ezEonline! Information Session

“What a great program! We had a quote of over $2000 to have our website updated professionally. All we wanted was to be able to change the website content. Thanks to the government funding, ezEonline! has allowed us to do that for under $500!”

JOAN B - Co-ordinator, Meredith Community House

Get your small businessonline easily!

Small Business Online (SBO) Program

“What a great program! We had a quote of over $2000 to have our website updated professionally. All we wanted was to be able to change the website content. Thanks to the government funding, ezEonline! has allowed us to do that for under $500!”

JOAN B - Co-ordinator, Meredith Community House

Get your small businessonline easily!

• Australian Federal Government initiative to assist small & home based businesses to:

• to go online• significantly enhance their web presence• increase their website usage, and • engage in e-business capabilities to help reduce their costs and improve their market opportunities

• Take advantage of the new National Broadband Network

What is ezEonline!?

“What a great program! We had a quote of over $2000 to have our website updated professionally. All we wanted was to be able to change the website content. Thanks to the government funding, ezEonline! has allowed us to do that for under $500!”

JOAN B - Co-ordinator, Meredith Community House

Get your small businessonline easily!

• Program funded through the SBO initiative• Tailored to meed the needs of small & home based business owners

• Times• Cost • Training Content & End Product

• Guarantees that all small & home based businesses who participate will establish and maintain a website upon completion• Encourage small & home based businesses to use email• Information Sessions• Workshop Training• Run throughout Western Victoria regional & remote areas

What does being online mean?

“What a great program! We had a quote of over $2000 to have our website updated professionally. All we wanted was to be able to change the website content. Thanks to the government funding, ezEonline! has allowed us to do that for under $500!”

JOAN B - Co-ordinator, Meredith Community House

Get your small businessonline easily!

• Methods covered in the ezEonline! Program• Use of a website to attract customers, clients, sales, etc.• Using email to send quotes or invoices

• Other Methods• Using social media such as Facebook, Twitter, Linked In• Online phone systems like Skype to make calls

What is a website made of?

“What a great program! We had a quote of over $2000 to have our website updated professionally. All we wanted was to be able to change the website content. Thanks to the government funding, ezEonline! has allowed us to do that for under $500!”

JOAN B - Co-ordinator, Meredith Community House

Get your small businessonline easily!

• Website •Webpage

• Header• Navigation or Menu• Content Area• Footer

•Text• Images• Video Files• Sound Files• Other forms of media/multimedia

How does my website get online?

“What a great program! We had a quote of over $2000 to have our website updated professionally. All we wanted was to be able to change the website content. Thanks to the government funding, ezEonline! has allowed us to do that for under $500!”

JOAN B - Co-ordinator, Meredith Community House

Get your small businessonline easily!

• Website files are uploaded to a website hosting server• A special computer that stores your website files• The public can access these files by visiting your website

Administrator sends files to server

Users request files from server

How is my website found?

“What a great program! We had a quote of over $2000 to have our website updated professionally. All we wanted was to be able to change the website content. Thanks to the government funding, ezEonline! has allowed us to do that for under $500!”

JOAN B - Co-ordinator, Meredith Community House

Get your small businessonline easily!

• Purchase a domain name (or website address) • This is pointed to your website server• When a user types your domain name in a website browser, they are taken through the web to your files on the server• Reverse P.O Box

Ways to get a website

“We deal with clients in London and around the globe on a daily basis. Having a website and email is essential for us to be able to communicate in a convenient, efficient and cost effective way - no costly website designer or developer fees to change text or images!”

KARA J – Office Manager, Karma PM

Set up your

business websitethe easy way...

• Get a professional developer/designer to create one for you• Purchase or use a free template from the web• Teach yourself to build a website• Complete the ezEonline! program

Professionally developed websites

“We deal with clients in London and around the globe on a daily basis. Having a website and email is essential for us to be able to communicate in a convenient, efficient and cost effective way - no costly website designer or developer fees to change text or images!”

KARA J – Office Manager, Karma PM

Set up your

business websitethe easy way...

• Pros• Can be specialised/customised to your exact needs• Good for businesses who want a specialised website system that doesn't exist• Someone else does it for you

• Cons• Costly, expect to pay $70+ per hour ($2000 for a site)• Will take a long time to design/develop• Not all professional websites can be updated without knowing how to code/change & upload files on server• Not all businesses need this level of specialisation• Many try to re-invent the wheel - wasted time/money• Still need training

Generic website templates

“We deal with clients in London and around the globe on a daily basis. Having a website and email is essential for us to be able to communicate in a convenient, efficient and cost effective way - no costly website designer or developer fees to change text or images!”

KARA J – Office Manager, Karma PM

Set up your

business websitethe easy way...

• Pros• Cheap (a lot are free)• Can look good• Quick to set up if you know how to

• Cons• Uncertain of quality of code (W3C Standards)• Numerous other websites that will look the same• Possible that there is malicious code - e-commerce sites• Hard to add functionality; photo gallery, shopping cart, etc.• Little or no support (especially for free templates)

DIY Websites

“We deal with clients in London and around the globe on a daily basis. Having a website and email is essential for us to be able to communicate in a convenient, efficient and cost effective way - no costly website designer or developer fees to change text or images!”

KARA J – Office Manager, Karma PM

Set up your

business websitethe easy way...

• Pros• Cheap labour • Self satisfaction• You will know how to update it• Customised look

• Cons• Will take a long time to learn• Frustrating• Adding functionality will be hard unless you know code• May not end up looking professional• No support – except the DIY Book

All above methods

“We deal with clients in London and around the globe on a daily basis. Having a website and email is essential for us to be able to communicate in a convenient, efficient and cost effective way - no costly website designer or developer fees to change text or images!”

KARA J – Office Manager, Karma PM

Set up your

business websitethe easy way...

• None come with email support, they only focus on the website• Still need to arrange a domain name• Still need to arrange website hosting

ezEonline! : websites made easy

“Having a website is essential for our line of work and I am very happy with the results I have achieved with ezEonline! I can now invest the money I saved on the website into other areas of the business, plus I have the skills to update the website myself whenever I want. “

GRANT H – Owner, eSubmit

Getting onlinethe easy way...

• We identified • the demand for businesses wanting to get online• problems with the existing methods of getting online• a solution to the problems

• Federal Government Funding• Application for funding which included research into the barriers that prevent businesses from establishing a website• Helps reduce costs for skills training for small business owners

ezEonline! 4 Week Process/Timeline

“Having a website is essential for our line of work and I am very happy with the results I have achieved with ezEonline! I can now invest the money I saved on the website into other areas of the business, plus I have the skills to update the website myself whenever I want. “

GRANT H – Owner, eSubmit

Getting onlinethe easy way...

1. Attend ezEonline! Information Session2. Book into ezEonline! training program3. Website hosting account created4. Domain name registered5. Complete website planning document6. Attend Workshop 1 - Design7. Attend Workshop 2 - Add Content8. Attend Workshop 3 – Advanced Features9. Website uploaded to the internet – LIVE!10. Sitemap submitted to Google/Search Engines11. Email sent with login instructions12. Follow up support

Week 1

Week 2

Week 3

Week 4

Post

How will I update my website?

“Having a website is essential for our line of work and I am very happy with the results I have achieved with ezEonline! I can now invest the money I saved on the website into other areas of the business, plus I have the skills to update the website myself whenever I want. “

GRANT H – Owner, eSubmit

Getting onlinethe easy way...

• Administrator logs in through any website browser• Enter the content required to be added/changed (like word)• Once sent to the server it is immediately updated for viewing

Administrator updates content

Immediately updated for public

How will I update my website?

“Having a website is essential for our line of work and I am very happy with the results I have achieved with ezEonline! I can now invest the money I saved on the website into other areas of the business, plus I have the skills to update the website myself whenever I want. “

GRANT H – Owner, eSubmit

Getting onlinethe easy way...

Case Study - eSubmit

“Having a website is essential for our line of work and I am very happy with the results I have achieved with ezEonline! I can now invest the money I saved on the website into other areas of the business, plus I have the skills to update the website myself whenever I want. “

GRANT H – Owner, eSubmit

Getting onlinethe easy way...

Case Study - eSubmit

“Having a website is essential for our line of work and I am very happy with the results I have achieved with ezEonline! I can now invest the money I saved on the website into other areas of the business, plus I have the skills to update the website myself whenever I want. “

GRANT H – Owner, eSubmit

Getting onlinethe easy way...

• 16/2/2010 - Completed ezEonline! Workshop 1 - Design• 23/2/2010 - Completed ezEonline! Workshop 2 - Content• 2/3/2010 - Completed ezEonline! Workshop 3 - Finishing• 4/3/2010 - Website uploaded to web by ezEonline! Team• 4/3/2010 - Sitemap created by ezEonline! Support Team• Today – Google Rank #2 PDF Interactive Smartform (Aust)• Today – Ranks #4 PDF Smartform (Aust)

Support Packages & Pricing

“We wanted to create a program that would address the main barriers that small business owners face when establishing themselves online including lack of skills, high start up cost and lack of knowledge about the benefits. I believe that ezEonline! : websites made easy addresses these needs and more..”

PAUL B – Director, Newbiz Solutions

Update your

website contenteasily...

Support Packages & Pricing

“We wanted to create a program that would address the main barriers that small business owners face when establishing themselves online including lack of skills, high start up cost and lack of knowledge about the benefits. I believe that ezEonline! : websites made easy addresses these needs and more..”

PAUL B – Director, Newbiz Solutions

Update your

website contenteasily...

Eligibility

“We wanted to create a program that would address the main barriers that small business owners face when establishing themselves online including lack of skills, high start up cost and lack of knowledge about the benefits. I believe that ezEonline! : websites made easy addresses these needs and more..”

PAUL B – Director, Newbiz Solutions

Update your

website contenteasily...

• Small or Home Based Business• Less than 20 full time employees• Current ABN

Questions?

“We wanted to create a program that would address the main barriers that small business owners face when establishing themselves online including lack of skills, high start up cost and lack of knowledge about the benefits. I believe that ezEonline! : websites made easy addresses these needs and more..”

PAUL B – Director, Newbiz Solutions

Update your

website contenteasily...

Thankyou for attending, we hope to see you in a workshop in your area soon.