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19 TH ANNUAL FACES OF SUCCESS January/February 2016 Jessica Greene Elements Salon Fernandina Beach, FL Rebecca Lee Bella Luci Poughkeepsie, NY Beate Assmuth-Ong and Kendall Ong Mane Attraction Scottsdale, AZ Sarah Wisda and Christy Vowers Aura Salon and Day Spa Scottsdale, AZ Pascal Ibgui Pascal pour Elle Glencoe, IL SALONTODAY.COM A MODERN SALON PUBLICATION Frank and Belinda Gambuzza Salon Visage Knoxville, TN
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Page 1: FACES OF SUCCESSnerolisalonspa.com/wp-content/uploads/2021/04/Salon...Bumble, Aveda COLOR: Wella, L’Oréal Professionnel TECH SUPPORT: SalonBiz, Demandforce, Constant Contact ASSOCIATIONS:

19TH ANNUAL

FACES OF SUCCESS

January/February 2016

Jessica GreeneElements Salon

Fernandina Beach, FL

Rebecca LeeBella Luci

Poughkeepsie, NY

Beate Assmuth-Ong and Kendall OngMane Attraction

Scottsdale, AZ

Sarah Wisda and Christy VowersAura Salon and Day Spa

Scottsdale, AZ

Pascal Ibgui Pascal pour Elle

Glencoe, IL

SALONTODAY.COM A MODERN SALON PUBLICATION

Frank and Belinda GambuzzaSalon Visage

Knoxville, TN

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You’re SublimeA spirited round of applause to the 104 Aveda Salons who made the Salon Today 200.*

Your style, service and mindfulness make you a sublime force in the world of beauty. We’re honored that you choose Aveda to accompany you on your journey to the top. Not on the

list yet? Create a plan to get there — visit experienceaveda.com or call us at 888.688.6659. Remember, you don’t have to do it alone.

ALABAMAtonya jones salonspa

Birmingham

ARIZONAsalon estique

Phoenix

the root salon

Phoenix

CALIFORNIAadora salon and studio

Oceanside

anasa hair studio

Temecula

atelier studio

San Jose

karen allen salon and spa

Riverside

lux salon spa

Fullerton

metro for men

Irvine

COLORADOaveda academy denver &

pure talent salons

Denver

aveda institute

Denver

centre salon

Lakewood

centre salon & spa

Arvada

centre salon & spa

Westminster

centre salon & spa ,

tiffany plaza

Denver

headlines-the washington

park salon

Denver

la tierra salon & day spa

Highlands Ranch

namaste pure design

salons

Denver

three cutters

Denver

zinke knoebel hair studio

Boulder

CONNECTICUTa new beginning

Bethel

escape salon & spa

Bethel

FLORIDAaura salon

Jacksonville

avantgarde

Destin

elements salon

Fernandina Beach

leaf salon and spa

Brooksville

maggie the salon

Pembroke Pines

nuovo salon

Sarasota

panache salon & spa

St. Augustine

primp

Winter Park

rituals

Clearwater

salon estetica

Riverview

the changing room

hair design

Aventura

truu salon

Hollywood

GEORGIAon the green salon and

day spa

St. Marys

salon 124

Grayson

HAWAIIthe black cat salon + spa

Kailua

ILLINOISallure designs in beauty

Libertyville

avalon salon and day spa

Deer Park

jonathan kane salon & spa

Flossmoor

salon soca

Chicago

spa bleu

West Dundee & South Barrington

INDIANArejuve salon spa

Carmel

solaris

Evansville

IOWAadara salon and spa

Johnston

salon spa w

Des Moines

serenity couture salon spa

West Des Moines

trixie’s salon

Des Moines

KANSAScharisma inner beauty -

outward

Wichita

eric fisher salon

Wichita

planet hair

Wichita

KENTUCKY501 salon & spa

Bellevue

omagi salon & spa

Louisville

pure salon spa

Louisville

LOUISIANAparis parker

Hammond

spa mizan

Lafayette

MARYLANDnvs salon & spa

Bel Air

MICHIGANbrown & deline

Ann Arbor

MINNESOTAkai salon

Champlin

michelle kenric hair & spa

Sartell

taj salon & spa

Brooklyn Park

MISSOURIginger bay salon & spa

Kirkwood

inspire salon

Weldon Spring

philip johnson salon & spa

St. Louis

salon fleur de lis

St. Louis

NEW YORKasanda spa lounge

New York

scott j

New York

NORTH CAROLINAaabani salon & spa

Asheville

savvy salon and day spa

Cornelius

OHIObella capelli sanctuario

Westlake

canvas salon and skin bar

Powell

head quarters salon

& spa

Westlake

john robert ’s hair

studio & spa

Mayfield Heights

nurtur the salon

Columbus

OREGONgervais salon & day spa

Eugene

PENNSYLVANIAbella salon & day spa

North East

evolve salon & spa

Center Valley

salon secrets spa

Kennett Square

TENNESSEEjon alan salon

Nashville

onu salon

Murfreesboro

origina salon spa

Franklin

tangerine salon and spa

Murfreesboro

true blue salon

Nashville

TEXAS360 the colour bar salon

El Paso

avant salon spa

Austin

breeze salon & day spa

Georgetown

dv8 the salon

Grapevine

garbo a salon

Austin

hue salon

Houston

josephine’s day spa & salon

Houston

leif ’s hair studio

Houston

vanity salon

Houston

von anthony salon

Frisco

UTAHcentre salon,

fashion place

Murray

VIRGINIAmango salon

Richmond

tulip salon and spa

Fredericksburg

WASHINGTONcaruh salon & spa

Seattle

habitude salons and spa

Seattle

WISCONSINecco salon

Fitchburg

impressions

Mequon

neroli salon & spa

Milwaukee

CANADAbrio salon

Lethbridge, Alberta

red bloom salon

Calgary, Alberta

sin 7 salon

White Rock, British Columbia

* Salon Today, January 2016.

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19TH ANNUAL

The Many Faces of Success

28 salontoday.com January/February 2016

1. Jessica Greene

Elements Salon

Fernandina Beach, FL

2. Rebecca Lee

Bella Luci

Poughkeepsie, NY

3. Beate Assmuth-Ong and Kendall Ong

Mane Attraction

Scottsdale, AZ

4. Frank and Belinda Gambuzza

Salon Visage

Knoxville, TN

5. Pascal Ibgui

Pascal pour Elle

Glencoe, IL

6. Sarah Wisda and Christy Vowers

Aura Salon and Day Spa

Scottsdale, AZ

1

2

3

4

5

6

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salontoday.com January/February 2016 37

IMPRESSIONSMequon, WI

impressionsdayspa.com

Kitty Tierney

SQUARE FEET: 4,800

TOTAL EMPLOYEES: 44

AVERAGE CUT & STYLE: $45

AVERAGE STYLIST INCOME:

$50,000 to $59,999

BEST-SELLING RETAIL:

Pureology, Redken, Aveda

COLOR: Redken, Pravana,

Goldwell

TECH SUPPORT: Mikal,

Demandforce

ASSOCIATIONS: CC, NCA, PBA

“Our wellness plan promotes

health. Qualifying programs

include smoking cessation,

weight-reduction programs,

health clubs, yoga, private trainer

and race-entry fees. A $25-per-

month bonus reward is offered

to full-time individuals. One local

health club matches my $25 for

a $50-per-month fee reduction.”

JOSEPHINE’S DAY SPA & SALONHouston, TX

josephinesdayspa.com

Vivian Yeh

SQUARE FEET: 5,600; 3,000;

1,000

TOTAL EMPLOYEES: 51

AVERAGE CUT & STYLE: $60

AVERAGE STYLIST INCOME:

$50,000 to $59,999

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz,

Demandforce

ASSOCIATION: PBA

“To support benefit enrollments

and related activities, we

have a benefits administrator,

alongside a third party

insurance vendor, to facilitate

updates and changes. We

make sure someone is always

available to our employees

for questions, concerns or

emergencies.”

PAUL KENNETH SALON & SPAWoburn, MA

pksalon.com

Paul Costa and Jackie Maniaci

SQUARE FEET: 3,700; 1,600

TOTAL EMPLOYEES: 16

AVERAGE STYLIST INCOME:

$60,000 to $69,999

AVERAGE CUT & STYLE: $70

BEST-SELLING RETAIL: PK

Professional, and PK EcoChic

COLOR: Matrix, L’Oréal

Professionnel

TECH SUPPORT: Milano,

DemandForce

ASSOCIATIONS: Intercoiffure, PBA

“Our stylists have a wealth-

building journal they use

everyday in the salon to allow

them to plan the guests who

are on their books, their add-on

goal with each guest, the totals

from the previous day and a

section for personal budgeting.”

SALON VISAGEKnoxville, TN

salonvisage.com

Frank and Belinda Gambuzza

SQUARE FEET: 6,500

TOTAL EMPLOYEES: 85

AVERAGE CUT & STYLE: $55

AVERAGE STYLIST INCOME:

$50,000 to $59,999

BEST-SELLING RETAIL:

Kerastase

COLOR: L’Oréal Professionnel

TECH SUPPORT: SalonBiz,

Demandforce, Branded App

ASSOCIATION: Intercoiffure

“Our program has six levels of

commission and price increase

based on performance in four

key indicators: client count,

average service ticket, product

units per client and prebooking.

While there are many things

we could measure, we believe

these four metrics best gauge

an individual’s professional

performance.”

SAVVY SALON AND DAY SPACornelius, NC

savvysalonanddayspa.com

Toni P. Helmandollar

SQUARE FEET: 6,200

TOTAL EMPLOYEES: 42

AVERAGE CUT & STYLE: $43

AVERAGE STYLIST INCOME:

$50,000 to $59,999

BEST-SELLING RETAIL:

Kerastase, Bumble and

Bumble, Aveda

COLOR: Wella, L’Oréal

Professionnel

TECH SUPPORT: SalonBiz,

Demandforce, Constant Contact

ASSOCIATIONS: PBA

“At daily huddles we update

the team on goals and what

each individual must achieve

to reach them. Weekly, each

employee has a one-on-one

with a team leader to review

achievements and assist in

reaching assigned goals.”

TYLER MASON SALON SPAIndianapolis, IN

tylermason.com

Tammie Baker

SQUARE FEET: 5,000

TOTAL EMPLOYEES: 36

AVERAGE CUT & STYLE: $44

AVERAGE STYLIST INCOME:

$40,000 to $49,999

BEST-SELLING RETAIL: Davines,

Benniefactor

COLOR: Davines

TECH SUPPORT: SalonBiz,

Demandforce, Constant Contact

“We have a four-level pricing

system to give our guests

a choice according to their

budget, and to also create a

career path for our stylists.

Stylists fill out weekly

productivity logs so they always

know how their performance

compares to the goal for their

specific level.”

Additional HonoreesAllure Designs in Beauty, Libertyville, IL

Avenue Hair Design, Venice, FL

Bella Capelli Sanctuario, Westlake, OH

Blo, Raleigh, NC

Centre Salon & Spa, Westminster, Westminster, CO

Ginger Bay Salon & Spa, St. Louis, MO

Habitude, Seattle, WA

John Robert’s Spa, Mayfield Heights, OH

Mane Attraction Salon, Phoenix, AZ

Mango Salon, Richmond, VA

Neroli Salon & Spa, Milwaukee, WI

Nurtur the Salon, Columbus, OH

RedBloom Salon, Calgary, Canada

Salon Estique, Phoenix, AZ

Salon Laurie & Co, Baltimore, MD

Spa Mizan, Lafayette, LA

Three Cutters, Denver, CO

Tulip Salon & Spa, Fredericksburg, VA

Vanity Salon, Houston, TX

Staff of Neroli

Salon & Spa in

Milwaukee, WI.

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salontoday.com January/February 2016 41

INTERLOCKS SALON + SPANewburyport, MA

interlockssalon.com

Ginny Eramo

SQUARE FEET: 4,300

TOTAL EMPLOYEES: 46

AVERAGE CUT & STYLE: $65

TRAINING PROGRAM: 24

months

EDUCATION $ PER PERSON:

$4,000

BEST-SELLING RETAIL: Oribe,

Shu Uemura, Thermafuse

COLOR: Wella, Goldwell

TECH SUPPORT: STX

ASSOCIATION: PBA

“The education we obtain

via travel provides exciting

opportunities with other salons.

We have attended Cosmoprof

Bologna, SALON in London,

Tracy Cunningham’s Mane

Addicts in Miami, the Wella

Studio in New York and several

industry trade shows.”

LUX SALONFullerton, CA

luxsalon.com

Wade Zylstra and James Cook

SQUARE FEET: 3,000

TOTAL EMPLOYEES: 34

AVERAGE CUT & STYLE: $75

TRAINING PROGRAM: 24

months

EDUCATION $ PER PERSON:

$1,500

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz,

Demandforce, Groupon

ASSOCIATION: PBA

“Each service provider can earn

money toward professional de-

velopment through their Lux Pro

bank account. They earn credits

through retail commissions,

anniversary awards, teaching

bonuses, etc. For many young

team members, this is their first

experience with a checks and

balance system.”

PURE SALON SPALouisville, KY

puresalon-spa.com

Laura Watkins

SQUARE FEET: 1,600

TOTAL EMPLOYEES: 20

AVERAGE CUT & STYLE: $36

TRAINING PROGRAM: 9 months

EDUCATION $ PER PERSON:

$750

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz,

Demandforce, Web Openings

“We have streamlined our

training program so our new

team members can provide

paid services faster. They start

training on shampoo and style

and then all the add-on services

that guests can choose from

the upgrade menu. This module

takes about 30 days.”

TAJ SALON & SPABrooklyn Park, MN

tajsalonspa.com

Jeanne Strandin

SQUARE FEET: 5,000

TOTAL EMPLOYEES: 42

AVERAGE CUT & STYLE: $46

TRAINING PROGRAM: 3-9

months

EDUCATION $ PER PERSON:

$1,500

BEST-SELLING RETAIL: Aveda,

Pureology, Unite

COLOR: Aveda

TECH SUPPORT: Millennium,

Demandforce

ASSOCIATIONS: NCA, PBA, I/SPA

“We support hands-on activities to

help service providers build their

skills. This includes our yearly

Taj Mode’ Fashion Show charity

event. We transform volunteers

into fashion models for the night.

The hair and makeup is critiqued

and the winning models and

stylist win prizes.”

THREE CUTTERSDenver, CO

threecutters.com

Justin Williams, Brad VanDyke

SQUARE FEET: 750

TOTAL EMPLOYEES: 8

AVERAGE CUT & STYLE: $66

TRAINING PROGRAM: 8 months

EDUCATION $ PER PERSON:

$1,500

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SpaBiz

ASSOCIATION: PBA

“During our quarterly team

meetings, staff members who

have recently passed any

additional education courses

are encouraged to share their

experience with the team and

pass along their most valuable

piece of information.”

WESTSIDE HAIR CARE LLC Hackettstown, NJ

westsidehair.com

Maureen Kimble

SQUARE FEET: 1,700

TOTAL EMPLOYEES: 8

AVERAGE CUT & STYLE: $43

EDUCATION $ PER PERSON:

$1,000

BEST-SELLING RETAIL: Redken

COLOR: Redken

TECH SUPPORT: Envision

ASSOCIATION: PBA

“At the end of the year, we

develop an education plan for

the next year for the salon as

a whole, but we also sit down

with each service provider

to set up their individual

goals. It’s important for us to

know that our team is always

learning, growing and bettering

themselves.”

Additional HonoreesA New Beginning Inc., Bethel, CT

Avant Salon Spa, Austin, TX

Charles Penzone Salons, Powell, OH

Clive and Co., Dallas, TX

Elements of Style Salon & Day Spa, Eldersburg, MD

The Fixx Hair Studio, New Braunfels, TX

Ginger Bay Salon & Spa, St. Louis, MO

Impressions, Mequon, WI

Josephine’s Day Spa & Salon, Houston, TX

Mango Salon, Richmond, VA

Michael Helene Salon Gallery, Dulles, VA

Neroli Salon & Spa, Milwaukee, WI

Paul Kenneth Salon & Spa, Woburn, MA

Progressions Salon Spa Store, Rockville, MD

Spa Mizan, Lafayette, LA

Vanity Salon, Houston, TX

Employee

Education classes

at Charles

Penzone Salons

in Powell, OH.

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salontoday.com January/February 2016 43

CENTRE SALON, FASHION PLACEMurray, UT

centresalon.com

James F. Pacifico

SQUARE FEET: 1,400

TOTAL EMPLOYEES: 12

AVERAGE CUT & STYLE: $32

RETAIL INVESTMENT: $65,000

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz,

Demandforce

“We meet with our

manufacturer’s salon

development partner three

times a month. The meetings

range from product knowledge

classes, updating shelves for

changing schematics, coaching

employees on successful

retailing and event planning.”

CHARISMA INNER BEAUTY — OUTWARD Wichita, KS

charismainnerbeauty.com

Robin Wolfe

SQUARE FEET: 5,000; 2,500

TOTAL EMPLOYEES: 33

AVERAGE CUT & STYLE: $47

RETAIL INVESTMENT: $28,000

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: Mikal,

Constant Contact

“We selected the member

of our team who is the most

enthusiastic about product and

has excellent retail sales to

be part of our Aveda mentor

program. She attends meetings

with our DSL to learn about new

products and how ingredients

are sourced. She shares what

she’s learned with the staff and

leads product launches.”

EVOLVE SALON AND SPACenter Valley, PA

evolvesalonspa.com

Alan Robell and John Riniker

SQUARE FEET: 3,700

TOTAL EMPLOYEES: 34

AVERAGE CUT & STYLE: $55

RETAIL INVESTMENT: $35,000

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz,

Demandforce

ASSOCIATION: PBA

“Peter Millard, author of

Reinventing Space for Salons

and Spas, taught us that lining

up more products across,

versus just deep, gives the

illusion of abundance. It’s a

bigger investment, but it helps

sell more.”

SCOTT J. AVEDA SALONNew York, NY

scottj.com

Scott Buchannan

SQUARE FEET: 2,800

TOTAL EMPLOYEES: 220

AVERAGE CUT & STYLE: $75

RETAIL INVESTMENT: $50,000

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz,

Demandforce

ASSOCIATIONS: Intercoiffure,

PBA

“Our product organization

system within our software is

designed with the counter in

mind. It’s all entered by where

it lives on the shelf in the salon.

You don’t have to know the

category, just where it sits on

the shelf. So anyone can count

product.”

SIN 7 SALONWhite Rock, BC

sin7salon.com

Courtney Clark and

Katherine Ross

SQUARE FEET: 1,200

TOTAL EMPLOYEES: 13

AVERAGE CUT & STYLE: $48

RETAIL INVESTMENT: $40,000

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: Milano,

Hootsuite, Survey Monkey,

MailChimp

“Products that aren’t hot sellers

still need to move, so we

encourage guests to sample

products before buying if it’s

something new to them. We’ve

also enjoyed good success

rates with in-salon Try-Me

feature displays.”

STUDIO 700 SALON & SPACorona, CA

studio700corona.com

Tamra Segert

SQUARE FEET: 1,800

TOTAL EMPLOYEES: 12

AVERAGE CUT & STYLE: $55

RETAIL INVESTMENT: $8,000

BEST-SELLING RETAIL: Eufora

COLOR: Eufora

TECH SUPPORT: Insight,

Constant Contact

ASSOCIATION: PBA

“It’s really important to change

merchandising displays once

a month. We have clients

booking every four to six

weeks, and I want them to see

and experience new visuals

each time they visit our salon.”

Additional HonoreesBii Hair Salon, West Dundee, IL

Blo, Raleigh, NC

Canvas Salon and Skin Bar, Powell, OH

Ginger Bay Salon & Spa, St. Louis, MO

Habitude Salons and Spa, Seattle, WA

Interlocks Salon + Spa, Newburyport, MA

Jon Alan Salon, Nashville, TN

Josephine’s Day Spa & Salon, Houston, TX

Michael Helene Salon Gallery, Dulles, VA

Maggie the Salon, Pembroke Pines, FL

Maxime Salon, Hingham, MA

Neroli Salon & Spa, Milwaukee, WI

Nuovo Salon Group, Sarasota, FL

Nurture the Salon, Columbus, OH

Roots Salon, Greendale, WI

Salon Soca, Chicago, IL

Schardein’s, Oklahoma City, OK

Serenity Couture Salon Spa, West Des Moines, IA

Solaris, Evansville, IN

Spa Bleu, West Dundee & South Barrington, IL

Spa Mizan, Lafayette, LA

Voga Salon, Inc., Overland Park, KS

Zanya Spa Salon, Lambertville, NJ

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salontoday.com January/February 2016 49

JÓN ALAN SALONNashville, TN

jonalansalon.com

Jon and Alan Snetman

SQUARE FEET: 3,200; 2,500;

1,900

TOTAL EMPLOYEES: 38

AVERAGE RETAIL $/TICKET: $22

RETAIL AS % OF SALES: 28%

AVERAGE CUT & STYLE: $50

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: STX

ASSOCIATIONS: Intercoiffure,

PBA, 2 to 10 Network

“We added sinks to our

retail area to allow guests to

experience scrubs and body

washes prior to purchasing,

as well as makeup displays

featuring testers of our entire

collection. We offer hand and

arm massages to expose

guests to our lotions, and a

finishing touch of makeup to

test drive new colors.”

MANGO SALONRichmond, VA

mangosalon.com

Patrick and Roberta Heaney

SQUARE FEET: 4,000; 2,000

TOTAL EMPLOYEES: 98

AVERAGE RETAIL $/TICKET: $42

RETAIL AS % OF SALES: 13%

AVERAGE CUT & STYLE: $79

BEST-SELLING RETAIL: Aveda,

Bumble and Bumble

COLOR: Aveda

TECH SUPPORT: Millennium,

Constant Contact

ASSOCIATION: PBA

“During our Guest Appreciation

Month, we run specials focused

on new products. Guests can

take $2 off a product they

have never tried before, which

is great for recently released

products. Hair treatments are

marked down to $10, making

them an easy add-on to any

service.”

NEROLI SALON & SPAMilwaukee, WI

nerolispa.com

Susan Haise

SQUARE FEET: 7,600; 5,200;

4,800; 4,200; 1,300

TOTAL EMPLOYEES: 200

AVERAGE RETAIL $/TICKET: $18

RETAIL AS % OF SALES: 18%

AVERAGE CUT & STYLE: $47

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: Millennium,

Constant Contact

ASSOCIATIONS: Intercoiffure,

ISBN, NCA, PBA

“Strategic partnerships have

rolled into our merchandising.

For Father’s Day we partnered

with a neighboring men’s

clothing store. Often people

don’t think of the salon when

buying for dad, but our joint

display supported a 5% growth

in Father’s Day sales in 2013

and 2014.”

PASCAL POUR ELLEGlencoe, IL

pascalpourelle.com

Pascal Ibgui

SQUARE FEET: 7,000

TOTAL EMPLOYEES: 78

AVERAGE RETAIL $/TICKET: $35

RETAIL AS % OF SALES: 10%

AVERAGE CUT & STYLE: $85

BEST-SELLING RETAIL: Oribe,

Kérastase, Living Proof

COLOR: Goldwell, Redken, Wella

TECH SUPPORT: Rosie,

Demandforce

“We have created software that

enables clients and our staff

to use our website via mobile

devices or in-salon iPads.

The interactive software asks

the user questions regarding

their specific hair type and

issues, then it guides them to

particular products and services

to meet their individual needs.”

SALON SECRETS SPAKennett Square, PA

salonsecretsspa.com

Tiffany Lahn

SQUARE FEET: 5,500

TOTAL EMPLOYEES: 33

AVERAGE RETAIL $/TICKET: $57

RETAIL AS % OF SALES: 21%

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: Millennium,

Demandforce

“In February, we had a ‘Pucker

Up’ contest. At the end of every

service the guest was given a

sample of lip color and asked to

kiss a piece of paper and write

their name on it. The lip prints

were displayed at the front

desk, and both the guest and

the stylist were entered into a

drawing to win a spa service.

Those were the best makeup

sales we had to date.”

TEDDIE KOSSOF SALON SPANorthfield, IL

teddiekossof.com

Teddie Kossof and Alan Kossof

SQUARE FEET: 17,000

TOTAL EMPLOYEES: 88

AVERAGE RETAIL $/TICKET: $39

RETAIL AS % OF SALES: 12%

AVERAGE CUT & STYLE: $50

BEST-SELLING RETAIL: Rene

Furterer, Moroccanoil,

Keratin Complex

COLOR: Goldwell, Wella,

Keratin Complex

TECH SUPPORT: Millennium,

Demandforce

ASSOCIATIONS: CC, The Day

Spa Association, PBA

“We gave our vendors the

dimensions of the retail space

and had each create a planogram

so we would know how to design

the footprint for the shelves. We

mapped out the space using

each vendor’s recommendation

on how their products sell best.”

Additional HonoreesAvalon Salon and Day Spa, Deer Park, IL

Bii Hair Salon, West Dundee, IL

Dolce Salon & Spa, Scottsdale, AZ

Ginger Bay Salon & Spa, St. Louis, MO

Habitude Salons and Spa, Seattle, WA

The Hair Company, Leonardtown, MD

Hollywood Hair Salon and Spa, Centralia, IL

Interlocks Salon + Spa, Newburyport, MA

Josephines’s Day Spa & Salon, Houston, TX

Maggie The Salon, Pembroke Pines, FL

Michael Helene Salon Gallery, Dulles, VA

Progressions Salon Spa Store, Rockville, MD

Signature Salon, Macon, GA

Solaris, Evansville, IN

Retail area

of Interlocks

Salon + Spa,

Newburyport, MA

Page 8: FACES OF SUCCESSnerolisalonspa.com/wp-content/uploads/2021/04/Salon...Bumble, Aveda COLOR: Wella, L’Oréal Professionnel TECH SUPPORT: SalonBiz, Demandforce, Constant Contact ASSOCIATIONS:

salontoday.com January/February 2016 53

INTEGRITY LASHPasadena, CA

integritylash.com

Tussanee Luebbers

SQUARE FEET: 2,000

TOTAL EMPLOYEES: 12

AVERAGE LASH SERVICE: $105

CULTURE: integrity, innovative,

professional

BEST-SELLING RETAIL: Bella

Lash, Revitabrow

TECH SUPPORT: Booker,

Locbox, MailChimp

ASSOCIATIONS: PBA, NEESA

“Aside from daily huddles,

we also have monthly team

meetings where we take the

staff out to a nearby resaurant,

buy lunch and spend some

time looking at the bigger

picture. At these meetings we

also share the Employee of the

Month.”

NAMASTE PURE DESIGN SALONSDenver, CO

namastehair.com

Rick Van De Riet and

Tommy Pernell

SQUARE FEET: 1,600; 800; 450

TOTAL EMPLOYEES: 35

AVERAGE CUT & STYLE: $45

CULTURE: “I honor you.”

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz

ASSOCIATION: PBA

“Our culture is going the extra

mile to honor people. For

example, if we hear one of

our long-term guests is going

through chemo, we offer them

six weeks of free massage.

If we are out of a specific

product, we will locate it at

one of our other locations and

deliver it to the guest’s home.”

PARIS PARKER SALONS & SPASHammond, LA

parisparker.com

Debra Neill Baker and

Edwin Neill

SQUARE FEET: 8,800; 6,800;

1,900; 600

TOTAL EMPLOYEES: 214

AVERAGE CUT & STYLE: $48

CULTURE: inspired, educational,

supportive

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: SalonBiz,

Demandforce

ASSOCIATIONS: ISBN, PBA

“Our culture is very influenced

by Qnity, which teaches beauty

professionals how to build

their individual businesses in

ways that are in line with our

practices. Each team member

goes through the program and

we’ve added their tools to our

culture.”

SALON LAURIE & COMPANYBaltimore, MD

salonlaurie.com

Laurie K. Schroeder

SQUARE FEET: 1,100

TOTAL EMPLOYEES: 22

AVERAGE CUT & STYLE: $69

CULTURE: “Unlike any other!”

BEST-SELLING RETAIL: Aquage,

private label

COLOR: Goldwell

TECH SUPPORT: Millennium,

Demandforce

ASSOCIATION: PBA

“Being a team-based pay salon

creates the team atmosphere

right from the beginning. Our

annual salon retreat is all about

the team! Each year I create

competitions that produce some

of the funniest ‘smack talk.’”

SIGNATURES SALONLake Charles, LA

signaturessalon.biz

Wendy White-McCown

SQUARE FEET: 1,500

TOTAL EMPLOYEES: 24

AVERAGE CUT & STYLE: $40

CULTURE: family, integrity,

efficiency

BEST-SELLING RETAIL: Bumble

and Bumble, Intelligent

Nutrients

COLOR: Wella, Pravana

TECH SUPPORT: SalonBiz,

Demandforce

“In May, our salon was

extensively damaged when a

drunk driver plowed through our

front entrance. Within an hour

of the crash, our salon team

came together ready and willing

to do anything to help clean up.

Within 48 hours, we worked to

salvage what we could and set

up a temporary location.”

SPA BLEUWest Dundee and South

Barrington, IL

spa-bleu.com

Tammy Coakley

SQUARE FEET: 3,600; 2,900

TOTAL EMPLOYEES: 70

AVERAGE CUT & STYLE: $65

CULTURE: passionate, caring,

accountable

BEST-SELLING RETAIL: Aveda

COLOR: Aveda

TECH SUPPORT: Millennium,

Demandforce

ASSOCIATION: PBA

“After Serious Business, a

group of five team members

approached the management

team about developing Spa

Bleu Ambassadors. There is

one from each department

and they attend and run our

monthly calls, and take turns

presenting ideas for building

team culture.”

Additional HonoreesThe Black Cat Salon + Spa, Kailua, HI

Blo, Raleigh, NC

Brown & DeLine, Ann Arbor, MI

Canvas Salon and Skin Bar, Powell, OH

The Circle Salon, Chicago, IL

Clive and Co, Dallas, TX

Cortello Salon, Jacksonville Beach, FL

DV8 the Salon, Grapevine, TX

Elements of Style Salon & Day Spa, Eldersburg, MD

Evolve Salon and Spa, Center Valley, PA

Habitude Salons and Spa, Seattle, WA

Impressions, Mequon, WI

John Robert’s Spa, Mayfield Heights, OH

Lux Salon, Fullerton, CA

Neroli Salon & Spa, Milwaukee, WI

Nuovo Salon Group, Sarasota, FL

Nurtur the Salon, Columbus, OH

Paul Kenneth Salon & Spa, Woburn MA

Progressions Salon Spa Store, Rockville, MD

RedBloom Salon, Calgary

Scott J Aveda Salon, New York, NY

Studio Be Salon, Ft. Collins, CO

Tangerine Salon and Spa, Murfreesboro, TN


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