1

EXECUTIVE SPONSORSHIP PACKAGES

Alamodome, San Antonio, TXSaturday, January 5, 2013Produced by All American Games, a Sports Marketing Company

www.usarmyallamericanbowl.com

2

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

2

What is the US Army All American Bowl?

3

Selection Tour• During the All-American National Selection Tour, each football and band All-American is announced at a pep rally in his or her hometown. The bowl interacts with more than one million people including: high school students, teachers and parents through this four month, ~200 city tour and special events such as NFL Games, NASCAR and National band competitions.

Bowl Game• The U.S. Army All-American Bowl features the nation’s top 90 prep football players in an East vs. West Showdown.

Marching Band• The U.S. Army All-American Marching Band features the top 125 marching musicians and color guard members.

National Combine• 500 of the Nation’s top underclassmen demonstrate their physical talent and compete against one another in front of high school and college football’s top scouting organizations.

Coaches Academy• More than 100 coaches from across the country, including the coach for each All-American are hosted in San Antonio to learn from and interact with an elite group of clinicians representing the NFL and the NCAA.

3

Bowl Components

4

Skills Challenge• All-Americans face off against each other in East vs. West format and broadcast on the NFL network.

Eat-Off Competition• All-Americans face off against Army soldiers in a sit-up, push-up and an eating contest.

Welcome BBQ• BBQ dinner hosted by Army to welcome football and band All-Americans, Army Heroes and Academy Coaches.

Riverwalk Boat Parade• All-Americans (Football and Band) parade down San Antonio’s famous Riverwalk via water taxis.

Awards Dinner• Awards Dinner hosted by the Rotary Club of San Antonio is the nation’s largest high school football awards dinner with more than 1,500 attendees, including Army leadership, NFL Hall of Famers, local business executives and celebrity guests. Awards presented at dinner include the National High School Player of the Year.

4

Bowl Events

5

5

NFL Hall of Fame Great, Gale Sayers, presents Terrelle Pryor the Player of the Year Trophy

Pete Geren, Secretary of the Army, addresses the audience

Lt. General Benjamin Freakley, Commanding General, U.S. Army Accessions Command addresses

the audience

NFL Hall of Famer Barry Sanders addresses the

audience

The EAS Speed and Strength Award is presented by Jarrett

Payton to Nigel Bradham

More than 1,500 attend the Awards Dinner

Awards Dinner

6

Game Date: Saturday, January 5, 2013Television Partner: Live on NBCVenue: Alamodome, San Antonio, TXTitle Sponsorship: U.S. ArmySelection Partner Football: Rivals.comSelection Partner Band: MENC (The National Association for Music

Education)Game Attendance: 42,000 (estimated)Army Awards Dinner: 1,300+ (estimated) presented by RotaryArmy Strong Zone 5,000+ (estimated)Television Audience: 2+ million viewers (estimated)Social Media: Facebook 24,041 likes

Twitter: 2,535 TweetsNotable Alumni: Adrian Peterson, Mark Sanchez,

Tim Tebow, and many others

6

2013 Game Vitals

7

USAABUSAAB ModulesModules

Traditional AdvertisingDigital

PRTickets

Employee

8

8

TraditionalTraditional AdvertisingAdvertising

• Sponsor name mentioned in all U.S. Army All-American Bowl :30 second local TV and radio commercials leading up to the game

• Recognition in the San Antonio Express-News All-American Bowl special insert

• 30-second TV commercials in San Antonio market during NBC telecast of 2013 U.S. Army All-American Bowl

• 30-second radio commercials on local radiocast of 2013 U.S. Army All-American Bowl

• Full-page OR Half-page ad in U.S. Army All-American Bowl Game Program

• 15-second OR 10-second public address announcements/video

9

9

DigitalDigital

• Logo displayed on U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

• Graphic or Video ads displayed on U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

• Graphic or Video ads displayed on Proterra’s website (www.proterraadvertising.com)

• Sponsor name mentioned in Social Media posts

10

10

PublicPublic RelationsRelations

• Signageo Recognition in the Army Strong Zone outside the

Alamodomeo Sponsor signage displayed at Selection Tour eventso Sponsor signage displayed at U.S. Army All-American Bowl

Host Hotel

• Physical displays during Bowl Week/Game Day, within/outside host hotel/Army Strong Zone/Alamodome

• Eight-foot table set-up in Alamodome on concourse level for product display, per Alamodome approval, or during the Army Strong Zone

• Sponsor name listed in U.S Army All-American Bowl Game Program

• Distribution opportunity for promotional items (coupons, pamphlets, etc.) during Bowl Week/Game Day, within/outside host hotel/Army Strong Zone/Alamodome

• Recognition in USAAB Media/PR pitches

11

11

TicketsTickets• General admission ticket vouchers donated to a local

youth/community group in sponsor’s name• General admission ticket vouchers for promotional use,

with the sponsor’s logo or other information on them• Tickets to U.S. Army Welcome BBQ• Tickets to U.S. Army All-American Awards Dinner• Suite tickets to U.S. Army All-American Bowl

12

12

EmployeeEmployee IncentivesIncentives

• Game Day suite & catering (for up to 25 people) at U.S. Army All-American Bowl

• Table of ten (10) at the U.S. Army Welcome Barbeque• Table of ten (10) at the U.S. Army/Rotary Awards Dinner • Premium mid-field reserved tickets for U.S. Army All-

American Bowl• Autographed helmet or football from All-Americans for

display• On field Alamodome clinic with Football University

instructors and to participate with U.S. Army All-Americans during All-American Skills Challenge (or similar event)o Event projected to take place on Wednesday, January 2nd, 2013 from

8:00 AM – 12:00 NOONo Includes All-American Bowl apparel for each participant and breakfast

at the Grand Hyatt Hotel with the All-American players• Coach Herman Boone (from the movie Remember the

Titans) or one former NFL player/coach to speak at a company event of sponsor’s choice during Bowl Weeko Speaking opportunity can be used as a motivational speaking tool,

rewards event, etc. for employees, clients, etc• Employee/customer kids to be the ball carriers for the U.S.

Army All-American Bowl game

13

13

InvestmentsInvestments

Platinum $50,000

ALL in-list benefits

Gold $35,00070% of total Value (options in sponsor’s

choice)

Silver $25,000

50% of total Value (options in sponsors’ choice)

14

14

Ryan HicksDirector of Sponsorship

Proterra A D V E R T I S I N G5055 Keller Springs Road, Suite 560Addison, Texas 75001

Office: 972-732-9211 ext 105Cell: 972-965-9175E-Mail: ryanh@proterraadvertising.com

For more information

15

USARMYALLAMERICANBOWL.COM

FUELTHEGAME.COM

PROTERRAADVERTISING.COM