Experience Cannondale

Social Media Campaign by Matthew Rullo

About Cannondale Mission Statement… “Our mission is to make innovative,

quality bike products that inspire cyclists worldwide."

Goals And Challenges…

“Our focus and dedication is to people, cycle riders, employees, bike shop retailers and sellers. This drives us to design and make cycling products of the best and highest quality. Year after year Cannondale bikes lead the industry with the best innovation cycling technology!"

New Media Online Advertising Campaign Theme

“Experience Cannondale”

Connecting Consumers Directly to Cannondale through Brand Experience

Implement Facebook, Twitter, And Blogs

Use Twitter And Facebook to Link Target Market to Cannondale

Online Network Connecting Riders

Unite Avid Cyclists And Enthusiasts to Cannondale

Enhance Brand Identity

Creating Brand Experience

Online Blog Network

Twitter And Facebook “Ride Together” Events

•Connecting Riders to Mountain Bike Trails, Rides Across the Globe

•“Ride Together” Meets And Events Sponsored by Cannondale Creating Brand Experience

Cannondale On Twitter Follow Different Roads, Trails, and Rides

Cannondale Bikes Use Globally

Ride Together Meet Blog..

Cannondale Mile Tracker

Live Trail Meet Tracker in Big Cities i.e. New York, London, Portland, Los Angeles

Measure Campaign Success

Online Surveys

Focus Groups of Riders

# of Impressions, Blog Users

Twitter Followers

BudgetRIDE TOGETHER VENUES

 HAND OUTS, FLYERS, EVENT REPS, ONINE,TV AD SPOTS

TWITTER TRAIL AND MILE TRACKING

TIMELINE

TIME TO BEGIN!

CREATE BLOG NETWORK, TWITTER MILE TRACKING

SERIES OF 6 RIDE TOGETHER MEETS IN BIG CITIES ANNUALLY

LAST NOTE… Key Components

Cannondale Brand Recognition

Creating "Brand Experience." 

Fulfilling Organizational Goals

always want to exceed expectations of consumers, retailers and partners.

believe people drive our success and treat them as such.

work together as a worldwide team.

act with respect - responsibility - integrity. -