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Fashion Centers

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Chapter 4

Fashion CentersFashion Centers

Design and Buying CentersDesign and Buying Centers

Global Impact of FashionGlobal Impact of Fashion

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Chapter Objectives

Describe a fashion design center.Define a buying center.

Explain how design and buying centers impactlocal economies.Identify the most important design centers.Explain the importance of global sourcing in thefashion industry.Describe how cultural influences affectmainstream fashion.

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!hat Is a Design Center"

A thri ing design center can make a city important

in the fashion world.

design center adistrict in a city wherefashion design andproduction firms areclustered together

#ection $%

fashion &ee' periodsduring each year when

fashion designerspresent new designs orcollections

Design centers hostimportant fashion showsduring fashion &ee's .

!lympus "ashion #eek

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International DesignCenters

+ince the ,- s/ the cityof 'aris has been

synonymous with hautecouture and has beenthe home to couturiers .

haute couture "renchterm for high fashion/which is expensi e/trend0setting/ custom0made apparel

#ection $%

couturiers professional fashion

designers/ in ol ed indesigning/ making/ andselling high fashion

Coco Chanel and ) es+t. *aurent are examplesof couturiers.

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International DesignCenters

Designers in $ilan concentrate primarily on

ready0to0wear garments.

Italian fashion is known for its beautiful fabrics

and sophisticated prints.

#ection $%

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International DesignCenters

(ew )ork City is considered to be the center of1.+. fashion.

Almost two0thirds of 1.+ fashion manufacturing islocated in (ew )ork.

(ew )ork designers present their creationsduring designated fashion weeks.

#ection $%

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-$#$ Design Centers

Important design centers in the 1.+. include&

#ection $%

(ew )ork City/ (ew )ork*os Angeles/ CaliforniaDallas/ Texas

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!hat Is a Buying Center"

Buying centers areconcentrated in geographic

areas where manufacturerspromote their newest linesor a group of styles anddesigns.

buying centers acentral district in a citywhere fashion businesses

sell products to retailbuyers

#ection $%

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!hat Is a Buying Center"/he Importance ofBuying Centers

!ut0of0town apparelbuyers generate millionsof dollars for the localeconomy.

%%

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-$#$ Buying Centers

The apparel industrydesignates particular

mar'et &ee's to presentdifferent components offashion products.

mar'et &ee's thema%or times scheduledby fashion producers to

show fashions to buyers

#ection $%

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-$#$ Buying Centers

A larger regional centermay ha e se eral building

clusters/ or marts .

mart a building thathouses thousands ofshowrooms for a specific

merchandise category

*et2s check out the mart3http&44www.merchandisemart.com4mmart4apparelcenter.html

http&44www.merchandisemart.com4chicagocollecti e4

#ection $%

Different marts may bede oted to specific apparelor accessory groups.

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#ection $2

0o& Fashion /ravels

5lobali6ation (eed to reducecostsTime0to0marketconcerns

'roduct leadtimes1 1 1

$ore complex

sourcing and production strategies

%

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Global #ourcing androduction

To reduce costs andmaximi6e profits/ many textile

and apparel manufacturesha e begun global sourcing .

#ection $2

global sourcingthe identifying andnegotiating of supply

chains in numerousworld locations

+upply companies that mo eaway from their ownmanufacturing retain controlo er the sourcing cycle.

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Culture and Fashion

The influence of culture orethnicity cycles in and out of

fashion.

#ection $2

culture the system ofshared beliefs/ alues/customs/ beha iors/ and

artifacts attributed tomembers of a specificsociety

+ome ethnic styles become

classic/ or standard.

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