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Fanpage Optimization
Schipul - The Web Marketing Company
What we will cover:• Ways to Use It• The best of…• Facebook Policy• Graphic Design for Facebook• Facebook Page Tab Essentials• Facebook Content• How to Schedule and Strategize• Wrangling Multiple Page Administrators
Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.
It’s Not the Social Media Gadgets
It’s the Social Engagement
Storytelling… Makes the Emotional Connection
More than 800 million active users
http://www.flickr.com/photos/16151021@N00/4260490207/
Free Billboards
People go to Facebook and Twitter multiple times a day. Billboards on busy highways cost lots of $$$ … this is FREE!
HOW TO USE
Building Relationships
Promoting a Product
Strong Brand Impressions
Customer Service
BEST OF
Facebook.com/target
Facebook.com/southwest
Facebook.com/cocacola
Facebook.com/sephora
2012-01-11_1232
POLICY
• You will not provide any false personal information on Facebook
• You will *not* create more than one personal profile.
• If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you.
• http://www.facebook.com/terms.php
Facebook Policy… What Does It Say?
• You must have a personal account and profile first
• Use it for you first!• The creator of the Fan Page is the owner of
the fan page… FOREVER• You need 25 fans for a custom URL• Once you set the URL – You can NEVER
change it
Facebook Pages: Things to Note
GRAPHIC DESIGN
Standard Sizes
Branding: Top Tips
1. Consistency2. Quality3. Use It4. Talk the Talk5. Harness Fans
Direct Attention
Creatively Use the Space
Creatively Use the Space: Use Photos Too…
CUSTOM TABS
Tabs
1. Only added by an admin2. You cannot auto-run JavaScript or Flash
- requires a user action (click)3. Fan pages are 520 pixels wide4. You can pull an external style sheet5. Profile pages ONLY support iframe apps6. Default tab for non fans can be any tab
SEO Matters!
According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order:
1.Page title/URL2.About box (a good place to add your URL)3.Info4.Rest of page
SEO Matters!
SEGUE!!!
Using Facebook to drive traffic to your website via landing tabs (also Apps).
Facebook.com/Developer
Create An App
Name It
Brand It
Build It
Build It
1. Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash.
2. Iframe size – select auto-resize unless you want ugly scrollbars.
3. Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc.
4. Tab URL – this is the name of the file you uploaded.
5. Click on Save Changes.
Add It – Step 1https://developers.facebook.com/docs/appsonfacebook/pagetabs/
Add It – Step 2
CONTENT
Engage with Fans
Timely Response
Share Content
Say Thanks & Promote Others
Diffuse and Direct
SCHEDULE
Schedule With HootSuite
Schedule With HootSuite: But Don’t Forget it
STRATEGY
Success!
• Contests• Short, Intense
Goal Focused Campaigns
• Events
Photos, Photos, Photos!
Multiple Admins
• Who’s On First?• Sign Your Name• Train, Train, Train!
• Mobile• Tools• Security
TRAINING TAKE-AWAYS
• Branded Profile Pic• Logo, Tagline, Creativity
• Tabs for Services, Events, Contests, Coupons, etc.• Engage with Fans
• Talk the talk, Say Thanks, Promote Others• Diffuse & Direct
• Have FUN!
Katrina Esco, Schipul – The Web Marketing [email protected]
http://www.flickr.com/photos/45581782@N00/2086641/
Facebook: katrina.escoTwitter: katriname