Socialmediain 55@danfarkas

What will you learn in 55 minutes?

• You will learn how communication theory still applies in this crazy digital world.

• You will learn what key concepts drive in the social space.

• You will have a plan to make your social media outreach better in the next week.

You need to remember this

• Social media is a tool. It’s not the entire toolbox.

• Don’t chase platforms.

• Do chase how to measure success in terms of revenue and brand equity.

How did communication begin?

We like pictures

We like hearing things.

Then we got visual.

Then we found a way to watch on demand

The internet changed communication.

The internet realized plain copy was boring.

mark cuban changed the game

Internet killed the video star.

Think of the social media explosion

• MySpace was about copy.

• Facebook promoted photos.

• MySpace countered with audio.

• Facebook made video more accessible.

• MySpace got creepy.

• Facebook won.

Do we see a trend?

• Copy First

• Images Second

• Audio Third

• Video Fourth

• Legit Interaction Always

So how do we think about content?

Character thoughts

• Twitter: 120 max.

•Please•Via•RT •Now

• Facebook: 250 max

• Share….

Create content buckets

• Find four of five areas that you think would be of interest to your intended audience.

• Think “We.”

• Don’t think “Me.”

16 words to create content buckets

Home Treasure

Tradition Success

Action Reaction Capture The Moment

Contrast Wow

Animals Kids

Ride the Wave

What can cm punk teach you about social media?

http://www.youtube.com/watch?v=5OfSR68tEzs

What can nic cage and the guy from storage wars teach you about social media?

tradition

success

• What are you doing well?

• What are your alumni doing well?

• What are others in your community doing well?

• Don’t be Debbie Downer….

Capture the moment

Capture ohio pride

Capture ohio tradition

What do I hope you learned in 55 minutes?

• You learned how communication theory still applies in this crazy digital world.

• You learned what key concepts drive in the social space.

• You have a plan to make your social media outreach better in the next week.