FASHION

Fashion is the style and custom prevalent at a given time. In its most common usage however, "fashion" describes the popular clothing style. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than

the culture as a whole. Fashion designers Create and produce clothing articles.

The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. However, more so in the modern era items termed 'not so current' may indeed fit into the term 'Retro.' Retro fashion allows rule shifts, such as 'old is suddenly new,' thus fashionable.

• The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style[citation needed]. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism.

• There exist a number of cities recognized as global fashion centers or fashion capitals. Fashion Weeks are held in these cities where designers exhibit their new clothing collections to audiences.

• The main five cities are Tokyo, London, Paris, Milan and New York - these five are renowned for their major influence on global fashion and are headquarters to the greatest fashion companies. Other cities, including Mumbai, Los Angeles, Seoul, Berlin, Rome, Osaka, Toronto, Hong Kong, Dubai, São Paulo, Sydney, Moscow,Madrid and Shanghai also hold fashion weeks and are better recognized every year.

• 1970 women chose who they wanted to be and if they felt like wearing a short mini skirt one day and a maxi dress, midi skirt or hot pants the next day - that's what they did.

• For eveningwear women often wore full length maxi dresses, evening trousers or glamorous halter neck catsuits. Some of the dresses oozed Motown glamour, others less so. 

• For some, the 80’s were a great time. The creation of MTV revolutionized fashion, the music industry and even how we watched TV. For others, it was nothing but bad hair, worse clothing and music that often had more to do with machines than talent.  We take the former approach and relish the excess and outrageous fashions that the 80s managed to make mainstream. 

• Fashion in the 1990s was characterized by minimalist styles, some of which were dubbed "anti-fashion". Retro clothing was popular in the 1990s, which continues onto the 2000s, which led to minimalist takes on styles from previous decades, notably the 1920s, 1940s, 1950s, 1960s, and 1970s. Fashion inspired by sports clothing was also popular during the 1990s and early 2000s.