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13:00 Arrival and Registration
13:30 Azure: The technical perspective
14:15 Get healthy and stay healthy with Premier Support
15:00 Break
15:30 The Microsoft Partner Network
16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work
16: 45 Cloud OS App Launch Services
17:30 Closing remarks and Q&A
13:00 Arrival and Registration
13:30 Azure: The technical perspective
14:15 Get healthy and stay healthy with Premier Support
15:00 Break
15:30 The Microsoft Partner Network
16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work
16: 45 Cloud OS App Launch Services
17:30 Closing remarks and Q&A
• Why the cloud?• Rapidly setup environments to drive business priorities
• Scale to meet peak demands
• Increase daily activities, efficiency and reduced cost.
On Premises
Yo
u s
cale
, m
ake r
esi
lien
t an
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an
ag
e
Infrastructure(as a Service)
Man
ag
ed
by v
en
do
r
Yo
u s
cale
, m
ake
resi
lien
t &
man
ag
e
Platform (as a Service)
Sca
le, re
silien
ce a
nd
man
ag
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en
t b
y v
en
do
r
Yo
u m
an
ag
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Hosting models
Software(as a Service)
Business model
Applications
Sca
le, re
silien
ce a
nd
man
ag
em
en
t b
y v
en
do
r
Why the cloud?
.NET Support2014Offline Sync
Mobile Services
Networking Visual Studio & .NET
Virtual MachinesMemory Optimized Disk Optimized
Resource Manager
Portal
VSO GA
XamarinPoint-to-site VPN
Web Sites
SMB File SystemIBIZA
Remote Debug
VM Management
SQL Database
Puppet Chef Docker
Powershell and DSC
Capture / Deploy
AutoscaleDynamic Routing
Subnet Routing
Static IP
Storage
Autoscale
Traffic Mgr
Web Jobs
Backup
Java Support
ASP.NET MVC 5.1
ASP.NET Web API 2.1
AD support
Powershell Automation
Node.JS project support
Remote Debugging
Kindle Support
BD’s up to 500GB
99.95% SLA
Self Service Site RecoveryActive GEO replication
HDInsight
Hadoop 2.2
YARN support
.NET 4.5
.NET Foundation
Azure Redis Cache
API Management
Site Recovery
Remote Apps
Cordova
VSO Open Api’s
Event Hub
Connect every on-premises server to the cloud
StorSimple
Backup
Hyper-V Disaster Recovery
VMWare Disaster Recovery
SQL Server Always On
Active Directory
Orchestration as a Service
ExpressRoute Networking
Azure
On-Premises Datacenter
Microsoft Azure ServicesC
lien
t la
yer
(on
-pre
mis
es)
Tablet Phone
Games
consolePC
On-premises
databaseBrowserOffice Add-in
On-premises
service
AD
Multifactor
Authentication
Access
Co
ntr
ol
Layer
Inte
gra
tio
n
layer
Service Bus CDN
BizTalk
Services
Traffic
Manager
Virtual
NetworksExpress
Route
Ap
pli
cati
on
layer
API Mgmt Websites
Cloud
Services VM
Mobile
Services
Media
Services
Notification
Hubs Scheduler Automation
Data
Layer
Storage Blobs Tables Queues Data
Machine
Learning HD Insight
Backup and
RecoverySQL
Database Caching StorSimple
Getting started
>_
REST API
Virtual Machines
Management portal
Scripting (Windows, Linux and Mac)
Select image and VM size
Extra Small
Small
Medium
Large
X-Large
New disk persisted in storage
Cloud
BlobStorage
Comprehensive Networking
Windows Server
Linux
Boot VM from new disk
Microsoft Azure Site RecoveryOrchestrated disaster recovery to a second site or to Azure
Communicationand Replication
Microsoft Azure Site Recovery
Communication Channel
Replication channel: Hyper-V Replica
Primary Site
Windows Server
Recovery Site
Windows Server
Microsoft Azure Site Recovery
Primary Site
Windows Server
Automated VM protection and replication
Remote health monitoring
Customizable recovery plans
No-impact recovery plan testing
Orchestrated recovery when needed
• SQL Server database technology as a service
• Fully Managed
• Enterprise-ready with automatic support for HA
• Designed to scale out elastically with demand
• Ideal for simple and complex applications
• Full support for TDS and ODBC
• Familiar language and framework support
• Cross Datacenter failover and backups to support disaster recovery scenarios
SQL Database
Big Data InsightsMicrosoft Azure Machine Learning
Mashup sophisticated intelligent algorithms
Enables data scientists and developers to efficiently
embed predictive analytics into their applications
Elastic, pay as you go with low operating costs
Extend with Power BI, Hadoop and cloud hosted data
Microsoft Azure HDInsight
Microsoft instance of Hadoop distribution
running as service
Support existing ecosystem from Hive, Pig, etc
Extended to support Excel and BI tooling
Integration with diverse sources of data
Microsoft Azure Web Sites
Create new sites in seconds
Easily manage and scale your sites
Automatic load balancing and shared
storage across instances
Scale out or up to reserved instances
for improved performance and scale
Built-in web jobs support
Use ASP.NET, ASP, PHP, Java or
Node.js
SQL Azure or MySQL databases
Start with open source apps and
frameworks
Develop with VS and WebMatrix
Supports any Web development
tool on any platform (Windows,
OSX, Linux)
Rapid deployment for quick
iteration
Integrated source control with
Team Foundation Server (TFS) and
Git
Built-in monitoring of perf and
usage data
Quick access to request logs, failed
requests diagnostics and
diagnostics
Office Blog ASP.NET microsoft.com
• Full Portal Integration
• Not just for Microsoft shops
Visual Studio Online
Agile
Build Test
Deploy
InsightsCode
• Synchronize your corporate and 3rd party identities
• Integration with O365
• Support modern protocols• OAuth 2.0
• OpenID Connect
• WS-Fed
• SAML 2.0
• Identity and Access Mgmt Permissions• Users
• Groups
• Applications
Microsoft Azure Active Directory
3rd party clouds/hostingMicrosoft
Azure AD
You
• On Demand Media Services
• Video-on-demand• Ingest
• Encode
• Package
• Encrypt
• Delivery
• Live Streaming Support
• Office 365 Integration
Azure Media Services
Live video encoding and streaming
Web + Mobile
100 million viewers
2.1 million concurrent HD viewers during the
USA vs. Canada hockey match
Olympics NBC Sports
Mobile Services
Storage
Authentication
Logic
Push
Scheduler
• Provides essential services to support client development
• Client Support• iOS
• Android
• HTML5/Web
• Xamarin
• Windows
• Windows Phone
• PhoneGap
• Sencha
• Dev / Test• Full test and dev environments in minutes
• VSO integration
• Lift and Shift• Take existing work loads and run then in a certified instance
• Storage• Archive key data in inexpensive cloud storage
• Big Data• Process key data into business intelligence using Hadoop or Machine Learning
• Identity• Synchronize all your identities through Azure AD to control access to Apps, Data and Services
• Web Apps• Take your web apps to the cloud using inexpensive Web Sites
Key Scenarios to get started with Microsoft Azure
Activate your MSDN Benefits…
89Countries
33%off
Dev/Test VMs
25%off
Other Dev/Test
3 VMs for 16 hrs a day 80 VMs for 20 hour load test Up to 100 web sites + DB
+
$150per Month
Up to
13:00 Arrival and Registration
13:30 Azure: The technical perspective
14:15 Get healthy and stay healthy with Premier Support
15:00 Break
15:30 The Microsoft Partner Network
16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work
16: 45 Cloud OS App Launch Services
17:30 Closing remarks and Q&A
An introduction to
Microsoft Azure
Scenarios
Premier Support for AzureEnrico Antonacci - Technical Account Manager
34
Presentation Purpose
Purpose
Introduce you to key
customer scenarios for
Microsoft Azure and how
Premier Support for
Azure can help you
maximize uptime, reduce
costs and accelerate
cloud implementation
Cloud Benefits & Value Proposition
Intro to Microsoft Azure Cloud Scenarios
Drill-Down: Microsoft Azure Scenarios
Discussion
36
Cloud provides an infinite set of computing
resources that enable ability to scale up or
down to meet needs
Scale
Introduction: Cloud Benefits
Reduced time to develop and time to
market means IT can be more agile to the
needs of the business
Speed
You only pay for what you use and can
moved fixed costs to variable costs
Economics
37
Premier Support for Azure provides an end-to-end solution that can tangibly help you
maximize uptime, reduce cost and complexity, and accelerate cloud implementation
PILLARS
Fastest response times and full advisory support
from Microsoft Azure subject matter experts
prevents issues and lessens resolution time.
Expert guidance and exclusive access to tools
such as Microsoft Azure optimization report that
help reduce IT and business costs.
IT process best practices and workshops equip
IT teams and increase productivity to help
accelerate time to value.
AccelerateCloud Implementation
ReduceCosts
MaximizeUptime
Premier Support for Azure
We offer a prioritized support queue for problem
resolution services and with our Rapid Response Add-on
the fastest response times from Microsoft.
Our service management approach is founded on an
ongoing relationship between you and a Microsoft
technical account manager or application development
manager.
We take a proactive approach to help lower people and
technology risk, accelerate cloud implementation and
optimize key operational processes.
Service ManagementApproach
Proactive ServicesPeople, Process, Technology
Problem ResolutionServices
People: Equip IT to build Microsoft Azure-ready
applications, understand architecture choices
and build a proof of concept.
Process: Process optimization services
help accelerate deployment times and
reduce overhead costs.
Technology: Preventative services identify
scalability and configuration issues
to avoid unnecessary downtime.
Relationship Management: Direct 1:1 relationship with
a TAM or ADM that knows your environment.
Incident Management: Preparedness for dealing with
unplanned events and incident management for
escalations or service interruptions.
Cloud Operations Management: Account Manager
provides recommendations to optimize for improved
uptime and on options to save money.
Service Delivery Orchestration: Proactive service
planning and delivery orchestration across our global
network of subject matter experts.
Reactive Services Rapid Response Add-on
Responsive: <1 hour
response time, senior
support engineers.
Escalation Management:
24/7/365, priority routing,
escalation to sr. support
engineers.
Onsite & Remote: Support
for all MSFT products,
unlimited Microsoft Azure
break-fix.
Fastest Response Time: <15
minutes response time for
high severity incidents.
Dedicated support
engineers.
Direct Routing: To a team
that knows your applications
and environment. Direct
access to Azure operations.
We learn about customer
Microsoft Azure applications
and environment: Detailed
submission form to expedite
support.
40
Customers new to Azure, can solve core IT needs
by adopting one of four key cloud scenarios
Store, backup,
recover your data
Develop, test, run
your applications
Extend
your infrastructure
Reach where your
datacenter won’t
Leverage Microsoft Azure for geo
replication across the world, back-
up and restore of your database
and datacenter to the cloud
Quickly create test and
development environments and
deploy applications anywhere with
easy VM portability between on
premises and the cloud
Create infrastructure services and
virtual networks with Microsoft
Azure and extend your on premises
infrastructure to the cloud
Create website with global reach,
turnkey backend for mobile
applications and integrate with
partner systems and infrastructure
GVirtual Network
<subnet 1><subnet 2><subnet 3>
DNS Server
data pushauth
41
As well as a Premier Support for Microsoft Azure
package tailored to each customer’s needs and scenario
Store, backup,
recover your data
Service Benefits & Value
• Lower risk and improved performance
for deployed applications
• Key infrastructure and operational
processes are optimized for the cloud
• Improved visibility to operational
performance and metrics
Infrastructure
& Identity Assessment
Application Monitoring
and Diagnostic Workshop
Microsoft Azure: Infrastructure
as a Service
Application Scalability
Assessment
Develop, test, run
your applications
Service Benefits & Value
• Optimized development process
lowers time to develop & deploy
• Accelerated cloud adoption by IT
team
• Lower cost to build, deploy and
operate applications
Microsoft Azure Architecting
for Cost Effectiveness
Microsoft Azure Proof
of Concept Accelerator
Application Cost
Effectiveness Assessment
Developing Microsoft Azure
Solutions Workshop
Extend
your infrastructure
Service Benefits & Value
• Lower cost to build, deploy and
operate applications
• Improved visibility to operational
performance and metrics
• Key infrastructure and operational
processes are optimized for the cloud
Microsoft Azure
Architecting for Cost Effectiveness
Application Monitoring
and Diagnostic Workshop
Microsoft Azure: Infrastructure
as a Service
Infrastructure
& Identity Assessment
Reach where your
datacenter won’t
Service Benefits & Value
• Optimized development process
lowers time to develop & deploy
• Improved visibility to operational
performance and metrics
• Accelerated time to migrate
applications to the cloud
.NET Application
Migration Assessment
Developing Windows
Azure Solutions Workshop
Application Monitoring
and Diagnostic Workshop
Infrastructure
& Identity Assessment
42
Defend against regional disasters by
replicating critical applications and data
across geographies
StoreGeo Replication
Reliable off-site data backup for SQL images
Easily restore databases using VMs
Back-up & Restore Database to the Cloud
Reliable offsite data protection
Simple, familiar, integrated
Efficient backup and recovery
Easy set up
Back-UpDatacenter
Scenario 1: Store, backup, recover your data
SQL Server
Management Studio
Direct URL
backup
to Azure
Storage
Windows Server 2012
Windows Server 2012 Essentials
Windows Server 2008 R2 (SP1)
System Center 2012 DPM SP1
Your On-Premises Datacenter
Restore
in Azure
Virtual
Machine
Sce
nario
Benefits
Scenario Drill-Down
43
Example proactive services for store, back-up, and
recover your data
Maximize Uptime Maximize Uptime
Reduce
Costs
Accelerate Cloud
ImplementationMaximize Uptime
Accelerate Cloud
ImplementationMaximize Uptime
Reduce
Costs
Workshop SubscriptionOps
ImprovementService
44
Scenario 2: Develop, test, run your apps
Cost effective (pay for what you use)
Improved developer agility with platform services
Ready to use gallery of images
Ship tested in realistic scale scenarios
If it runs on Hyper-V, it runs in Microsoft Azure
Deploy AnywhereWith No Lock-in
Test & DevelopmentUsing Microsoft Azure
Your Datacenter,
or Your Hoster
Start VMs and app development in Azure
Easy VM portability
If it runs on Hyper-V, it runs in Microsoft Azure
Deploy anywhere with no lock-in
Sce
nario
Benefits
Scenario Drill-Down
45
Example proactive services for develop, test, run
Workshop SubscriptionOps
ImprovementService
Maximize Uptime
Reduce
CostsMaximize Uptime
Reduce
Costs
Accelerate Cloud
Implementation
Reduce
Costs
Accelerate Cloud
Implementation
46
Scenario 3: Extend your infrastructure
Virtual Machines with on-demand scale
and compute
Spin up and tear down in minutes,
no hardware provisioning
Infrastructure ServicesMicrosoft Azure
Logical isolation with control over network
Create Subnets, Private IP addresses
Bring your own DNS
Virtual NetworksMicrosoft Azure
Virtual Network as your Datacenter extension
Create Subnets, Private IP addresses
Domain join your VMs
ExtendOn-Premises Datacenter
Virtual Network
Your Datacenter
Internet
Active Directory
SharePoint SQL Server
GVirtual Network
<subnet 1> <subnet 2> <subnet 3>
DNS Server
On-p
rem
ises
VPN
VPN
Sce
nario
Benefits
Scenario Drill-Down
47
Example proactive services for extend your infrastructure
Workshop SubscriptionOps
ImprovementService
Maximize Uptime
Accelerate Cloud
ImplementationReduce
Costs Maximize Uptime Maximize Uptime
Reduce
Costs
Accelerate Cloud
Implementation
48
Integrate with partner IT systems
Use a highly available, scalable messaging
Infrastructure with ServiceBus
PartnerIntegration
Scenario 4: Reach where your datacenter won’t
Build websites with global scale
Built-in support for open web frameworks
Managed by Microsoft
WebsitesWith Global Reach
Sce
nario
Benefits
Windows
Azure
Websites
Extend internal web apps to mobile devices
Quickly build and deploy consumer
facing apps
Land your app on any platform or device
Turnkey BackendFor Mobile Apps
data pushauth
Scenario Drill-Down
49
Example proactive services for reach where your
datacenter won’t
Workshop SubscriptionOps
ImprovementService
Maximize Uptime
Accelerate Cloud
Implementation Maximize Uptime
Reduce
Costs
Accelerate Cloud
ImplementationMaximize Uptime
Accelerate Cloud
Implementation Maximize Uptime
50
Summary: Premier Support for Azure delivers real-
world value
Maximize
Uptime
Reduce
Costs
Accelerate Cloud
Implementation
• Fastest Response Available
• Access to Microsoft Azure Expertise
• Preventative Services
• Process Optimization Services
• Workshops and Training
• Microsoft Azure Technology
Assessments
• Breadth of Proactive Services
• Training and Assessments
• Access to Microsoft Azure Experts
Worldwide
Premier Support for Azure
Increase
Uptime
Improve
Performance
Accelerate
Time to Value
Improve IT
Team Readiness
& Adoption
Optimize
Operational
Processes
Lower
Operational Risk
Real-world Value
53
Store, backup, recover your data
Extend your infrastructure
Develop, test, run your apps
Reach where your datacenter won’t
54
Time
Data grows
exponentially(50 – 60% Annually)
However most I/O
happens to the
“Working Set” data
SAN storage cost = 4x Cloud storage (source: Forrester)
Cloud
Storage
Opportunity
Local
Storage
Cap
aci
ty
Store, backup, recover your data
55
Microsoft Azure Storage
4 Trillion Objects
“Azure Blob storage has taken a significant step ahead of last year’s leader Amazon S3, to take the top spot”
– Nasuni 2013 Cloud Storage Report
56
Microsoft Azure Storage
Highly durable and scalable
Multiple copies of your data
Financially backed SLAs
Storage for objects, tables,
drives
Supports REST APIs
58Your Data Center
Simple and fast on-ramp to Azure
Active data instantly available locally
Archives less used data to Microsoft Azure
Recover data from any internet connection
Reduce enterprise storage TCO by 60-80%
Physical or Virtual Servers StorSimple
59
SQL Server Management Studio
Reliable off-site data backup for SQL images
Easily restore databases using VMs
Benefits
Microsoft SQL ServerBackup and restore database to the cloud
Store, backup, recover your data
60
Backup datacenter data to Windows using System Center Data Protection Manager
Backup and recover files/folders from Windows Server 2012 SP1
Microsoft Azure Backup
Your On-Premises Datacenter
Store, backup, recover your data
Reliable offsite data protection
Simple, familiar, integrated
Efficient backup and recovery
Easy set up
Benefits
Scenario Summary
61
Store, backup, recover your data
Extend your infrastructure
Develop, test, run your apps
Reach where your datacenter won’t
63
Develop, test, run your apps
Cost effective (pay for what you use)
Improved developer agility with platform services
Ready to use gallery of images
Ship tested in realistic scale scenarios
Use existing development tools & languages
Access on-premise resources if necessary
Test and development using Microsoft Azure
64
Your Datacenter,
or Your Hoster
Develop, test, run your apps
Start VMs and app development in Azure
Easy VM portability
Deploy anywhere with no lock-in
65
Challenges
Limitless resources for Dev/Test
Speed: Build a Sharepoint farm in days not weeks
Low cost, scale up and down as needed
Familiar tools and automation via PowerShell
Portability: On-premises or at Hosteras needed
Benefits
“We needed to take a new approach and Microsoft Azure Virtual
Machines provided the right solution for our business.”
– Andreas Hogberg, Telenor
Scenario Summary
66
Store, backup, recover your data
Extend your infrastructure
Develop, test, run your apps
Reach where your datacenter won’t
67
Extend your infrastructure
Virtual Machines with on-demand scale & compute
Spin up and tear down in minutes, no hardware
provisioning
Connect with on-premises Active Directory and
domains
Integrates Microsoft Azure Virtual Networks
Use what you know, manage with System Center
Integrates with Azure Platform, Apps, and Storage
Services
Virtual Network
Your Datacenter
Internet
Active
Directory
SharePoint SQL
Server
Microsoft Azure Infrastructure Services
68
Virtual Network
<subnet 1> <subnet 2> <subnet 3>
Extend your infrastructure
DNS Server
Microsoft Azure Virtual Network
Logical isolation with control over network
Create Subnets, Private IP addresses
Bring your own DNS
Microsoft Azure Infrastructure Services
69
Extend your infrastructureO
n-p
rem
ises
VPN
VPN
Virtual Network as your Datacenter extension
Create Subnets, Private IP addresses
Bring your own DNS
Domain join your VMs
Microsoft Azure Infrastructure Services
70
Extend your infrastructure
Virtual Network
ExistingDatacenter
Internet
Active
Directory
SharePoint SQL
Server
Your Workloads and Infrastructure Services
Scenario Summary
71
Store, backup, recover your data
Extend your infrastructure
Develop, test, run your apps
Reach where your datacenter won’t
72
Reach where your datacenter won’t
Microsoft Azure
Websites
Build websites with global scale
Built-in support for open web frameworks
Managed by Microsoft
Improve performance with Traffic Manager
Websites with global reach
73
Reach where your datacenter won’t
data pushauth
Turnkey backend for Mobile apps
Extend internal web apps to mobile devices
Quickly build and deploy consumer facing apps
Land your app on any platform or device
Microsoft Azure Mobile Services
74
Reach where your datacenter won’t
Integrate with partner IT systems
Use a highly available, scalable messaging infrastructure with ServiceBus
Partner integration
Scenario Summary
For more information talk to your
Microsoft account representative
or visit Microsoft.com/services or
click here
13:00 Arrival and Registration
13:30 Azure: The technical perspective
14:15 Get healthy and stay healthy with Premier Support
15:00 Break
15:30 The Microsoft Partner Network
16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work
16: 45 Cloud OS App Launch Services
17:30 Closing remarks and Q&A
13:00 Arrival and Registration
13:30 Azure: The technical perspective
14:15 Get healthy and stay healthy with Premier Support
15:00 Break
15:30 The Microsoft Partner Network
16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work
16: 45 Cloud OS App Launch Services
17:30 Closing remarks and Q&A
MPN Overview
What is MPN?
The Microsoft Partner Network is committed to serving the needs of our partners. And helping partners — and our more than 160 million mutual customers worldwide —realize their full potential is central to that mission. We believe the Microsoft advantage shines through the success of partners like
you .
Our goal is simple —to provide you:
Ø Opportunities to strengthen your capabilities .
Ø Expertise to help you serve your customers better.
Ø Communities that spark innovation and connection.
ISV-Benefits
Benefits include:
Remediation guidance for common compatibility programming errors
Application test credit in the Microsoft Partner NetworkYour successful Application Validation qualifies for the application test requirement for the following competencies:
CRM
Application testing credit is typically applied to your Microsoft Partner Network organization within 30 minutes of successful completion of application validation.
https://mspartner.microsoft.com/en/us/pages/membership/core-benefits.aspx
MPR Test Tools allows the following platforms & technologies:
· Windows Azure
· Microsoft SQL Server 2012
· Microsoft Exchange Server 2013 · Microsoft Exchange Online v.2 · Microsoft Lync 2013 · Microsoft Lync Online v.2
· Microsoft SharePoint Server 2013
· Microsoft SharePoint Online
· Windows Server 2012
· Windows Server 2012 R2
· Microsoft Dynamics CRM 2013
Program Technical Requirements
The program is built to evaluate your applications against the platforms mentioned above. Based on the platform being evaluated, the MPR Test tool will require:
Application Validation Process overview http://www.microsoftplatformready.com/home.aspx
ISV competency update
Microsoft Competency Silver Competency Application Tests Gold Competency Application Tests
Application Development Silver competency test for Windows Server 2012 R2 Gold competency test for Windows Server 2012 R2
* Silver competency test for Windows Server 2012 * Gold competency test for Windows Server 2012
Silver competency test for Windows Azure Gold competency test for Windows Azure
Silver competency test for Windows Phone 8 Gold competency test for Windows Phone 8
Competency test for Windows 8
Data Analytics Silver SQL Server BI 2012 Platform Ready Gold SQL Server BI 2012 Platform Ready
Data Platform Silver SQL Server 2012 Data Platform Test Gold SQL Server 2012 Data Platform Test
Communications Competency test for Lync Server 2013
Competency test for Lync Online v2 (v2 refers to testing performed after 10/2013)
Messaging Competency test for Exchange Server 2013
Competency test for Exchange Online
Collaboration and Content Competency
Silver competency test for SharePoint Gold competency test for SharePoint
CRM Silver Competency test for Dynamics CRM 2013 Gold Competency test for Dynamics CRM 2013
Microsoft Competency & changes:
Application Development
New exam and assessment options
Data Analytics
renamed competency
Data Platform
New exam and assessment options
Communications
New requirements
Messaging
Collaboration and Content
New exam and assessment options
CRM
Application Development
For Services partners, we are adding additional exam and assessment options for greater qualification flexibility. For ISV partners, the application test requirements have been updated to reflect the newest technology in market, enabling partners to offer our joint customers optimal value from their Microsoft investment.
Silver level: • Technical Assessments, Exams and Certifications:
Added to exam pool: 74-353: Windows UX Design Technical Assessment for Using Microsoft Azure for• RetiringApplication Test: Silver Competency Test for Windows Server 2012
Gold level:• RetiringApplication Test: Gold Competency Test for Windows Server 2012
p.16 Disclosure guide
Data Analytics
This competency was formerly the Business Intelligence Competency. We have renamed the competency to reflect the broader analytics solutions partners are delivering as well as the expanded analytics capabilities of our key data management products (SQL Server 2014 and Microsoft Azure).
Silver Level:New => 20 percent discount on Business Modelling Session with Tellus Internationa
Gold Level: New => 30 percent discount on Business Modelling Session with Tellus International
Data Platform
Silver Level:New => 20 percent discount on Business Modelling Session with Tellus Internationa
Gold Level: New => 30 percent discount on Business Modelling Session with Tellus International
Communications
To ensure Gold Communication services partners are designing and deploying Lync solutions for the proper network environments, there is an additional exam requirement at the Gold level only for one individual to pass the new Exam 74-335: Lync Network Readiness Assessment.
p.29-30 disclosure guide
Messaging
Silver Level:New => 20 percent discount on Business Modelling Session with Tellus Internationa
Gold Level: New => 30 percent discount on Business Modelling Session with Tellus International
Collaboration and Content Competency
Silver Level:New => 20 percent discount on Business Modelling Session with Tellus Internationa
Gold Level: New => 30 percent discount on Business Modelling Session with Tellus International
CRM
Silver Level:New => 20 percent discount on Business Modelling Session with Tellus Internationa
Gold Level: New => 30 percent discount on Business Modelling Session with Tellus International
Sep 2014 model
Key Considerations• Transition 5,167 existing Management and Virtualization and Server
Platform partners to Datacenter.
• Building technical Windows Server, System Center, and Azure content into the new Datacenter exams/assessments
• Migrate partners to complete Datacenter requirements with minimum 6 month grace period, during this period partners will receive access to full Datacenter competency benefits. In addition, Partners will continue to receive IUR benefits for 1 year. Refer to the Appendix for the Datacenter competency incremental IUR.
GOLD
Services
Validate Your Sales and Tech Expertise
1 individual pass the Sales Assessment and 2 individuals pass the Presales Assessment
4 individuals must pass one of the following certifications:
• MCSE Server Infrastructure certification or MCSE Private Cloud certification
OR
4 individuals must pass the following assessment:
• Technical Assessment for Using Microsoft Azure for Datacenter Solutions
ISV
Passed one of the following the designated application test:
Gold competency test for Windows Server 2012 R2
Demonstrate Sales Performance (Both Tracks)
• 5 Customer References
• CSAT
SILVER
Services
Validate Your Sales and Tech Expertise
1 individual passes the Sales Assessment and 1 individual passes the Presales Assessment
2 individuals each must pass the following:
• One of a number of exams focused on Windows Server, System Center, or Windows Azure
OR
2 individuals must pass the following assessment:
• Technical Assessment for Using Microsoft Azure for Datacenter Solutions
ISV
Passed one of the following the designated application test:
• Silver competency test for Windows Server 2012 R2
Demonstrate Sales Performance (Both Tracks)
• 3 Customer References
Summary: Merge the Server Platform and Management & Virtualization Competencies as a
way of focus point for Partners who deliver comprehensive architecture solutions on a robust,
streamlined, and scalable Microsoft infrastructure platform that can run in the customer’s
datacenter, as a partner-hosted service, in the cloud, or in a hybrid environment
Datacenter (Management and Virtualization and Server Platform)
FY1
4
FY1
5
Datacenter
Management and
VirtualizationServer Platform
Retirement of Mobility competency
Existing partners will be transitioned into one of two existing competencies.
Service-oriented partners will be transitioned into Devices and Deployment, while ISVs who have completed the App qualification requirements will be transitioned to Application Development.
What you need to know:Mobility partners will have a
minimum of six months to meet the
requirements for either Devices and
Deployment or Application
Development, regardless of
anniversary date
The Mobility competency will be retired in September 2014.
Sep 2014 model
Key Considerations
• Transition 1,104 Mobility partners to Devices and Deployment and Application Development existing partner bases.
• Service-oriented partners will be transitioned to D&D. ISVs who meet the application development requirements will be transitioned into App. Dev.
• Display Windows Phone prominently in messaging
• Build technical Windows Phone and Enterprise Mobility content into current D&D exams/assessments
• Migrated partners to complete D&D requirements at anniversary date
GOLD
Validate Your Sales and Tech Expertise
2 individuals pass the Sales Assessment
1 individuals pass the Presales Assessment
Partner may leverage today’s existing exams OR elect for the
Technical Assessment only option requiring:
4 individuals each must pass the following:
• Technical Assessment for Deploying Windows and Office (Windows 8.1 and Enterprise Mobility) AND
• Technical Assessment for deploying desktop virtualization technologies
Demonstrate Sales Performance
• 4 Customer References
• CSAT
SILVER
Validate Your Sales and Tech Expertise
1 individual passes the Sales Assessment
1 individual passes the Presales Assessment
Partner may leverage today’s existing exams OR elect for the
Technical Assessment only option requiring:
Two individuals each must pass the following:
• Technical Assessment for Deploying Windows and Office (Windows 8.1 and Enterprise Mobility)
Demonstrate Sales Performance
• 2 Customer References
Devices and
Deployment
Objective: Align partner capability with Microsoft’s “One Windows for All Your Devices”
strategy
Devices and Deployment (D&D and Mobility )
FY1
4
FY1
5
Application
Development
Mobility
ISV track update
For partners who qualify into competencies with Application CertificationPreviously, we announced that partners would have to increase the
number of customer references in order to qualify for a competency
using the ISV tracks.
To minimize change and ensure ease of doing business, the current customer reference requirements will remain for partners qualifying for competencies via application certification – three references at silver and five references at gold
In addition, the Windows Server 2012 Application Test will be retired. Partners will need to certify new applications on Windows Server 2012 R2 going forward. Existing Application Certifications on Windows Server 2012 will continue to be honored for competency qualification and Customer References for 1 year
Support Tools & Resources
Assistance with the MPR test tool or MPR website: [email protected]
Other MPN/technical questions: Regional Service Center +32 (0)2 704 32 59 (Monday - Friday 9:00 - 18:00 hrs)
Note:
Technical assistance for individual test cases of the application tests are not provided. Partners are advised to use MSDN forums to find solutions to these questions.
Disclosure guide
Yammer group
All about Microsoft Partner Network
Find us on www.yammer.com/MPNBelux and log in with your professional mail address. We will send you an invite and will help you accelerate during FY15!
13:00 Arrival and Registration
13:30 Azure: The technical perspective
14:15 Get healthy and stay healthy with Premier Support
15:00 Break
15:30 The Microsoft Partner Network
16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work
16: 45 Cloud OS App Launch Services
17:30 Closing remarks and Q&A
© IDC Visit us at IDC.com and follow us on Twitter:
@IDC
108
The
Marshmallow
Test
Stanford 1970,
Walter Mischel
Repeated around
the world
Studies on Delayed
Gratification with
children (4-6 yrs)
© IDC Visit us at IDC.com and follow us on Twitter:
@IDC
109
The Deal:
1 Marshmallow now
Or 2 if you wait
© IDC Visit us at IDC.com and follow us on Twitter:
@IDC
110
The Deal:
1 Marshmallow now
Or 2 if you wait
© IDC Visit us at IDC.com and follow us on Twitter:
@IDC
111
The Deal:
1 Marshmallow now
Or 2 if you wait
2/3 of kids ate the
Marshmallow
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@IDC
112
The Follow-up:
~18 years later
Children who
waited had better
life outcomes
SAT Scores,
Education, BMI
© IDC Visit us at IDC.com and follow us on Twitter:
@IDC
113
So what does
this mean for
IT solution
providers?
FearDefend Your
BusinessGreed
Plan for creating a SaaS
version of all or part of
your application.
YesCould a
competitor hurt
you with a SaaS
option?
No
SaaS or not? A decision tree for ISVs
Create a SaaS version
of all or part of your
application.
Yes
Can you profitably
enter a new market
by creating a SaaS
app?
No
Create a SaaS version
of your application.
Yes
YesCreate a new SaaS
application.
Ignore SaaS.No No
Can you boost
profits with a SaaS
version of an
existing app?
Is a competitor
succeeding with a
SaaS alternative to
your app?
Grow Your
Business
What’s in it for your customers?
Benefits Risks
Trust
Regulatory
Customization
Integration
Deployment
Pay as you Use
Less risk
Upgrades
What’s in it for you?
Benefits Risks
Sales
challenges
Customization
Revenue
challenges
New business
model
Support costs
Predictable
revenues
Access to
Business
New customers
Subscription Such as per user
per month or per device per year.
Might allow advance payment, such as first year up front.
Per Unit Such as per
transaction, per
gigabyte of
storage, per
connection, etc.
Free Provide free
service to one set
of users, then
charge another set
of users, e.g.,
advertisers.
Three approaches.
SaaS business model.
Subscriptions
A simple app doesn’t need much training
Limited with a multi-tenant service
SaaSAn illustrative example.
Time
Money
SaaP (On-Premises) Application
SaaS Application
Takes longer to
break even
Potential for more
long-term
revenue
(and profit)
Slower but smoother
revenue growth
Larger initial
investment
Comparing SaaP and SaaS sales.
Buying decision made for
an on-premises application
Buying decision made
for a SaaS application
Customer is
introduced to
the product
Customer has an
initial perception of
the product’s value
Customer has hands-
on experience with
the product
Customer
understands the
product’s real value
• Compensating the sales force• Commission plan
• Seasonality
• Working with partners• Less incentives for partners
© IDC Visit us at IDC.com and follow us on Twitter:
@IDC
132
Focus on the future
revenue streams that
you can build Don’t focus on the
marshmallow in
front of you
And may you build a
WEALTH of
Marshmallows
Thank You…
13:00 Arrival and Registration
13:30 Azure: The technical perspective
14:15 Get healthy and stay healthy with Premier Support
15:00 Break
15:30 The Microsoft Partner Network
16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work
16: 45 Cloud OS App Launch Services
17:30 Closing remarks and Q&A
template example template
example
@Azure Twitter @CloudAppLaunch
Example 1 Example 2
Microsoft supports eligible partners in
announcing their collaboration with
Microsoft and their solution built on Azure.
Read the Press Release Guidelines to get
help writing your press release. Submit
the final press release draft for approval to
datamarket.azure.com Office Store pinpoint.microsoft.comDashboard
support topics termsMicrosoft Go-To-Market Partner Community Call
Microsoft.com/MTC
Event Resources
PowerOneDataScorpion Software
http://www.microsoftgotomarket.com/Home/SuccessStories
“Microsoft Go-To-Market Services
programs helped to raise the awareness of
our AuthAnvil product and to bring us
potentially lucrative sales.” – Dana Epp,
Founder, Scorpion Software
• 192K+ social impressions with App of the
Day
• 10x increase in traffic to website
compared with when it sends a tweet
itself.
• 2 leads representing five-figure revenue
opportunity.
Cognosys
“Microsoft GTM led us to venture into
untapped markets with a multipronged
approach from SEO to social reach
generating tangible leads.” – Capt Ranjan,
Principal Consultant, Cognosys
• 140+ views to case study.
• 115K+ social impressions with App of the
Day.
• 450+ immediate unique visitors to
website.
• SEM drove increased website traffic and
improved placement on search engines.
“It would have been difficult and expensive
to duplicate these results ourselves. We
appreciate that Microsoft GTM Services
gave us this opportunity." – Michael
McGowan, CTO, PowerOneData
• 200K+ social impressions with App of the
Day.
• Generated increased traffic to website as
well as inquiries from venture capitalists.
• 3x unique web site visitors for the
month.
• 25% increase in average number of
page views per visitor.
• Gained exposure to international
audience, with an upsurge in web traffic
from Japan and China.
Register for the monthly Cloud ISV Partner Communiqué and bi-monthly Community Call webinars to hear the latest Azure announcements and GTM program updates, and to get introduced to ISVs with successful solutions on Azure.
Architectural Design guidance on the Microsoft Developer Network
Azure benefits for MSDN subscribers
www.devcamps.ms/windowsazure
Azure on Channel 9
Whitepaper Videos
Presentations
Events and Recording
Webinars
CloudControl®: Building Your Cloud Channel Webinar
Cloud OS App Launch Online Resource
www.MicrosoftGoToMarket.com
Cloud OS App Launch Concierge Desk
Cloud ISV Partner Communiqué RegistrationEnglish Korean Russian Spanish
Microsoft Azure Website and Blog
azure.microsoft.com, azure.microsoft.com/en-us/community/blog
Microsoft Azure Marketplace
datamarket.azure.com
Microsoft Pinpoint
pinpoint.microsoft.com
Microsoft Partner Network
mspartner.microsoft.com
Microsoft Application Development Competency
mspartner.microsoft.com/en/us/pages/membership/application-
development-competency.aspx
Microsoft BizSpark
www.microsoft.com/bizspark