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Collaborate with sport members Leverage their interest into greater engagement FAN CONSULTING BOARD TIMO VANDEMAELE
Collaborate with sport members
Leverage their interest into greater engagement
FAN
CONSULTING
BOARD
TIMO VANDEMAELE
I would call myself a sports freak. For a
large part of my life, I’ve been actively
practicing sports: Soccer, squash, ping-
pong, badminton, …
Unfortunately, injuries are turning me
more and more into a passive sports fan.
I’m a die hard fan of Club Bruges and
gaining more and more interest in
American Football.
@TimoVandemaele
be.linkedin.com/in/timovandemaele
Thanks forhaving me!Timo VandemaeleResearch Manager
TIMO VANDEMAELE
#trending
TIMO VANDEMAELE
TIMO VANDEMAELE
#trending
Football
Fan
Face of the
TIMO VANDEMAELE
666.389
244.967
120.276
79.762
66.801
33.733
28.781
23.022
22.930
16.203
13.953
12.782
8.005
7.696
6.013
5.839
RSC Anderlecht
Club Brugge KV
Standard de Liège
KAA Gent
KRC Genk
KV Mechelen
SV Zulte Waregem
Royal Charleroi Sporting Club
Sint-Truidense VV
Sporting Lokeren
KV Kortrijk
OH Leuven
KV Oostende
Waasland Beveren
Royal Mouscron-Péruwelz
KVC Westerlo
Football Fan
Facebook of the
TIMO VANDEMAELE
Football
Fan
Extra-ordinary
ENGAGEMENT
TIMO VANDEMAELE
How we involved the KBVB stakeholders
In the development of the youth football reform program
DE 12E MAN
LE 12E HOMME
COMMUNITY
TIMO VANDEMAELE
Who is
Le 12e HommeDe 12e Man
TIMO VANDEMAELE
99active
participants
Who is
Le 12e HommeDe 12e Man
TIMO VANDEMAELE
What happened?
TIMO VANDEMAELE
And they ♥loved♥ it!
TIMO VANDEMAELE
Participants were
Amazing!
TIMO VANDEMAELE
TIMO VANDEMAELE
TIMO VANDEMAELE
Enjoyment
Achievement
TIMO VANDEMAELE
7 strategic platforms of youth competition change
Need for
a clear
vision
Keep it
accessible
More
attractive
football
Need for
professio-
nalization
Strengthen
the love for
the game
Facilitate
relationships
between
clubs and
players
Increase
respect &
fair play
1 2 3 4 5 6 7
TIMO VANDEMAELE
Vision
Respect & Fair play
Accessibility
Attractive Football
Professionalization
Love for the game
Relationship building
TIMO VANDEMAELE
Development of motor skills
From a very young age
TIMO VANDEMAELE
Which adult would like to play
On this pitch?
10
5 m
175 m
TIMO VANDEMAELE
Who would like to be
This keeper?
TIMO VANDEMAELE
Size pitch and number of players
Depending on age
+/- 45 m
+/-
60
m +/-
50
m
TIMO VANDEMAELE
No one ever learned how to play
By not playing
50% play time guaranteed
TIMO VANDEMAELE
Trying to reach
A delicate balance
TIMO VANDEMAELE
TIMO VANDEMAELE
COLLABORATE WITH SPORTS MEMBERS!1
GAIN INSIGHTS2
LEVERAGE THEM INTO ENGAGEMENT3
@TimoVandemaele
be.linkedin.com/in/timovandemaele
Thanks forhaving me!Timo VandemaeleSenior Research Consultant
TIMOVANDEMAELE
