Changing Moral Standards

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Bekky is bullied by her peers because she has learning disabilities

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Observations

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Observations

“If you want to be cool, you can’t hang out with me”

“I don’t understand why she would want to be popular instead of being my friend”

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Observations

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Desired Behavioral Outcome

Define kindness, patience, empathy and tolerance as moral values that one should not feel obliged to abide by, but should desire to treat their peers with these values.

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Design Tip

To encourage people to engage in behaviors where the positive outcome is delayed, introduce present benefits to make the desired outcome more appealing.

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Present Benefit

Emphasize that “warm and fuzzy feeling inside” that occurs when practicing moral virtues

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Tarkistaa + Vybor = VybisSounds like “vibes”, which is the intent of the program (sending good vibes)

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Naming & Logo Design Process

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

Storyboard