Date post: | 02-Jan-2016 |
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Facebook Page’s for All of Your Listings
Increase your FB lead Generation
Presented By: YOUR NAMEYOUR CONTACT INFOYOUR NMLS#
Why use FB?
• There are 202,000,000 active users in the U.S.A.• 72% of adults online visit Facebook at least once a
day• The average U.S. user has 250 friends• These numbers are increasing with the use of
Facebook on the Mobile device
Why use page’s?
• People typically don’t like to be navigated from Facebook once there
• 87% of “engagement” happens in the News Feed Area
Why use page’s?
• Photos get 120% more engagements than text and links
• Allows you to use “Apps” for Virtual Tours or Video Tours (pages within your page)
• Run Ad’s directly to a landing page right inside of Facebook (new demographics allows you to target people “likely to move” in your area)
Where do I start?
• Login to your Facebook account• Have your listings Photos, Virtual tour link,
website link open in a separate tab• Have your branding photo ready on the
computer you are using (your head shot)
FB Listing Page
• Go to any fan page on Facebook and click Create Page. • If you do not have a page to go to you can use ours. • **INSERT YOUR FAN PAGE LINK HERE**
FB Listing Page
• Choose Local Business or Place• This allows you to put a physical address, a
phone number and have a “page domain” during the set up
• The over all function of each page type is the same, the differences are in what is allowed during the set up
FB Listing Page
• Or
FB Listing Page
• Choose your Category. • Select Real Estate (helps with both searches
inside Facebook and on Google)
FB listing Page
• Complete the information fields. • Business name is title “Beautiful 3 bedroom
Home in Bay Lakes”• Address is the listing address• Phone Number is Your phone number
FB Listing Page
• FB will walk you through the basic steps. • 1st add your categories for search in Facebook and Google• Type in the box and the valid category will pop up select all
that apply
FB Listing Page
• Add a short description• The short description is for search results only• Make sure your key phrase is in it• Limited to 155 characters here (you can add a longer
description later in the settings)
FB Listing Page
• Enter your property website in the space provided
FB Listing Page
• If you choose Local Business or Place, Facebook will allow you to set the vanity name right away**
• Choose yes it is a real business and yes it is the official representative
FB Listing Page
• Once all the information has been completed, click save Info
FB Listing Page
• Next is your profile picture. • This is YOU. YOU are your brand.
FB Listing Page
• Add to favorites allows you to add this to your home screen for easy navigation
FB Listing Page• Enable Ads• It’s asking for a funding source for ad’s. • You can skip this step if you like. • If you plan on promoting your page ad your CC info.
FB Listing Page
• Once you finish those 4 steps (or skip the last) you will be automatically taken to your new page and given a basic tour
FB Listing Page
• Make your cover image• I use Power Point. • Image size 851 X 315 (8.42 x 3.35)
FB Listing Page
• On your NEW Fan Page click add a cover
FB Listing Page
• Select Up load a photo• Choose the cover you made or want to use.
FB Listing Page
• Then click save changes
FB Listing Page
• Lets ad an App**• Search for Woobox • Select Woobox custom Tab
FB Listing Page
• Install Page Tab (the big green button)• Select the page you are adding the app to
from the drop down
FB Listing Page
• The editor screen is defaulted to HTML.• Paste your videos embed code in the empty
box.
FB Listing Page
• Rename the App what ever you want• You can even change the App image• Click Save
FB Listing Page
• Scroll up and click View Tab
FB Listing Page
FB Listing Page
• Voila!!!!!!
FB Listing Page
• Use the other photos as posts
FB Listing Page
• Share the picture posts to your timeline• Ask the seller to share the picture posts also
FB Listing Page
• Do a paid ad to your Listing Page• Click Build Audience • Click Use Ads Manager
FB Listing Page
• On the top right click Create Ad
FB Listing Page
• Select the Page Likes option
FB Listing Page
• Select the Page you are running the ad too
FB Listing Page
• You can edit the image or text• Any changes can be seen in the Preview
section
FB Listing Page
• Put in your Farm area (you can also include a radius from 10 to 50 miles out)
• Change the age to your comfort level
FB Listing Page
• Under More Demographics you can use Home, Home Ownership and choose either Homeowners or Home renters
FB Listing Page
• Under Behaviors you can select Residential Profiles, then choose Likely to Move
FB Listing Page
• Target the right people
FB Listing Page
• Set your budget and place the order
Thank you for attending todays presentation. Please remember I am a
Mortgage Professional first and foremost. You referrals are always
appreciated.
YOUR NAMEYOUR PHONE NUMBERYOUR EMAILYOUR NMLS#