Evolving 8K-VR/AR/MR media technology and promised...

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Evolving 8K-VR/AR/MR media technology and promised business in Japan

1 August 2016 Ver 4

Corporate Direction Japan, Inc.

Partner Fumitaka Okumura

Corporate direction Public & Technology

1

0 About Corporate Direction

CDI is 100% Japan capital 31 years history strategic & technology consulting.

We work with Japanese government & major media.

perform project management by coordination with many Japanese organization

2015/01/27

Corporate Directions work partnership image

Since 1986

http://www.arib.or.jp/index.htmlhttp://jpn.nec.com/

2

0 About Corporate Direction

Profile of Fumitaka Okumura Corporate direction partner

Technology-business and ICT industry consultant in Japan

http://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdf

Master of Business Administration Keio universityMBAMaster of Finance

Strategic & policy consulting company Corporate direction Public &

Technology partner 2010-

Advisory member of Ministry of Welfare &Labor, Ministry of internal affaires &

communication

Japan ICT infrastructure technologies and business promotion project

ISDB-T Digital broadcasting system promotion for south-America,

Philippine, Africa (MIC 2010-16)

ISDB-T multi-media Digital broadcasting system for mobile promotion

for Taiwan, (MIC 2012-15)

Web & TV Hybrid cast technology standardization (MIC 2013-16)

Asia-disaster information system for Indonesia &Thailand (JAIF 2012-16)

Oversea direct assistance government program

Indonesia: procurement system & digital authorization technology

FS(METI,JETRO2004-8)

Egypt: digital museum architecture & operation design FS (METI,JETRO

2008)

Presentation of ICT economy

United Nation, ICTDR in Cairo Egypt (2005 JICA)

e-government session for EU country (2004 JETRO)

Other more than 250 global transnational works

http://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdfhttp://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdfhttp://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdf

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1. update

1-1. History

1-2. structure

1-3.Remarkable Difference

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1-1. History

Ministry of Internal Affairs and Communications announced ahead their schedule more than 2 years, 8K service

start 2018

the satellite broadcasting started experimental broadcast of 4K" in 2014. and "8K" in 2016..

Broadcast of 4K" and "8K" will spread completely in 2020, and will viewing and listening becomes possible on commercial

TV set.

NHK announced that the super high-vision became an international standard of the TV set by ITU-R recommendation the

2012 year August 23.

NHK also develop service of the "Hybrid cast on 8K which the TV set and the internet cooperate.

124/128

CS

+ 110

CS

+

BS

4k8k loadmap

Source: Ministry of Internal Affairs and Communications

Tokyo Olympic Rio Olympic

8K terrestrial experimental

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4k 3840 pixel

1920pixel

.1 What is 4k8k 1-2. structure

8K is the technical standard and performance in the photography of a pictorial image and a Video/Film, the

transmit, the reproduction, Editing, and reclamation which have 16.000 time - a quantity of information

compared with a high-vision (2K)

960pixel

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1. What is 4k8k 1-2. structure

Full HDTV is 2K. 8K UHDTV is 16 times pixels. It cover 100 inch screen

Around 2B pixels

1,9201,080

2,073,600Around

Around 8.3B pixels

3,8402,160

8,294,400

Around 33B pixels

7,6804,320

33,177,600

38 inch

60 inch

Start stellite service

in 2014,

cable in 2015

Experimental in 2016

Start satellite 2018(TBD)

Expand in 2020

Start terrestrial

service in 2003

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Around2,000 = 2K 30

60FPS

Around4,000 = 4K

60FPS

Around8,000 = 8K 120FPS

100 inch

HD2K

8

resolution & frame late PS TV screen size Status

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The mass transmit and the signal processing serve as the basis of structure of technology.

By adopting a new modulation technique, It expand the quantity of information.

1. What is 4k8k 1-2. Structures

22.2 Multi channel

& Compress

technology

6G No compress

2835M

8M16.8M

(16QAM-64QAM)

H.265 HVC

(advance)

MPG-2/4

Transmit volume

24G No compress

400M bps MPEG-4

150-200M bps

H.265 HEVC

75M with MIMO

MPEG-2 AAC

Sound

MPEG-2 AAC

5.1ch surround

Around500kbps

QPSK (Quadrature Phase

Shift Keying)

8PSK (8-ary Phase Shift

Keying)

16APSK (16-ary Amplitude

and Phase Shift Keying)

mass transmit

QPSK

8PSK

16APSK

HD2K

8

4 1 B

Color, a grey-scale

representation

1,600M

More than

1B


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1 . What is 4k8k 1-3.Remarkable Difference

UHD,120fps,HDR wide color range are difference

HD 30 flames

8k 120 flames

HD 35%

K 75% UP

HD 4K 8K (75%)

(35%)

Around200M pixels Around800M pixels Around3,300M pixels

Very smooth color scale

Wide color rangeHDR) Ultra high resolution

High speed flame

120 P

60

Match for 100 inch screen

HD 1,6M

K 1Billion


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2. VR/AR/MR on 8K

2-1 Technology development masterplan

2-2 World wide trends

2-3 Market forecast

2-4 VR/AR/MR

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2. VR/AR/MR on 8K 2- technology development masterplan

8k technology is going to develop rapidly, terrestrial service can be realize in technology aspect.

UHD

N-generation

wireless

Beyond 8K

4G

5G

HEVC

MMT (key MR technology)

2016 2017 2018 2019 2020 2021

2020 Tokyo

stellate

trial

cable

internet

Time synchronous Trial

New frequency belt

1G/bps

2018 Pyreog Chang

Trial 8k

In Rio

2016 Brazil

stellate

8k+

4k 30Mbps 4k 15Mbps 8k 75Mbps

Business

Business

Business

Source: CDI edited based on Ministry of Internal Affairs and Communications

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2. VR/AR/MR on 8K 2--2 The major big Topic about VR/AR/MR in Japan

VR start as product in 2007, after 2010 AR, 2015 MR has coming out.

VR

AR

2004 2010 2014 2015 2016 July 2016 Oct

SONY PS4 VR

Audi

Audi Argument vision

Medical 3G Workstation

8K medical mapping

NTT

Advanced MMT

Kirari!

Linden Lab

Offered Second life

KDDI

Sekai-camera Nintendo & Niantic Labs

Pokmon GO!

NHK Hybridcast 2.0 MR

SONY The Eyes of

Judgment VR in PS3

4 cases are introduced in this presentation.

major big Topic about VR/AR/MR in Japan and world wide

2007

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2. VR/AR/MR on 8K 2-2 World wide trends

More than 20 countries, 4K is on service or going to start by satellite or cable, internet.

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2. VR/AR/MR on 8K 2-3 Market forecast

1000unit

Source 2008-2014 JETTA 2015 -2021 CDI

UHD TV shipment is expected to will exceed normal flat TV in 2017

0

500

1000

1500

2000

2500

3000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Flat TV / UHD TV shipment forecast in Japan

flat TV UHD TV

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We can find many AR/VR business case worldwide also Japan. Today, I had like to discuss future possibility of

Mixed reality (MR) based on 8K technology.

2- 4. AR/VR/MR

Augmented Reality (AR)

Augmented reality (AR) is a live, view of a physical, real-

world environment. Computer graphics elements are

augmented, supplemented by wireless systems sensory

input such as sound, video, graphics..

It is an overlay of content on the real world.

Google Glass was a first attempt, a lot of company had de

from Google to bring augmented reality to consumer.

Mixed reality (MR)

Mixed reality (MR)is the merging of real and virtual worlds to produce new

service where physical and digital world co-exist and interact in real time.

The key characteristic of MR is that the synthetic content and the real-world

content are able to work with each other in real time.

Japan lead to develop a MR products as the Immersive technology

Virtual reality (VR)

Virtual reality (VR) is the technology with highly deigned

Computer graphics which based on immersive multimedia or

computer-simulated experiences reality, replicates an

environment that simulates a physical presence in places in the

real world or an imagined world,

Using head-mounted displays (HMDs), SONY will launch PS4 VR

in this October

+

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2- 4. AR/VR market estimation - DIGI-CAPITAL

DIGI-CAPITAL predicted that an AR/VR market will be a 150 billion-dollar it1 in total by 2020.

AR is a 120 billion-dollar it1 and VR is a 30 billion-dollar it1.

DIGI-CAPITAL Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020

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2- 4. AR/VR market estimation - Fields

The market size according to activity field of VR is predicted to be a Many in order of Games, hardware, movie,

and theme park.

field of AR is predicted estimated to be a Many in order of a hardware, the commerce ,data

DIGI-CAPITAL Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020

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2- 4. AR/VR market estimation Goldman Sachs estimation

Goldman Sachs estimates if it accelerates most, market may become exceed 110 billion dollars (about 13 1

trillion yen) and 99 billion dollars (about 12 1 trillion yen) of a TV set.

prediction with 15 billion dollars by a Slow case most and base prediction with 45 billion dollars.

Bloomberg January 14, 2016

base

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2- 4. AR/VR market estimation Fields 2025

As a use fields in the 2025, Videogames will become with 11,600 million dollars, the live events of 4,100 million

dollars and health care will become with 5,100 million dollars.

Bloomberg January 14, 2016

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3. Core technology 3-2 MMT

adopt the H.265 [ newest ] (HEVC) as a Video/Film encoding method

compare with present MPEG-2 and H.264 (MPEG-4 AVC),compression encoding efficient scheme which speed.

Video/Film play supported basic services the 22.2 audio channel

(AAC: Advanced Audio Coding) ] an introduction about MPEG-4 AAC which realizes the high-quality sound and a high

presence service of a maximum of 22.2 ch

ForLossless (there is no failure from original sound) high-quality sound service In introductory (adaptive-least-square-

method: Audio Lossless Coding)

adopt MMT (mpeg Media Transport) as a new multiplexing scheme, and possible in a Future and more flexible broadcast

newly international standardized. More flexible and advanced in IP-base.

Adoption of H.265, the activity of MMT, and the 22.2CH Supported for high definition and for high-quality sound in 8K.

MMT is expected as a key technology more fexible and high speed connection

30 Mbps

90 Mbps

120 Mbps

(1) use multi transmission lines-like in one.

Combine multi air pipeline for

limitless connection

Support broadcast base on-demand

(2) Input and display synchronous

support Multi screen

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4. promised business use-case

4-1 Medical

4-2 Science and education

4-3 Digital cinema / Home entertainment / media

4-4 Culture, education with MMT

4-5 8k hybrid cast

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4. advanced use-case

CDI analyzed high potential use-case and market

Medical is most big potential

Digital signage is key platform diffusion of 8K service

MR will become a part of the elemental technology of 8K service

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4. promised business 1 medical

Making world's first successes operation implementation by 8K endoscope, our country

has a preceding in the application of 8K high-resolution image.

photo: NHK Institute Open Lab 2016

World's first endoscopic surgery using the

Cameras of overly high definition "8K" was

performed the 2014 Nov 10 in Kyorin

University Hospital (Mitaka-City, Tokyo).

it come to be able to perform a more

detailed work by a validation of by high-

resolution image

For utilization, which must be offered much

smaller and at a low price

https://www.youtube.com/watch?v=b9W3p9-PiFA

https://www.youtube.com/watch?v=b9W3p9-PiFAhttps://www.youtube.com/watch?v=b9W3p9-PiFAhttps://www.youtube.com/watch?v=b9W3p9-PiFA

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4. promised business 2 advertising/Digital Signage

NHK has developed flexible organic light-emitting diodeOLEDdisplays for large-screen

sheet-type TV receivers.


An experimental model is a

thing using organic EL, and

making it into four sheets and

the shape of a tiled with 8K

Displays combining the 65

mode 4K Displays made from

LG.

NHK and Astrodesign

developed a driving circuit, an

Interfaces, etc. Thinness is

about 1 mm and shows 8.000K

Video/Film of 7,680x4,320 dots

by 60.00fps.

Since organic EL is used, a

back-light can make

unnecessarily and thinly and

presupposes that can perform

carrying in into a house easily.

https://www.youtube.com/watch?v=xAmABcMxgZk

https://www.youtube.com/watch?v=xAmABcMxgZk

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4. promised business VR Digital cinema / Home entertainment / media

businesswire The New York Times Launches NYT VRNBC FOR IMMEDIATE RELEASE, June 30th, 2016playstation

NBC Olympic announces broadcasting the RIO Olympic Games as

a VR program.

The program total time is pleaned to reach up to 85 hours.

It make possible to view and listen using Gear VR and the app

of "NBC Sports."

New York Times, sends Google Cardboard to a subscriber more

than an one-million stand, and it is a full entry to VR journalism.

VR contents can be experienced using the "NTY VR" app

united and distributed.

NBC Olympic

New York Times

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4. promised business 4-4 Culture, education 8K MR

Aiming to "distribute not only the inside of Japan but also a Olympic game studio to the world in real time for the

whole place",

promote a research and development of the transmit technology "immersive telepresence-technology Kirari" which

leads to an unprecedented very quantity presence using Advanced MMT technology

NTT is creating the further very immersive telepresence presence technology in very high definition and very

high-quality sound towards 2020

https://www.youtube.com/watch?v=HQfwt0I374E

https://www.youtube.com/watch?v=qmF8qW7k08g

http://www.ntt.co.jp/news2015/1502/150218b.html

https://www.youtube.com/watch?v=HQfwt0I374Ehttps://www.youtube.com/watch?v=qmF8qW7k08ghttp://www.ntt.co.jp/news2015/1502/150218b.html

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NHK develops Hybrid cast common application standardization. It Enables regardless of a

manufacture/broadcast station. As a Hybrid cast-related new Movement of broadcast-communication

cooperation, they introduce "a common companion application (common CA)"

See game as you are a coach

Through multi screen Detail sub information seeking along video work

8K changes use-case of Hybrid cast which NHK has been developed for fine collaboration with broadcasting

and internet. Newly, hybrid cast application are going to be prepared.

4. promised business 8K Hybrid cast VR-Hybrid

https://www.youtube.com/watch?v=ThrOv2NqI00

https://www.youtube.com/watch?v=ThrOv2NqI00

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