FA102a, Research and Brand Development

Love via technology Casey Madsen

“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love

Love via technology Casey Madsen

Assignment One, Research

“…loneliness is an important issue. Eliminating disease, poverty, death only deals with the lower rungs of Maslow’s hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love

Love via technology Casey Madsen

Assignment One, Research

“Contemporary theoretical perspectives allow us to advance our understanding of how the age-old process of mate-finding is transformed through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full

Love via technology Casey Madsen

Assignment One, Research

Photo Source: http://tipsofdivorce.com/common-obstacles-to-online-dating-success/

“Online dating can be very fun, as long as you take the positive step so you can eliminate the negative ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html

Love via technology Casey Madsen

Assignment One, Research

http://www.midlifebachelor.com/askmlb/when-to-take-down-your-online-dating-profile.html

Love via technology Casey Madsen

Assignment One, Description of Future Product or Service

Love via technology

Mate FindingMateFinder Find Your Mate M8 Date Date Smart Impressive ImpressMEnowLuckLucky

Final choiceMateFinder

Name JustificationSelf-explanatory, catchy, simple

Assignment Two, Naming Process

Love via technology Casey Madsen

Assignment One, Brand Character Diagram

Love via technology Casey Madsen

Character/Persona Tone

PurposeLanguage

InvitingRomantic Attentive

Enchanting

PersonalDirect

InnovativeEffortless

FunSimple

IntriguingNew

EngageEnableLocate

Entertain

MateFinder