Facebook Global Monitor - March 2009

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The Facebook Global Monitor www.insidefacebook.com

2009 Inside Facebook 1

The FacebookGlobal MonitorTracking Facebook in Global Markets

March 2009

By Justin [email protected]

Editor, Inside Facebook

www.insidefacebook.com

2009 Inside Facebook. Unauthorized duplication or redistribution is expressly prohibited. Inside Facebook is notaffiliated with or endorsed by Facebook, Inc.


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Contents

I. 2008: The Year That Facebook Went Global

II. Global Market Report

1. Audience Size Today2. Fastest Growing Audience

a. Last 12 monthsb. Last 90 daysc. Last 30 days

3. Market Penetration Today4. Largest Market Penetration Increases

a. Last 12 monthsb. Last 90 daysc. Last 30 days

III. Emerging Market Analysis

1. Growth Projectionsa. Next 30 daysb. Next 90 daysc. Next 12 months

2. Technical Alertsa. Breakout Markets: Last 90 Daysb. Cooling Markets: Last 90 Days

IV. Regional Summaries

1. Africa2. Asia / Pacific

3.

Europe


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4. North America5. South America

V. Country Updates

1.

Argentina2. Australia3. Austria4. Bahamas5. Bahrain6. Bangladesh7. Belgium8. Bolivia9. Bosnia & Herzegovina10. Brazil

11.

Bulgaria12. Canada13. Chile14. China15. Colombia16. Costa Rica17. Croatia18. Cyprus19. Czech Republic20. Denmark

21.

Dominican Republic22. Ecuador23. Egypt24. El Salvador

25.

Finland26. France27. Germany28. Ghana29. Greece30. Guatemala31. Honduras32. Hong Kong33. Hungary34. Iceland

35.

India36. Indonesia37. Ireland38. Israel39. Italy40. Jamaica41. Japan42. Jordan43. Kenya44. Kuwait

45.

Lebanon46. Lithuania47. Luxembourg48. Macedonia

49.

Malaysia50. Maldives51. Malta52. Mauritius53. Mexico54. Morocco55. Netherlands56. New Zealand57. Nicaragua58. Nigeria

59.

Norway60. Oman61. Pakistan62. Palestine63. Panama64. Paraguay65. Peru66. Philippines67. Poland68. Portugal

69.

Puerto Rico70. Qatar71. Romania72. Russia

73.

Saudi Arabia74. Serbia75. Singapore76. Slovakia77. Slovenia78. South Africa79. South Korea80. Spain81. Sri Lanka82. Sweden

83.

Switzerland84. Taiwan85. Thailand86. Trinidad and Tobago87. Tunisia88. Turkey89. Ukraine90. United Arab Emirates91. United Kingdom92. United States

93.

Uruguay94. Venezuela95. Vietnam

Footnotes & Methodology


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I. 2008: The Year That Facebook Went Global

2008 will be remembered as the year that Facebook exploded internationally.

While Facebook's non-US audience was only 34 million people at the beginning of 2008, onthe first day of 2009 that number had increased to 95 million - nearly 70% of the total

Facebook audience.

Europe and Latin America in particular saw tremendous Facebook growth. As a whole, Facebook's European audience

increased 205% from 16.7 million to 51.2 million, and Facebook's South American audience increased over 1,600% from under 1

million to over 13 million. Check out a few of these examples:

Italy - up 2,900% from under 1 million to over 5.5 million in 2008 Argentina - up 2,600% from 0.2 million to over 2.1 million in 2008 Australia - up 100% from 2.2 million to over 4.3 million in 2008

What's more is that dozens of these markets are still growing at double digit rates every month - and for many, those

growth rates are increasing. Facebook's growth rate accelerated by at least 25% in 47 countries in Q4 2008 over Q3. Its quarterly

growth rate more than doubled in 28 of those countries in Q4.

As of the beginning of 2009, Facebook now reaches over 10% of the national population in 26 countries. And in December

alone, there were 20 countries in which at least 1% of the total population joined Facebook. Now translated into over 100

languages, Facebook has shown that it can penetrate over one third of the entire national population in many developed markets,

and we expect this to be true of many more countries in the near future. As a result, we believe massive opportunities exist for

developers and marketers to reach and engage the Facebook audience in these rapidly expanding markets.


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What can this kind of global, cross-cultural growth be attributed to? Lets examine three factors:

1) The most dominant reason, and perhaps the most untold story of 2008, is the incredible success of Facebooks

proprietary crowd-sourced Translations tool. Unlike other web services, which manage the translation process ih

house, Facebooks Translations application put the translation process into the hands of passionate users around

the world. Collectively, they suggested and edited translations of every system word and phrase on Facebook.

As a result, in the first year of the crowd-sourced translation program, Facebook has been fully translated into

over 100 languages by native speakers at no marginal cost to the company. The importance of these translated

versions in accelerating Facebooks international growth cannot be underestimated. Rarely before have services

this young been available in so many native languages to such a large part of the worlds population.

2) Another important factor is the cross-cultural acceptance of Facebook as a new kind of communication tool. In

many cases, new web sites and services fail to gain traction in different global cultures because of differingvalues or behavior patterns that affect the way the service is experienced. However, because the core

mechanics of Facebook are so fundamentally oriented around new kinds of simple communication patterns, it

has (apparently) been much less susceptible to cultural peculiarities.

3) A third factor is Facebooks apparent brand reputation in some countries as a way to participate in American

culture. (We will be doing more research on possible variations in cultural use patterns in the months ahead.)

Below, we've built reports that are designed to clearly show where these opportunities may exist. Each section is designed

to elucidate key actionable trends. We'd love to hear any feedback you have on additional reports that would be helpful in the

future, and custom reports are available. Please dont hesitate to be in touch with us at any time.

All the best,

Justin


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Justin Smith

Editor, Inside Facebook

[email protected]

+1.650.468.5175


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II. Global Market Report

1) Audience Size Today

Country Audience 12 Mo Growth 12 Mo Growth %1. United States 54,319,600 31,232,854 135.3%

2. United Kingdom 17,699,320 8,515,747 92.7%

3. Canada 11,577,140 2,712,107 30.6%

4. Turkey 9,830,300 6,863,488 231.3%

5. France 8,623,620 7,098,917 465.6%

6. Italy 8,439,880 8,123,106 2,564.3%

7. Australia 5,089,640 2,550,926 100.5%

8. Colombia 4,444,860 3,076,216 224.8%

9. Chile 4,108,300 3,981,183 3,131.9%

10. Spain 3,832,780 3,398,935 783.4%

11. Argentina 3,254,180 3,137,487 2,688.7%

12. Venezuela 2,306,440 2,118,475 1,127.1%

13. Sweden 2,088,000 985,106 89.3%

14. Denmark 2,063,840 1,574,970 322.2%


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15. Indonesia 2,027,740 1,887,936 1,350.4%

16. Belgium 2,007,080 1,693,101 539.2%

17. Mexico 1,889,640 1,151,386 156.0%

18. Norway 1,840,660 760,207 70.4%

19. Germany 1,746,660 1,224,059 234.2%

20. Hong Kong 1,658,880 1,658,880 -

21. Switzerland 1,388,940 1,126,361 429.0%

22. Greece 1,364,540 1,094,253 404.8%

23. India 1,360,540 776,676 133.0%

24. South Africa 1,231,380 454,181 58.4%

25. Egypt 1,122,280 474,771 73.3%

26. Finland 1,121,160 671,383 149.3%

27. Malaysia 1,053,940 718,481 214.2%

28. Israel 988,800 527,010 114.1%

29. Singapore 962,980 530,515 122.7%

30. Philippines 839,220 713,352 566.7%

31. Serbia 782,980 782,980 -

32. New Zealand 671,060 341,486 103.6%

33. Croatia 645,140 645,140 -


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34. Puerto Rico 633,760 633,760 -

35. United Arab Emirates 569,000 273,329 92.4%

36. Ireland 540,420 303,090 127.7%

37. Pakistan 491,000 298,007 154.4%

38. Netherlands 484,140 294,939 155.9%

39. Morocco 457,540 457,540 -

40. Lebanon 435,440 435,440 -

41. Austria 419,060 331,603 379.2%

42. Czech Republic 393,180 393,180 -

43. Tunisia 384,320 384,320 -

44. Peru 380,420 288,758 315.0%

45. Saudi Arabia 379,380 172,026 83.0%

46. Jordan 303,700 142,302 88.2%

47. Bosnia & Herzegovina 301,000 301,000 -

48. China 278,160 104,649 60.3%

49. Slovakia 275,760 275,760 -

50. Brazil 271,240 271,240 -

51. Slovenia 269,880 269,880 -

52. Nigeria 256,260 256,260 -

53. Uruguay 253,260 253,260 -


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54. Bangladesh 250,780 250,780 -

55. Poland 246,420 246,420 -

56. Japan 243,480 96,448 65.6%

57.Thailand

233,960 117,586 101.0%

58. Bulgaria 222,380 222,380 -

59. Panama 212,040 87,792 70.7%

60. Kenya 191,940 191,940 -

61. Bolivia 190,340 190,340 -

62. Sri Lanka 189,140 189,140 -

63. Iceland 159,260 159,260 -

64. Trinidad and Tobago 159,040 159,040 -

65. Taiwan 151,540 151,540 -

66. Ecuador 148,800 148,800 -

67. Dominican Republic 145,200 86,749 148.4%

68. Russia 144,340 78,631 119.7%69. Macedonia 139,780 139,780 -

70. South Korea 131,680 50,310 61.8%

71. Kuwait 130,100 59,188 83.5%

72. Hungary 129,000 129,000 -

73. Cyprus 127,500 127,500 -


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74. Portugal 123,720 123,720 -

75. Guatemala 114,380 114,380 -

76. Costa Rica 100,300 100,300 -

77.Luxembourg

93,140 93,140 -

78. Qatar 90,300 90,300 -

79. Romania 84,600 84,600 -

80. Palestine 83,000 83,000 -

81. El Salvador 82,220 82,220 -

82. Jamaica 80,940 80,940 -

83. Ghana 76,240 76,240 -84. Mauritius 72,600 72,600 -

85. Honduras 65,820 65,820 -

86. Lithuania 65,720 65,720 -

87. Bahrain 62,020 62,020 -

88. Malta 58,540 58,540 -

89. Vietnam 53,560 53,560 -

90. Bahamas 50,460 50,460 -

91. Ukraine 49,340 49,340 -

92. Maldives 38,320 38,320 -

93. Nicaragua 38,060 38,060 -

94. Oman 32,180 32,180 -


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95. Paraguay 26,700 26,700 -

2a) Fastest Audience Growth: Last 12 Months

Country Audience 12 Mo Growth 12 Mo Growth %

1. Chile 4,108,300 3,981,183 3,131.9%

2. Argentina 3,254,180 3,137,487 2,688.7%

3. Italy 8,439,880 8,123,106 2,564.3%

4. Indonesia 2,027,740 1,887,936 1,350.4%

5. Venezuela 2,306,440 2,118,475 1,127.1%

6. Spain 3,832,780 3,398,935 783.4%

7. Philippines 839,220 713,352 566.7%

8. Belgium 2,007,080 1,693,101 539.2%

9. France 8,623,620 7,098,917 465.6%

10. Switzerland 1,388,940 1,126,361 429.0%

11. Greece 1,364,540 1,094,253 404.8%

12. Austria 419,060 331,603 379.2%

13. Denmark 2,063,840 1,574,970 322.2%

14. Peru 380,420 288,758 315.0%


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15. Germany 1,746,660 1,224,059 234.2%

16. Turkey 9,830,300 6,863,488 231.3%

17. Colombia 4,444,860 3,076,216 224.8%

18. Malaysia 1,053,940 718,481 214.2%

19. Mexico 1,889,640 1,151,386 156.0%

20. Netherlands 484,140 294,939 155.9%

21. Pakistan 491,000 298,007 154.4%

22. Finland 1,121,160 671,383 149.3%

23. Dominican Republic 145,200 86,749 148.4%

24. United States 54,319,600 31,232,854 135.3%

25. India 1,360,540 776,676 133.0%

26. Ireland 540,420 303,090 127.7%

27. Singapore 962,980 530,515 122.7%

28. Russia 144,340 78,631 119.7%

29. Israel 988,800 527,010 114.1%

30. New Zealand 671,060 341,486 103.6%

31. Thailand 233,960 117,586 101.0%

32. Australia 5,089,640 2,550,926 100.5%

33. United Kingdom 17,699,320 8,515,747 92.7%

34. United Arab Emirates 569,000 273,329 92.4%

35. Sweden 2,088,000 985,106 89.3%


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36. Jordan 303,700 142,302 88.2%

37. Kuwait 130,100 59,188 83.5%

38. Saudi Arabia 379,380 172,026 83.0%

39. Egypt 1,122,280 474,771 73.3%

40. Panama 212,040 87,792 70.7%

41. Norway 1,840,660 760,207 70.4%

42. Japan 243,480 96,448 65.6%

43. South Korea 131,680 50,310 61.8%

44. China 278,160 104,649 60.3%

45. South Africa 1,231,380 454,181 58.4%

46. Canada 11,577,140 2,712,107 30.6%

47. Bahamas 50,460 50,460 -

48. Bahrain 62,020 62,020 -

49. Bangladesh 250,780 250,780 -

50. Bolivia 190,340 190,340 -

51. Bosnia & Herzegovina 301,000 301,000 -

52. Brazil 271,240 271,240 -

53. Bulgaria 222,380 222,380 -

54. Costa Rica 100,300 100,300 -

55. Croatia 645,140 645,140 -


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56. Cyprus 127,500 127,500 -

57. Czech Republic 393,180 393,180 -

58. Ecuador 148,800 148,800 -

59. El Salvador 82,220 82,220 -

60. Ghana 76,240 76,240 -

61. Guatemala 114,380 114,380 -

62. Honduras 65,820 65,820 -

63. Hong Kong 1,658,880 1,658,880 -

64. Hungary 129,000 129,000 -

65. Iceland 159,260 159,260 -66. Jamaica 80,940 80,940 -

67. Kenya 191,940 191,940 -

68. Lebanon 435,440 435,440 -

69. Lithuania 65,720 65,720 -

70. Luxembourg 93,140 93,140 -

71. Macedonia 139,780 139,780 -

72. Maldives 38,320 38,320 -

73. Malta 58,540 58,540 -

74. Mauritius 72,600 72,600 -

75. Morocco 457,540 457,540 -


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76. Nicaragua 38,060 38,060 -

77. Nigeria 256,260 256,260 -

78. Oman 32,180 32,180 -

79. Palestine 83,000 83,000 -

80. Paraguay 26,700 26,700 -

81. Poland 246,420 246,420 -

82. Portugal 123,720 123,720 -

83. Puerto Rico 633,760 633,760 -

84. Qatar 90,300 90,300 -

85.Romania

84,600 84,600 -

86. Serbia 782,980 782,980 -

87. Slovakia 275,760 275,760 -

88. Slovenia 269,880 269,880 -

89. Sri Lanka 189,140 189,140 -

90. Taiwan 151,540 151,540 -

91. Trinidad and Tobago 159,040 159,040 -

92. Tunisia 384,320 384,320 -

93. Ukraine 49,340 49,340 -

94. Uruguay 253,260 253,260 -

95. Vietnam 53,560 53,560 -


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2b) Fastest Audience Growth: Last 90 Days

Country Audience 12 Mo Growth 12 MoGrowth % Last Q GrowthLast QGrowth %

1. Indonesia 2,027,740 1,887,936 1,350.4% 1,404,378 225.3%

2. Slovakia 275,760 275,760 - 178,067 182.3%

3. CzechRepublic

393,180 393,180 - 251,967 178.4%

4. Macedonia 139,780 139,780 - 87,817 169.0%

5. Philippines 839,220 713,352 566.7% 506,405 152.2%

6. Tunisia 384,320 384,320 - 215,000 127.0%

7. Italy 8,439,880 8,123,106 2,564.3% 4,478,311 113.0%

8. Bulgaria 222,380 222,380 - 112,000 101.5%

9. Bosnia &Herzegovina

301,000 301,000 - 148,277 97.1%

10. Austria 419,060 331,603 379.2% 200,330 91.6%

11. Spain 3,832,780 3,398,935 783.4% 1,793,210 87.9%

12. Serbia 782,980 782,980 - 362,039 86.0%

13. Slovenia 269,880 269,880 - 122,750 83.4%

14. Argentina 3,254,180 3,137,487 2,688.7% 1,451,890 80.6%

15. Lithuania 65,720 65,720 - 28,140 74.9%


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16. Portugal 123,720 123,720 - 51,154 70.5%

17. Romania 84,600 84,600 - 34,690 69.5%

18. Thailand 233,960 117,586 101.0% 95,552 69.0%

19.Paraguay

26,700 26,700 - 10,418 64.0%

20. Hungary 129,000 129,000 - 49,685 62.6%

21. Iceland 159,260 159,260 - 61,172 62.4%

22. Vietnam 53,560 53,560 - 20,345 61.3%

23. Greece 1,364,540 1,094,253 404.8% 513,026 60.2%

24. Ghana 76,240 76,240 - 28,145 58.5%

25. Taiwan 151,540 151,540 - 55,104 57.1%

26. Germany 1,746,660 1,224,059 234.2% 634,155 57.0%

27. France 8,623,620 7,098,917 465.6% 3,128,504 56.9%

28. Oman 32,180 32,180 - 11,641 56.7%

29. Poland 246,420 246,420 - 88,169 55.7%

30. Uruguay 253,260 253,260 - 89,036 54.2%31. Croatia 645,140 645,140 - 225,763 53.8%

32. Morocco 457,540 457,540 - 152,578 50.0%

33. Turkey 9,830,300 6,863,488 231.3% 3,224,015 48.8%

34. Kenya 191,940 191,940 - 62,724 48.5%

35. Bahamas 50,460 50,460 - 16,456 48.4%


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36. Cyprus 127,500 127,500 - 40,170 46.0%

37. Brazil 271,240 271,240 - 85,350 45.9%

38. Singapore 962,980 530,515 122.7% 297,597 44.7%

39. India 1,360,540 776,676 133.0% 409,859 43.1%40. Qatar 90,300 90,300 - 26,937 42.5%

41. Costa Rica 100,300 100,300 - 29,602 41.9%

42. United States 54,319,600 31,232,854 135.3% 15,752,419 40.8%

43. Belgium 2,007,080 1,693,101 539.2% 581,425 40.8%

44. Switzerland 1,388,940 1,126,361 429.0% 401,073 40.6%

45. Pakistan 491,000 298,007 154.4% 141,392 40.4%

46. Ireland 540,420 303,090 127.7% 153,896 39.8%

47. Bangladesh 250,780 250,780 - 71,267 39.7%

48. Peru 380,420 288,758 315.0% 108,060 39.7%

49. Malaysia 1,053,940 718,481 214.2% 293,678 38.6%

50. Ukraine 49,340 49,340 - 13,679 38.4%

51. Mexico 1,889,640 1,151,386 156.0% 523,082 38.3%

52. Nigeria 256,260 256,260 - 70,851 38.2%

53. Mauritius 72,600 72,600 - 19,739 37.3%

54. DominicanRepublic

145,200 86,749 148.4% 39,253 37.1%


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55. Kuwait 130,100 59,188 83.5% 34,905 36.7%

56. New Zealand 671,060 341,486 103.6% 177,724 36.0%

57. Malta 58,540 58,540 - 15,367 35.6%

58. Finland 1,121,160 671,383 149.3% 293,068 35.4%

59. Jamaica 80,940 80,940 - 20,929 34.9%

60. Netherlands 484,140 294,939 155.9% 124,544 34.6%

61. Bahrain 62,020 62,020 - 15,665 33.8%

62. Sweden 2,088,000 985,106 89.3% 527,038 33.8%

63. Sri Lanka 189,140 189,140 - 47,101 33.2%

64. Nicaragua 38,060 38,060 - 9,408 32.8%

65. El Salvador 82,220 82,220 - 19,937 32.0%

66. South Korea 131,680 50,310 61.8% 31,418 31.3%

67. China 278,160 104,649 60.3% 64,601 30.3%

68. Palestine 83,000 83,000 - 19,230 30.2%

69. Saudi Arabia 379,380 172,026 83.0% 87,108 29.8%

70. Russia 144,340 78,631 119.7% 33,093 29.7%

71. Norway 1,840,660 760,207 70.4% 411,460 28.8%

72. Jordan 303,700 142,302 88.2% 67,333 28.5%

73. Denmark 2,063,840 1,574,970 322.2% 443,887 27.4%

74. Israel 988,800 527,010 114.1% 209,981 27.0%


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75. United ArabEmirates

569,000 273,329 92.4% 118,841 26.4%

76. Guatemala 114,380 114,380 - 23,843 26.3%

77. Honduras 65,820 65,820 - 13,477 25.7%

78. Hong Kong 1,658,880 1,658,880 - 338,158 25.6%

79. Venezuela 2,306,440 2,118,475 1,127.1% 457,381 24.7%

80. Japan 243,480 96,448 65.6% 48,056 24.6%

81. Maldives 38,320 38,320 - 7,208 23.2%

82. Egypt 1,122,280 474,771 73.3% 210,352 23.1%

83. Colombia 4,444,860 3,076,216 224.8% 807,680 22.2%

84. UnitedKingdom

17,699,320 8,515,747 92.7% 3,174,002 21.9%

85. Australia 5,089,640 2,550,926 100.5% 905,717 21.6%

86. Puerto Rico 633,760 633,760 - 111,238 21.3%

87. Trinidad andTobago

159,040 159,040 - 27,772 21.2%

88. Ecuador 148,800 148,800 - 25,306 20.5%89. Luxembourg 93,140 93,140 - 14,880 19.0%

90. South Africa 1,231,380 454,181 58.4% 170,491 16.1%

91. Lebanon 435,440 435,440 - 46,134 11.9%

92. Canada 11,577,140 2,712,107 30.6% 1,073,005 10.2%

93. Bolivia 190,340 190,340 - 10,061 5.6%


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94. Chile 4,108,300 3,981,183 3,131.9% 86,083 2.1%

95. Panama 212,040 87,792 70.7% -16,341 -7.2%

2c) Fastest Audience Growth: Last 30 Days

Country Audience 12 MoGrowth12 MoGrowth %

Last QGrowth

Last QGrowth %

1 MoGrowth

1 MoGrowth %

1. Indonesia 2,027,740 1,887,936 1,350.4% 1,404,378 225.3% 885,420 77.5%

2. CzechRepublic

393,180 393,180 - 251,967 178.4% 164,580 72.0%

3. Philippines 839,220 713,352 566.7% 506,405 152.2% 350,400 71.7%

4. Slovakia 275,760 275,760 - 178,067 182.3% 105,560 62.0%

5. Macedonia 139,780 139,780 - 87,817 169.0% 49,800 55.3%

6. Bulgaria 222,380 222,380 - 112,000 101.5% 67,980 44.0%

7. Argentina 3,254,180 3,137,487 2,688.7% 1,451,890 80.6% 977,860 43.0%

8. Lithuania 65,720 65,720 - 28,140 74.9% 18,680 39.7%


301,000 301,000 - 148,277 97.1% 85,140 39.4%

10. Austria 419,060 331,603 379.2% 200,330 91.6% 116,660 38.6%

11. Tunisia 384,320 384,320 - 215,000 127.0% 105,500 37.8%

12. Serbia 782,980 782,980 - 362,039 86.0% 193,120 32.7%


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13. Romania 84,600 84,600 - 34,690 69.5% 19,960 30.9%

14. Italy 8,439,880 8,123,106 2,564.3% 4,478,311 113.0% 1,987,080 30.8%

15. Paraguay 26,700 26,700 - 10,418 64.0% 6,140 29.9%

16. Hungary 129,000 129,000 - 49,685 62.6% 28,880 28.8%

17. Slovenia 269,880 269,880 - 122,750 83.4% 59,400 28.2%

18. Vietnam 53,560 53,560 - 20,345 61.3% 11,540 27.5%

19. Ghana 76,240 76,240 - 28,145 58.5% 16,100 26.8%

20. Taiwan 151,540 151,540 - 55,104 57.1% 31,860 26.6%

21. Spain 3,832,780 3,398,935 783.4% 1,793,210 87.9% 802,200 26.5%

22. Portugal 123,720 123,720 - 51,154 70.5% 25,120 25.5%

23. Uruguay 253,260 253,260 - 89,036 54.2% 50,520 24.9%

24. Kenya 191,940 191,940 - 62,724 48.5% 37,860 24.6%

25. Morocco 457,540 457,540 - 152,578 50.0% 87,960 23.8%

26. Greece 1,364,540 1,094,253 404.8% 513,026 60.2% 262,240 23.8%

27. Croatia 645,140 645,140 - 225,763 53.8% 122,120 23.3%

28. France 8,623,620 7,098,917 465.6% 3,128,504 56.9% 1,601,840 22.8%

29. Thailand 233,960 117,586 101.0% 95,552 69.0% 43,100 22.6%

30. Norway 1,840,660 760,207 70.4% 411,460 28.8% 336,780 22.4%

31. Pakistan 491,000 298,007 154.4% 141,392 40.4% 89,480 22.3%

32. Egypt 1,122,280 474,771 73.3% 210,352 23.1% 202,580 22.0%


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33. Germany 1,746,660 1,224,059 234.2% 634,155 57.0% 314,440 22.0%

34. Malaysia 1,053,940 718,481 214.2% 293,678 38.6% 188,800 21.8%

35. Iceland 159,260 159,260 - 61,172 62.4% 28,080 21.4%

36. India 1,360,540 776,676 133.0% 409,859 43.1% 239,500 21.4%

37. Cyprus 127,500 127,500 - 40,170 46.0% 22,420 21.3%

38. Qatar 90,300 90,300 - 26,937 42.5% 15,820 21.2%

39. Turkey 9,830,300 6,863,488 231.3% 3,224,015 48.8% 1,720,520 21.2%

40.Bangladesh

250,780 250,780 - 71,267 39.7% 43,400 20.9%

41. Poland 246,420 246,420 - 88,169 55.7% 42,260 20.7%

42. Ireland 540,420 303,090 127.7% 153,896 39.8% 91,960 20.5%

43. UnitedStates

54,319,600 31,232,854 135.3% 15,752,419 40.8% 8,997,040 19.9%

44. Singapore 962,980 530,515 122.7% 297,597 44.7% 151,820 18.7%

45. Palestine 83,000 83,000 - 19,230 30.2% 13,040 18.6%

46. Oman 32,180 32,180 - 11,641 56.7% 5,000 18.4%

47. Kuwait 130,100 59,188 83.5% 34,905 36.7% 20,160 18.3%

48. Ukraine 49,340 49,340 - 13,679 38.4% 7,600 18.2%

49. Costa Rica 100,300 100,300 - 29,602 41.9% 15,200 17.9%

50. China 278,160 104,649 60.3% 64,601 30.3% 42,040 17.8%

51. Bahrain 62,020 62,020 - 15,665 33.8% 9,360 17.8%

52. Mauritius 72,600 72,600 - 19,739 37.3% 10,740 17.4%


25/170



53. Finland 1,121,160 671,383 149.3% 293,068 35.4% 159,340 16.6%

54. Israel 988,800 527,010 114.1% 209,981 27.0% 139,400 16.4%

55. Sweden 2,088,000 985,106 89.3% 527,038 33.8% 290,360 16.2%

56. New

Zealand 671,060 341,486 103.6% 177,724 36.0% 93,120 16.1%

57. Peru 380,420 288,758 315.0% 108,060 39.7% 51,560 15.7%

58. Jamaica 80,940 80,940 - 20,929 34.9% 10,880 15.5%

59. Colombia 4,444,860 3,076,216 224.8% 807,680 22.2% 595,800 15.5%

60. Jordan 303,700 142,302 88.2% 67,333 28.5% 40,340 15.3%

61. Sri Lanka 189,140 189,140 - 47,101 33.2% 24,820 15.1%

62. Netherlands

484,140 294,939 155.9% 124,544 34.6% 63,300 15.0%

63.Switzerland

1,388,940 1,126,361 429.0% 401,073 40.6% 180,140 14.9%

64. HongKong

1,658,880 1,658,880 - 338,158 25.6% 213,200 14.7%

65. Belgium 2,007,080 1,693,101 539.2% 581,425 40.8% 254,780 14.5%

66. UnitedArab Emirates

569,000 273,329 92.4% 118,841 26.4% 71,480 14.4%

67. Nigeria 256,260 256,260 - 70,851 38.2% 31,540 14.0%

68. Malta 58,540 58,540 - 15,367 35.6% 6,960 13.5%

69. SouthKorea

131,680 50,310 61.8% 31,418 31.3% 15,480 13.3%


26/170



70. Bahamas 50,460 50,460 - 16,456 48.4% 5,860 13.1%

71. Mexico 1,889,640 1,151,386 156.0% 523,082 38.3% 205,060 12.2%

72. SaudiArabia

379,380 172,026 83.0% 87,108 29.8% 40,920 12.1%

73. Australia 5,089,640 2,550,926 100.5% 905,717 21.6% 548,920 12.1%

74. Russia 144,340 78,631 119.7% 33,093 29.7% 15,500 12.0%

75. UnitedKingdom

17,699,320 8,515,747 92.7% 3,174,002 21.9% 1,883,780 11.9%

76. Maldives 38,320 38,320 - 7,208 23.2% 4,060 11.9%

77. Nicaragua 38,060 38,060 - 9,408 32.8% 4,020 11.8%

78. Denmark 2,063,840 1,574,970 322.2% 443,887 27.4% 203,720 11.0%

79. Honduras 65,820 65,820 - 13,477 25.7% 6,480 10.9%


145,200 86,749 148.4% 39,253 37.1% 13,660 10.4%

81. SouthAfrica

1,231,380 454,181 58.4% 170,491 16.1% 109,900 9.8%

82. ElSalvador

82,220 82,220 - 19,937 32.0% 6,880 9.1%

83. PuertoRico

633,760 633,760 - 111,238 21.3% 50,280 8.6%

84. Lebanon 435,440 435,440 - 46,134 11.9% 34,240 8.5%

85.Luxembourg

93,140 93,140 - 14,880 19.0% 6,420 7.4%


27/170



86. Venezuela 2,306,440 2,118,475 1,127.1% 457,381 24.7% 152,320 7.1%

87. Brazil 271,240 271,240 - 85,350 45.9% 17,740 7.0%

88. Guatemala 114,380 114,380 - 23,843 26.3% 6,360 5.9%

89.Japan

243,480 96,448 65.6% 48,056 24.6% 13,280 5.8%

90. Trinidadand Tobago

159,040 159,040 - 27,772 21.2% 8,480 5.6%

91. Canada 11,577,140 2,712,107 30.6% 1,073,005 10.2% 587,140 5.3%

92. Chile 4,108,300 3,981,183 3,131.9% 86,083 2.1% 134,580 3.4%

93. Ecuador 148,800 148,800 - 25,306 20.5% -7,060 -4.5%

94. Bolivia 190,340 190,340 - 10,061 5.6% -9,080 -4.6%

95. Panama 212,040 87,792 70.7% -16,341 -7.2% -31,820 -13.0%

3) Market Penetration Today

Country Audience Population Penetration

1. Iceland 159,260 320,169 49.7%

2. Norway 1,840,660 4,799,035 38.4%

3. Denmark 2,063,840 5,506,000 37.5%

4. Canada 11,577,140 33,460,800 34.6%

5. United Kingdom 17,699,320 61,186,000 28.9%

6. Chile 4,108,300 16,842,000 24.4%


28/170



7. Hong Kong 1,658,880 6,980,412 23.8%

8. Australia 5,089,640 21,537,500 23.6%

9. Sweden 2,088,000 9,248,805 22.6%

10. Finland 1,121,160 5,326,626 21.0%

11. Singapore 962,980 4,839,400 19.9%

12. Luxembourg 93,140 483,800 19.3%

13. Belgium 2,007,080 10,666,866 18.8%

14. Switzerland 1,388,940 7,689,100 18.1%

15. United States 54,319,600 305,936,000 17.8%

16. Cyprus 127,500 794,600 16.0%

17. Puerto Rico 633,760 3,991,000 15.9%

18. New Zealand 671,060 4,291,750 15.6%

19. Bahamas 50,460 331,000 15.2%

20. Croatia 645,140 4,435,400 14.5%

21.Malta

58,540 410,600 14.3%

22. Italy 8,439,880 59,619,290 14.2%

23. Turkey 9,830,300 70,586,256 13.9%

24. France 8,623,620 63,753,000 13.5%

25. Israel 988,800 7,350,000 13.5%

26. Slovenia 269,880 2,041,050 13.2%


29/170



27. United Arab Emirates 569,000 4,380,000 13.0%

28. Maldives 38,320 306,000 12.5%

29. Ireland 540,420 4,422,100 12.2%

30. Greece 1,364,540 11,215,000 12.2%

31. Trinidad and Tobago 159,040 1,333,000 11.9%

32. Qatar 90,300 841,000 10.7%

33. Lebanon 435,440 4,099,000 10.6%

34. Colombia 4,444,860 44,660,000 10.0%

35. Spain 3,832,780 46,063,500 8.3%

36. Serbia 782,980 9,527,100 8.2%37. Venezuela 2,306,440 28,068,389 8.2%

38. Argentina 3,254,180 39,745,613 8.2%

39. Bahrain 62,020 760,168 8.2%

40. Bosnia & Herzegovina 301,000 3,935,000 7.6%

41. Uruguay 253,260 3,340,000 7.6%

42. Macedonia 139,780 2,055,915 6.8%

43. Panama 212,040 3,343,000 6.3%

44. Mauritius 72,600 1,262,000 5.8%

45. Jordan 303,700 5,924,000 5.1%

46. Slovakia 275,760 5,404,784 5.1%


30/170



47. Austria 419,060 8,340,924 5.0%

48. Kuwait 130,100 2,851,000 4.6%

49. Malaysia 1,053,940 27,730,000 3.8%

50. Czech Republic 393,180 10,446,157 3.8%

51. Tunisia 384,320 10,327,000 3.7%

52. Jamaica 80,940 2,714,000 3.0%

53. Netherlands 484,140 16,486,000 2.9%

54. Bulgaria 222,380 7,640,238 2.9%

55. South Africa 1,231,380 47,850,700 2.6%

56. Costa Rica 100,300 4,468,000 2.2%57. Palestine 83,000 3,761,646 2.2%

58. Germany 1,746,660 82,142,000 2.1%

59. Bolivia 190,340 9,525,000 2.0%

60. Lithuania 65,720 3,361,100 2.0%

61. Mexico 1,889,640 106,682,500 1.8%

62. Saudi Arabia 379,380 24,735,000 1.5%

63. Dominican Republic 145,200 9,760,000 1.5%

64. Egypt 1,122,280 75,667,000 1.5%

65. Morocco 457,540 31,224,000 1.5%

66. Peru 380,420 28,750,770 1.3%

h b k Gl b l i i id f b k


31/170



67. Hungary 129,000 10,035,000 1.3%

68. Oman 32,180 2,595,000 1.2%

69. El Salvador 82,220 6,857,000 1.2%

70. Portugal 123,720 10,617,600 1.2%

71. Ecuador 148,800 13,867,761 1.1%

72. Sri Lanka 189,140 19,299,000 1.0%

73. Philippines 839,220 90,457,200 0.9%

74. Honduras 65,820 7,106,000 0.9%

75. Indonesia 2,027,740 229,005,000 0.9%

76. Guatemala 114,380 13,354,000 0.9%

77. Nicaragua 38,060 5,603,000 0.7%

78. Taiwan 151,540 23,007,007 0.7%

79. Poland 246,420 38,115,967 0.6%

80. Kenya 191,940 37,538,000 0.5%

81. Paraguay 26,700 6,127,000 0.4%

82. Romania 84,600 21,528,600 0.4%

83. Thailand 233,960 63,038,247 0.4%

84. Ghana 76,240 23,478,000 0.3%

85. Pakistan 491,000 165,152,000 0.3%

86. South Korea 131,680 48,224,000 0.3%

87. Japan 243,480 127,690,000 0.2%

Th F b k Gl b l M i i id f b k


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88. Nigeria 256,260 148,093,000 0.2%

89. Bangladesh 250,780 158,665,000 0.2%

90. Brazil 271,240 188,337,000 0.1%

91. India 1,360,540 1,142,070,000 0.1%

92. Ukraine 49,340 46,191,022 0.1%

93. Russia 144,340 141,900,000 0.1%

94. Vietnam 53,560 87,375,000 0.1%

95. China 278,160 1,335,420,000 0.0%

4a) Largest Market Penetration Increase: Last 12 months

Country Audience Population Penetration 12 Mo PenetrationIncrease

1. Iceland 159,260 320,169 49.7% 49.7%

2. Denmark 2,063,840 5,506,000 37.5% 28.6%

3. Hong Kong 1,658,880 6,980,412 23.8% 23.8%

4. Chile 4,108,300 16,842,000 24.4% 23.6%

5. Luxembourg 93,140 483,800 19.3% 19.3%

6. Cyprus 127,500 794,600 16.0% 16.0%

7. Puerto Rico 633,760 3,991,000 15.9% 15.9%

Th F b k Gl b l M it i id f b k


33/170



8. Belgium 2,007,080 10,666,866 18.8% 15.9%

9. Norway 1,840,660 4,799,035 38.4% 15.8%

10. Bahamas 50,460 331,000 15.2% 15.2%

11. Switzerland 1,388,940 7,689,100 18.1% 14.6%

12. Croatia 645,140 4,435,400 14.5% 14.5%

13. Malta 58,540 410,600 14.3% 14.3%

14. United Kingdom 17,699,320 61,186,000 28.9% 13.9%

15. Italy 8,439,880 59,619,290 14.2% 13.6%

16. Slovenia 269,880 2,041,050 13.2% 13.2%

17. Finland 1,121,160 5,326,626 21.0% 12.6%

18. Maldives 38,320 306,000 12.5% 12.5%


159,040 1,333,000 11.9% 11.9%

20. Australia 5,089,640 21,537,500 23.6% 11.8%

21. France 8,623,620 63,753,000 13.5% 11.1%

22. Singapore 962,980 4,839,400 19.9% 11.0%

23. Qatar 90,300 841,000 10.7% 10.7%

24. Sweden 2,088,000 9,248,805 22.6% 10.7%

25. Lebanon 435,440 4,099,000 10.6% 10.6%

26. United States 54,319,600 305,936,000 17.8% 10.2%

The Facebook Global Monitor www insidefacebook com


34/170



27. Greece 1,364,540 11,215,000 12.2% 9.8%

28. Turkey 9,830,300 70,586,256 13.9% 9.7%

29. Serbia 782,980 9,527,100 8.2% 8.2%

30. Bahrain 62,020 760,168 8.2% 8.2%

31. Canada 11,577,140 33,460,800 34.6% 8.1%

32. New Zealand 671,060 4,291,750 15.6% 8.0%

33. Argentina 3,254,180 39,745,613 8.2% 7.9%


301,000 3,935,000 7.6% 7.6%

35. Uruguay 253,260 3,340,000 7.6% 7.6%

36. Venezuela 2,306,440 28,068,389 8.2% 7.5%

37. Spain 3,832,780 46,063,500 8.3% 7.4%

38. Israel 988,800 7,350,000 13.5% 7.2%

39. Colombia 4,444,860 44,660,000 10.0% 6.9%

40. Ireland 540,420 4,422,100 12.2% 6.9%

41. Macedonia 139,780 2,055,915 6.8% 6.8%


569,000 4,380,000 13.0% 6.2%

43. Mauritius 72,600 1,262,000 5.8% 5.8%

44. Slovakia 275,760 5,404,784 5.1% 5.1%

45. Austria 419,060 8,340,924 5.0% 4.0%



35/170



46. Czech Republic 393,180 10,446,157 3.8% 3.8%

47. Tunisia 384,320 10,327,000 3.7% 3.7%

48. Jamaica 80,940 2,714,000 3.0% 3.0%

49. Bulgaria 222,380 7,640,238 2.9% 2.9%

50. Panama 212,040 3,343,000 6.3% 2.6%

51. Malaysia 1,053,940 27,730,000 3.8% 2.6%

52. Jordan 303,700 5,924,000 5.1% 2.4%

53. Costa Rica 100,300 4,468,000 2.2% 2.2%

54. Palestine 83,000 3,761,646 2.2% 2.2%

55. Kuwait 130,100 2,851,000 4.6% 2.1%

56. Bolivia 190,340 9,525,000 2.0% 2.0%

57. Lithuania 65,720 3,361,100 2.0% 2.0%

58. Netherlands 484,140 16,486,000 2.9% 1.8%

59. Germany 1,746,660 82,142,000 2.1% 1.5%

60. Morocco 457,540 31,224,000 1.5% 1.5%

61. Hungary 129,000 10,035,000 1.3% 1.3%

62. Oman 32,180 2,595,000 1.2% 1.2%

63. El Salvador 82,220 6,857,000 1.2% 1.2%

64. Portugal 123,720 10,617,600 1.2% 1.2%

65. Mexico 1,889,640 106,682,500 1.8% 1.1%

66. Ecuador 148,800 13,867,761 1.1% 1.1%



36/170



67. Peru 380,420 28,750,770 1.3% 1.0%

68. Sri Lanka 189,140 19,299,000 1.0% 1.0%

69. South Africa 1,231,380 47,850,700 2.6% 0.9%

70. Honduras 65,820 7,106,000 0.9% 0.9%


145,200 9,760,000 1.5% 0.9%

72. Guatemala 114,380 13,354,000 0.9% 0.9%

73. Indonesia 2,027,740 229,005,000 0.9% 0.8%

74. Philippines 839,220 90,457,200 0.9% 0.8%

75. Saudi Arabia 379,380 24,735,000 1.5% 0.7%

76. Nicaragua 38,060 5,603,000 0.7% 0.7%

77. Taiwan 151,540 23,007,007 0.7% 0.7%

78. Poland 246,420 38,115,967 0.6% 0.6%

79. Egypt 1,122,280 75,667,000 1.5% 0.6%

80. Kenya 191,940 37,538,000 0.5% 0.5%

81. Paraguay 26,700 6,127,000 0.4% 0.4%

82. Romania 84,600 21,528,600 0.4% 0.4%

83. Ghana 76,240 23,478,000 0.3% 0.3%

84. Thailand 233,960 63,038,247 0.4% 0.2%

85. Pakistan 491,000 165,152,000 0.3% 0.2%

86. Nigeria 256,260 148,093,000 0.2% 0.2%



37/170



87. Bangladesh 250,780 158,665,000 0.2% 0.2%

88. Brazil 271,240 188,337,000 0.1% 0.1%

89. Ukraine 49,340 46,191,022 0.1% 0.1%

90. South Korea 131,680 48,224,000 0.3% 0.1%

91. Japan 243,480 127,690,000 0.2% 0.1%

92. India 1,360,540 1,142,070,000 0.1% 0.1%

93. Vietnam 53,560 87,375,000 0.1% 0.1%

94. Russia 144,340 141,900,000 0.1% 0.1%

95. China 278,160 1,335,420,000 0.0% 0.0%

4b) Largest Market Penetration Increase: Last 90 days

Country Audience Population Penetration12 MoPenetrationIncrease

3 MoPenetrationIncrease

1. Iceland 159,260 320,169 49.7% 49.7% 19.1%

2. Norway 1,840,660 4,799,035 38.4% 15.8% 8.6%

3. Denmark 2,063,840 5,506,000 37.5% 28.6% 8.1%

4. Italy 8,439,880 59,619,290 14.2% 13.6% 7.5%

5. Singapore 962,980 4,839,400 19.9% 11.0% 6.1%



38/170



6. Slovenia 269,880 2,041,050 13.2% 13.2% 6.0%

7. Sweden 2,088,000 9,248,805 22.6% 10.7% 5.7%

8. Finland 1,121,160 5,326,626 21.0% 12.6% 5.5%

9. Belgium 2,007,080 10,666,866 18.8% 15.9% 5.5%

10. Switzerland 1,388,940 7,689,100 18.1% 14.6% 5.2%

11. UnitedKingdom

17,699,320 61,186,000 28.9% 13.9% 5.2%

12. United States 54,319,600 305,936,000 17.8% 10.2% 5.1%

13. Croatia 645,140 4,435,400 14.5% 14.5% 5.1%

14.Cyprus

127,500 794,600 16.0% 16.0% 5.1%

15. Bahamas 50,460 331,000 15.2% 15.2% 5.0%

16. France 8,623,620 63,753,000 13.5% 11.1% 4.9%

17. Hong Kong 1,658,880 6,980,412 23.8% 23.8% 4.8%

18. Greece 1,364,540 11,215,000 12.2% 9.8% 4.6%

19. Turkey 9,830,300 70,586,256 13.9% 9.7% 4.6%

20. Macedonia 139,780 2,055,915 6.8% 6.8% 4.3%

21. Australia 5,089,640 21,537,500 23.6% 11.8% 4.2%

22. New Zealand 671,060 4,291,750 15.6% 8.0% 4.1%

23. Spain 3,832,780 46,063,500 8.3% 7.4% 3.9%

24. Serbia 782,980 9,527,100 8.2% 8.2% 3.8%

25. Bosnia & 301,000 3,935,000 7.6% 7.6% 3.8%



39/170



Herzegovina

26. Malta 58,540 410,600 14.3% 14.3% 3.7%

27. Argentina 3,254,180 39,745,613 8.2% 7.9% 3.7%

28. Ireland 540,420 4,422,100 12.2% 6.9% 3.5%

29. Slovakia 275,760 5,404,784 5.1% 5.1% 3.3%

30. Canada 11,577,140 33,460,800 34.6% 8.1% 3.2%

31. Qatar 90,300 841,000 10.7% 10.7% 3.2%

32. Luxembourg 93,140 483,800 19.3% 19.3% 3.1%

33. Israel 988,800 7,350,000 13.5% 7.2% 2.9%

34.Puerto Rico

633,760 3,991,000 15.9% 15.9% 2.8%


569,000 4,380,000 13.0% 6.2% 2.7%

36. Uruguay 253,260 3,340,000 7.6% 7.6% 2.7%

37. CzechRepublic

393,180 10,446,157 3.8% 3.8% 2.4%

38. Austria 419,060 8,340,924 5.0% 4.0% 2.4%

39. Maldives 38,320 306,000 12.5% 12.5% 2.4%


159,040 1,333,000 11.9% 11.9% 2.1%

41. Tunisia 384,320 10,327,000 3.7% 3.7% 2.1%

42. Bahrain 62,020 760,168 8.2% 8.2% 2.1%

43. Colombia 4,444,860 44,660,000 10.0% 6.9% 1.8%



40/170


44. Venezuela 2,306,440 28,068,389 8.2% 7.5% 1.6%

45. Mauritius 72,600 1,262,000 5.8% 5.8% 1.6%

46. Bulgaria 222,380 7,640,238 2.9% 2.9% 1.5%

47. Kuwait 130,100 2,851,000 4.6% 2.1% 1.2%

48. Jordan 303,700 5,924,000 5.1% 2.4% 1.1%

49. Lebanon 435,440 4,099,000 10.6% 10.6% 1.1%

50. Malaysia 1,053,940 27,730,000 3.8% 2.6% 1.1%

51. Lithuania 65,720 3,361,100 2.0% 2.0% 0.8%

52. Germany 1,746,660 82,142,000 2.1% 1.5% 0.8%

53. Jamaica 80,940 2,714,000 3.0% 3.0% 0.8%

54. Netherlands 484,140 16,486,000 2.9% 1.8% 0.8%

55. Costa Rica 100,300 4,468,000 2.2% 2.2% 0.7%

56. Indonesia 2,027,740 229,005,000 0.9% 0.8% 0.6%

57. Philippines 839,220 90,457,200 0.9% 0.8% 0.6%

58. Palestine 83,000 3,761,646 2.2% 2.2% 0.5%

59. Chile 4,108,300 16,842,000 24.4% 23.6% 0.5%60. Hungary 129,000 10,035,000 1.3% 1.3% 0.5%

61. Mexico 1,889,640 106,682,500 1.8% 1.1% 0.5%

62. Morocco 457,540 31,224,000 1.5% 1.5% 0.5%

63. Portugal 123,720 10,617,600 1.2% 1.2% 0.5%

64. Oman 32,180 2,595,000 1.2% 1.2% 0.4%



41/170



145,200 9,760,000 1.5% 0.9% 0.4%

66. Peru 380,420 28,750,770 1.3% 1.0% 0.4%

67. South Africa 1,231,380 47,850,700 2.6% 0.9% 0.4%

68. Saudi Arabia 379,380 24,735,000 1.5% 0.7% 0.4%

69. El Salvador 82,220 6,857,000 1.2% 1.2% 0.3%

70. Egypt 1,122,280 75,667,000 1.5% 0.6% 0.3%

71. Sri Lanka 189,140 19,299,000 1.0% 1.0% 0.2%

72. Taiwan 151,540 23,007,007 0.7% 0.7% 0.2%

73. Poland 246,420 38,115,967 0.6% 0.6% 0.2%

74. Honduras 65,820 7,106,000 0.9% 0.9% 0.2%

75. Ecuador 148,800 13,867,761 1.1% 1.1% 0.2%

76. Guatemala 114,380 13,354,000 0.9% 0.9% 0.2%

77. Paraguay 26,700 6,127,000 0.4% 0.4% 0.2%

78. Nicaragua 38,060 5,603,000 0.7% 0.7% 0.2%

79. Kenya 191,940 37,538,000 0.5% 0.5% 0.2%80. Romania 84,600 21,528,600 0.4% 0.4% 0.2%

81. Thailand 233,960 63,038,247 0.4% 0.2% 0.2%

82. Ghana 76,240 23,478,000 0.3% 0.3% 0.1%

83. Bolivia 190,340 9,525,000 2.0% 2.0% 0.1%

84. Pakistan 491,000 165,152,000 0.3% 0.2% 0.1%



42/170


85. South Korea 131,680 48,224,000 0.3% 0.1% 0.1%

86. Nigeria 256,260 148,093,000 0.2% 0.2% 0.0%

87. Brazil 271,240 188,337,000 0.1% 0.1% 0.0%

88. Bangladesh 250,780 158,665,000 0.2% 0.2% 0.0%

89. Japan 243,480 127,690,000 0.2% 0.1% 0.0%

90. India 1,360,540 1,142,070,000 0.1% 0.1% 0.0%

91. Ukraine 49,340 46,191,022 0.1% 0.1% 0.0%

92. Russia 144,340 141,900,000 0.1% 0.1% 0.0%

93. Vietnam 53,560 87,375,000 0.1% 0.1% 0.0%

94. China 278,160 1,335,420,000 0.0% 0.0% 0.0%

95. Panama 212,040 3,343,000 6.3% 2.6% -0.5%

4c) Largest Market Penetration Increase: Last 30 days

Country Audience Population Penetration12 MoPenetrationIncrease



1. Iceland 159,260 320,169 49.7% 49.7% 19.1% 8.8%

2. Norway 1,840,660 4,799,035 38.4% 15.8% 8.6% 7.0%

3. Denmark 2,063,840 5,506,000 37.5% 28.6% 8.1% 3.7%



43/170


4. Italy 8,439,880 59,619,290 14.2% 13.6% 7.5% 3.3%

5. Sweden 2,088,000 9,248,805 22.6% 10.7% 5.7% 3.1%

6. Singapore 962,980 4,839,400 19.9% 11.0% 6.1% 3.1%

7. UnitedKingdom

17,699,320 61,186,000 28.9% 13.9% 5.2% 3.1%

8. HongKong

1,658,880 6,980,412 23.8% 23.8% 4.8% 3.1%

9. Finland 1,121,160 5,326,626 21.0% 12.6% 5.5% 3.0%

10. UnitedStates

54,319,600 305,936,000 17.8% 10.2% 5.1% 2.9%

11. Slovenia 269,880 2,041,050 13.2% 13.2% 6.0% 2.9%

12. Cyprus 127,500 794,600 16.0% 16.0% 5.1% 2.8%

13. Croatia 645,140 4,435,400 14.5% 14.5% 5.1% 2.8%

14. Australia 5,089,640 21,537,500 23.6% 11.8% 4.2% 2.5%

15. France 8,623,620 63,753,000 13.5% 11.1% 4.9% 2.5%

16. Argentina 3,254,180 39,745,613 8.2% 7.9% 3.7% 2.5%

17.Turkey

9,830,300 70,586,256 13.9% 9.7% 4.6% 2.4%

18. Macedonia 139,780 2,055,915 6.8% 6.8% 4.3% 2.4%

19. Belgium 2,007,080 10,666,866 18.8% 15.9% 5.5% 2.4%

20.Switzerland

1,388,940 7,689,100 18.1% 14.6% 5.2% 2.3%



44/170


21. Greece 1,364,540 11,215,000 12.2% 9.8% 4.6% 2.3%

22. NewZealand

671,060 4,291,750 15.6% 8.0% 4.1% 2.2%


301,000 3,935,000 7.6% 7.6% 3.8% 2.2%

24. Ireland 540,420 4,422,100 12.2% 6.9% 3.5% 2.1%

25. Serbia 782,980 9,527,100 8.2% 8.2% 3.8% 2.0%

26. Slovakia 275,760 5,404,784 5.1% 5.1% 3.3% 2.0%

27. Israel 988,800 7,350,000 13.5% 7.2% 2.9% 1.9%

28. Qatar 90,300 841,000 10.7% 10.7% 3.2% 1.9%

29. Bahamas 50,460 331,000 15.2% 15.2% 5.0% 1.8%

30. Canada 11,577,140 33,460,800 34.6% 8.1% 3.2% 1.8%

31. Spain 3,832,780 46,063,500 8.3% 7.4% 3.9% 1.7%

32. Malta 58,540 410,600 14.3% 14.3% 3.7% 1.7%

33. UnitedArab Emirates

569,000 4,380,000 13.0% 6.2% 2.7% 1.6%

34.Czech

Republic 393,180 10,446,157 3.8% 3.8% 2.4% 1.6%

35. Uruguay 253,260 3,340,000 7.6% 7.6% 2.7% 1.5%

36. Austria 419,060 8,340,924 5.0% 4.0% 2.4% 1.4%

37. Colombia 4,444,860 44,660,000 10.0% 6.9% 1.8% 1.3%

38.Luxembourg

93,140 483,800 19.3% 19.3% 3.1% 1.3%



45/170


39. Maldives 38,320 306,000 12.5% 12.5% 2.4% 1.3%

40. PuertoRico

633,760 3,991,000 15.9% 15.9% 2.8% 1.3%

41. Bahrain 62,020 760,168 8.2% 8.2% 2.1% 1.2%

42. Tunisia 384,320 10,327,000 3.7% 3.7% 2.1% 1.0%

43. Bulgaria 222,380 7,640,238 2.9% 2.9% 1.5% 0.9%

44. Mauritius 72,600 1,262,000 5.8% 5.8% 1.6% 0.9%

45. Lebanon 435,440 4,099,000 10.6% 10.6% 1.1% 0.8%

46. Chile 4,108,300 16,842,000 24.4% 23.6% 0.5% 0.8%

47. Kuwait 130,100 2,851,000 4.6% 2.1% 1.2% 0.7%

48. Jordan 303,700 5,924,000 5.1% 2.4% 1.1% 0.7%

49. Malaysia 1,053,940 27,730,000 3.8% 2.6% 1.1% 0.7%

50. Trinidadand Tobago

159,040 1,333,000 11.9% 11.9% 2.1% 0.6%

51. Lithuania 65,720 3,361,100 2.0% 2.0% 0.8% 0.6%

52. Venezuela 2,306,440 28,068,389 8.2% 7.5% 1.6% 0.5%

53. Jamaica 80,940 2,714,000 3.0% 3.0% 0.8% 0.4%

54. Philippines 839,220 90,457,200 0.9% 0.8% 0.6% 0.4%

55. Indonesia 2,027,740 229,005,000 0.9% 0.8% 0.6% 0.4%

56. Netherlands

484,140 16,486,000 2.9% 1.8% 0.8% 0.4%



46/170


57. Germany 1,746,660 82,142,000 2.1% 1.5% 0.8% 0.4%

58. Palestine 83,000 3,761,646 2.2% 2.2% 0.5% 0.3%

59. CostaRica

100,300 4,468,000 2.2% 2.2% 0.7% 0.3%

60. Hungary 129,000 10,035,000 1.3% 1.3% 0.5% 0.3%61. Morocco 457,540 31,224,000 1.5% 1.5% 0.5% 0.3%

62. Egypt 1,122,280 75,667,000 1.5% 0.6% 0.3% 0.3%

63. Portugal 123,720 10,617,600 1.2% 1.2% 0.5% 0.2%

64. SouthAfrica

1,231,380 47,850,700 2.6% 0.9% 0.4% 0.2%

65. Oman 32,180 2,595,000 1.2% 1.2% 0.4% 0.2%66. Mexico 1,889,640 106,682,500 1.8% 1.1% 0.5% 0.2%

67. Peru 380,420 28,750,770 1.3% 1.0% 0.4% 0.2%

68. SaudiArabia

379,380 24,735,000 1.5% 0.7% 0.4% 0.2%

69. Dominican

Republic

145,200 9,760,000 1.5% 0.9% 0.4% 0.1%

70. Taiwan 151,540 23,007,007 0.7% 0.7% 0.2% 0.1%

71. Sri Lanka 189,140 19,299,000 1.0% 1.0% 0.2% 0.1%

72. Poland 246,420 38,115,967 0.6% 0.6% 0.2% 0.1%

73. Kenya 191,940 37,538,000 0.5% 0.5% 0.2% 0.1%

74. El 82,220 6,857,000 1.2% 1.2% 0.3% 0.1%



47/170


Salvador

75. Paraguay 26,700 6,127,000 0.4% 0.4% 0.2% 0.1%

76. Romania 84,600 21,528,600 0.4% 0.4% 0.2% 0.1%

77. Honduras 65,820 7,106,000 0.9% 0.9% 0.2% 0.1%

78. Nicaragua 38,060 5,603,000 0.7% 0.7% 0.2% 0.1%

79. Ghana 76,240 23,478,000 0.3% 0.3% 0.1% 0.1%

80. Thailand 233,960 63,038,247 0.4% 0.2% 0.2% 0.1%

81. Pakistan 491,000 165,152,000 0.3% 0.2% 0.1% 0.1%

82.Guatemala

114,380 13,354,000 0.9% 0.9% 0.2% 0.0%

83. SouthKorea

131,680 48,224,000 0.3% 0.1% 0.1% 0.0%

84.Bangladesh

250,780 158,665,000 0.2% 0.2% 0.0% 0.0%

85. Nigeria 256,260 148,093,000 0.2% 0.2% 0.0% 0.0%

86. India 1,360,540 1,142,070,000 0.1% 0.1% 0.0% 0.0%

87.Ukraine

49,340 46,191,022 0.1% 0.1% 0.0% 0.0%

88. Vietnam 53,560 87,375,000 0.1% 0.1% 0.0% 0.0%

89. Russia 144,340 141,900,000 0.1% 0.1% 0.0% 0.0%

90. Japan 243,480 127,690,000 0.2% 0.1% 0.0% 0.0%

91. Brazil 271,240 188,337,000 0.1% 0.1% 0.0% 0.0%

92. China 278,160 1,335,420,000 0.0% 0.0% 0.0% 0.0%



48/170


93. Ecuador 148,800 13,867,761 1.1% 1.1% 0.2% -0.1%

94. Bolivia 190,340 9,525,000 2.0% 2.0% 0.1% -0.1%

95. Panama 212,040 3,343,000 6.3% 2.6% -0.5% -1.0%



49/170


III. Emerging Market Analysis

1) Audience Projections: Next 30 Days, Next 90 Days, Next 12Months

Country AudienceProjectedAudience - April1, 2009

ProjectedAudience - June1, 2009

ProjectedAudience - March1, 2010

1. United States 54,319,600 66,556,339 79,279,327 121,713,587

2. United Kingdom 17,699,320 20,224,183 21,534,704 34,051,0933. France 8,623,620 10,671,399 13,131,840 33,570,201

4. Italy 8,439,880 10,869,215 12,659,820 31,258,468

5. Indonesia 2,027,740 3,827,000 4,055,480 29,473,404

6. Turkey 9,830,300 12,164,631 12,779,390 26,387,971

7. Argentina 3,254,180 4,829,059 5,616,469 22,610,597

8. Canada 11,577,140 12,276,912 12,728,967 15,793,522

9. Spain 3,832,780 4,896,587 5,749,170 14,573,145

10. Philippines 839,220 1,540,780 1,678,440 14,490,479

11. Australia 5,089,640 5,823,637 6,195,111 9,854,517

12. Colombia 4,444,860 5,281,880 5,427,566 9,835,154



50/170


13. Germany 1,746,660 2,185,908 2,811,976 9,462,399

14. Mexico 1,889,640 2,147,898 2,762,309 8,010,451

15. India 1,360,540 1,690,069 2,089,169 7,166,275

16. Thailand 233,960 295,655 498,708 6,956,080

17. Sweden 2,088,000 2,476,785 2,830,669 6,035,509

18. Tunisia 384,320 538,516 854,511 5,833,681

19. Bulgaria 222,380 336,910 502,945 5,293,295

20. Belgium 2,007,080 2,285,642 2,701,843 5,291,846

21. Greece 1,364,540 1,721,815 2,251,050 5,018,715

22. Venezuela 2,306,440 2,487,741 2,819,061 4,631,998

23. Chile 4,108,300 4,248,256 4,175,637 4,300,123

24. Denmark 2,063,840 2,300,058 2,549,277 4,129,838

25. Serbia 782,980 1,063,104 1,462,518 4,044,551

26. Switzerland 1,388,940 1,601,554 1,882,691 3,891,158

27. Hong Kong 1,658,880 1,938,226 2,066,592 3,813,540

28. Norway 1,840,660 2,336,874 2,418,070 3,712,343

29. Finland 1,121,160 1,326,027 1,512,389 3,290,713

30. Singapore 962,980 1,165,618 1,442,167 3,215,311

31. Malaysia 1,053,940 1,315,154 1,459,619 3,161,424



51/170


32. Austria 419,060 606,476 841,736 3,145,052

33. Taiwan 151,540 199,793 291,467 2,831,139

34. Czech Republic 393,180 724,521 1,222,989 2,726,655

35. New Zealand 671,060 801,680 966,073 2,709,784

36. Croatia 645,140 809,395 989,472 2,695,328

37. Egypt 1,122,280 1,413,632 1,419,303 2,659,729

38. Portugal 123,720 161,144 253,064 2,613,450

39. South Africa 1,231,380 1,398,660 1,462,046 2,327,599

40. Israel 988,800 1,173,634 1,264,961 2,307,809


301,000 433,765 599,175 2,063,750

42. Ireland 540,420 673,104 767,993 1,851,808

43. Slovakia 275,760 468,435 813,350 1,813,365

44. Pakistan 491,000 620,162 704,857 1,769,104

45. Hungary 129,000 173,134 222,971 1,754,138

46.Poland

246,420 304,113 386,042 1,540,165


569,000 669,659 721,449 1,498,753

48. Kenya 191,940 247,947 296,707 1,437,262

49. Netherlands 484,140 565,831 643,720 1,410,124

50. Puerto Rico 633,760 696,310 765,087 1,310,109



52/170


51. Slovenia 269,880 351,319 484,790 1,279,582

52. Brazil 271,240 290,261 412,284 1,257,292

53. Peru 380,420 445,436 526,201 1,112,868

54. China 278,160 341,515 389,699 1,084,375

55. Kuwait 130,100 158,332 190,787 1,045,893

56. Saudi Arabia 379,380 435,264 502,850 1,035,778

57. Jordan 303,700 357,672 414,246 1,032,802

58. South Korea 131,680 151,451 535,282 996,285

59. Vietnam 53,560 70,071 104,022 965,128

60. Uruguay 253,260 320,387 372,583 932,11561. Nigeria 256,260 295,298 351,611 870,573

62. Morocco 457,540 580,617 457,540 851,589

63. Bangladesh 250,780 311,592 344,844 709,031

64. Ghana 76,240 100,973 125,037 689,560

65. Lebanon 435,440 478,248 491,289 665,976

66. Japan 243,480 257,517 314,377 635,293


145,200 160,621 206,435 527,742

68. Sri Lanka 189,140 221,139 249,962 475,574

69. Cyprus 127,500 158,432 209,594 467,290

70. Costa Rica 100,300 121,493 149,210 440,154



53/170


71. Qatar 90,300 113,016 129,949 411,521

72. Russia 144,340 163,283 186,051 383,595

73. Iceland 159,260 193,315 250,612 313,018

74. Romania 84,600 113,567 131,194 311,535

75. Guatemala 114,380 122,287 148,003 290,146


159,040 168,126 190,205 281,384

77. Jamaica 80,940 95,848 112,598 268,403

78. Ecuador 148,800 138,145 177,933 266,193

79. Macedonia 139,780 218,773 139,780 260,163

80. El Salvador 82,220 89,949 110,007 227,181

81. Bahrain 62,020 75,543 86,875 220,314

82. Palestine 83,000 100,380 109,368 216,989

83. Bolivia 190,340 176,088 198,773 215,372

84. Paraguay 26,700 35,826 44,165 210,794

85. Mauritius 72,600 87,022 99,415 208,461

86. Bahamas 50,460 58,456 88,016 196,232

87. Panama 212,040 172,309 202,771 190,498

88. Malta 58,540 67,628 80,987 184,730

89. Lithuania 65,720 98,080 98,580 183,480

90. Ukraine 49,340 59,226 67,667 165,881



54/170


91. Luxembourg 93,140 98,630 107,499 141,574

92. Honduras 65,820 74,170 82,524 139,769

93. Maldives 38,320 44,283 60,259 134,348

94. Nicaragua 38,060 43,390 52,574 126,221

95. Oman 32,180 37,092 32,180 59,894

2a) Breakout Markets: Last 90 Days

Country Audience 2Q Ago Growth Last Q Growth Last Q GrowthAcceleration

1. South Korea 131,680 0.9% 31.3% 3,512.3%

2. Maldives 38,320 3.4% 23.2% 588.3%

3. Thailand 233,960 19.4% 69.0% 255.6%

4. Taiwan 151,540 16.5% 57.1% 246.4%

5. Vietnam 53,560 19.4% 61.3% 215.3%

6. Bahamas 50,460 15.4% 48.4% 215.2%

7. Portugal 123,720 24.0% 70.5% 193.2%

8. Cyprus 127,500 17.7% 46.0% 159.9%

9. Philippines 839,220 60.1% 152.2% 153.3%

10. China 278,160 13.1% 30.3% 130.2%

11. Jordan 303,700 13.5% 28.5% 111.1%



55/170


12. Kuwait 130,100 17.6% 36.7% 108.9%

13. Bulgaria 222,380 51.4% 101.5% 97.4%

14. India 1,360,540 21.9% 43.1% 96.9%

15. Indonesia 2,027,740 116.9% 225.3% 92.7%

16. New Zealand 671,060 19.1% 36.0% 88.1%

17. Mexico 1,889,640 21.0% 38.3% 82.6%

18. Bahrain 62,020 19.4% 33.8% 74.3%

19. Japan 243,480 14.2% 24.6% 73.6%

20. Czech Republic 393,180 103.1% 178.4% 73.1%

21.South Africa

1,231,380 9.7% 16.1% 66.3%

22. Costa Rica 100,300 25.2% 41.9% 65.8%

23. Hungary 129,000 37.9% 62.6% 65.2%

24. Nicaragua 38,060 20.0% 32.8% 64.5%

25. Egypt 1,122,280 14.5% 23.1% 58.9%

26. Dominican

Republic

145,200 23.9% 37.1% 55.3%

27. Brazil 271,240 30.0% 45.9% 53.0%

28. United States 54,319,600 27.2% 40.8% 50.0%

29. Kenya 191,940 32.4% 48.5% 49.8%

30. Jamaica 80,940 23.5% 34.9% 48.6%

31. Guatemala 114,380 18.0% 26.3% 46.5%



56/170


32. Singapore 962,980 30.8% 44.7% 45.0%

33. Austria 419,060 65.2% 91.6% 40.5%

34. Ghana 76,240 42.6% 58.5% 37.5%

35. Saudi Arabia 379,380 21.8% 29.8% 36.8%

36. Norway 1,840,660 21.2% 28.8% 35.8%

37. Lebanon 435,440 8.9% 11.9% 32.9%

38. Greece 1,364,540 45.9% 60.2% 31.3%

39. Malta 58,540 27.2% 35.6% 30.9%

40. Pakistan 491,000 30.9% 40.4% 30.8%

41. Germany 1,746,660 44.5% 57.0% 28.0%

42. Slovakia 275,760 142.6% 182.3% 27.8%

2b) Cooling Markets: Last 90 Days

Country Audience 2Q Ago Growth Last Q GrowthLast Q GrowthDeceleration

1. Panama 212,040 12.9% -7.2% -155.6%

2. Chile 4,108,300 33.8% 2.1% -93.7%

3. Romania 84,600 409.8% 69.5% -83.0%

4. Bolivia 190,340 31.8% 5.6% -82.4%



57/170


5. Luxembourg 93,140 78.2% 19.0% -75.7%

6. Italy 8,439,880 331.6% 113.0% -65.9%

7. Belgium 2,007,080 103.2% 40.8% -60.5%

8.Denmark

2,063,840 63.2% 27.4% -56.6%

9. Uruguay 253,260 113.9% 54.2% -52.4%

10. Switzerland 1,388,940 80.8% 40.6% -49.8%

11. Venezuela 2,306,440 41.6% 24.7% -40.6%

12. Argentina 3,254,180 133.3% 80.6% -39.6%

13. France 8,623,620 84.6% 56.9% -32.7%14. Iceland 159,260 91.9% 62.4% -32.1%


159,040 30.0% 21.2% -29.5%

16. Bangladesh 250,780 51.0% 39.7% -22.1%

17. Spain 3,832,780 109.9% 87.9% -20.0%

18. Netherlands 484,140 42.9% 34.6% -19.3%

19. Turkey 9,830,300 59.7% 48.8% -18.3%

20. Slovenia 269,880 102.0% 83.4% -18.2%

21. Ecuador 148,800 24.9% 20.5% -17.8%

22. Hong Kong 1,658,880 30.5% 25.6% -16.0%

23. Tunisia 384,320 148.7% 127.0% -14.6%



58/170


24. Peru 380,420 46.0% 39.7% -13.7%

25. Ukraine 49,340 43.9% 38.4% -12.7%

26. Sri Lanka 189,140 37.7% 33.2% -12.1%

27. Russia 144,340 33.6% 29.7% -11.4%

28. Puerto Rico 633,760 23.8% 21.3% -10.7%

29. Nigeria 256,260 42.7% 38.2% -10.5%

30. Canada 11,577,140 11.4% 10.2% -10.4%

31. Honduras 65,820 27.3% 25.7% -5.7%

32. Finland 1,121,160 37.5% 35.4% -5.6%

33. Mauritius 72,600 39.0% 37.3% -4.4%

34. Croatia 645,140 55.7% 53.8% -3.4%

35. United Kingdom 17,699,320 22.6% 21.9% -3.3%

36. Colombia 4,444,860 22.6% 22.2% -1.8%

37. Malaysia 1,053,940 39.2% 38.6% -1.4%



59/170


IV. Regional Summaries



60/170


Africa 1 Mar 2009

Regional Profile

Facebook Audience Total Population Penetration

3,792,560 375,439,700 1.0%

Recent GrowthLast 12 Mo Last 3 Mo Last 1 Mo

166.2% 32.5% 18.9%

Penetration Increases

Last 12 Mo Last 3 Mo Last 1 Mo

0.6% 0.2% 0.2%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

4,662,665 5,066,170 14,878,454



61/170


Asia / Pac 1 Mar 2009

Regional Profile


18,943,880 3,754,284,330 0.5%

Recent Growth


193.3% 41.8% 21.8%



0.3% 0.1% 0.1%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010



62/170


24,377,465 27,576,133 99,320,415

Europe 1 Mar 2009

Regional Profile


67,657,740 644,394,604 10.5%

Recent Growth


248.2% 48.1% 20.1%



7.5% 3.4% 1.8%

Growth Projections



63/170


1 Apr 2009 1 Jun 2009 1 Mar 2010

82,739,580 95,089,567 214,932,333

North America 1 Mar 2009

Regional ProfileFacebook Audience Total Population Penetration

69,468,600 504,939,300 13.8%

Recent Growth


111.3% 34.0% 16.6%



7.2% 3.5% 2.0%



64/170


Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

82,784,108 96,878,033 149,515,399

South America 1 Mar 2009

Regional Profile


15,384,540 379,263,533 4.1%

Recent Growth


713.1% 25.6% 14.7%





65/170


3.6% 0.8% 0.5%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

18,253,079 19,770,672 45,372,506



66/170


V. Country Updates



67/170


Argentina South America 1 Mar 2009

Country Profile


3,254,180 39,745,613 8.2%

Recent Growth


2,688.7% 80.6% 43.0%


Last 12 Mo Last 3 Mo Last 1 Mo7.9% 3.7% 2.5%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

4,829,059 5,616,469 22,610,597



68/170


Australia Asia / Pac 1 Mar 2009

Country Profile


5,089,640 21,537,500 23.6%

Recent Growth


100.5% 21.6% 12.1%

Penetration IncreasesLast 12 Mo Last 3 Mo Last 1 Mo

11.8% 4.2% 2.5%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010



69/170


5,823,637 6,195,111 9,854,517

Austria Europe 1 Mar 2009

Country Profile


419,060 8,340,924 5.0%

Recent Growth


379.2% 91.6% 38.6%



4.0% 2.4% 1.4%

Growth Projections



70/170


1 Apr 2009 1 Jun 2009 1 Mar 2010

606,476 841,736 3,145,052

Bahamas North America 1 Mar 2009

Country ProfileFacebook Audience Total Population Penetration

50,460 331,000 15.2%

Recent Growth


- 48.4% 13.1%



15.2% 5.0% 1.8%



71/170


Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

58,456 88,016 196,232

Bahrain Asia / Pac 1 Mar 2009

Country Profile


62,020 760,168 8.2%

Recent Growth


- 33.8% 17.8%




8 2% 2 1% 1 2%


72/170


8.2% 2.1% 1.2%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

75,543 86,875 220,314

Bangladesh Asia / Pac 1 Mar 2009

Country Profile


250,780 158,665,000 0.2%

Recent Growth


- 39.7% 20.9%



L 12 M L 3 M L 1 M


73/170



0.2% 0.0% 0.0%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010311,592 344,844 709,031

Belgium Europe 1 Mar 2009

Country Profile


2,007,080 10,666,866 18.8%

Recent Growth


539.2% 40.8% 14.5%


P i I


74/170




15.9% 5.5% 2.4%

Growth Projections1 Apr 2009 1 Jun 2009 1 Mar 2010

2,285,642 2,701,843 5,291,846

Bolivia

South America 1 Mar 2009

Country Profile


190,340 9,525,000 2.0%

Recent Growth



5 6% 4 6%


75/170


- 5.6% -4.6%



2.0% 0.1% -0.1%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

176,088 198,773 215,372

Bosnia &Herzegovina Europe 1 Mar 2009

Country Profile


301,000 3,935,000 7.6%

Recent Growth




76/170



- 97.1% 39.4%



Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

433,765 599,175 2,063,750

Brazil South America 1 Mar 2009

Country Profile


271,240 188,337,000 0.1%


R t G th


77/170


Recent Growth


- 45.9% 7.0%


0.1% 0.0% 0.0%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

290,261 412,284 1,257,292

Bulgaria Europe 1 Mar 2009

Country Profile



222 380 7 640 238 2 9%


78/170


222,380 7,640,238 2.9%

Recent Growth


- 101.5% 44.0%



2.9% 1.5% 0.9%


336,910 502,945 5,293,295

Canada North America 1 Mar 2009

Country Profile




79/170



11,577,140 33,460,800 34.6%

Recent Growth




8.1% 3.2% 1.8%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

12,276,912 12,728,967 15,793,522

Chile South America 1 Mar 2009


Country Profile


80/170


Country Profile


4,108,300 16,842,000 24.4%


3,131.9% 2.1% 3.4%



23.6% 0.5% 0.8%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

4,248,256 4,175,637 4,300,123


Chi


81/170


China Asia / Pac 1 Mar 2009

Country Profile


278,160 1,335,420,000 0.0%


60.3% 30.3% 17.8%



0.0% 0.0% 0.0%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

341,515 389,699 1,084,375



82/170


Colombia South America 1 Mar 2009

Country Profile


4,444,860 44,660,000 10.0%

Recent Growth


224.8% 22.2% 15.5%



6.9% 1.8% 1.3%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010


5,281,880 5,427,566 9,835,154


83/170


5,281,880 5,427,566 9,835,154

Costa Rica North America 1 Mar 2009

Country Profile

Facebook Audience Total Population Penetration100,300 4,468,000 2.2%

Recent Growth


- 41.9% 17.9%



2.2% 0.7% 0.3%

Growth Projections


1 Apr 2009 1 Jun 2009 1 Mar 2010


84/170


1 Apr 2009 1 Jun 2009 1 Mar 2010

121,493 149,210 440,154

Croatia Europe 1 Mar 2009


645,140 4,435,400 14.5%

Recent Growth


- 53.8% 23.3%



14.5% 5.1% 2.8%


Growth Projections


85/170


Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

809,395 989,472 2,695,328

Cyprus Europe 1 Mar 2009

Country Profile


127,500 794,600 16.0%

Recent Growth


- 46.0% 21.3%




16.0% 5.1% 2.8%


86/170


Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

158,432 209,594 467,290

Czech Republic Europe 1 Mar 2009

Country Profile


393,180 10,446,157 3.8%

Recent Growth


- 178.4% 72.0%





87/170


3.8% 2.4% 1.6%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010724,521 1,222,989 2,726,655

Denmark Europe 1 Mar 2009

Country Profile


2,063,840 5,506,000 37.5%

Recent Growth


322.2% 27.4% 11.0%




88/170



28.6% 8.1% 3.7%


2,300,058 2,549,277 4,129,838

DominicanRepublic

North America 1 Mar 2009

Country Profile


145,200 9,760,000 1.5%

Recent Growth



148.4% 37.1% 10.4%


89/170




0.9% 0.4% 0.1%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

160,621 206,435 527,742

Ecuador South America 1 Mar 2009

Country Profile


148,800 13,867,761 1.1%

Recent Growth




90/170


- 20.5% -4.5%


Last 12 Mo Last 3 Mo Last 1 Mo1.1% 0.2% -0.1%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

138,145 177,933 266,193

Egypt Africa 1 Mar 2009

Country Profile


1,122,280 75,667,000 1.5%


Recent Growth


91/170



73.3% 23.1% 22.0%


0.6% 0.3% 0.3%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

1,413,632 1,419,303 2,659,729

El Salvador North America 1 Mar 2009

Country Profile



82,220 6,857,000 1.2%


92/170


Recent Growth


- 32.0% 9.1%



1.2% 0.3% 0.1%


89,949 110,007 227,181

Finland Europe 1 Mar 2009

Country Profile




93/170


1,121,160 5,326,626 21.0%

Recent Growth




12.6% 5.5% 3.0%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

1,326,027 1,512,389 3,290,713

France Europe 1 Mar 2009


Country Profile


94/170



8,623,620 63,753,000 13.5%


465.6% 56.9% 22.8%



11.1% 4.9% 2.5%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

10,671,399 13,131,840 33,570,201


Germany


95/170


Germany Europe 1 Mar 2009

Country Profile


1,746,660 82,142,000 2.1%


234.2% 57.0% 22.0%



1.5% 0.8% 0.4%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

2,185,908 2,811,976 9,462,399



96/170


Ghana Africa 1 Mar 2009

Country Profile


76,240 23,478,000 0.3%

Recent Growth


- 58.5% 26.8%



0.3% 0.1% 0.1%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010


100,973 125,037 689,560


97/170


Greece Europe 1 Mar 2009

Country Profile

Facebook Audience Total Population Penetration1,364,540 11,215,000 12.2%

Recent Growth


404.9% 60.2% 23.8%



9.8% 4.6% 2.3%

Growth Projections


1 Apr 2009 1 Jun 2009 1 Mar 2010


98/170


1,721,815 2,251,050 5,018,715

Guatemala North America 1 Mar 2009


114,380 13,354,000 0.9%

Recent Growth


- 26.3% 5.9%



0.9% 0.2% 0.0%


Growth Projections


99/170


1 Apr 2009 1 Jun 2009 1 Mar 2010

122,287 148,003 290,146

Honduras North America 1 Mar 2009

Country Profile


65,820 7,106,000 0.9%

Recent Growth


- 25.7% 10.9%




0.9% 0.2% 0.1%


100/170


Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

74,170 82,524 139,769

Hong Kong Asia / Pac 1 Mar 2009

Country Profile


1,658,880 6,980,412 23.8%

Recent Growth


- 25.6% 14.7%





101/170


23.8% 4.8% 3.1%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 20101,938,226 2,066,592 3,813,540

Hungary Europe 1 Mar 2009

Country Profile


129,000 10,035,000 1.3%

Recent Growth


- 62.6% 28.8%




102/170



1.3% 0.5% 0.3%


173,134 222,971 1,754,138

Iceland Europe 1 Mar 2009

Country Profile


159,260 320,169 49.7%

Recent Growth



- 62.4% 21.4%


103/170




49.7% 19.1% 8.8%

Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

193,315 250,612 313,018

India Asia / Pac 1 Mar 2009

Country Profile


1,360,540 1,142,070,000 0.1%

Recent Growth




104/170


133.0% 43.1% 21.4%



Growth Projections

1 Apr 2009 1 Jun 2009 1 Mar 2010

1,690,069 2,089,169 7,166,275

Indonesia Asia / Pac 1 Mar 2009

Country Profile


2,027,740 229,005,000 0.9%


Recent Growth


105/170


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