FACEBOOK: GM FINANCIAL CAREERS

This project was a collaboration between GM Financial’s Communication, Human Resources and Legal departments. In an

effort to expand the company’s recruitment methods, executives approved a GM Financial Careers Facebook page to promote the

company, its business and its employment opportunities.

Integrating social

media into GM

Financial’s

recruiting strategy

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WHAT ARE WE TRYING TO ACCOMPLISH?

New recruitment techniques

One portal for all

information

Faster posting

capabilties

User friendly

Quick turnaround responses

Encourage user

interaction

Post events and new

jobs

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WHAT METHOD DID WE SELECT?

Basic Launch Phase 1 • Launch the following sections: "Company," "Join the Team," "Career

Paths" and "Social Media Conduct"

•Company info, job opportunities, job and department descriptions

Employee Vignettes Phase 2 •Roll out "Employee Vignettes" -- text and photos only -- section with

short testimonials on what GMF employees love about the company

• Integrate Twitter into Facebook page, begin utilizing Twitter

Video Phase 3 •Add short video testimonials to "Employee Vignettes" section -- receive

list of potential interviewees from HR

• Integrate CareerBuilder application into "Join the Team" section

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WHO IS INVOLVED?

REVIEWS AND APPROVALS

Human Resources

Legal

Writers and Editors

Graphic Designers

Web Developers

Communication

Chris Choate

EVP Chief Financial Officer

Mark Hernandez

AVP Internal Communication and Brand

Management

Chrissy Heinke

AVP Public Relations and Communication

Human Resources

Nancy Smart

SVP Human Resources

DeeAnne Row

Recruiting Manager

Kristy Minter

Recruiting Coordinator

Legal

Mike May

EVP Chief Legal Officer and Secretary

Marci Mancuso

VP Associate Counsel

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DEMO SCREENSHOTS

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THE BASICS

Definitions Custom Page – A custom page refers to each page that was individually created for

the GM Financial Careers Facebook site. For instance, there are four custom pages: “Company,” “Join the Team,” “Career Paths” and “Social Media Conduct.”

Tabs – Tabs are listed within the custom page. For example, within the “Company” page, there are three tabs: “Profile,” “Culture” and “Benefits.”

Custom pages on the GM Financial Careers Facebook site include: Company Join the Team Career Paths Social Media Conduct

Facebook-generated pages include: Photos Events Likes Notes* Videos* Groups*

*Pages listed in Italics are not on the Favorites list on the Facebook site. In other words, the public won’t be able to see them unless we choose to add them later.

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GENERAL GUIDELINES

Some food for thought … Remember, when you are logged into Facebook as yourself, all your posts on the GM

Financial Careers Facebook site will show up as though GM Financial Careers is posting.

Things we encourage: Keep the GM Financial Careers Facebook site looking fresh. For best results and

optimum utilization, create new Wall posts at least three or four times a week (does not need to be in the same day). Cover photos and imagery should be switched out every few weeks or so.

Respond to users’ comments and posts within a timely manner, preferably within 24 hours.

When responding to users’ comments and posts, use a conversational and friendly tone, but also be direct and to the point.

Post other items in addition to employment opportunities. Post photos, links to helpful websites and blogs, etc. Also consider posting GM Financial-related articles from AmeriNews and those listed under “Dealer Newsroom” on GM Financial’s dealer website.

Keep photo albums up-to-date. For instance, when new issues of GMF 360 are released, upload photos from the “All Across GM Financial” section to the corresponding Facebook photo album.

Things we discourage: Over-posting or posting too frequently, as in too many posts in one day. An

overwhelming amount of posts for one day could discourage users from using our Facebook site.

Posting personal information, photos, content, etc. on to our GM Financial Careers Facebook site.

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HUMAN RESOURCES TEAM

Role: Create Wall posts (e.g. employment opportunities, shared links, etc.) for the GM Financial Careers Facebook site; continuously update content on the Facebook Wall, Timeline and Events section; upload photos from recruiting events, GM Financial activities, etc.; create conversational, back-and-forth interaction and discussion with users and interested parties. Editing: For changes or edits to any of the custom pages, please contact the Communication department. Because each page is coded individually, it is imperative that edits go through the Communication team to ensure that nothing becomes “broken” within the source code – which would inevitably result in the GM Financial Careers Facebook site no longer working properly. The Communication team will make the specified edits within the code on Facebook. Revisions to any of the following within the custom pages should go to the Communication team:

Text (wording and formatting) Photos and graphics Footers

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COMMUNICATION TEAM

Role: Make edits to permanent content (e.g. custom pages, footers, etc.); make suggestions regarding messaging and branding; provide guidance on how to respond appropriately to users; act as mediator for the Facebook page. Editing: To make edits to any of the custom pages in Facebook, specific instructions have been outlined to make the process easier and to mitigate risk of “breaking” the source code. (Note: It’s preferred but not required to have an understanding of basic HTML. Please review our Common HTML Rules and Tags document before proceeding.)

1. Visit the GM Financial Careers Facebook page and click on one of the custom pages that you would like to edit.

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2. Click on “Settings” at the top of the custom page.

3. In a new browser window, visit www.onlinehtmleditor.net. This is an external online HTML editor and it will be helpful when making edits to the Facebook page. Any mistakes made in the external editor will not affect the look of the custom page until the edits are made in the Facebook editor.

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4. Click back over the Facebook page. In the source code box, select all (Ctrl+A) of the text, and copy (Ctrl+C) and paste (Ctrl+V) it into the external online editor. Once you have copy and pasted the source code into the online editor, the second box below should show you the image, text, etc. for the custom page you are editing.

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5. Make all changes in the external online editor. As you type your edits, you should see these edits being made to the custom page in the box below. (Please review the Common HTML Rules and Tags document for assistance.)

6. Once all edits have been made, and you have ensured that the custom page looks exactly how you want it to look, select all (Ctrl+A) of the text, and copy (Ctrl+C) and paste (Ctrl+V) it back into the source code box on Facebook.

7. Click “Save Settings” at the bottom of the “Settings” page.

8. Go to the top of page and click “View Page.” You should see your changes made. If at any time you have questions regarding this process, please do not hesitate to ask Rachel Wilcox (Ext. 27418) or Steven Palmer (Ext. 27053).

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CONTACTS

Human Resources DeeAnne Row, Recruiting Manager .................................................................................................................... 817-525-6703

Kristy Minter, Recruiting Coordinator ................................................................................................................. 817-525-6681

Communication Chrissy Heinke, AVP Public Relations and Communication ............................................................................... 817-302-7069

Mark Hernandez, AVP Internal Communication and Brand Management ........................................................ 817-302-7136

Heidi Heck, Communication Manager ................................................................................................................ 817-302-7690

Phil Navarrette, Communication Specialist II ..................................................................................................... 817-302-7429

Kimmy Daycock, Communication Specialist ....................................................................................................... 817-302-7692

Steven Palmer, Graphic Design Specialist I ........................................................................................................ 817-302-7059

Rachel Wilcox, Web Content Developer ............................................................................................................. 817-302-7418