Innovative Places, Spaces, and Innovative Places, Spaces, and MethodMethod
Alan Chute,Master Black Belt;
Sam Racine,Master Black Belt
Unisys CorporationApril 02, 2008
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Session OutlineSession Outline
o Learn the goals, design, and intention of Unisys Executive Centers of Innovation (ECI)o Alan Chute, ECI Deployment Lead
o Experience ECI differentiator: the Ideation Room and the Role of Trust o Sam Racine, Client Experience Designer
o Explore Unisys Methodology for Innovation
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Ideal Floor PlanIdeal Floor Plan
Footprint SF 10,500 (975 Meters) Components:
Reception & Brand ImmersionVideo Conferencing RoomExec Briefing RoomSolution ShowcaseIdeation RoomIdeation Breakout RoomRestroomsClient phone bank 8
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Brand Immersion/Reception Area Brand Immersion/Reception Area
Solution Showcase Solution Showcase
Types of Videos & Demos in ECITypes of Videos & Demos in ECIo Wallpaper
Videoo Brand
Immersiono Strategic
Program Credential Simulation Demos
o Live Demoso Proof of
Concept
Ideation Room Ideation Room
Ideation Requirements Ideation Requirements o Client-focus
o Before, During, and After approacho Unique experience for each client o Importance of discovery
o Other Stakeholder Needso Strategic Program Solution Offeringso Account growth opportunitieso Strategic Innovation Program
o Brand Restrictions: Client perceptions and believability
o Facilitator Needs: VOC-CTQs-Requirements
Ideation Model: Need for TrustIdeation Model: Need for Trusto Requirement: Foundation To
o Provide mechanism to enable effective engagement
o Facilitate cohesion and collaboration
o Provide basis for mitigating risko Specific Challenge:
Measurably Predict Successo Accurately determine clients’
disposition before visito Determine necessary
disposition to produce actiono Pinpoint activities to change
disposition
o Solution: Trust Matrixo Abilityo Benevolenceo Integrityo Propensity to Trusto Risk Itselfo Business Scenarioo Communication Context
Surrounding TrustSurrounding Trust
o Group Decision Support Technologyo Standard Operating Procedureso Role Definition and Interactiono Privacyo Protecting the Brando Logistics o Deliverableso Metrics
ClientClient--Based Innovation WorkshopBased Innovation WorkshopProcess Flow
Identification Categorization Prioritization Profiling Roadmapping
List of innovation
opportunities
Categorized list of
innovation opportunities
Project Prioritization Matrix(Cost/Benefit Matrix)
Business Impact vs. Innovation Maturity
Opportunity Profile
Implementation Roadmap(Product Roadmap)(Technology Roadmap)
Day 1 (4 hrs)Full Group
Day 2 (4 hrs)Breakouts / Full Group
GroupSystems ThinkTank
Categorized by functional swim-lanes
Mini-business case including description, value proposition, recommendation etc.
Full Project Prioritization (completed either during initial prioritization phase or after profiling phase)Typically 6-10 key criteria with weighting factors
Out
puts
Tool
s P
roce
ss
Innovation OpportunitiesInnovation Opportunities
Approach (Day 1)o Introduction, Plan and Workshop Goalso Client Team: Client Background & Innovation
Needso Client Background / Business & Technology
Innovation Needso Innovation Workshop Approach
Identification Categorization Prioritization Profiling Roadmapping
Innovation OpportunitiesInnovation Opportunities
Approach (Day 1)o Opportunity Identification & Categorization
o Group Ideation using ThinkTank to capture and categorize innovation opportunities
o Outputs: Categorized innovation opportunitieso Opportunity Prioritization
o Group Prioritization using ThinkTank and Strategic Innovation Program (SIP) screening criteria mapping opportunities against business impact
o Outputs: Project Prioritization Matrix; Business Impact vs. Innovation Maturity
Identification Categorization Prioritization Profiling Roadmapping
Innovation OpportunitiesInnovation Opportunities
Approach (Day 2)o Group Opportunity Profiling
o Complete Opportunity Profiles and screen against key criteriao Outputs: Prioritized Opportunities against Key Screening Criteria
o Group Opportunity Roadmapping o Map opportunities against client business impact, ease of
implementation and innovation maturityo Determine project timelines and requirementso Outputs: Implementation Roadmap
o Project Planning / Next Steps o Assign owners and next steps for each identified opportunity area
Identification Categorization Prioritization Profiling Roadmapping
Innovative Spaces, Places, and Innovative Spaces, Places, and ProcessesProcesses
Questions and comments for the Panel?