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Sponsors and exhibitors:
w. www.mobile-money-gateway.com/asiamm t. +44 (0) 20 7384 7993 # mobilemoneyhub
Industry-leading businesses are looking outside of traditional revenue models to leverage mobile money as part of a vision of a truly connected lifestyle. Join us in Malaysia to uncover opportunities and perspectives across Asia and transfer best practices to your own mobile money strategy
Expanding the value proposition of Mobile Money
w. www.mobile-money-gateway.com/asiamm
The mobile money opportunity continues to increase exponentially across Asia as more innovators roll out game-changing mobile payment initiatives.
Who you will meet at Mobile Money Asia 2013
• CEO, MDs, General Managers 21%
• Mobile Money project leaders 20%
• Heads of NFC payments 20%
• Mobile Banking executives 15%
• Technical & Operations 8%
• Marketing & BusinessDevelopment 11%
• Finance & Compliance 5%
• Asia 60%• Southern 35%• ROW 5%
• MNOs 29%• Banks & MFIs 25%• Retailers 11%• 3rd party operators 3%• MTNs and
Exchange houses 7%• mWallet developers 12%• Hubs 2%• Investors 3%• Regulators 5%• NGOs 3%
Job function Regional attendance Industry attendance
Many of today’s social media users have skipped the PC stage to access the internet on their mobile devices. E-commerce revenues, including m-commerce, are rising exponentially.
Economic and technological disparities mean that there is still a huge opportunity for mobile network operators and banks to increase access to financial services to millions of under banked mobile phone users. Cash-in cash- out transactions, airtime top-up and international remittances remain key drivers of growth across core Asian marketplaces.
As POS technologies are being deployed and debated, questions of scale, sustainability and regulation still dominate the discourse for mobile money practitioners across the region.
Mobile Money Asia is your best opportunity to find out how to expand your service offering in this complex marketplace. Whether you are looking to roll out your first mobile money service, expand your existing offering or tap into the potential of Asia’s increasingly tech savvy consumer base, Mobile Money Asia is the definitive event for you.
Attending will equip you with the knowledge to propel your strategy into the next generation of mCommerce.
Benefits of Attending
3 Key Benefits for Your Business
• Prepare your business for the next generation of mCommerce. Explore strategy from supporting disciplines and discover new avenues of driving revenue from the mobile channel
• Balance all players’ expectations to ensure the maximum delivery on your deployment for all stakeholders
• Understand where new opportunities are arising as the mobile continues to transform the payments ecosystem
3 Key Benefits for You
• Discover new ideas and challenge the norm: Have your assumptions re-defined in a series of engaging, forward-thinking conference sessions
• Meet the revolutionaries driving the next generation of mobile payments: Not only can our panel of experienced industry experts offer you practical, hands on advice to inform and develop your mobile strategy, they are preparing for the future – and taking you with them
• Join the discussion! Network with and learn from your peers in an interactive conference experience. This year features more panel discussion, question and answer sessions and roundtables than ever before!
Expanding the value proposition of Mobile Money
NEW 2013Delegate 1-2-1 meeting system for all registrants. Book now and start networking!
Registration now open. SAVE up to £500 when you book by Friday 23 November 2012 – Book your place at the Mobile Money event of the year.
9:00 Chairperson’s opening remarks
9:10 An examination of telco and bank-led business models: Developing a framework for success
• Alignment of stakeholder objectives: Making the business case work• Can third party providers fill gaps in existing business models?• Creating an ‘economy of service’ which will focus on the consumer
Value Proposition• Partnership strategies for achieving scale and sustainability Jakirul Islam, Assistant Vice President & Head of Operations-Mobile Banking, Dutch Bangla BankKaran Henrik Ponndurai, Chief Innovation, Online and Digital Services Officer, CelcomNitin Chittal, Vice President & Head, Direct Banking GroupNaveed Ahmed Choudhury, Head of M-Commerce and VAS, Citycell
10:00 Supply chain disintermediation: Balancing all players’ expectations• Forecasting ROI: How much should you expect and how quickly• Examining the business case for banking the un and underbanked• Should mobile money be best viewed as augmenting not replacing cash?Fariq Cader, Senior General Manager and New Business Development for M-commerce, Dialog TelecomSenior Representative, Citi Bank Malaysia
10:30 Inform and develop your mobile money strategy using insight from consumer trend analysis
• Developing per active user models to obtain accurate profiles of customer usage
• Grey market services: What can be learned from how these services build relationships and integrate themselves into the remittance ecosystem?
• Responding to changes in consumer purchase behaviour in your mobile strategy
Michael Kuehner, CEO, Robi Axiata Limited
11:15 Coffee and networking
11:45 Social Mobile Wallets: Igniting a banking-led transformation from an emerging market’s perspective
• The arrival of the socially connected payment solutions • The art of making scale and spreading innovations• Constructing ‘behaviour’ changing versus ‘need’ based payment solutionsQuasif Shahid, Head of Remote Banking & Business Development, MCB Bank Pakistan
12:15 Social mobile payments: The next generation of e-commerce?• What is the market significance of the move to purchasing physical
goods via social networks• Examining the effect of in-app payments and social group coupons
on the bottom line• What is the role of search engines and social networks in driving
payment innovationQuasif Shahid, Head of Remote Banking & Business Development, MCB Bank Pakistan Fariq Cader, Senior General Manager and New Business Development for M-commerce, Dialog Telecom
12:45 Social media and the virtual goods economy• Examining the effect of virtual goods on the value proposition of
mobile money• How much will social networkers and gamers drive the future of
mobile money?• How will the development of social mobile payments affect traditional
revenue models for mobile payments
Conference Day One – Tuesday 29 January 2013
13:30 Lunch
14:30 Driving Consumer Adoption• Bringing mobile money to market in a fast paced environment• Differing “Go to Market” strategies: Success stories and leaningsPrashant Gokran, Chief Strategy and Planning Officer, IndosatPakiza Mohammed, Manager Enterprise Solutions & Mobile Payment, Zain
15:00 Regulatory Frameworks: Best Practice and Strategy • Mobile and payments: Regulatory challenges• Data, consumers, trust and regulators: The tsunami compliance• Regulatory frameworks: Multiple countries, multiple demandsJB McCarthy, Development Director, Financial Services Innovation Centre
15:30 Risk management: Balancing innovation with security, regulation and data protection
• Developing holistic risk management strategies which protect the interests of stakeholders and consumers
• Paperless KYC: Simplifying the process or increasing the risk of fraud?
• Standardised IT security: What is the role of each stakeholder in creating a secure payment system?
Joey V. Mendoza, Mobile Money & Branchless Banking Result Leader, USAIDSamee Zafar, Global Lead Partner: Advanced Payments, Edgar DunnSaiful Kazi Alam, General Regulatory Manager, Grameenphone
16:00 Coffee and networking
16:30 Developing credit ratings to extend financial services to the underbanked
• Examining the use case for mobile-usage data-mapping as a credit ratings system
• Scale up access to finance and achieve development goals through mobile technology
• Building a fuller credit history for underbanked consumers through innovative financial products
Omar Moeen Malik, EasyPaisa Business Manager, Telenor Pakistan
17:00 Leveraging Mobile Technology for Microfinance: A CARD Bank Case Study
• Re-engineering operations for maximum efficiencies• Challenges and opportunities in implementing mobile technologies
for microfinance• Building a sustainable future for rural and underbanked communitiesLeo Tobias, Technology Program Manager, Grameen Foundation
17:30 Expanding distribution channels: What’s the scope for Mobile Money?
• What channels exist beyond agent networks?• Building a holistic map of your consumers’ purchase behaviour
in order to identify lucrative channels• What are the implications for mobile money in a commercial
environment?David Kleiman, Consultant, Bank of South PacificPaolo Baltao, President of G-Xchange, Globe Telecom Fariq Cader, Senior General Manager and New Business Development for M-commerce, Dialog TelecomKaran Henrik Ponndurai, Chief Innovation, Online and Digital Services Officer, Celcom
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I learned a lot at MMT from quality attendees and speakers who had relevant knowledge and on-the-field experience. We also fast-tracked our business strategy with meetings with the right vendors and prospective partners
Mitchel Roda, Senior Product Manager, Marketing, du
t. +44 (0) 20 7384 7993
09:00 Chairperson’s opening remarks
09:10 Moving beyond transaction fees: Driving revenue from mobile money
• Leveraging existing mobile money services to drive VAS adoption• Assessing the opportunities for premium SMS as part of your mobile
money strategy• What can be done to maximise revenue opportunities in more
traditional P2P, B2B, C2C business models • What are the marketing, rewards and loyalty opportunities that can
be leveraged using mobile payments channelsAshis K. Sharma, Head of Payment Solutions, Siddhartha Bank LimitedPaolo Baltao, President of G-Xchange, Globe Telecom Omar Moeen Malik, EasyPaisa Business Manager, Telenor Pakistan
10:00 Mobile payments and POS technology: Examining the developments driving mobile trends
• Evaluating recent POS deployments and assessing their effectiveness and uptake
• How will POS technologies develop and how will this development affect different verticals?
• Understanding how different POS technologies will impact mobile money adoption
Naveed Ahmed Choudhury, Head of M-Commerce and VAS, Citycell
10:30 Introducing the next generation of mobile credit and prepaid transit card services in Korea
• Innovations between NFC payments and transit technologies• Implications for the widespread adoption of mobile wallets across
different verticals• Driving adoption of new services across the entire customer baseEunseok Kim, Deputy Director, Korea Telecom
11:00 Coffee and networking
11:30 What is the business case for NFC? • Re-creating the merchant acceptance network vs. POS rollout• What lessons can emerging marketplaces take from the NFC giants
of the developed world?• Understanding where and how NFC should be deployed in the
payments network to give greatest returnTricia Dizon, Head of Smart Financial Services, Smart
12:00 Cloud-based wallets: Examining different approaches and implications for adoption
• In which markets have cloud based wallets seen the highest uptake rate and why
• Comparing cloud based wallets to device/sim based wallets• Examining the business case for the delivery of targeted
advertisements in-app
12:30 The Future of Contactless• Which technologies will ‘win’ and what factors will determine
their success?• Which is the right solution for increasing the adoption of
mobile payments? • What is the right ‘go-to-marke’ strategy for contactless
payment initiatives?Tricia Dizon, Head of Smart Financial Services, SmartQuasif Shahid, Head of Remote Banking & Business Development, MCB Bank Pakistan Eunseok Kim, Deputy Director, Korea Telecom
Conference Day Two – Wednesday 30 January 2013
13:00 Lunch
14:30 Building an interoperable cross-network services which ensures maximum reach and sustainability of your agent network
• Balancing competition concerns against market incentives to manage your investment when creating agent networks
• Developing a framework to ensure that agent networks meet all players’ standards of compliance
• Interoperability as a tool for overcoming stagnant growth and entering new marketplaces
Ashish Desai, Head of Retail Banking, First Rand Bank
15:00 Selecting, recruiting and incentivising a network of mobile money agents
• Leveraging airtime distribution channels, engaging a field support agency, or adopting aggregator models: What should your agent network look like?
• Homogeneity vs. heterogeneity: Why key market players are choosing to diverge from the mPesa model
• Advantages and disadvantages of in-house and outsourced agent recruitment strategies
• Building consumer trust through agent selection and branding • Collaborating with donor funded development projects to leverage
their status as trusted intermediariesJoey V. Mendoza, Mobile Money & Branchless Banking Result Leader, USAIDJakirul Islam, Assistant Vice President & Head of Operations-Mobile Banking, Dutch Bangla BankNitin Chittal, Vice President & Head, Direct Banking GroupPrashant Gokran, Chief Strategy and Planning Officer, Indosat
15:30 Coffee and networking
16:00 Efficiently managing agent networks• Taking the business case for the agent into account when discussing
agent sharing strategies• Agent incentivisation: Best practice strategies to drive agent adoption• Agent training strategies and management: Who
assumes responsibility?• Determining what percentage of total revenue should be allocated to
your agentsDavid Kleiman, Consultant, Bank of South PacificAshish Desai, Head of Retail Banking, First Rand BankMichael Kuehner, CEO, Robi Axiata Limited
16:30 Utilising advertising models to monetise outside of your subscriber base
• Examining the move of mCommerce from the point of sale to the point of decision
• Using predictive and propensity models to deliver a range of value added services
• Maximising the commercial/revenue potential of location based mobile marketing services
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w. www.mobile-money-gateway.com/asiamm t. +44 (0) 20 7384 7993
Sponsors and Exhibitors:
Associations and Media Partners:
Sponsorship OpportunitiesParticipate in Mobile Money ASIA Conference & Expo 2013 to put more qualified leads into your sales pipeline.
Talk to us TODAY about securing your place at our forthcoming events. Contact Manoj Nardani, Commercial Director on +44 (0) 20 7384 7949 or [email protected]
PRE-CONFERENCE WORKSHOP
• Efficient strategies for recruiting, managing and incentivising your agent networks
• Overcoming the barriers surrounding regulatory frameworks – no matter the marketplace
• Business models and best practice strategies for rolling out your mobile money service
• Driving consumer adoption: Building frameworks for success
POST-CONFERENCE WORKSHOP
• mCommerce: Preparing your strategy for the next generation of payments
• Social mobile payments: Social wallets, in-app payments, gaming and virtual goods: How to monetise them efficiently
• NFC: Maximising applications in retail, transport and beyond!
• Non-traditional revenue streams in mobile money: Monetising outside of transaction fees
Make the most of your conference experience by attending our pre- and post-conference workshops. Receive hands-on, practical advice from key players in the mobile money
marketplace; understand the movements of the market and how best to adapt your strategy to address the pressing regional concerns.
MOBILEMONEY ACADEMY
Register by Friday 23rd November 2012 and SAVE up to £500 – Book now!
T: +44(0) 20 7384 7993 E: [email protected] W: www.mobile-money-gateway.com/asiamm
Group discount
Register two
delegates and get the
third half price.
Accenture
Accion International
Afghan Wireless TSI
Alalay Sa Kaunlaran ASKI Inc
Alliance for Financial Inclusion
Amanah Ikhtiar Malaysia
Amarante Consulting
Amdocs Billing Pte
AMK Co Ltd
ANZ Banking Group
Asian Development Bank
Avisotech Inc
Avorniga Technologies Ltd
Bakrie Telecom
Banco De Oro
Bangko Kabayan
Bangko Sentral Ng Pilipinas
Banglalink
Bank Andara
Bank Negara Malaysia
Bank Of Ceylon
Bank Of Indonesia
Bank of South Pacific
Bank of South Pacific Limited
Bank of the Philippine Islands
BarclayCard
Bharti Airtel
BICS SA
Bloomberg News
Business Breakthrough University
Businesswise Sa
Cantillan Bank
Carnegie Mellon University
Catolica Lisbon School Of Business And Economics
Celcom Malaysia Berhad
Cellular Operators Association of India
CGAP
Citi
Citibank
Citycell
Commercial Bank of Ceylon PLC
CP All Public Company Ltd
Deutsche Bank
Deutsche Gesellschaft Fur Internationale Zusammenarbeit Gmbh
Dhasatra
Dialog Axiata
Dialog Telekom Plc
DiGi Communications
Digicel Pacific Ltd
Domain Consulting
du
Dutch Bangla Bank
EastNets Remittance Company
Edgar Dunn and Company
Eko India Financial Services Private Ltd
eServ Global
eServ Global Indonesia
Etisalat Afghanistan
Exicon
Experian Singapore Pte Ltd
Experian Microanalytics
Fairchild McMorran
Financial Inclusion Network & Operations (FINO)
First Rand Bank
FirstMutual MicroFinance Bank
FIS
Flexpacific
GFG Group
Globe Telecom Inc
GM Bank
Grameen Foundation
Grameenphone Limited
Green Bank
GTZ Bank Indonesia
G-Xchange
ICICI Bank Ltd
IFC - World Bank
Indosat Indonesia
Infocomm Development Authority of Singapore
Insa
Interflex Co, Ltd
Korea Telecom
KVB
KY
La Poste Sa
Loose Wire
M Servise JSC
MABS Program Philippines
Margdarshak
MasterCard Worldwide
Maxis Communications Berhad
Maybank
MCB Bank
Mindanao Economic Development Council
MobiFinance
Mobifinance NBFI
Mobile Financial.Com
Mobile Payment Forum of India (MPFI)
Mobile Union Ltd
Mobilink Telecom Group
National Bank of Egypt
Nationwide Microbank Ltd
Nepal Telecom
Nokia
NTT Docomo
Nusantara Artha Mobile
Oceanic Communications Ltd Group
Orange Labs
Payment Exchange
Petra Financial Ltd
Philippine Rural Banking Corp
Planet Guarantee
Post PNG
PT Indosat Tbk
PT Smartfren Telecom Tbk
PT. Mobile Coin Asia
Punjab National Bank
Qspan Technologies Ltd
Reserve Bank Of Fiji
Reserve Bank of India
Robi Axiata
Rural Bankers Association Of The Philippines
Rural Bankers Research & Development Foundation Inc
Safaricom
Salaam Africa Bank
Saraswat Bank
Seidco Communications Llc
Selcom Wireless
ShoreBank International Ltd
Sicap Asia Pacific Pte. Ltd.
Siemens
Singtel
Sky Broadband
Smart Communications Inc
Smart Telecom PT
Softbank Japan
Softbank Payment Service
SpiceDigital
Standard Chartered Bank
StarHub
State Bank of Pakistan
State Bank Of Vietnam
STC
Swaadhaar Finserve PTY LTD
Swift
Tatatel
TelecomWatch
Telekom PNG Ltd
Telenor
Telesom
Telstra
Telstra Entrprise and Government
Telupay Philippines Inc
TenGer Solutions LLC
Tiaxa Ltd
Times of Money
T-mobile International
TootPay Sdn Bhd.
Trinity Finance - SFdP Group
Tulay sa Pag-Unlad, Inc.
U Generation Mobile Solutions Pvt Ltd
Ukash
Union Mobile Pay Ltd
Unionbank
Unionbank of the Philippines
United Bank Ltd
United States Agency for International Development
USAID
Visa
Visesh Infotecnics ltd.
VIVA Bahrain
Vodafone Essar
Vodafone Fiji Ltd
Wells Fargo
Western Telecom Ltd
Western Union
Wing Cambodia
World Bank
XAC Bank
Xoom Corp
Xpressmoney
Yes Bank
Zain
Regular visitors to the Mobile Money Asia event
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