Ignite:• Office• SharePoint• Azure

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App for SharePoint FeaturesBy Example

Demo

Envision: Apps for SharePoint

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Example: Adding a Travel Site to SharePoint

Demo

Envision: Apps for Office

Types of Apps for OfficeTask Pane App for Office (Document-centric)

Assists user working with one or more documentsWorks in Word, Excel and Project

Content App for Office (Document-centric)Adds embedded content/functionality into documentOnly used in Excel Application and Excel Web Application

Mail App for Office (Mailbox-centric)Used in Outlook Application and Outlook Web App (OWA) Extends Outlook items with custom UI and behaviorsOutlook items can be messages and eventsMail Apps require Exchange 2013 or Office 365

Example: Content App for Office

Current selection

Content App reads current selection and translates

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Example: Sample Task Pane App for Word

Mail Apps – Up Close and Personal

Mail App Body

Context Trigger

App Name

Why: The Value Proposition

Features• Increase application functionality.

Opportunity• Leverage the Microsoft Office Store for access to a huge global

audience of Office and SharePoint users.

Powerful Platform• Familiar web toolset, seamless licensing, and automatic upgrades and

hosting scenarios.

OpportunityHuge potential customer base:

• By selling on the Office store you have access to over 750M users of Office and SharePoint

Global audience:• Tap into customers from over 231 purchase markets

accessing a multilingual platform that supports over 100 languagesVisibility:

• Get closer to the user by exposing your app right within the Office and SharePoint products

Trust:• Gain credibility by listing your app on the Office store

since all apps are rigorously validated and community reviewedVibrant ecosystem:

• Become part of a growing and vibrant partner ecosystem with over 10,000 partners and counting

“Publish your app a click away from millions of potential customers”

Seller Dashboard Office Store Ribbon

Direct Negotiated deals/IT projects App Catalog

FREE/TRIAL/

PURCHASE

OFFICE

Partner

IT admin

End userAPP

VALIDATION

Distribution Channel

Monetizing your App

20% rev-share

$0 $1.49 $1.99 $2.49 $999.99

choose a price point

……………….

per seat price organization wide price

X decide how price will scale

global currencies

global customer markets

Currently US storefront, EN apps

global developer markets

Global Reach

yet, we support…

Users and developers from most countries can sell and buy apps on the US storefront using local currencies

Platform Features

Today’s Market Today’s Trends Our Principles

Microsoft Vision: Modernizing the Platform

The Result: A New Cloud App Model

Flexible Lifecycle Deploy and sell apps publically

• Publish your apps on the Office Store to reach out to hundreds of millions of users outside of your organization.

Distribute IT approved apps directly

• IT approved apps can also be distributed within an organization through an internal App Catalog.

Work with flexibility

• Update your apps seamlessly without impacting Office and SharePoint version upgrade cycles.

Deploy and update

your apps with the

flexibility that you

need

Hosting: Choice of Three Architecture Approaches

App Web

(from WSP)

Host WebSharePoint-Hosted App (Microsoft Hosts)Provision an isolated sub web on a host web• Re-use web elements

(lists, files, out-of-box web parts)• No server code allowed; use

client JavaScript for logic, UX

Provider-Hosted App“Bring your own server hosting infrastructure”

SharePoint

Web• Get remote events

from SharePoint• Use CSOM/REST +

OAuth to work with SP

Cloud-based Apps

Your Hosted Site

Autohosted App (Microsoft Hosts)Windows Azure + SQL Azure provisioned invisibly as apps are installed

O365 Hosted

Web Sites

SharePoint Web

Windows Azure

Web Sites

Summary

Get access to a huge global audience of Office and SharePoint users.

PowerOpportunity

Leverage powerful capabilities to enable seamless licensing, upgrade and hosting scenarios.

Features

Apps for Office and SharePoint provide significant increases to your SAAS offering.

Questions

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