Facebook, Twitter, LinkedIn, Active Rain,

Postlets, Trulia, Zillow… Oh My!

*Prep for This Week’s Session* Fill in date of the next workshop (week of June 15) on slide 8 Fill in name of room for in-office webinars on slides 10-12 For the video on slides 17 & 37:

– You need an Internet connection to be able to run the videos

– You’ll need speakers to hear the videos

– To run the videos, open Slide Show view and click on the link

Make copies of handout, one per associate, for slide 51 Fill in date, time and location of the next Make Your

Connections workshop and call session for slides 53 & 54

*Delete this slide before presenting *

• Many of us have been looking for guidance on incorporating online social networking into our sales activities

• This summer, we’ll spend time on finding ways to connect the internet and face-to-face activities

In High DemandIn High Demand

Summer Focus

Summer Focus

This summer we’ll hold workshops about incorporating online social networking with face2face sales activities.

Our next workshop will be [day] June [date] at [time]. Save the date!

Coming Soon!

3 in-office Webinars, one per month, led by experts from Cyberhomes, Trulia and Zillow

Social Media Webinars – Save the Date

Cyberhomes will share:Real-estate related tips and techniques for using Facebook, Twitter and LinkedInUsing the Internet to grow your sphere

Thursday June 25th at 2:00 PM

Social Media Webinars – Save the Date

Trulia will discuss:Gaining exposure and leads with TruliaBenefits of using TruliaVoices

Thursday July 23rd at 2:00 PM

Social Media Webinars

Zillow will show you:Free tools you can use to build your real estate businessHow to use ZillowAdvice to generate leads

Thursday, August 13th at 2 PM

Coming Soon!

Professional, branded online marketing icons for you to put on your web site.

Here’s an example…this tax credit icon will count down the days until the tax credit expires. You’ll be able to post this right on your web site.

Coming Soon!

Internet Marketing and Social Networking Guide for Associates:

•Provides tips and techniques for promoting yourself online

Coming Soon!

New online course: “Social Networking: Avoiding Fines When Promoting Yourself Online”

Today’s WorkshopToday’s Workshop

Let’s start today’s workshop with a few questions…

Name This DefinitionName This Definition

Q: What is this the definition of?

The exchange of information or services among individuals, groups, or institutions; the cultivation of productive relationships for employment or business.

A: Networking.

Some QuestionsSome Questions

How would you define “social networking?”

Which method do you think is better for finding new leads: online or face-to-face? Why?

WikipediaWikipedia Definition: Social Definition: Social NetworkingNetworking

Social networking focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

Here’s a quick fun video about social networking…

Social Networking VideoSocial Networking Video

Click to play video - speakers must be onClick to play video - speakers must be on

WeichertWeichert Definition: Social Definition: Social NetworkingNetworking

This summer we’re going to redefine the term “social networking” to include:•Online social networking

and•Face-to-face social networking (i.e., open houses)…since we know that we’re in a face-to-face business.

Social Networking SitesSocial Networking Sites

What web sites do you use for social networking?

Do you use any specific social networking sites for your real estate business?

Social NetworkingSocial Networking

Name some face-to-face social networking opportunities.

From Online to Face-to-From Online to Face-to-FaceFace

Have you done anything to successfully integrate online networking and face-to-face meetings?

Online Social NetworkingOnline Social Networking

Has anyone gotten any leads or closed business from online social networking?

Online Social Networking Online Social Networking ActivityActivity

Tell me what level you’d consider yourself in online social networking:

• Caveman – What is this thing called the internet?

• Dabbler – I’m just getting my feet wet• Enthusiast – I’m online but am still waiting to

see results • Guru – I’m a rocket scientist when it comes to

online social networking

Whatever Your Level…Whatever Your Level…

The good news about online social networking is that since things change so quickly, you can always learn something new.

Before we learn, let’s review a few common social networking sites.

• Founded Feb 2004• Users: 200 million• Fastest growing demographic: 35 and older• More than 100 million users log on at least once

each day

Guess this web site . . . Guess this web site . . .

• Founded March 2006• Users: 5 to 10 million (estimated)• 1,382% growth in this past year (user growth)• Largest age group: 35 to 49• 62% of users access from work vs. 35% from home

Guess this web site . . . Guess this web site . . .

Common Social Common Social Networking SitesNetworking Sites

• Facebook – Like a cocktail party; you can invite whoever you want

• Twitter – Like a cocktail party on steriods; real-time quick bursts of text up to 140 characters

• LinkedIn – Like a rolodex; used mostly for business networking

• Blog – A web log (shortened to “blog”); like a diary; ActiveRain is the largest, most popular real estate blog

Common Real Estate Common Real Estate Networking SitesNetworking Sites

• Trulia – consumer real estate search engine, agents can promote listings and connect with local consumers – membership is free, some features and tools require a fee

• Zillow – consumer real estate search engine that features price ‘zestimates’, has similar membership, tools and features as Trulia

• RealtyTrac – leading foreclosure search engine, Weichert offers Associates a membership discount (reminder: go to WeichertOne.com message center to get RealtyTrac discount)

Online Social NetworkingOnline Social Networking

Is anyone actively using these sites for business purposes? Let’s hear about what you’ve been doing.

Pros of Online Social Pros of Online Social NetworkingNetworking

The pros of using Facebook, LinkedIn, Twitter and blogs:•Free•Quick and easy•Rapidly increase your sphere•Provides a way to keep in touch and educate•Clients get to know you before meeting face-to-face

Cons of Online Social Cons of Online Social NetworkingNetworking

The cons of using Facebook, LinkedIn, Twitter and blogs:•Time-consuming•Potential for negative posts•Need to balance personal and professional lives•Real estate regulations still apply•Your activity and posts are permanently recorded online

Online Social NetworkingOnline Social Networking

No matter what site you’re using, what benefits can you gain from networking online?

Let’s share some ideas.

Online Social NetworkingOnline Social Networking

Here are some of the top benefits:1.Establishing a presence – Creating online profiles will allow more people to get to know who you are and what you do.2.Build your sphere – You can quickly and significantly build your network through online channels, which will build your business.3.Educate the public – Keep your friends and followers updated on the latest industry news. You’ll be seen as the industry and neighborhood specialist.

Elements for SuccessElements for Success

Whether you’re a “caveman” or a “guru,” you need to have certain elements in place to achieve the three benefits we discussed.

Let’s look at ways to achieve these benefits, starting with establishing a presence.

To Increase Your PresenceTo Increase Your Presence

To establish or increase your presence:•Create online profiles – adding your photo is a must•Keep your profiles current•Regularly update your profile status with professional and personal happenings to keep your network interested and engaged•Use video as way to introduce yourself and share personalized, valuable information with your network

Let’s review some examples…

Sa

Quick Overview of a Quick Overview of a “Profile”“Profile”

Sample FaceBook Profile

There are common sections to all social networking profiles:

1.Personal information section (name, occupation, birthday, residence, etc.)

3.Description or tagline about yourself

4.Home page to share your updates and see updates from your network

2.A place to add your photo

Video: What Makes a Video: What Makes a Good ProfileGood Profile

Trulia has some tips about basic elements for a strong online profile.

Click to play video - speakers must be onClick to play video - speakers must be on

Sa

Example: Increase Your Example: Increase Your PresencePresence

Writing a fun, informative description that includes a link to your website will engage your network and grab attention.

Sample FaceBook Profile

ENERGETIC AND CRAZY! As a web 2.0 strategist, speaker and Social Media Marketer – she’s exploring it all, from the furthest reaches of web 2.0 marketing space to the most down to earth basic strategies.

http://www.letsrefresh.com

Sa

Example: Increase Your Example: Increase Your PresencePresence

Sample FaceBook Profile

Keeping your updates positive, engaging, and informative, will keep your network engaged and more likely to share with their network.

SamMutimer would like to welcome a fresh+driven new client of ours-Michelle Burress-http:/www.plancookeat.com/ click to sample some of these yummy dishes

Example: Increase Your Example: Increase Your PresencePresence

To keep your network reminded of what you do for a living, post things like:•Heading to my open house at 123mainst.com, be there 1:00-5:00•Just listed 50 Longwood Dr. Great starter home.

Don’t forget to mix personal and professional entries. The more they get to know you, the more comfortable they’ll feel when they meet you.

Elements for SuccessElements for Success

Let’s review the critical elements for the 2nd benefit we discussed:

1.Establish presence

2.Build your sphere3.Educate the public

To Build Your SphereTo Build Your Sphere

To build your sphere:•Invite and accept new “friends”•Include current sphere and past clients•Join online groups such as alumni, community, etc.•Check and respond to messages to develop relationships with your network that could lead to business•Host and invite your network to live events

Let’s review some examples…

Example: Build Your Example: Build Your SphereSphere

Where else can you stay connected with as many people?

576 Friends on FaceBook

2,983 Followers on Twitter

250 Viewers on Blogger

This user is active on FaceBook, Twitter, and blogging..

To Build Your SphereTo Build Your Sphere

Joining and creating groups is a great way to connect with people locally, based on common interests.

These 3 groups would provide over 3,000 new connections

To Build Your SphereTo Build Your Sphere

Hosting and inviting your network to live events paves the way to connecting with them face to face.

Elements for SuccessElements for Success

Let’s review the critical elements for the 3rd benefit we discussed:

1.Establish presence 2.Build your sphere

3.Educate the public

To Educate the PublicTo Educate the Public

To educate the public:•Don’t direct sell; add value instead •Share helpful resources that will add value such as real estate- or community-related links, videos, etc.

Let’s review some examples…

Example: Educate the PublicExample: Educate the Public

Joining real estate groups is a great way for you to network, learn, and share techniques with other realtors.

Example: Educate the PublicExample: Educate the Public

Social networking gives you access to valuable third party information that you can share with your network.

Example: Educate the PublicExample: Educate the Public

Additionally, there are many educational opportunities via blogs and webinars.

There’s More To Come…There’s More To Come…

This is just the beginning of our focus on online and face-to-face social networking.

Here’s a handout that covers what we just reviewed so you can try these methods on your own.

Your Assignment: Next 2 WeeksYour Assignment: Next 2 Weeks

• If you’re a “caveman,” try out one site.• If you have an online presence, ensure your

profiles are complete.• Follow weichert.com on Twitter to see real estate

news the public sees on our site.• Questions? Consult the site’s help pages.

Next Make Your Connections Session A new approach to attracting and capturing

“ready-now” buyers. Opportunities for leveraging the tax credit

countdown.

Day: [day of week]

Time: [start time] – [end time]

Location: [meeting location]

Next Make Your Connections Call Session

Day: [day of week]

Time: [start time] – [end time]

Location: [meeting location]

Thank you, and let’s have a great green summer!