data

Web 123

Data

Mea

ning

Inter

actio

n Web 2.0Social Web

Web 123

Data

Mea

ning

Inter

actio

n

Web 3.0Semantic Web

Web 123

Data

Mea

ning

Inter

actio

n

Intelligent Web

Web 5.0

Web 123

Data

Mea

ning

Inter

actio

n

Web 123

Data

Mea

ning

Inter

actio

n

Web 123

Data

Mea

ning

Inter

actio

n

Web 123

Data

Mea

ning

Inter

actio

n

Web 123

Data

Mea

ning

Inter

actio

n

Digital Marketing

wearesocial.com comscore.com www.gartner.com www.KPBC.com www.statista.com

http://wearesocial.com

http://comscore.com

http://www.gartner.com

http://www.kpbc.com

http://www.statista.com

Date post:	27-Jan-2017
Category:	Education
Upload:	tom-fleerackers
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Evolution of Digital technology

Education