Date post: | 03-Apr-2018 |
Category: |
Documents |
Upload: | vimal-kanth |
View: | 222 times |
Download: | 0 times |
of 26
7/28/2019 facebook marktng
1/26
1
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
Group - 5
Aneesha -121202036
Anand Asok -121202062
Jagadish -121202097
Mithun Jose -121202106Azad -121202107
Vimal Kanth -121202127
7/28/2019 facebook marktng
2/26
2
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
WHAT IS FACEBOOK ???
Facebook is a social networking service for connecting the peopleall over the globe
Facebook was launched in February 2004 and its mission is to give
people the power to share and make the world more open andconnected
Facebook means many things to many people :
Keeping in touch with family, friends, business colleagues and
professional contacts
Sharing thoughts, activities, photos, videos, events and
hobbies
7/28/2019 facebook marktng
3/26
3
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
HARD FACTS : FACEBOOK
Facebook has reached 1 billion users in the world on October 2012
In January 2013, the countries with the most Facebook users were
United States with (168.8 million)
Brazil with (64.6 million)
India with (62.6 million)
Indonesia with (51.4 million)
Mexico with (40.2 million)
People spend over 700 billion minutes per month on Facebook
More than 30 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each month
7/28/2019 facebook marktng
4/26
4
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
HARD FACTS : FACEBOOK
There are over 900 million objects that people interact with (pages,
groups, events and community pages)
Average user is connected to 80 community pages, groups & events
There are more than 250 million active users currently accessing
Facebook through their mobile devices
There are more than 200 mobile operators in 60 countries working
to deploy and promote Facebook mobile products
Source: http://www.facebookemarketing.com/
7/28/2019 facebook marktng
5/26
5
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
WHY FACEBOOK AS MARKETING TOOL ??
Knowing about the current
networking potential of
Facebook, Learn how to
make business out of it
Facebook is NOT Free! It iscosting your small business a
fortune!
Business owners need to beaware of the changes and the
opportunities that are
available
7/28/2019 facebook marktng
6/26
6
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
HOW MARKETING CAN BE DONE ??
The important steps to be followed are:
1) Set Up a Professional Personal Profile
2) Like Pages your Customers Like
3) Set up your Business Page
4) Set up a Group
5) Set up a Facebook Ad Campaign
6) Link Facebook to your Business Website
7) Engage and Engage
7/28/2019 facebook marktng
7/26
7
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
BUSINESS MODEL OF FACEBOOK
7/28/2019 facebook marktng
8/26
8
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
BUSINESS MODEL OF FACEBOOK
7/28/2019 facebook marktng
9/26
9
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
REVENUE MODEL OF
The main sources of
revenue for Facebook are:
Fan Pages
Sponsored PollsApplications
Interactive Ads
Virtual Gifts
7/28/2019 facebook marktng
10/26
10
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
Facebook comes under Network Effect Model
Source: http://www.riseinteractive.com/blog/post/year-in-review-how-
2012-treated-facebook
7/28/2019 facebook marktng
11/26
11
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
FACEBOOK ADVERTISING
Facebook ads allows you topromote your business, get
more fans for your business and
drive more leads for your sales
team.
To get started visit
http://www.facebook.com/adve
rtising, and clickcreate an ad.
http://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertising7/28/2019 facebook marktng
12/26
12
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
Source: http://www.kaushik.net/avinash/facebook-
advertising-marketing-best-metrics-roi-business-value/
7/28/2019 facebook marktng
13/26
13
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
SPECIFYING TARGET
PREFERNCE
7/28/2019 facebook marktng
14/26
14
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
SETTING CAMPAIGNS,
PRICING AND SCHEDULING
7/28/2019 facebook marktng
15/26
15
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
ANALYTICS
Metrics Used:
Cost-Per-Thousand Impressions (CPM)
Cost Per Click(CPC)
Click through Rate (CTR)= Clicks/Impressions (expressed as %)
Cost Per Acquisition (CPA)
7/28/2019 facebook marktng
16/26
16
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
ANALYTICS
Source :http://mashable.com/2012/04/18/facebook-ads-manager-action-measurement/
7/28/2019 facebook marktng
17/26
17
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
SWOT ANALYSIS
7/28/2019 facebook marktng
18/26
18
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
STRENGTHS
Strong Integration
Multiple Income Streams
Multi-platform
Allows for discussion of
diverse content
7/28/2019 facebook marktng
19/26
19
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
WEAKNESS
Reliance on Ads for Revenue
Relies on acquisition of
Existing Ideas
Growing User Distrust
7/28/2019 facebook marktng
20/26
20
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
OPPORTUNITIES
Acquisitions provide rapid
future growth
Emerging markets
Mobile site improvements
7/28/2019 facebook marktng
21/26
21
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
THREATS
Revenue numbers dissuade
future investments
Declining site visitors
Marketers not seeing goodreturns
7/28/2019 facebook marktng
22/26
22
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
FACEBOOK MARKETING :
BENEFITS FOR A BUSINESS
Get more attention from search engines
Tap into the social network
Target a global digital audience
Attract unlimited fans and potentialnew clients
Sync company blog to your Facebook
page
Track fan promotions Facilitate fan-to-fan interaction
7/28/2019 facebook marktng
23/26
23
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
7/28/2019 facebook marktng
24/26
24
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
FACEBOOK MARKETING
TOOLS
7/28/2019 facebook marktng
25/26
25
Company Proprietary and Confidential Copyright Info Goes Here Just Like
This
RESULTS . !!!
Source: http://allfacebook.com/facebook-marketing-infographic-engagement_b98277
7/28/2019 facebook marktng
26/26
26
C P i t d C fid ti l C i ht I f G H J t Lik
THANK YOU