Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved.

Custom Portal Solutions for Pharmaceutical and Biotechnology Companies

Integrate Your Organization and Increase eBusiness Focus on Customers, Product Development and Operations

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 2

According to a recent KPMG survey of 423 large companies, 67 percent of respondents claimed they had too much information to manage and 56 percent complained of having to

"reinvent the wheel" every time they started

a new project.

- The Defogger: Whip, Beat, and Stomp Your Data Into Submission, Tweney, Dylan, May 2001,

www.business2.com

Information Overload

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 3

Overcoming Information Overload

Help your constituents overcome information overload by providing easy access to key information, services, and enterprise applications, all through customizable,

personalized interfaces.

Portals. The gateway into your organization and enterprise.

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 4

Which Aspect of Your Business Can Benefit From a Portal?

• Customers– Is your company changing from a mass-market business to a consumer-

oriented, individualized, value-based business?

• Product Development– Do you need to streamline the R&D process to reduce costs and time-to-

market?

• Operations– Are your employees demanding technology to enable collaboration and

operational cost reduction within your company?

If you’re like most pharma / biotech companies, the answer is ALL.

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 5

The Solution: Integrate Your Organization’s Constituents

• Create convergence and increase your eBusiness focus on every aspect of your organization via portals

– Optimize sales and marketing efforts

– Shorten R&D lifecycles

– Facilitate regulatory compliance

– Reduce operational overhead

[There is] as much as a thirty percent bottom-line differential for enterprises that proactively manage their intellectual assets

over those that do not.- Gartner

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 6

Sample Custom Portal Solutions

• Disease specific portals (patient-consumers)

– Maximize DTC marketing efforts; increase brand awareness and patient compliance

– Facilitate patient education through disease specific info on products and therapies

– Improve the pace and process of clinical trial recruitment; remove barriers to communication

– Expand customer profiles and databases

Almost 100 million, or 75% of all adults online, use the Internet to look for healthcare. On average, the users look for healthcare

information three times a month.-The Harris Poll #19, April 18, 2001

Cyberchondriacs Update; Harris Interactive

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 7

Sample Custom Portal Solutions

• Electronic detailing portals (physicians)– Reduce need for travel to prescribers’ offices and

lower sales force expenditures

– Make Sales Reps effective relationship managers

– Provide prescribers immediacy and convenience with 24x7x365 access to your sales force

• Personalized, downloadable info, promptly filled sample requests, automated servicing

A face-to-face detail typically costs pharmaceutical companies about $150 to $200, while e-detailing ranges from

about $25 to $120 per detail.- Elizabeth W. Boehm, Forrester Research Inc.

quoted in The Right Dose; internethealthcaremag.com

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 8

Sample Custom Portal Solutions

• Enterprise information management and collaboration portals (employees)

– Provide centralized access to relevant information and eliminate information redundancy

– Enable collaboration between major touchpoints, such as Sales and Marketing, R&D and marketing, etc.

– Automate electronic documentation management for version control and efficient auditing

– Lower operational costs through personalized, direct access to enterprise information, employee benefits management, automated travel, time and expense systems, etc.

According to Meta Group Senior VP David Yockelson, the average portal project pays for itself in about eight months. "We're seeing

enterprise portals have a huge impact on productivity and cost savings," says Delphi's [Hadley] Reynolds.

The Defogger: Whip, Beat, and Stomp Your Data Into Submission, Tweney, Dylan, May 2001, www.business2.com

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 9

• We use an integrated approach to portal design and development incorporating strategic planning, functional design, technology and hosting services

• We leverage our experience in B2B, B2C, and B2E solutions, as well as our application integration experience when designing and building portal solutions

• Our solutions have enabled our customers to achieve real benefits by allowing them to better serve their customers, optimize their organizations, and effectively collaborate with their partners and suppliers

Why Breakaway Solutions?

Experience. Collaboration. Results.

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 10

Our Custom Portal Solution Services cont.

• Technical Analysis– Our technical assessments determine the platform that best integrates with and fits

within your company’s immediate needs and growth projections

• Project Execution– Our experienced project team works in partnership with your team to execute all

phases of project development and serves as a single point of accountability to foster effective communication, expedient problem resolution, and cost-efficient system implementation

• Mobile Solutions– We can help you extend your portal to mobile devices to maximize your sales and

R&D efforts

• Change Management– Our experts design and develop effective change management and training

programs to maximize user adoption and satisfaction.

• Hosting Solutions– Breakaway’s hosting capabilities enable you to focus on your core business instead

of supporting your application

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 11

Relevant Experience

• Top Pharmaceutical Company – Electronic Detailing and Ordering Portal Redesign

– Re-brand, redesign GUI, and improve architecture and usability

• GlaxoSmithKline – Change Management Services – Prototype development to showcase new portal functionality and gain key

stakeholders acceptance

• WebMedx – Mobile Portal Solution– Proof of concept for mobile extension of the client’s information portal

product

Custom solutions,

real benefits

Better serve

your customers

Optimize your organization

Enable

collaboration

Results.

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 12

Needed a systems integrator experienced in all facets of web design and development…

Case Study: Top Pharma Company

Electronic Detailing Portal Redesign

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 13

The ClientOne of the world’s top pharmaceutical companies operating a

vaccine detailing and ordering portal.

Case Study: Top Pharma Company

Objective

In a 14-week timeframe, wanted to

Solution Benefit

Joint Breakaway and client team successfully:

• Re-brand, redesign and improve the usability of current vaccine detailing and ordering portal

• Improve communication with prescribers

• Better integrate with offline marketing campaign

• Streamline ordering process

• Re-architect portal using latest technology

• Learn web design & dev best practices

• Defined and implemented new info architecture

• Created new logo and GUI• Integrated access to vaccine

related news• Separated business &

presentation logic/converted site to XML/XSLT/CSS

• Migrated app server to open-standard J2EE compliant platform

• Integrated site’s ordering system with client’s sales ordering system

• Improved usability• Improved integration with

current marketing campaign• More value-added content for

prescribers• Streamlined order fulfillment

processes• Better positioned for future

mobile extensibility• Streamlined production and

development procedures• Knowledge transfer

As a result of the redesign, the client has received real benefits:

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 14

Employee Portal – Change Management Services

Case Study: GlaxoSmithKline

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved. 15

Case Study: WebMedx

Mobile Access to Clinical Information Services Portal

Experience. Collaboration. Results. ©2001 Breakaway Solutions, Inc. All Rights Reserved.

For more information regarding Breakaway’s Custom Portal Solutions, please contact:

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