Stuart CampbellStuart CampbellTIE Chief Technology Officer

Representative of ADVENTURE, PREMANUS and ARUM projectsNESSI SME Lead and Steering Committee Partner

FInES Cluster MeetingFInES Cluster MeetingBrussels, May 6Brussels, May 6thth, 2013, 2013

FInES Cluster Position Paper:Embarking on New Research Orientations towards Horizon 2020

Web Entrepreneurs

Web Entrepreneurs

““Any start-up company for which the web is Any start-up company for which the web is a fundamental part of its offering (think a fundamental part of its offering (think

Spotify, Facebook, Angry Birds and Xing)”Spotify, Facebook, Angry Birds and Xing)”

““Every User can Innovate with the Internet”Every User can Innovate with the Internet”

[Peter Fatelnig (today)]

[http://www.openideo.com]

Web Entrepreneurs

Who is one?Who is one?Entrepreneurs

GeeksGeeks

Young ProfessionalsYoung Professionals

The Bedroom Boys (& Girls)The Bedroom Boys (& Girls)

FInES Cluster Meeting, May 6th, 2013 4

Context WE challenge in context of H2020 and “Net Innovation”

•WEs are one part of collective; an innovator who uses web applications and services to delivers business solutions – ‘innovation with a purpose’•Just a new EU Buzzword? What really is “Net Innovation” scope vs others units. “Policy Orientated” “Jobs” “Use Whats There” “Not to support Directly”?•How should we meet it?

ImpactImpact

“To turn the ambition and creativity of WEs into impact on a large and sustainable scale”

•Nice thoughts…but HOW will it happen and HOW to engage?•A focus on concrete recommendations, O1.3 and WE specific aspects•“Policy actions can have more impact”• Please contribute your (innovative) and concrete thoughts

“To turn the ambition and creativity of WEs into impact on a large and sustainable scale”

•Nice thoughts…but HOW will it happen and HOW to engage?•A focus on concrete recommendations, O1.3 and WE specific aspects•“Policy actions can have more impact”• Please contribute your (innovative) and concrete thoughts

Self DefinitionSelf Definition

WebEntrepreneurs and Web WebEntrepreneurs

•WEs should define WEs – Programmes, Instruments, Technical Aspects•The Thought. The Motivation. The Ambition. The Journey. •The Challenge. The Success.

•Overall: The Idea

WebEntrepreneurs and Web WebEntrepreneurs

•WEs should define WEs – Programmes, Instruments, Technical Aspects•The Thought. The Motivation. The Ambition. The Journey. •The Challenge. The Success.

•Overall: The IdeaDrlveDrlve

Drive or Driven? Light Touch or Deep Strategy?•WE thrives on ideas, ambition, disruption and a ‘change-the world’ approach.•Do WEs have a “strategic view”? Would “idea” be tethered by bureaucracy / control limiting creativity OR is a Deep Strategy needed for WEs to succeed•David Kelly, Chair IDEO: “Do stuff rather than plan” “All I cared about was how much we were paid..and if we had enough to keep everyone busy”

Drive or Driven? Light Touch or Deep Strategy?•WE thrives on ideas, ambition, disruption and a ‘change-the world’ approach.•Do WEs have a “strategic view”? Would “idea” be tethered by bureaucracy / control limiting creativity OR is a Deep Strategy needed for WEs to succeed•David Kelly, Chair IDEO: “Do stuff rather than plan” “All I cared about was how much we were paid..and if we had enough to keep everyone busy”

FInES Cluster Meeting, May 6th, 2013 5

The Thought• Solution first market later – à la Google 20% time• Crowdsourcing of “Problems to be solved”• Provide technical expertise/knowledge to test that thought• Every thought has a market• Talent breeds talent; ideas breed ideas

The MotivationThe Motivation • Crowdfunding• Technology Provision• Foster for Failure• Pioneer new Technologies• Reward for success• FI-PPP Programme basis to self-start

• Crowdfunding• Technology Provision• Foster for Failure• Pioneer new Technologies• Reward for success• FI-PPP Programme basis to self-start

The AmbitionThe Ambition • Everything has a solution• Educate for business success• WEs will find a solution but won’t read documents of more

than 10 pages to do so

• Everything has a solution• Educate for business success• WEs will find a solution but won’t read documents of more

than 10 pages to do soThe JourneyThe Journey • Nothing is a barrier• Crowdsourced “Feedback and Adaptation”• Reutilise what other have built as a kickstart• Help along the way• Advanced functionalities of the net• Minimise administration / assumptions of companies

• Nothing is a barrier• Crowdsourced “Feedback and Adaptation”• Reutilise what other have built as a kickstart• Help along the way• Advanced functionalities of the net• Minimise administration / assumptions of companies

The ChallengeThe Challenge • Prizes for results and use• Competitions…but light weight one• Prizes for results and use• Competitions…but light weight one

The SuccessThe Success

• Tell the world you made it; Tell Europe how you made it• Even better: Be so successful that the world knows without

telling them• Innovative services for businesses and citizens• Publicity• Nurturing the next generation

• Tell the world you made it; Tell Europe how you made it• Even better: Be so successful that the world knows without

telling them• Innovative services for businesses and citizens• Publicity• Nurturing the next generation

The IdeaThe Idea

• Ideas matter: all ideas should be encouraged, especially “disruptive” ones

• Encourage people to show stuff in early phases• Foster the exchange of ideas and reuse of results/ideas

• Ideas matter: all ideas should be encouraged, especially “disruptive” ones

• Encourage people to show stuff in early phases• Foster the exchange of ideas and reuse of results/ideas

Play and look at things with a childs mind [David Kelly]

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Reuse • Software and technologies are not necessarily easy to get/reuse

• Partner mentality and IPR restrictions limit openness and use• Project deliveries look good on paper... • Outcomes are promoted but often the quality is dubious

ShapingShaping • If most innovation is by SMEs…allow them to shape the innovation needs rather presented solution to them

• If most innovation is by SMEs…allow them to shape the innovation needs rather presented solution to them

BusinessBusiness • Review proposals and project deliverables, which typically state they will make impact and have openness, with a mind-set of whether a business could use the results and create further opportunities

• Review proposals and project deliverables, which typically state they will make impact and have openness, with a mind-set of whether a business could use the results and create further opportunitiesIdeasIdeas • Do not kill ideas early or because they are unstable

• Do all ideas need to be supported? Focus on winners • Not seed-corn finance but the fear of failure in paying back • Not “socio economic space”...just the ‘bright idea’

• Do not kill ideas early or because they are unstable• Do all ideas need to be supported? Focus on winners • Not seed-corn finance but the fear of failure in paying back • Not “socio economic space”...just the ‘bright idea’ProgrammesProgrammes • WEs are not focused on long-term programs….open innovation• Major effort to ‘know’ what to do and then to do to it• Needing an existing financial record• Long default length of projects

• WEs are not focused on long-term programs….open innovation• Major effort to ‘know’ what to do and then to do to it• Needing an existing financial record• Long default length of projectsInstrumentsInstruments

• Do not stifle by insisting on SOTA progress, Perfect PM• Identikit evaluations and Preference to household names• Assumption WE/SMEs too small to have impact• More flexibility to shape along the way• Expectation of certain size, funding contribution <> WE

• Do not stifle by insisting on SOTA progress, Perfect PM• Identikit evaluations and Preference to household names• Assumption WE/SMEs too small to have impact• More flexibility to shape along the way• Expectation of certain size, funding contribution <> WEEU DilemmaEU Dilemma

• Account for all funding vs fast cash• Detailed and bound by agreements vs no time to comply• Startup fail vs Fragile ideas can explode

• Account for all funding vs fast cash• Detailed and bound by agreements vs no time to comply• Startup fail vs Fragile ideas can explode

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Web Entrepreneur

• Supporting innovation serendipity – i.e. fortuitous discoveries• Open marketplaces of tangible / useable project results • ‘Bonus’ projects in some way, e.g. greater funding percentages,

for those that provide open/FRAND / useable results• Projects to change instead of being DOW focused • If most innovation is by SMEs…allow them to shape the

technical innovation rather than it be presented to them• Create a TED aimed at WEs and web-SMES based on project

results, business impact and not academic excellence• Review with a mind-set of “if a business could actually use the

technical results and create further opportunities”• Consider “Appetions” where 3rd party WEs take technologies

and build simple –app-like applications in a competition• Allow WEs to review projects from an outcome rather than the

current administration perspective and do so anonymously• Install a ‘fear of failure’ for projects rather than a ‘we can’t fail

approach’

Web Entrepreneur

Web Entrepreneur

In the context of FI-PPP and similar cross-cutting public initiatives:•FRAND terms for outputs should be clear, simple, readily available, provide adequate guarantees etc•Free to use (at least some part) of technology output including software, applicable specifications •Ensure that outcomes will be solid, have guarantees of fitness, documented and be sustainably maintained or maintainable •Easy to use off-the-shelf-output which can be reutilised •Provide toolkits and SDKs, preferably free-of-charge•Promote WE-buddies to “date” technology players with WEs •Mandate the realisation of prototypes with independent anonymized feedback from WEs to judge the results

In the context of FI-PPP and similar cross-cutting public initiatives:•FRAND terms for outputs should be clear, simple, readily available, provide adequate guarantees etc•Free to use (at least some part) of technology output including software, applicable specifications •Ensure that outcomes will be solid, have guarantees of fitness, documented and be sustainably maintained or maintainable •Easy to use off-the-shelf-output which can be reutilised •Provide toolkits and SDKs, preferably free-of-charge•Promote WE-buddies to “date” technology players with WEs •Mandate the realisation of prototypes with independent anonymized feedback from WEs to judge the results

• Focus on the Idea, the Entrepreneur, the potential and the likelihood and not the procedures and administration

• For WE and Ideas orientated proposals, focus evaluations on the idea and its impact and not academic advancements

• Crowd sourced Innovation Elections – may the best idea win!• Promotion of innovation prizes & staged incremental projects• Base programs around the input /outcomes and not vice versa• WEs have no track record of programs and proposals, thus

process changes eg ‘appointed project managers’, default procedures, use defined templates, 2-step proposals to reduce costs, anonymisation to increase chance etc

• Call 10 O4.3 adopted an limit of 20 pages for a STREP - Nice!• Multistep–allow WEs to throw 2 pages on the idea.• Pay a bonus (or make a penalty) if a product is in the market

(or not) 2 years after project end.

• Focus on the Idea, the Entrepreneur, the potential and the likelihood and not the procedures and administration

• For WE and Ideas orientated proposals, focus evaluations on the idea and its impact and not academic advancements

• Crowd sourced Innovation Elections – may the best idea win!• Promotion of innovation prizes & staged incremental projects• Base programs around the input /outcomes and not vice versa• WEs have no track record of programs and proposals, thus

process changes eg ‘appointed project managers’, default procedures, use defined templates, 2-step proposals to reduce costs, anonymisation to increase chance etc

• Call 10 O4.3 adopted an limit of 20 pages for a STREP - Nice!• Multistep–allow WEs to throw 2 pages on the idea.• Pay a bonus (or make a penalty) if a product is in the market

(or not) 2 years after project end.

FI-PPPFI-PPP

PRESENTER: STUART CAMPBELLSTUART.CAMPBELL@TIEKINETIX.COM

CONTRIBUTORS: STUART CAMPBELL, MAN-SZE LI, LUIS CAMARINHA-MATOS & FINES CREW

REVIEWERS: JESPER THESTRUP, MARGARETHA MAZURA

“Find your fit in life…people who are happiest in life fit the day to day” – [David Kelly]