Pre-implantation Genetic Screening Angelina Izzo

FA102a, Research and Speculative Product/Service Development

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

“By the Year 2040, Embryo Selection Could Replace Sex as the Way Most of us Make Babies”http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

-Human reproduction is about to undergo a radical shift

https://www.geneticliteracyproject.org

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

• At present, over a thousand such diseases can be screened during PGS.

• Parents using IVF and PGS can select embryos not carryingthose diseases.

https://isbibb

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Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

• Some estimate we’ll be able to predict height from cells taken from early stage embryos within a couple of years and intelligence within a decade.

http://philadelphia.cbslocal.com/

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Future Product or Service

• Pre-implantation Genetic Screening• Genetic modification beneficial or detrimental?• Creating “super-humans”• Basically “deleting” genetic diseases

Pre-implantation Genetic Screening Angelina Izzo

Source for Brand Character Words:

Pre-implantation Genetic Screening Angelina Izzo

Name Process

GENEMOD• Play on words that is both interesting and to the

point

Pre-implantation Genetic Screening Angelina Izzo

ORIGINAL DRAWN DIAGRAM

Pre-implantation Genetic Screening Angelina Izzo

After considerationit was clear that thename could be simplified further

which createdGENEMOD,the simple andto the point brand name

Pre-implantation Genetic Screening Angelina Izzo

Assignment Three, Logotype Research

SUPERIOR

http://www.goldmansachs.com

Pre-implantation Genetic Screening Angelina Izzo

Assignment Three, Logotype Research

SUPERIOR

https://www.northwell.edu/

Pre-implantation Genetic Screening Angelina Izzo

Assignment Three, Logotype Research

SUPERIOR

http://www.hofstra.edu/home/

Pre-implantation Genetic Screening Angelina Izzo

Assignment Three, Logotype Research

SUPERIOR

http://www.nytimes.com/

Pre-implantation Genetic Screening Angelina Izzo

Assignment Three, Logotype Research

SUPERIOR

http://www.coca-cola.com/global/glp.html

Pre-implantation Genetic Screening Angelina Izzo

Assignment Three, Finished Logotype

Pre-implantation Genetic Screening Angelina Izzo

Assignment Four, Social Media Branding, Facebook Pages

In other existing webpages, the companies chosen use professional words and detailed descriptions to let the visitors know exactly what the company does and what it provides to the users.

FACEBOOK EXAMPLES:

Amazon: https://www.facebook.com/Amazon/?fref=ts

Apple: https://www.facebook.com/pages/Apple-Inc/105596369475033?fref=ts

Microsoft: https://www.facebook.com/Microsoft/?fref=ts

Pre-implantation Genetic Screening Angelina Izzo

Assignment Four, Social Media Branding, Facebook Pages

Pre-implantation Genetic Screening Angelina Izzo

Assignment Four, Social Media Branding, Facebook Pages

Pre-implantation Genetic Screening Angelina Izzo

Assignment Four, Social Media Branding, Facebook Pages

Pre-implantation Genetic Screening Angelina Izzo

Assignment Four, Social Media Branding, Facebook Pages

• Word of mouth

• Connection through Facebook

• Various emails

• Via friends’ comments

• Posts to personal Facebook page