Is Our Legacy January 21-24, 2014 • Seminars: January 20-24, 2014 Las Vegas Convention Center • Las Vegas, Nevada 1975 1985 1995 Here’s to 40 years of big ideas. And 40 more of bigger possibilities. No annual event is more important than the year’s first and the industry’s only international show specifically geared to you! WOC gives you a world of opportunities to establish new leads, introduce new products to thousands of attendees, connect with existing customers, and make key relationships that will shape your business and your industry for years to come. www.worldofconcrete.com EXHIBITOR PROSPECTUS 2014
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Is Our Legacy
January 21-24, 2014 • Seminars: January 20-24, 2014 Las Vegas Convention Center • Las Vegas, Nevada
1975
1985
1995
Here’s to 40 years of big ideas. And 40 more of bigger possibilities.No annual event is more important than the year’s first and the industry’s only international show specifically geared to you! WOC gives you a world of opportunities to establish new leads, introduce new products to thousands of attendees, connect with existing customers, and make key relationships that will shape your business and your industry for years to come.
www.worldofconcrete.com
EXHIBITOR PROSPECTUS2014
1975
1995
www.worldofconcrete.com
GET DOWN TO BUSINESS WITH HIGH-VALUE BUYERS Realize greater profit potential when you exhibit at the World of Concrete. With 53% of registered attendee firms having annual contracts or projects valued between $500,000 and $10 million plus and 36% estimating replacement costs for equipment, trucks, tools and accessories in the same range – YOU can’t afford not to.
MAKE VALUABLE INROADS FOR NEW BUSINESS All roads to new markets, more customers and increased sales lead straight to the World of Concrete. Make growing your business your top priority with WOC’s cost-effective, brand-building exposure to key professionals from across all industry segments of commercial construction including: Concrete Construction; Masonry Construction; Material Handling; Concrete Production; Repair & Demolition; Concrete Surfaces & Decorative; and Information Technology.
For forty years, no annual event has been more important than the year’s first and the industry’s only international show specifically geared to concrete and masonry professionals. It’s your exclusive opportunity, and the best marketing strategy you’ll find, to reach the people who matter most and reap big rewards in the process.
Accounting & Estimating SoftwareAdmixturesAggregateCementCleaning Equipment & SuppliesCoatingsColor PigmentsCompressor, Pneumatic and Hydraulic ToolsComputer Hardware, Software and PeripheralsConcrete & MortarConstruction Equipment & SuppliesConstruction VehiclesConstruction ServicesCrack Repair MaterialsCuring Compounds and EquipmentEstimating and Bidding SoftwareFinishing/Texturing Tools, Formwork and ScaffoldingFormsLogo Clothing Branding for CompaniesMasonry ProductsMoldsPromotional ProductsPumping AccessoriesPumpsReinforcement Accessories & ToolsSafety ClothingSawsScarifying EquipmentScreedsSealersStainsStamping ToolsTesting Equipment, Materials & ServicesToolsWaterproofing & Damp-Proofing MaterialsWireless Technology
Post-show survey results indicate that World of Concrete attendees plan to purchase these items within the next 12 months:
SERIOUS SALES OPPORTUNITIES
GEOGRAPHIC BREAKDOWN OF U.S. BUYERS
PLUS: 15% of attendees are International professionals
WEST* 35%
SOUTH 11%
NORTHEAST 15%MOUNTAIN 16% CENTRAL 23%
RESERVE YOUR EXHIBIT SPACE TODAY Email: [email protected] 21 – 24, 2014 • Seminars: January 20 – 24 • Las Vegas Convention Center • Las Vegas, Nevada
Powerful Rewardsand
★ ★UNLIMITED OPPORTUNITIES
*WEST includes HI and AK
www.worldofconcrete.com
RESERVE YOUR EXHIBIT SPACE TODAY Email: [email protected] 21 – 24, 2014 • Seminars: January 20 – 24 • Las Vegas Convention Center • Las Vegas, Nevada
Secure Your Legacyand
★ ★EXHIBIT AT WOC 2014
TrucksSkid Steer LoadersForkliftsBuggiesCranesDecorative ConcreteStampingStainingPower SawsWall SawsScreedsSurface Preparation EquipmentWalk-Behind Power TrowelsRide-On Power TrowelsCompactorsVibrators
ScarifiersBatch PlantsMixersHoistsBoom TrucksScaffolding PlatformsScrapersGrindersShot BlastersPumpsWaterproofingVacuumsSprayersDrilling and Demolition ToolsAnd Much More...
Order a slab, wall, sandbox or custom prop to demonstrate your products.
When it comes to bringing buyers and sellers together in a focused, efficient and highly cost-effective business environment, no other marketing strategy has a better ROI than a trade show. According to the Center for Exhibition Industry Research (CEIR - www.ceir.org), it costs nearly twice as much closing a deal from a personal sales call than closing an exhibition lead.
TRADESHOWS MAKE SENSE
SHOWCASE YOUR EQUIPMENT IN THE OUTDOOR ACTION AREAEffectively demonstrate your equipment and technology to thousands of interested attendees in an action-packed environment replicating a job site. Show the construction pros what you’ve got and get them excited to buy.
World of Concrete’s special areas puts you front and center with the best opportunity to shine. Demo your products live and elevate your brand in the best way possible.
1975
1995
If you manufacture or supply equipment, trucks, loaders, backhoes, aerial work platforms, mini-excavators, cranes or other equipment used for material delivery, distribution, concrete placement and earth moving, make WOC’s MATERIAL HANDLING a big part of your sales strategy.
Meet with Heavy Equipment Buyers in WOC’s MATERIAL HANDLING
Reach your entire industry in 4 action-packed days With more than 50,000 construction professionals attending World of Concrete to find suppliers, source products and place orders, there isn’t a better place to get in front of major buyers and key decision makers from every segment of the concrete and masonry industries than at WOC.
660 Architectural/Engineering Firm525 General Rental Center579 Landscape Architect/Contractor1,855 Other Heavy Construction2,566 Foundations Contractor701 Tilt-Up Concrete Contractor1,132 Construction Management3,488 Distributor2,873 Concrete Coatings Applicator588 Government Agency, Testing Lab, Educational Institution2,054 Concrete Polishing Contractor416 Pervious Concrete Installer319 Recycled Concrete Contractor
614 Architectural1,469 Engineering1,503 Construction Management1,195 Civil Structural1,240 Design/Build106 Power/Process
488 Developer1,485 General Contracting132 Government Facility Management160 Mapping/GIS273 Mechanical/Electrical126 Systems Consultant/VAR/Vendor
Unveil Your Best Innovations at TECHNOLOGY FOR CONSTRUCTION World of Concrete brings YOU the high-level decision makers looking for a competitive edge and eager to see the latest advances in new technology.
Targeted Selling Made Easier in the PRODUCER CENTER Producers of ready-mix, precast, block, prestressed concrete and materials suppliers do business in this targeted marketplace. Exhibit here, and they’ll do business with you.
Repair and demolition specialists make a point of coming here first, which means you need to showcase your equipment and products for commercial, industrial and residential concrete roads, slabs and other concrete structures.
Show Your Stuff in REPAIR & DEMOLITION
With decorative concrete attendees growing each year, this is your opportunity to demonstrate your products and skills for those expanding their business or starting new ones around decorative concrete for commercial and residential applications.
Make an Impact in DECORATIVE CONCRETE
RESERVE YOUR EXHIBIT SPACE TODAY Email: [email protected] 21 – 24, 2014 • Seminars: January 20 – 24 • Las Vegas Convention Center • Las Vegas, Nevada
1995
1985
Meaningful Resultsand
★ ★MAXIMUM EXPOSURE
www.worldofconcrete.com
1975
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www.worldofconcrete.com
STEP UP AND GET INTERACTIVE Exhibit here within 40,000 action-packed square feet and let your potential customers and key masonry professionals see and try the latest masonry products, equipment and technology you have to offer.
MASONRY VENEER LIVE! Drawing together key industry stakeholders, installers, masons, manufacturers and designers, Masonry Veneer Live! is your best opportunity to showcase your products to new customers in the masonry industry’s fastest-growing product segment. Target the key buyers seeking cast stone, brick, adhered masonry and natural stone products here, at Masonry Veneer Live.
Held concurrently with the Mason Contractors Association of America’s (MCAA) annual convention, WOC hosts the largest annual gathering of masonry professionals in the world—making it the most cost-effective and important strategy you can employ to reach the industry’s key decision makers.
Reach the key masonry customers that only the World of Masonry can provide with targeted one-on-one access in a high-energy business environment you won’t find anywhere else. Make plans to exhibit today and get all the tools you need to more effectively grow your business.
MORE SELLING OPPORTUNITIES
Exciting outdoor competitions testing the skills of participants in the masonry industry are a huge draw, attracting thousands of attendees. Events include: The Toughest Tender Competition, The SPEC MIX BRICKLAYER 500®, and The Telehandler Skills Competition.
MASONRY CONSTRUCTION CHALLENGES
RESERVE YOUR EXHIBIT SPACE TODAY Email: [email protected] 21 – 24, 2014 • Seminars: January 20 – 24 • Las Vegas Convention Center • Las Vegas, Nevada
Masonry Indvustrythe
Establish★ ★YOUR LEGACY WITHIN
1,309 Masonry/Specialty Masonry Contractor1,092 General Building Contractor771 Masonry Repair Contractor699 Masonry Craftsman/Bricklayer1,090 Commercial/Industrial Construction795 Residential Construction349 Architectural/Design/Engineering Firm285 Landscape Architect/Designer235 Construction Management
322 Brick/Block Producer210 Government Agency, Testing Lab, Educational Instruction, Trade302 General Rental Center1,005 Distributor300 Self-Retaining Wall Contractor416 Thin Brick/Thin Stone Applicator590 Restoration Contractor
CONNECT WITH MASONRY PROS OF ALL KINDS AT WORLD OF MASONRY The industry’s main meeting place, World of Masonry provides a forum to display market specific products and equipment, and to interact with important commercial, residential, repair & restoration contractors, brick & block producers, and more.
While holding its annual convention during the World of Concrete, MCCA also partners with WOC to offer certified education programs and other events and competitions, including the International Masonry Skills Challenge and Fastest Trowel on the Block.
SEMINARS AND EVENTS
MCAAMASON CONTRACTORS ASSOCIATION OF AMERICA
www.worldofconcrete.com
RESERVE YOUR EXHIBIT SPACE TODAY Email: [email protected] 21 – 24, 2014 • Seminars: January 20 – 24 • Las Vegas Convention Center • Las Vegas, Nevada
Lasting Successand
★ ★HIGH EXPECTATIONS
CAMPAIGN FEATURES INCLUDE:• Multi-tiereddirectmail—more than a million targeted impressions.
• WebPower! The WOC website, www.worldofconcrete.com, gets over 3 million page views per year, with over 10,000 international page views monthly.
• PromotionofWorldofConcrete’stop-ranked Educational Program—attended by thousands of serious buyers.
• Tradeadvertisingblanketingthe marketplace—including leading international industry publications, such as Concrete Construction, The Concrete Producer, and Public Works—more than 3 million impressions worldwide.
MAXIMIZE YOUR ROI WITH EXHIBITOR PERKS• AttendeeMailingList—Rental access for pre- and post-show promotions through third- party access.
• WOCAPP—With the free World of Concrete App, attendees can find exhibitors, education, events and more from any web- enabled mobile device, anywhere, anytime. Plus, read live comments from Twitter and Facebook. In addition to all of the show info and updates, there are also valuable pre-show planning tips, discounted hotel rooms, local transportation and venue details.
• WebListing—Descriptive company profile on www.worldofconcrete.com.
• Program&ExhibitsGuide/FloorPlan— Complimentary company listing.
• BuyerInvitations—Offers discounted online Exhibits-Only admission to your customers and prospects.
• PressRelations—Free media lists, press conference space, product publicity, press kit distribution and staffed onsite Press Room.
• ExhibitorServiceManualOnline— All the information you need to have a successful show.
• InternationalBusinessCenter—Services to assist international visitors to do business with U.S. manufacturers.
• ExperiencedShowManagement—Your success is our priority.
REACH NEW HEIGHTS WITH THE WORLD OF CONCRETE Maximize your exposure and your return on investment with brand-building sponsorships and advertising opportunities. For more information on the custom packages available, please visit: www.worldofconcrete.com or email: [email protected]
You’ve come to expect a lot for your investment, and the World of Concrete delivers all you need to succeed with aggressive marketing tools and exhibitor support second to none.
SUPPORT AND INVOLVEMENT OF THE LEADING CONCRETE-RELATED TRADE ASSOCIATIONS IN THE INDUSTRY
