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Conference & Exhibition, 14 - 15 October 2008, Munich

Online Marketing Strategiesin Travel Europe 2008

Evaluate which Web 2.0 initiatives will dramaticallyimpact your business

Hear innovative techniques to engage your customerand sell more online

Convert lookers to bookers understand the onlinebooking habits of your customer and analyse what touchpoints offer the best conversion rates

Overcome the challenges of selling online to a pan-European audience analyse key market insight fromtop brands

Drive quality tra fc to your website - Hear top tipsto improve your search strategy in a Pan-Europeanenvironment

Debate the uture o meta-search and what role it playsin the purchasing cycle

Gain insight into the opportunities and costs associatedwith mobile marketing and your likely ROI

Understand how to make your brand sticky in an everincreasingly competitive online

environment

Save weekso research revolutionise yourmarketing strategy

in just 2 days!

GET AHEAD OF YOUR COMPETITORS - USE THELATEST DEVELOPMENTS IN WEB 2.0, SEARCH, WEBOPTIMISATION & BRANDING TO BOOST SALES

Learn from these topindustry speakers

OPEN NOW TO VIEW THE FULL AGENDA AND SPEAKERS

2 conferences for the price of 1!

s v n G nw y,CCO,

SkyEuropeG h G n,

MD, Octopus Travel

M in V d n-r ,Head o Sales, Europe,

TripAdvisor

F d i kinnun n,Director o Direct Sales,

Sterling Airlines

J n o j n, MD, lastminute.com

Germany

c um ru ,Commercial Director,

EasyHotel Ltd

s h N wm n,Regional Vice

President, Commercial

Director, EMEA,Royal Caribbean

Cruises International

s v n t y ,Senior Director

International SPG,Starwood Hotels &Resorts Worldwide

Great conference with a lot of inspiration

excellent inputs for new out-of- the-box thinking. A must for

all online travel agencies Christian Foged,

DTF Travel A/S

P a r t o f t h e a n n u a l

S a l e s & M a r k e t i n g i n

T r a v e l S u m m

i t E u r o p e 2 0 0 8

DRIVE TRAFFIC, FOSTER LOYALTY &

MAXIMISE CUSTOMER SPEND ONLINE

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Great opportunity to be updated on the latest marketing and sales trends. Hugely informative and inspirational

Ignasi Canals I Borras, Tour t Forum group

Web 2.0. Search. Viral.Video. Social media.

Email. Blogs.Mobile. The

Semantic Web.These are exciting

times in onlinetravel. The internet

and your consumersbehaviour are evolving

ast. How do you update the undamentals o onlinemarketing to work success ully in this new era?

Und nding h w h in n i h nging h u m ing hug h ng . a y u w ing v u b n u d d

i ? Wh inn v iv , iv hniqu xi in hn w W b 2.0 n ?

n v b n m n un inn v iv y

bu gy d nd y u

m hnd nh n

y u b nd. thqu i n i h w dy u u wh n y uh v i im ? H w dy u n w wh y w

nd wh ju ing d?

n ju 2 d y , h on in M ing s gi in t vn n (h d ey t v nnu s &

M ing in eu summi ), wi b ing h b nd mnn v iv mind in n in v h w y u h w h n m u n i in h eu n n in

v m .

W i h n n by x mining h uniqu n u n m nd n w m ing m dium . Wh w

w in n eu n un y m y un n hing in h n x .W b ing g h i udi m u x ndd n i y h m ing i nd ux- di n eu n

un i n u y u v id m ing y mi .N x , w

y u h gy.N d ub y u

nd nh h y

d iv y u i . Y u m yhin h y u h v

y u h gy wn u .

s igh h - W b 2.0 h h wn u wh n w

b y u h u ! Wh h i b vidimi i n, u -g n d n n , h h nging m -

h ngin h i ing h G g b n n d myw d . Y u nn d mi hi d b !

s y u u mh v h d y uw b i . Wh n x ? c nv ing

b i viin eu

u hv m .

W id n i y hm in n

u m vy u w b i . ou

wi h h im h y nh n u bi i y, im v w b

n n nd b nv i n by v 25%!

M in ining i n hi wi h y u u m i y hng vi y y u b nd. H i n um yi in nd b nd i i n. an y whi h eu n b nd

u u nd why. Wh h b nd v u u -g n d n n ? Wh n y u n m h i mi ?

l bu n w h u u . a n umb h vi u n inu v v y u n d b wh y uu m i . H i d nd d in i i n udi

wh y d iv high roI. G in in igh in wh y u n d b n n ing y u m ing b n h d y u u m .

PLUS! Boost profts with ancillary revenue new or2008! Ancillary revenue can add up to 18% to your annualonline turnover. The message rom those in the know issimple; i youre in the business o selling travel, you canearn more!

E tremel mpre vedel ver of f ct nd op n on from

r t cl pe ker . Ver u eful,even for n sME the nternet

lend t elf to bu ne cre t v t Chirac Shah,

The Holiday Place

gre t to h ve omepe ker th t were w ll n to

h ke th n up b t r ther th n ju t quot n the p rt l neBarry Smith, Skyscanner

Ver nform t veconference not one b d

pre ent t on over the 2 d .a re t event w th opportun t e to

meet not onl other peer e per enc nthe me problem n bu ne but

l o tho e w th the potent l toolve the e problem

Helen Horwood,Hertz Europe

Twinned with the Social MediaStrategies in Travel conference!Social media and user-generated content will a ect yourbusiness! Learn how to turn this new phenomenon toyour advantage.

This event will be twinned with the Social Media Strategiesin Travel con erence. Top speakers will cut through thehype surrounding social media and user-generatedcontent and share real-world advice on how this newphenomenon can be monetized. Investigate which socialmedia strategies will work or your business, understandwhat impact user-generated content has on the purchasingcycle and learn how to protect your brand image. Mostimportantly - get ahead o your competitors and be the frstto be where your customers are!

All con erence passes include access to both simultaneoustracks so you are ree to move between them and choosethe ideal sessions to suit your needs! For more in ormationsee www.eye ortravel.com/smeurope

a ood opportun t tomeet re l profe on l from ll

over Europe to e ch n e the l te tdevelopment nd e per ence !

Helmut Barth, University of Bad Honnef Bonn

WEEKS OF RESEARCH ACCOMPLISHED IN JUST 2 DAYS

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Day One: Tuesday 14 October 9am 7.30pm

Search Engine Marketing Email Marketing Website Opti

Twinned with the Social Media Strategies for Travel confere

OPEning PlEnary sEssiOn - OVErViEw & analysis

Ev lu te wh ch Web 2.0 n t t ve w lldr m t c ll mp ct our bu ne Web 2.0 initiatives including user-generated content and social media

n ming h n in v . F m m nd miiv , wh im wi h y h v n y u bu in ? Wh

uni i d h y n y u m ny? How is consumer behaviour evolving in the diverse European

m ? Wh i i m ing nd d y u n d mb ? With an ever increasing crowded European online travel space how

n y u n u y u nding y u m ing budg iv y? DW b 2.0 nd i m di ini i iv b y u b nd nd d iv ?

Facebook has recorded a year-on-year growth of over 1600% and hasa worldwide client base of over 46 million. How can you leverage thehug v um h h m g i n w ing i , iF b , B b , Mys , ?

What role does social media play in the marketing mix? Can socialn w ing i y b m n iz d?

What are the limitations of social networking and user-generated

n n i h v indu y? I y u im nd m n y bn wh ?

Understand how to avoid common Web 2.0 pitfalls and misguidedinv m n

s v n t y , Senior Director International, SPG,Starwood Hotels & Resorts Worldwide

s h N wm n, Regional Vice President, Commercial Director, EMEA,Royal Caribbean International & Celebrity Cruises

ExtEndEd CoffEE BrEak SpEEd nEtworking

PrEsEntatiOns & PanEl

Overcom n the ch llen e of ell n onl ne

to p n-Europe n ud encean in ing numb n in v b nd n ing h eu nmarket space. Translating your website is not enough the old adage

hin g b , ing u - n in-d h und nding hund ying u u di n in hi high y div und m n nd

gm n d gi n wi v y u . Building pan-European 2.0 brands will take longer which travel brands

h v b n u y u u ? What can we learn from their successes and failures? Hear examples of

eu n m ing m ign h h v i d du n w dg h g m

What are the advantages and disadvantages of a de-centralized,i d m ing gy?

Consumer behaviour understand the various European culturali ud h w b nd h w i y u n in gy ding y.

l n h w bui d u & y y n in Language analyse how many languages you need your website to be

in d iv . Wh fin u m u u y dd v u y u n in gy?

J n o j n, MD, lastminute.com Germany

and W b g,Corporate O fcer Sales, NH Hotels

LunCh BrEak

CasE stuDy

an n ht nto Web an l t can y ing y u n in m n i y in ing nv i n

nd vid vi db m h ni m. Und nd wh y u m m, whi h g d iv nv i n nd whi h y u

u d d wi h u .

N i M n,Board o Directors, Web Analytics Association

PrEsEntatiOns & PanEl

Convert n looker to booker how u er-fr endl our Web te?on u m h y u i , h w d v id ing h m nd

nvin h m u h ?

As the travel industry continues to underperform in terms of onlineu i i n, wh n w n m h indu i ? Does your website match up to the expectations of your

in ing y d m nding w b u ? What are the main reasons for potential customers to leave

y u w b i ? Wh im n y u v n h mm ving?

How can you enhance usability, site-performance and loadingim du b nd n ?

Constantly updating and improving web content and rich-mediawi h u n g iv y im ing u bi i y i y h ng vm . Und nd wh n n m .

Ensure you are adequately presenting the key aspects of y u du . a y u dd ing h v i u u m gm nn n y in m g bu in m h i i n

nd in ? Learn how to enhance the user journey with larger imagery, easier

n vig i n nd ddi i n h i n

G h G n,MD, Octopus Travel

H dwig W ing, CEO, Euro Relais

PrEsEntatiOns & PanEl

Onl ne m rket n future - innov t vew to en e our cu tomera n um b h vi u n inu v v - Und nd whi h

di i n nd n w hniqu u y ng g h n um , n y

h w iv y u m ing m ign nd g in y in igh wh h u u h d SEO, Banners, email, branded urls are they becoming a thing

h ? H w m ing hniqu v ving in h n inv ?

Email - Is email marketing dead? How can you use email to gainvi in m i n b u wh y u u m y w n ?

Widgets, gadgets, desktop alerts, RSS do they add value or areh y ju h m d ?

Video - With consumers now demanding when and how they viewn n , i i w h m ving m y u n in budg in vidn n n y u i nd 3 d y vid i ?

Geo Mapping what marketing opportunities exist in offeringi n b d vi ?

Mobile marketing is 2008 the year of mobile? When is thish nn i y ?

Of ine travel companies still spend large amounts of cashn di i n dv i ing m ign . Whi h h m ing

hniqu ng g y u u m nd d iv y u i ?

p . Gi b r v i n,Lecturer in Tourism, University o Sorbonne

Mi h sim n, Area Director, Central Europe,Marriott International

en iqu N d , Head o Travel, France, Google

17.30 Evening Drinks Reception Wind down from a day of insightful

discussion and strategic debate and make the essential contacts you need to

boost your online campaigns

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ay Two: Wednesday 15 October 9am 5pm

ation Ancillary Revenue Branding Social Media CRM

e see www.eyefortravel.com/smeurope for more info

ClOsing KEynOtE PlEnary sEssiOn

Under t nd how to m ke our br ndt ck n n ever ncre n l

compet t ve onl ne env ronmentB nd id n i y h n v b n im n . an y whi h eu n

v b nd u u nd why. H inn v iv hniqu im v b nd w n wi h u b wing y u budg . How can you develop a successful brand in a multi lingual Pan

eu n nvi nm n ? What techniques can you use to create customer loyalty, stickiness

nd b nd i i n? What impact does user-generated content have on travel brands?

Wh h b nd v u du UGc? Wh n y u n mh i mi ?

With over 30 Ryanair hate groups on Facebook, how damaging arei n w ing i y u b nd?

Do you need to develop a brand defensive strategy to protect andm ni y u b nd in h n in ?

What strategies enable you to maintain and build your brand imagen i m di i ? c n i m di h y u d - mm di iznd n iz y u b nd?

In the US, Travelocity have used the roaming Gnome on MySpace ng g n , h d nd b nd y y. H w n y u

u b nd dv n i n w ing i g n b ndw n , d iv nd du ?

Understand how to use widgets, desktop applications and other bui d b nd w n

c um ru ,Commercial Director - EasyHotel Ltd.

*M b nn un d*

17.00 End of ConfErEnCE

OnlinE marKEting - PrEsEntatiOns & PanEl

M m e cu tomer pend on our web teMaximising pro ts whilst making customers happy isnt that thed m? M vi i ming y u i ing u hm h n ju y u du . a m gin n inu dimini h,

n b u h b w y in du n w du nd vi m im n y u du

Analyse the booking habits of your customers and what touchin h b nv i n . add ing y u i

h dd v u h i i Hear from travel suppliers who are leading the way by up-selling

nd - ing h i w y m ximum Personalisation to pro ts Understand your customer pro le

nd ng g y u u m wi h h d m bui d h i i by mbining h igh high m gin n i y

du nd vi Perfect the balance between offering exibility and overwhelming

y u u m wi h m ny i n

s v n G nw y, CCO, SkyEurope

sim n li y, Director o Marketing, Flybe

ExtEndEd nEtworking CoffEE BrEak

PrEsEntatiOns & PanEl

Dr v n qu l t tr f c to our web te are ou w t n v lu ble m rket n ? Search engine algorithms have evolved and have become more

sophisticated evaluate how you need to adapt your searchgy ding y

Spending more money on SEO does not ensure success. a y u w ing y u m ing budg n x i nppc ?

Learn how to ensure your sites Web 2.0 features driveu m x y wh h y ing Develop a search engine marketing strategy that not only

b n id nd un id h, bu n id ih ngin m ing di in

Get advice on aligning your search strategy with u -g n d vi w

As travel search marketers become more effective in paidh, i m di , nd d n in m ing, h w d

hi n u h n i y nd h ng i ?

t m h kh ib, Head o Global Online Marketing, Silverjet

Y n l , Co-Founder & President, Uptake

c in l wi , Head o Marketing, Aer Arann

LunCh BrEak

PlEnary sEssiOn - PanEl DEBatE

The Future of Met se rchCEO P nel Deb teH w m - h i v ving? Wh h uwi b m m u ? Wi m - h b d n i

n dimini h? Wh d h y y in h u h ing y ?Wi h y h ppc m d ? Wi h y vid b qu i d

? Wi u vi w nd i m di b in d?So many questions remain unanswered join the debate to nd

u m !

B i t ,CEO, Mobissimo

o s uby, CEO, Travelmarket

Y n l , CEO, UpTake

c u W b , Senior Partner, Kinkaa.de

PRODUCT BOx

Wi h m ny n w n in -u n ing h eu nv m ey t v du b x i u - ,

qui w y nd whi h w u d dd v u y u bu in .

Well or n ed,ood pre ent t on ,ver worthwh le!

Lutz Derlien,Cheap ights

The event w re tnd t w ll cert nl help me tom ke the r ht dec on fornve tment n the e r he d

M. Butler, Spanisches

fremdenverkehrsamt

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Yes!! Please register me for Online Marketing Strategies for Travel Europe 2008(part o the Sales & Marketing in Travel Europe Summit)

Mr / Mrs / Ms / Dr: First name: Last name:

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Copyright 2006 First Con erences Ltd. Eye orTravel reserves the right to make changes to the programme prior to the event. All rights reserved.www. irstcon .com/ irstcon /legal_notice.html This document contains original material which is protected by copyright. No unauthorised use o the material

herein may be made without the prior consent o First Con erences Ltd. Eye orTravel is a proprietary creation and trademark o First Con erences Ltd.

Online Marketing Strategiesin TravelConference & Exhibition, 14-15 October 2008, Munich

Europe 2008

Register online at www.eyefortravel.com/smeurope

Call Sinead Now +44 (0)207 375 7228

Block letters please

Email: gina@eyefortravel.com We will need your full contact detailsto process your registration

OnlinE: Go to www.eyefortravel.com/smeurope and submit yourdetails for instant confirmation. You can pay directly on thesecure site or request an invoice.

mail: This form to: Registrations, EyeforTravel,7-9 Fashion Street, London E1 6PX, United Kingdom

Fax: Back this form to +44 (0) 207 375 7576 Call: The booking hotline on +44 (0) 207 375 7228

5 Ways TO REgisTER

SILVER Full access to the 2 day

conference An audio CD of the conference

proceedings

BRONZE Full access to the 2 day

conference

GOLD Full access to the 2 day

conference An audio CD of the conference

proceedings A Strategic analysis of the

European Online TravelMarket report

1795Save 200!

Super early bird

(Before Friday4th July)

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DisCOunts: Early Bird offers could save you 200! For groupdiscounts please call Sinead Mallon on +44 (0)207375 7228 or email gina@eye ortravel.com

HOw tO Pay: Credit Card: Complete and return this orm

with your credit card detailsInvoice: Complete and return this orm

and you will receive an invoiceCheck/Draft: Payable to First Con erences Ltd.

DatEs anD VEnuE:Conference: Tuesday 14th October -

Wednesday 15th OctoberVenue: Sheraton Munich Arabellapark Hotel

aCCOmmODatiOn: We have arranged a discounted room rate at theSheraton Munich Arabellapark Hotel. Reservationdetails will be sent to you when you register.It is recommended that you book early to takeadvantage o this o er, especially as our roomblock will fll up ast during this busy time inMunich.

CanCEllatiOns:All con erence places are ully trans erable without any chargeThere will be no penalty or cancellations received be oreFriday 11th September 2008 (Credit card registrations aresubject to a 5% cancellation ee) I written con irmation oa cancellation is not received be ore Friday 11th September2008 we will be obliged to charge the ull con erence ee.Please note, you must in orm the con erence desk in writingo any cancellations: please email customerservices@ irstcon .com. The organizers reserve the right to make changes to theprogram without notice.

REGISTER NOW!

P a r t o f t h e a n n u a l

S a l e s & M a r k e t i n g i n

T r a v e l S u m m

i t E u r o p e 2 0 0 8 E ar l y B r d D sc o unt S AV E 2 0 0 !

if y o u r eg s t e r b e f o r e 4 t h J ul y 20 0 8

Twinned with the Social MediaStrategies in Travel conference!

Very informative conference -not one bad presentation overthe 2 days. A great event withopportunities to meet not onlyother peers experiencing the

same problems in business butalso those with the potential

to solve these problemsHelen Horwood, Hertz Europe

The event was great and itwill certainly help me to make

the right decisions for investmentin the year ahead

M. butler, Spanisches remdenverkehrsamt

Well organised, goodpresentations, very worthwhile!

Lutz Derlien, Cheapfights

Great to have some speakersthat were willing to shake thingsup a bit rather than just quoting

the party lineBarry Smith, Skyscanner

See what your ellowtravel marketers said

about last years event:

Social media and user-generated content willect your business! Learn how to turn this new

henomenon to your advantage.

This event will be twinned with the Social Media

Strategies in Travel con erence. Top speakers willut through the hype surrounding social media andser-generated content and share real-world advicen how this new phenomenon can be monetized.nvestigate which social media strategies will

work or your business, understand what impactser-generated content has on the purchasing cyclend learn how to protect your brand image. Mostmportantly - get ahead o your competitors and behe frst to be where your customers are!

All con erence passes include access tobothimultaneous tracks so you are ree to moveetween them and choose the ideal sessions touit your needs! For more in ormation see

www.eye ortravel.com/smeurope

Whether your interest lies in Social Media, orpdating your traditional online marketing strategy -r both - the 2 day Summit will provide you with the

key in ormation, case studies and contacts you needo revolutionize your online business strategy!

8/14/2019 EyeforTravel - Online Marketing Strategies in Travel Europe 2008

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EmAil: gina@eye ortravel.com

FAx: +44 (0) 207 375 7576 (UK)

CAll: +44 (0) 207 375 7228 (UK)

OnlinE: www.eye ortravel.com/smeurope

mAil: Registrations, Eye orTravel, 7-9 Fashion Street,London, E1 6PX, UK

5 Easy Ways To Register

Online Marketing Strategiesin TravelConference & Exhibition, 14 - 15 October 2008, Munich

Europe 2008

This well-established event consistently attracts over 200 o the top marketingxecutives in the travel industry. By attending, you will have the opportunity to

meet a unique cross-section o the industry all with one common interest maximizing the return o their marketing spend. And to ensure that you get tomeet them all, we have built ample networking opportunities into this event:

To Register Call Sinead Now on +44 (0)207 375 7228 (UK)

Revolutionize your online marketing strategy

ONLINE CONTACT CENTREOrganize meetings in advance andouch base with those crucial contactshrough our online networking centre.

This online system will be up andunning be ore the event so you can

make initial contact and a ter the evento catch-up with the people you missed.

NETWORKING RECEPTION Tuesday 14th October 5.30 - 7.30pmBeing held in the exhibition hall, thisn ormal environment is the per ectpportunity or you to see the products

on o er,meet yourellow

delegates

and discussthe issuesthat havebeen raised.

COFFEE AND LUNCHThe backbone o your networking, youwill be able to cement new relationshipsand discuss uturebusinessopportunitiesduring twolunches and

our co eebreaks.

Make the essential contacts you needo boost your online campaigns and get

real-world advice rom marketing experts s v n G nw y, CCO, SkyEuropes v n t y , Senior Director International SPG,Starwood Hotels & Resorts Worldwide

c um ru ,Commercial Director, EasyHotel Ltd

and W bu g,Corporate Sales O fcer, NH Hotels

p W d & J m t uz , Co-Founders, WAYN

s h N wm n, Regional Vice President,Commercial Director, EMEA, Royal CaribbeanCruises International

G h G n, MD, Octopus Travel

M g pi d, Head o Communities & User Experience, Guardian Unlimited

c in l wi , Head o Marketing, Aer ArannJ n o j n, MD, lastminute.com Germany

Mi h sim n, Area Director, Central Europe,Marriott International

ad m H y, CEO, VibeAgent

andy ow n-J n , MD, UK, Traveltainment

M si w ,MD, Trivago

sim n li y, Director o Marketing, FlyBe

F d i kinnun n, Director o Direct Sales, Sterling Airlines

t m h kh ib, Head o Global Online Marketing,Silverjet

Y n l , CEO, UpTake

o s uby, CEO, Travelmarket.com

B i t ,CEO, Mobissimo

Gi b r v i n,Pro essor o Tourism,University o Sorbonne

en iqu N d , Head o Travel, France, Google

amy s h, Head o Research , Eye orTravel

M in V d n-r ,Head o Sales, Europe,TripAdvisor

F d i v n s nz ni, Head o Business Development,HolidayCheck

M ru ,CEO, TVTrip

th m r i , Country Manager, Opodo Germany

c u W b , Senior Partner, Kinkaa.de

N i M n,Director o the Board,Web Analytics Association

H dwig W ing, CEO, Euro Relais

E tremel mpre vedel ver of f ct nd op n on from

r t cl pe ker . Ver u eful,even for n sME the nternet

lend t elf to bu ne cre t v t Chirac Shah,

The Holiday Place

P a r t o f t h e a n n u a l

S a l e s & M a r k e t i n g i n

T r a v e l S u m m

i t E u r o p e 2 0 0 8

Learn rom these top travelcompanies and industry gurus