Fail CultureFor advertising to evolve, strategic planners have to take the leadin cultivating a process of innovation and entrepreneurship.

Planning Barcamp 01 | August. 21st, 2009

Jeremy Abbett | jeremy@truthdaredoubledare.com | Truth Dare Double Dare | Hamburg

img: bigbang

img: ryan mcginleyVersagensängste

Context

Makers

Culture

Context

Four Communication Revolutions

1

3

2

4

img: Chris Harrison

The Fifth Communication Revolution

available attention

available sources

The New Scarcity

img: http://www.stickcomics.com

img: extinction of Springer & Jacoby

Context Ability to Effect Change

Makers

Ada LovelaceFirst computer programmer

Thomas EdisonInventor, scientist and businessman

Leah CulverCoder at Six Apart

Noah BrierHead of Strategic Planning at the Barbarian Group

Makers Fail to Succeed

Culture

identifying the bahaviour

The Valuable Stuff

inventing the service

20%

80%

The 80/20 Rule

img: shay aaron http://www.etsy.com/shop.php?user_id=5093660

But there’s more...

CultureLook beyond your plate

CultureLook beyond your plate

Makers Fail to Succeed

Context Ability to Effect Change

img: http://www.youtube.com/watch?v=-xffQBxfKJg

Thank Youjeremy.abbett.net

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