FA102a, Research, Product Proposal and Brand Development

Music Streaming Device Chip Sabrina O’Neil

“Internet radio without the web”http://www.kurzweilai.net/internet-radio-without-the-web

Music Streaming Device Chip Sabrina O’Neil

Assignment 01 / Research

“Technology that downloads high-quality personalized music while connected to WiFi and caches it for mobile use.”

Music Streaming Device Chip Sabrina O’Neil

Assignment 01 / Research

“Monitors what you have listened to or skipped and even the time of day.”

Music Streaming Device Chip Sabrina O’Neil

Assignment 01 / Research

Does not use up monthly phone data usage or require constant internet access

Music Streaming Device Chip Sabrina O’Neil

Assignment 01 / Research

Connects to device or headphones App downloadable for Apple and

Android Pay a small monthly or yearly fee

Music Streaming Device Chip Sabrina O’Neil

Assignment 01 / Future Product or ServiceMusic Streaming Phone Case

Frustrations• Doesn’t have a lot of

money• Goes over on cell

phone data every month

• Wants to discover new music

Music Streaming Device Chip Sabrina O’Neil

Assignment 02 / User Persona Research

Goals• Study• Travel• Hang out with friends• Surf• Skate

Meghan, 20 / Adventurous student

Music Streaming Device Chip Sabrina O’Neil

Assignment 02 / User Persona ResearchJames, 35 / Busy working commuter

Frustrations• No service on

subway• Purchasing music

online is too expensive

• Phone storage is too full to store music

Goals• Work/write• Relax• Go out with friends• Workout

Music Streaming Device Chip Sabrina O’Neil

Assignment 02 / User Persona Diagram

Music Streaming Device Chip Sabrina O’Neil

Assignment 02 / User Persona Portrait

Music Streaming Device Chip Sabrina O’Neil

Assignment 03 / BrandingSource for Brand Character Words / Kanye West

Music Streaming Device Chip Sabrina O’Neil

Assignment 03 / BrandingBrand Character Diagram

Music Streaming Device Chip Sabrina O’Neil

Assignment 03 / BrandingNaming Process

When thinking of my product, I thought of the words “music” and “streaming”

I played around with the words, combining them or adding different prefixes/endings

Music Streaming Device Chip Sabrina O’Neil

Assignment 03 / BrandingFinal Product / Mysic

The main point of the device is music streaming

A huge emphasis is also on the personalization of the music

Mysic translates to “my music” which combines the two main points: music and personalization