Date post: | 23-Jan-2015 |
Category: |
Technology |
Upload: | vaibhavi-dalvi |
View: | 9,285 times |
Download: | 10 times |
Factors affecting Consumer Behavior
A: Social Factors • Reference
Group• Family• Role & status
B: Cultural Factor• Culture• Sub-culture• Social Culture
C: Economic Factor• Disposable Income• Size of Family• Consumption &
saving• Credit Available• Additional income
D: Personal Factors• Age & life cycle• Occupation &
lifestyle• Personality &
self Concept
E: Psychological Factors
• Motivation • Perception• Learning• Attitude
A: Social Factors • Reference
Group• Family• Role & status
• Aspirational Group
• Dissociative Group
• Love• Respect• Personal
ambition
B: Cultural Factor• Culture• Sub-culture• Social Culture
Social Values
• Nationality Group• Religious group • Racial group
• Beliefs & Morals • Faith & tradition
C: Economic Factor• Disposable Income• Size of Family• Consumption &
saving• Credit Available• Additional income
Consumer:
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