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Facebook MarketingTo Grow Your Business

View this presentation online at: http://www.coryon.com/facebook2014

Coryon Reddcoryon@gmail.comCoryon.com

What is Marketing?

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Here’s What!Marketing 101 (in 1 slide)

Who is your Market?BrandingWhat is your Mission? - Why Are You in Business?• Simon Sinek TED Talk - goo.gl/4OMRpr

Manage your Message – Takes Time and EffortFeatures vs. BenefitsMarketing is Not Selling!

What is Internet Marketing?

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Let’s Start with the Basics• Start with a Persuasive Website• Website Visits from Many Sources

Search Engines (SEO)Social Media

Pay for It – Facebook, Sponsored SearchVideoEmailLots More Options…

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CEO of Batteries4less.com & Coryon.com Internet Marketing

Batteries4less.com – Founder of batteries4less.com and Coryon.com Internet Marketing

Over 15 Years on the Top of Google

Who is Coryon Redd?

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Why Bother?• Is Your Market on Facebook?

Is your Business Engaging?• Can You Create Good Content?• Can You Answer Questions?• Can You Post Regularly?

Facebook – The Big Picture

Facebook BasicsPost Interesting, Valuable ContentPost Regularly

Plan Out your ContentUse Pictures and VideoPromote in Social Media

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• Set up a Business Fan Page• Create Custom Cover Image• Link to Blog Posts, Keep it Fun and Engaging• Read more - socialmediaexaminer.com/facebook-101-business-guide/

Can I Use for My Business?

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• Create a Page• Go to Pages then click Create a Page

• Upload Timeline Image – 851X315 pixels• Upload Profile Icon – 160X160 pixels

• Read More - copyblogger.com/timeline-cover-photo/

• Fill Out all Info – Add More Tabs• socialmediaexaminer.com/facebook-apps-for-custom-tabs/

• Invite Friends

How to Do a Facebook Business Page

Facebook Tips and Tricks

Change your Cover Image• For Real Estate – Highlight Homes, Include Text• Use a PPT Template -

https://www.tabsite.com/blog/facebook-cover-image-powerpoint-design-template-for-pages/

Use Facebook Apps to Do More• Email Sign Up, MLS Listings, Pinterest, & More• Ex. https

://www.tabsite.com/blog/website-resizer-the-total-web-solution-for-facebook-pages/

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Do you Have a Strategy?• Make a Plan and Keep at it

Can Facebook be an Easy Addition?• Facebook Can Be Simple• Post Regularly and Comment

Do Likes Really Matter?• Not Really, Unless You are Marketing to Them

Facebook Strategy

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• Facebook Advertising Means Paying for Eyeballs• Don’t Just Click on Boost Post

• Facebook Power Editor• Extension for Google Chrome Browser• Create Custom Audiences• Hidden Posts – Only Seen by Target Audiences• Even Upload Your Email List to a Custom Audience

• jonloomer.com/2013/10/29/facebook-custom-audiences-target-email-list/

Facebook Ads Promote Posts to Get Seen

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• Hashtags connect your posts to a topic• #realestate, #grassvalley, #etc• Democratic Organization System of Content• Well Established on Twitter and Growing on Facebook

• Tagging – Link to Pages and Friends• @Coryon Redd – Links to a Friend• @Grass Valley, California – Links to Any Public Page

Hashtags and Tagging

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Facebook ReferencesThe Basics – Facebook Help from Facebook

facebook.com/marketing

facebook.com/help/382987495087424/ - Pages helpFacebook Marketing Bible

gold.insidenetwork.com/facebook-marketing-bible/ Facebook Marketing Series from Mashable – Many good articles

mashable.com/category/facebook-marketing-seriesArticle with Good Tips to Get Started – Includes Examples

blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/Facebook Marketing for Small Businesses

socialmediaexaminer.com/facebook-marketing-for-small-business/The Sizes for All Images on Facebook

jonloomer.com/2014/01/20/facebook-image-dimensions/

Consider Blogging as Hub to Online Marketing

Why Should I Blog for Business?

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Here’s Why!Blog Marketing to Achieve Business Goals

Generate Traffic, Leads and SalesBuild Audience and InfluenceLink Bait for SEOAnswer Questions

Blogging BasicsBlog Should Be On your WebsiteUse Keywords in your Blogs (Don’t go nuts)

Set a Goal for Frequency of PostsPlan Out your ContentCheck Spelling and GrammarPromote in Social Media

Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

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Blogging and SMM ReferencesCreate compelling content for your blog – Lots of ideas

http://www.copyblogger.com/

Blogging glossary (including dofollow/nofollow)http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/

21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/

Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM ReferencesWhy a blog should have an editorial policy

http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html

Blog Commenting to increase PageRank

http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-page-rank/

How to find dofollow blogs:http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/

Ad Age list of top marketing blogshttp://adage.com/power150/

2011 review of best blogging softwarehttp://blog-software-review.toptenreviews.com/

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THANK YOU AND HAPPY

MARKETING