Exploring Social MediaMarta Stelmaszak, 27/04/2013

Introduction• About social media• About me• About you

About me• BA in Applied Translation• DPSI and experience in court interpreting• E-business training at LSE• Starting MSc in Management, IT and Innovation• IT as area of specialisation• Research in new technologies in interpreter training

About you

• What’s your background? What do you do?• Do you use any social media platforms now?• Why would you like to learn more about them?• What do you expect to take away from this

workshop?

Agenda• Introduction• Discussion (30 minutes)• LinkedIn (1 hour)• Twitter (30 minutes)• Facebook (30 minutes)• Summary

Two more questions…• How many of you have websites?• Who has a tablet/smartphone/laptop with them?

Discussion (1)

Can social media be useful for interpreters?

Discussion (2)• Social media doubts…

• Isn’t it just a waste of time?

• What do I get in return?

• My marketing works fine, so why would I bother?

• It’s just for teenagers

• I’m concerned about privacy and security

Discussion (3)• Nina Hanakova

When it comes to the freelance business, I strongly believe in attraction marketing and social networking. Why not showcase what you´ve got to offer in the online world, the right people will show up (both clients and interesting contacts/colleagues). Blog, post on FB/twitter, promote yourself on Youtube! It works!

Discussion (4)• Global Lingo

Global Lingo utilises social media across the company as a way to engage on a personal level with our clients, suppliers and internal teams. It’s crucial for us to show a human side to our business and social media allows us to do that to great effect.• Translate Media

TranslateMedia uses social media for a wide range of different activities ranging from customer service to building communities for our translators. We also use social platforms to promote digital marketing campaigns like our recently launched International Guide to Social Media (www.translatemedia.com/igsm.html)."

Discussion (5)

Discussion (6)

• Judy Jenner

In order to grow a translation business – or any business, as a matter of fact – it’s imperative to grow one’s circle of influence. We need to spread the word about our services so potential clients know that we exist. 20 years ago, we were limited to going to networking events and had to rely on traditional (and very expensive) advertising to spread the word about our business. The advent of social media has changed all that. Most of it is free, and it allows small business owners to expand their network with the click of a mouse, from the comfort of a home office. It’s easy and fast and I really don’t see a downside to the use of social media for professional purposes, although I highly recommend establishing a daily time limit so you don’t spend all day online rather than doing actual work. This is the age of social media. You should be part of it.

Discussion (7)• Problems? Doubts? Questions?

LinkedIn (1)• Why LinkedIn?

LinkedIn (2)• Should we start with profile creation?• Let’s go through functionality• Enhancing profiles• Best practice• Discussion: Useful? Not useful? Doubts?

LinkedIn (3) – Best Practice

Complete profile

Adding keywords

Using applications

Joining field-related groups

Connecting with experts

Twitter (1)• Why Twitter?

Twitter (2)• Should we start with profile creation?• Let’s go through functionality• Enhancing profiles• Best practice• Discussion: Useful? Not useful? Doubts?

Twitter (3) – Best PracticeProfessional not private

Profile description

Hashtags

Sharing relevant information

Branding

Who to follow?

Facebook (1)• Why Facebook?

Facebook (2)• Should we start with profile creation?• Let’s go through functionality• Enhancing profiles• Best practice• Discussion: Useful? Not useful? Doubts?

Facebook (3)

Reader or publisher?

Professional not private

Page or profile?

Sharing relevant information

Liking relevant pages

Joining groups

Summary

• What do you want to achieve?• Who is your target audience?• Which platforms do you want to concentrate on?• How much presence do you need?• How much time do you have?• What is your plan?

• What do you think?

Any questions?• Connect with me

• Practical guide to social media