Advanced EXHIBITOR PROSPECTUS

AUA2020.ORG

General Exhibit Information for the

SCIENCE & TECHNOLOGY HALLLocation Walter E. Washington Convention Center,

Washington, DC

Annual Meeting Dates May 15-18, 2020

Exhibit Dates Friday, May 15, 2020, 10 a.m.-4 p.m. and Hours Saturday, May 16, 2020, 9 a.m.-6 p.m. Sunday, May 17, 2020, 9 a.m.-4 p.m.

Exhibit Fee $37/SF Onsite, $38/SF Thereafter

Medical thought-leaders, decision makers and stakeholders comprise the industry landscape in Washington, D.C.The Washington, D.C. Area Is Home to 11 of the Country’s Best Hospitals, According to US News.

Washington, D.C.HEALTHCAREChildren’s National Medical Center is recognized as a leader in 10 pediatrics specialties.

The National Cancer Institute has designated The Lombardi Comprehensive Center at MedStar Georgetown University Hospital as a designated comprehensive cancer.

The Advance Surgical Technology and Education Center is one of the most technologically advanced surgery simulation facility in the region conducting surgical simulations.

National Institute of Health is the largest public funder of biomedical research in the world at $30 billion.

Washington ranks 8th in the nation for the highest amount of health care practitioners employed.

Surgeon employment is nearly four times more prominent in the DC area than the national average, according to date from the Bureau of labor statistics.

TECHNOLOGYDC is home to more than 1000 tech startups.

The DC life science cluster known as DNA Alley is home to 170 biotech companies.

DNA alley consists of nearly 60,000 private sector and government employees.

DC is home to prestigious research-heavy universities and major labs such as the Institute for Bioscience and Biotechnology Research and the Lawrence Livermore National Laboratory.

AFTER HOURSWashington DC offers world-class cultural entertainment and experiences including:

• Washington National Cathedral• Smithsonian American Art Museum• National Air & Space Museum• Newseum• National Portrait Gallery• National Geographic Museum

GETTING TO WASHINGTON DCBy Air

There are three major airports in the Washington DC Region: Ronald Reagan Washington National Airport (airport code DCA), Washington Dulles International Airport (airport code: IAD) and Baltimore/Washington International Thurgood Marshall Airport (airport code BWI). All three offer multiple U.S. and international flights daily.

By Train

Amtrak- the Northeast Regional train runs every hour from New York City to the District, including early morning and late-night departures.

By Bus

Megabus, Battles Transportation and Vamoos are a few of the available bus services

Contact your AUA team if you need more information or would like to discuss your participation at AUA2020 in Washington, DC. Be sure to check AUA2020.org to review the full Exhibitor Prospectus.

Exhibit Questions? Contact Exhibits@AUAnet.org or 410-689-3758.

Sponsorship is how you can expand your reach beyond your booth space. A variety of sponsorships are available to match budgets. Tell us your marketing goals and we can design a sponsorship to help you exceed your expectations. Learn today how the AUA can put the right branding opportunity in your hands. Contact Keith Price, KPrice@AUAnet.org

AUA Membership By The NumbersTake this opportunity to reach AUA members in the Mid-Atlantic United States.

MARYLAND: 397 Members

WASHINGTON DC: 92 Members

VIRGINIA: 419 Members

PENNSYLVANIA: 716 Members

WEST VIRGINIA: 90 Members

NEW JERSEY: 435 Members

Application and Contract InformationIn order to participate in advance onsite placement; exhibitors must submit a completed, signed 2020 Exhibit Application for a Contract for Exhibit Space. No space will be assigned without a signed application. AUA will send an invoice for the booth fee to the named contact, along with an acceptance of your application and confirmation of your space; the balance of the booth fee is due no later than August 31, 2019. Please carefully read the “Cancellation and Downsizing Policy” on the front of the application.

Following Advanced Booth Selection, AUA will offer space on a first-come, first-served basis. To reserve your space, please visit AUA2020.org and select “Reserve Your Booth”. This link will take you to our online contracting site for you to select your exhibit space and complete and sign the 2020 Exhibit Application for a Contract for Exhibit Space. Full payment is due by August 31, 2019 or at time of application thereafter; payment should be submitted according to the instructions on the application.

All reservations must be made on the official 2020 Application for a Contract for Exhibit Space.

PRIORITY POINTSPriority Points are calculated based on a five-year history of exhibiting (2015–2019) and are the basis for determining on-site placement. For a complete list of exhibitor priority points, please contact exhibits@AUAnet.org. Points are awarded as follows:

• 1 point for every 100 square feet of space reserved

• 1 point for each year of exhibiting

• 3 points for exhibiting for five consecutive years

EXHIBITORS WILL ALSO EARN:• 5 points for utilizing the AUA’s official housing service

• 5 points for utilizing 90% of reserved housing block

(minimum 10 rooms peak, 90% based on total room nights)

SPACE ASSIGNMENTThe AUA assigns space based on the priority points system during the advanced on-site placement period and, thereafter, placed in the order the contract and full payment is received. Eligibility to exhibit is at the discretion of the AUA and is generally restricted to companies directly related to the urological/medical field. The AUA reserves the right to determine the eligibility of any company that submits an exhibit application.

Annual Meeting Attendee Profile*BY EMPLOYMENT BY SPECIALTY

TRAUMARENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

TRAUMARENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE

MULTI-SPECIALTY GROUPTRAUMARENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITY

CALCULUSBPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE

MULTI-SPECIALTY GROUP

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE

MULTI-SPECIALTY GROUP

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2010

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2007

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2005

11,378

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

2011

2010

2009

2008

2007

2006

2005

11,387

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

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ONCOLOGY

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FERTILITYCALCULUS

BPH

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PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE

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PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITY

CALCULUSBPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

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11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

2011

2010

2009

2008

2007

2006

2005

11,387

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

TOTAL US ATTENDANCE . . . . . . . . . 5,320

TOTAL INTERNATIONAL ATTENDANCE . . . . . . . . . . . . . . . . . . 5,049

TOP 3 COUNTRIES BY ATTENDANCEBRAZIL . . . . . . . . . . . . . . . . . . . . . .12.39%JAPAN . . . . . . . . . . . . . . . . . . . . . . . .6.28%CANADA . . . . . . . . . . . . . . . . . . . . . . 6.16%

TOP 3 US STATES BY ATTENDANCECALIFORNIA . . . . . . . . . . . . . . . . . . 18.51%NEW YORK . . . . . . . . . . . . . . . . . . .10.77%TEXAS . . . . . . . . . . . . . . . . . . . . . . . .5.67%

Why exhibit at AUA?* 11,000 + professional attendees

* Decision makers at the hospital, group and private practice level

* Key opinion leaders on the vanguard of the latest developments in urologic medicine

* 350+ technical companies exhibit at the AUA Annual Meeting

AUA Annual Meeting by the Numbers

79% of attendee health care professionals will take something back from the AUA Annual Meeting that will change their practice.

83% of exhibitors are likely/very likely to return next year.

84% of attendees rate the AUA Annual Meeting as good or excellent.

92% of attendees indicate the education in the Science & Technology Hall is important to their overall educational experience at annual meeting.

Visit us at AUA2020.org for Important Exhibitor Information and Scientific Program Updates!

The AUA will make every effort to accommodate your preferences and requests. The AUA reserves the right to make any modifications that may be necessary to best accommodate all requests for space. Companies requesting adjoining space or any special requests should submit them in writing along with the application to exhibit.

BOOTH RELOCATIONIf it becomes necessary to relocate an exhibitor after a contract has been accepted, the AUA will contact the company involved. Every effort will be made to reassign the exhibitor to a similar space.

BOOTH FEESAll booths $37/SF Onsite, $38/SF Thereafter

Non-profit contact the AUA for more information

Minimum 10’ x 10’ space

BOOTH FEES INCLUDE:• Eight-foot draped back wall and three-foot draped side walls

(inline only)

• Company identification sign (inline only)

• Five exhibitor badges per 100 square feet of booth space

• Access to Plenary Sessions, Poster and Podium Sessions, and IC/PG courses (ticket prices apply)

• Complete listing in the Schedule-At-A-Glance and Exhibitor Directory (subject to publication deadlines)

• Listing and link to company website on AUA Annual Meeting website

• Company and booth number listing in the AUA Daily News, Meeting Program, AUA Mobile App, subject to publication deadlines

• Complimentary copies of select Annual Meeting publications

• Access to the Exhibitors’ Lounge

• 24-hour Science & Technology Hall perimeter security service

NEW EXHIBITORSAll first-time exhibitors will receive a complimentary marketing bonus package to include:

• First Time Exhibitor Sign – For display at your booth

• First Time Exhibitor Ribbon – For display on your exhibitor badges

• Recognition in the At-A-Glance Publication – This onsite publication is an easy-to-read and highly organized educational events grid combined with a thorough reference of exhibitors alphabetically and by therapeutic area.

• Distinction as a First Time Exhibitor in the Exhibitor Directory

• Recognition in one Attendee News or Know Before you go Email

• Recognition in the Daily Schedules - This vital and highly visible 4-page color publication lists the daily outstanding scientific and training sessions occurring in the Science & Technology Hall, and is handed directly to over 11,000 urology health care professional attendees every day.

• Recognition on AUA2020.org

• Direct Contact with one of our Exhibitor Advisory Committee Members

AUA EXHIBITOR POLICIES AND RULESThe 2020 Application for a Contract for Exhibit Space Terms and Conditions incorporate the AUA2020 Policies and Rules by reference. The AUA2020 Exhibitor Policies and Rules will be published on the AUA2020 Annual Meeting website, AUA2020.org, as part of the full Exhibitor Prospectus and the Exhibitor Service Kit.

Exhibit questions? Contact Exhibits@AUAnet.org or 410-689-3758.