Facebook

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Company Proprietary and Confidential Copyright Info Goes Here Just Like This

PRESENTATION ON FACEBOOK “Connecting People across the Globe”

Presented by – Social Media Team of Fomax

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Facebook has gotten “into” our life in many ways. It’s one of the thing that made the world pretty small. Like with Facebook everyone’s so close to us while living on the other side of the

planet Earth

June, 2014 Facebook – By Social Media Team of Fomax

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Chris Hughes

Mark Zuckerberg

Dustin MoskovitzEduardo Saverin

We all Know that , Facebook was founded by Mark Zukerberg, a Harvard student.So, how did he create facebook? Do we know the names who hold credit for creating facebook besides Mark?

Facebook was originally founded by Mark Zukerberg with his fellow classmates of Harvard University, Eduardo Saverin , Andrew McCollum, Dustin Moskovitz and Chris Hughes, Students of the Computer Science. It was launched in February 2004

Facebook wasn’t like this at first. The name wasn’t FACEBOOK too. Mark Zukerberg wrote the software for the Facemash website. Zuckerberg's sophomoric sense of humor that led him to create the site as a type of "hot or not" game for Harvard students, where website visitors could compare two student photos side-by-side and let viewers decide who was "hot" and who was "not". Facemash opened on October 28, 2003

Andrew McCollum

History of Facebook


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• The Facebook (They had a “the”)URL was: thefacebook.com/thefacebook.us

• In the year 2004, Mark started to write a new code for a new website known as “thefacebook”.

• Mark intended to create a universal website that can contact all the students in the university. On February 4, following year Mark launched “thefacebook” which was located at www.thefacebook.com

• Within 24 hours, they saw twelve to fifteen hundred people registered. • In 2004, an angel investor, Sean Parker (founder of Napster) became the company’s president. The company

changed the name from TheFacebook to just Facebook after purchasing the domain name facebook.com in 2005 for $200,000.

History of Facebook


http://www.thefacebook.com/

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A high-school version of the site was launched in September 2005, which Zuckerberg called the next logical step. On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address, even though proof isn't required. In late 2007, Facebook had 100,000 business pages (pages which allowed companies to promote themselves and attract customers). Pages began rolling out for businesses in May 2009. Traffic to Facebook increased steadily after 2009. More people visited Facebook than Google for the week ending March 13, 2010.

In March 2011, Facebook takes approximately 20,000 profiles offline every day for infractions including spam, inappropriate content and underage use, as part of its efforts to boost cyber security.

In March 2012, Facebook announced App Center

On the 9 April 2012, Facebook had bought popular photo sharing app, Instagram. Most of Facebook's revenue comes from advertising. Facebook generally has a lower click through rate (CTR) for advertisements By the end of 2013, Facebook boasted 1.23bn monthly active users worldwide . According to Facebook, 757m users log on to Facebook daily, as of 31 December 2013. On February , 2014 Facebook bought WhatsApp for $19 billion New Pew Research Center survey findings show that “half of all Facebook users have more than 200 friends, and half have less than 200." At the end of 2013, 556 million people accessed the Facebook every day on their smartphone or tablet.

History of Facebook


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6June, 2014 Facebook – By Social Media Team of Fomax

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Facebook GroupsFacebook Groups make it easy to connect with specific sets of people, like family, teammates or coworkers. It helps to communicate and people to share their common interests and express their opinion. Control who sees your group : Secret: Only members see the group, who's in it, and what members post.

Closed: Anyone can see the group and who's in it. Only members see posts.

Open (public): Anyone can see the group, who's in it, and what members post. Now, Facebook Pages have replaced traditional groups. And today's groups revolve more around communication, sharing and interaction.


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Facebook Page

Pages are for businesses, brands and organizations to share their stories and

connect with people. Like Timelines, you can customize Pages by posting

stories, hosting events, adding apps and more.


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Facebook Profile

Profile reflects individual person

Profile used for only personal use to connect with the people who we know well and also may not know

We can Add/have Max 5000 friends in a single profile

We can organize pages, groups from the FB profile

We can participate in any groups, we can comment on any posts

Using FB profile as business is against to Facebook T & C

Facebook Page

Page reflects business, brand, organization or celebrities

Page mostly used for business purposes, we can post business offers, latest updates related to our business

Page mainly depends on Likes, we cannot add friends on the pages instead of that we can get likes. The people who are all liking our page they will get our page updates on their FB newsfeed

In page we can contact our fans through comments as well as Direct Message

Difference between FB profile and Page


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Creating Facebook Page


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Before For Creating FB page we only needed an email account on any email service. With the email account we could create FB page under this URL https://www.facebook.com/pages/create .

But now a days we cannot create FB page with out having a FB personal profile. By logging into our profile we can go to https://www.facebook.com/pages/create and start create page.

We can create Number of pages using single account.

We can add number of admin to manage the page.

As shown before there are 6 major categories for creating a page from those 6 category again they have lot of sub categories for creating pages.

Once page created we can optimize the page with short description, long description, address, email, phone, products, services, profile images and cover images

We can optimize our page URL with respective business name(vanity URL)

Profile image size: 180*180Cover image: 850*315On FB page we can add Apps, Blogs, Twitter profile, YouTube profile, Pinterest profile

Creating Facebook Page


https://www.facebook.com/pages/create

https://www.facebook.com/pages/create

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We can update number of posts in a day, it maybe text, image , video or link. Also we can create event on the pages and promote through page. We can post offers.

FB page is mostly depends on how many “likes” we have in our page. If We have more likes our posts will reach to more people. Any FB user can Like our page and share, like, comment our page posts. We can also restrict comments on our posts to avoid spam comments.

There are two way of getting likes. ORGANIC and PAID

Getting like for the page is most crucial thing. We have to be very careful about what we are posting on our page. Our page should be informative as well as interesting to the users. Then only we can get more likes. Paid like we get likes through FB promotional ad services

Post reach:There are two types of post reach.

Organic Reach :The Reach what we are getting for our posts through our fans as well as their shares are comes under organic reach

Paid Reach:The Reach which we are getting through FB ad services. There are many types of ads, CPC, CP Impression,

Facebook Likes an Posts


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The biggest advantage of a page is its insights.

Facebook gives insights to the pages to analyze understand the page performance. Insights will give the detail of how many post we have posted in a day or week or month and how many people we reached through the post , likes, comments and shares.

Insights also gives detailed report of our fans, how they are interacting on our page, gender wise, age wise and when the fans are online on FB these kind of analytics we can get from the insights.

Likes for page came from where, (on our page, page suggestions and paid)

Thus insights gives the evaluation of our online presence in Facebook.

Facebook Analytics


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Facebook Ads Promotion:Advertising allow you to promote your content and/or your page, giving you increased visibility; however, they are set-up differently and offer very different options.

Facebook Ads


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Traffic and Leads for Your Website Domain Ad - Supported placements: Right ColumnPage Post Link - Supported placements: Right Column, Newsfeed, Mobile Likes & Engagement for Your Page Page Like - Supported placements: Right Column, Newsfeed, MobilePage Post Photo - Supported placements: Right Column, Newsfeed, MobilePage Post Video - Supported placements: Right Column, Newsfeed, MobilePage Post Text - Supported placements: Right Column, Newsfeed, Mobile Installs for Mobile or Desktop Apps Mobile App - Supported placements: MobileDesktop App - Supported placements: Right Column, Newsfeed Visitors for Your Store or Event Event - Supported placements: Right Column, Newsfeed, MobileOffer - Supported placements: Right Column, Newsfeed, Mobile

Types of Facebook Ads:


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Its not about you—It's about them

• Engagement is the name of the game

• What features does your fan page have?

• Sneak previews, downloads, and fun polls or quizzes.

• Spark conversations as much as you can.

Facebook fans can Make a Difference!!


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• Help fans with their niche problems.

• Free gifts, discounts and coupons.

• Like you first. Then pop in sales offers.

Give Time


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Get to know your Fans

• Wish on Birthdays or for Special occasions

• Acknowledge your fans by randomly choosing positive feedback.

• Personalize your acknowledgment.

• Give empathy to unsatisfied customers.

• Take a note what fans love and replicate it.

• Input on how to make you fan page better.


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• Do not bombard with sales non-sense. Leave buying up to them.

• Just keep them enticed.

• Do not delete negative comments.

• Be expressive and use humour to connect with fans.

Be expressive


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How to tailor effective Content via FB • Boosting Contests, New Product

Offerings & Key Announcements

• Optimize Content Strategy with audience insights

• Invest time in understanding & profiling audience based on interests


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Content Strategy for FB

• Understand the audience tastes & preferences

• Localize-- localize the content as per audience’s taste

• Be visual – Images, info graphics, cartoons are most interesting

• Be short – Posts of 120 characters or less are effective

• Post Full Links: Full links get more engagement than shortened links

• Use Motivational Factors: For e.g., reaching a new milestone, 1000 ‘LIKE’, give rewards


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How to Create Custom Tabs for Facebook Business Pages

Facebook business pages just went through quite a change in the year 2012, with the release of the new page design that includes the addition of Timeline.

These tabs are important for any business social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page.

There are 6 easy steps to create Facebook Tab.


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Step 1: Log In as a Facebook DeveloperVisit https://developers.facebook.com/apps. You'll be able to log in with your normal Facebook credentials.

Step 2: Create and Name Your New AppClick "Create a New App" from the top left-hand corner. You'll need to provide a "Display Name," which is what your "app," or tab, will be called. You'll also need to create a "namespace," which is basically just a unique ID for your app.


https://developers.facebook.com/apps

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Step 3: Choose an Image and Update Basic Info for the AppChoose an image and icon for your custom tab. Remember, this is going to display at the top of your Facebook page, so think about it like a call-to-action. Choose an image that will get your visitors clicking!Update your basic info with domain name and category. You can also upload a custom image for your app by clicking "edit icon."


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Step 4: Create the Content That Will Display Within the App's Tab

Now create a web page outside of Facebook. This is what will display inside your custom Facebook tab. To ensure the page's content displays correctly on Facebook, make sure that the width of your web page is either set to 100%, 520px or 810px.

Make sure all images, videos, etc. that you include on your page are less than either 520px or 810px, depending on how wide you chose to make the content of your tab.Since you're now using the new Facebook business page layout, I recommend making the content of your tab 810px; the old layout before Facebook's business page redesign was much narrower at 520px.


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Step 5: Tell Facebook What Content You Want to Display on Your Custom TabGo back to your app settings in developers.facebook.com, scroll down to the "Select how your app integrates with Facebook" section, and choose "Page Tab." Name your tab whatever you'd like; then copy the URL of the page you just created in step 4, and paste that URL into "Page Tab URL."


http://developers.facebook.com/

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Step 6: Add Your Tab to Your Facebook PageThis step can be a bit tricky, so read carefully. In order to install your new page tab on your business page, you need to visit a link with several custom URL parameters. The link is:http://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID&next=YOUR_URLYou'll need to replace the parts I've bolded in the URL above -- "YOUR_APP_ID" and "YOUR_URL" with some information that Facebook provides for your app, your "App ID/API Key" and your "Site URL."


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App Created for Sankara Eye


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Facebook will lose 80% of users by 2017, say Princeton researchers

Facebook has spread like an infectious disease but we are slowly becoming immune to its attractions, and the platform will be largely abandoned by 2017, say researchers at Princeton University.

The forecast of Facebook's impending doom was made by comparing the growth curve of epidemics to those of online social networks. Scientists argue that, like bubonic plague, Facebook will eventually die out.

John Cannarella and Joshua Spechler, from the US university's mechanical and aerospace engineering department, have based their prediction on the number of times Facebook is typed into Google as a search term. The charts produced by the Google Trends service show Facebook searches peaked in December 2012 and have since begun to trail off.

“Facebook's chief financial officer David Ebersman admitted on an earnings call with analysts that during the previous three months: "We did see a decrease in daily users,

specifically among younger teens."

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Date post:	14-Sep-2014
Category:	Social Media
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