Weekdays Weekends Online
EXPERT TRAININGINSTITUTE
Certificate Coursein SEO
“Become a Part of the Billion
Dollar Digital Marketing Industry
and Secure Your Future”
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
Table of Contents1. Welcome
2. OverviewWho is the training for?
Why you should join?
3. Programme Content
4. Batch Timings and Fee Structure Certificate Course in SEO
5. 100% Placement Assistance
6. See What Our Past Students Say
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
Expert training institute specialises in providing Digital
Marketing courses in Rohini. Our up-to-date "how to" Digital
Marketing strategies and techniques are easy to understand,
implement and digest.
Welcome
Expert Training Center in Rohini provides Professional Training in Website Promotion
(SEO/PPC/SMO) through its best in-class facilities. The experts of the industry have joined
hands to form an institution to impart expert training in order to fulfill individual's objectives
rather than those of the institution itself.
Our Mission: Delivering quality training to add value to your career. Getting you upfront
with the current scenario and competition in this field, make you up with the scope.
Our Approach: Over the years, Expert Training Institute has set the training standards for
the industry, leading the competition with its professional approach in guiding, steering &
uplifting the individuals. Striving to achieve the goals of individuals associated with us has
been our simple approach and the success has followed us.
Our Facilities: We have state-of-the-art infrastructure with sufficient workstations and
high-speed data communication lines with relevant software & hardware. We have the
necessary infrastructure to provide you with the best and most practical training sessions at
our Rohini branch.the individuals. Striving to achieve the goals of individuals associated
with us has been our simple approach and the success has followed us.
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
Graduates, Post Graduates or Working Professionals, anyone who is looking to make or uplift
their career in the field of online marketing & advertising can benefit from this programme.
Business Owners who do not want to rely on other marketing professionals to take their
businesses to new heights can also join this programme as it convenient and flexible. This
programme will -
Add a certified online training experience in your resume
Provide a competitive edge over peers
Improve growth prospects
Provide skills & opportunities to Work as Freelancer
Confidence and ability to start your own marketing agency
OverviewWho is the training for?
Why you should join?
More & more businesses are getting online in India.All the companies are marketing
their products & services online using SEO, PPC & SMO techniques.
There is a huge demand in these companies for skilled individuals who can manage
their web/internet marketing campaigns.
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
1. Website Design
2. Search Engine Optimization
How Does a Search Engine Works?
Google, Yahoo and Bing - Which one is Superior?
The Current Search Engine Market Share
What Does An SEO Do?
Types of SEO People
White Hat, Black Hat vs Grey Hat SEO Techniques
SEO Terms and Definitions
On Page Vs Off Page Optimization
Detailed Study of On Page Optimizationfor Search
Engines
Google Yahoo Bing
URL Structure
URL Canonicalization
Meta Tags - How to Create SEO Friendly Title
and Description Tags
Content Optimization
Sitemaps [HTML and XML]
SEO Copywriting
2. Search Engine Optimization
Why Being Online Matters?
Types of Websites
Static Vs Dynamic Websites
Website Designing Basics
Booking a Domain Name
Web Hosting Types
HTML
Basic HTML Tags
What to Have in Your Website?
Page Content
Header
Footer
Page URL
Images
Social Media Icons
Defining a Purpose For Your Website
Making a Website Search Engine Friendly and User Friendly
Creating Website Using Dreamweaver
Working With Filezilla
Managing Your Website
Creating a Blog Using Wordpress
Difference Between Websites and Blogs
Important Sites and Resources for Further Study
How website design can increase the sales?
1. Website Design How to Deal With Web Crawlers
Optimizing Your Site For Mobile Phones
On page Analytics
Google Ranking Factors
On Page Social factor
On Page for Static Websites
On page for Dynamic Websites
On page for Ecommerce Websites
Integration of Social Plug-in and Importance
Various On Page Optimization Tags
On Page Optimizations Techniques and other
Algorithms
Content Optimization
Detailed Study of Off Page Optimization
The Power of Links
Methods of Link Building
• Directory Submission
• Dmoz Submission
• Social Bookmarking
• Article Submission
• Press Release
• Blog Submission
• Forum Postings
• Question Answers Portals
• Classified Submissions
• Forum Submission & applications
• Press release news syndication
• RSS ( Really Simple Syndication)
• Guest Blog Posting
• Working on Live Dynamic Websites
• Nodes Submission Threading
• Link Wheel Strategy
• Current Importance of Link strategies
Social Sharing
Co-Citations and Co-References
Natural Vs Unnatural Link Building
Understanding WebSpam
Keyword Stuffing
Keyword Density
keyword Optimized Anchor Text
FFA Sites
Spammy Neighbourhood
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
Site Map
RSS
Feedburner
Canonical Error Fix
Robots.txt
301 Redirect
Crawl Rate
301 Redirect
Domain Optimization
Google Updates to Tackle Webspam
Panda Update
Penguin Update
Caffeine Update
Humming Bird Update
Pigeon Update
How Does Google Identifies Unnatural Links
How to Earn Natural Links
Important Ranking Metrics
Page Rank
Domain Authority
Importance of Number and Quality of Unique
Domains.
A hrefs Rank
Important Google Search Operators
SEO Tools
Backlink watch
Ahrefs
Moz
Semrush
Sandbox Effect
SILOS
Geographical Targeting
How to Analyze Competitors?
How to Plan A Perfect SEO Strategy?
Determining KPI's
Settings Goals and Measuring Conversions
Google Analytics
The New Google - Semantic Search
How Does Google Applies Semantic Search?
Semantic Search and SEO
Important Sites and Resources for Further Study
SEO Industry Secrets
Case Study 1
Case Study 2
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
Batch Timings & Fee Structure
Certificate Course in
SEO
INR 10,000
(Inclusive of all taxes)
Free demo every weekend
35 Hours of Comprehensive training
Covers all Advance Modules THE BEST MARKETING DOESN’T FEEL LIKE
MARKETING.
Learn the Secrets of Digital Marketing and join the next
league of Marketing Professionals.
THOUSANDS OF JOB OPPORTUNITIES ARE WAITING:
EXPERT TRAINING INSTITUTE
Providing Education That Gets You
Started Straight Away
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
See What Our Past Students Say
Swati - " Since I am a senior content developer,I was already familiar with almost every aspect of digital marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with the ETI and Udit Sir, I am confident of my knowledge of the subject matter. I would gladly recommend him to everyone looking for a career in digital landscape."
Anurup Gupta -Expert Training Institute is one of the best institute in Delhi NCR providing detailedprogram in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.
Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.
Jeet Singh Bhardwaj - " I have been very impressed with the course curriculum and trainers of Expert Training Institute. It enabled me to learn the concepts of Digital marketing in an easy manner and also helped me to get job ready"
Raghav - " I would strongly recommend ETI to anyone looking to make a career in digital marketing."
Certificate Course in SEO
Weekdays l Weekends l online
Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85
Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463
http://www.expert-seo-training-institute.in
100% Placement AssistanceThe true position of an institute is revealed by the demand for its
students in the industry. That is why we at Expert Training Institute
have an industry collaboration division with an unparalleled track
record in helping our marketers find their dream careers.
When a student completes his/her course successfully, Expert
Training Institute’s Placement Cell helps them interview with
major companies or/and begin their work as freelancer or start their
own venture.
We have trained students from
Continue your journey...
Head Office & Training Institute
178,1st Floor, Jai Appt, Commercial Wing, Sector-9, Rohini, Delhi-85Opposite Pillar No.418, Near Rohini West Metro Station
9958-38-19-38 - 011 4509 8463http://www.expert-seo-training-institute.in