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Fashion Centers
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Chapter 4
Fashion CentersFashion Centers
Design and Buying CentersDesign and Buying Centers
Global Impact of FashionGlobal Impact of Fashion
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Chapter Objectives
Describe a fashion design center.Define a buying center.
Explain how design and buying centers impactlocal economies.Identify the most important design centers.Explain the importance of global sourcing in thefashion industry.Describe how cultural influences affectmainstream fashion.
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!hat Is a Design Center"
A thri ing design center can make a city important
in the fashion world.
design center adistrict in a city wherefashion design andproduction firms areclustered together
#ection $%
fashion &ee' periodsduring each year when
fashion designerspresent new designs orcollections
Design centers hostimportant fashion showsduring fashion &ee's .
!lympus "ashion #eek
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International DesignCenters
+ince the ,- s/ the cityof 'aris has been
synonymous with hautecouture and has beenthe home to couturiers .
haute couture "renchterm for high fashion/which is expensi e/trend0setting/ custom0made apparel
#ection $%
couturiers professional fashion
designers/ in ol ed indesigning/ making/ andselling high fashion
Coco Chanel and ) es+t. *aurent are examplesof couturiers.
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International DesignCenters
Designers in $ilan concentrate primarily on
ready0to0wear garments.
Italian fashion is known for its beautiful fabrics
and sophisticated prints.
#ection $%
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International DesignCenters
(ew )ork City is considered to be the center of1.+. fashion.
Almost two0thirds of 1.+ fashion manufacturing islocated in (ew )ork.
(ew )ork designers present their creationsduring designated fashion weeks.
#ection $%
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-$#$ Design Centers
Important design centers in the 1.+. include&
#ection $%
(ew )ork City/ (ew )ork*os Angeles/ CaliforniaDallas/ Texas
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!hat Is a Buying Center"
Buying centers areconcentrated in geographic
areas where manufacturerspromote their newest linesor a group of styles anddesigns.
buying centers acentral district in a citywhere fashion businesses
sell products to retailbuyers
#ection $%
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!hat Is a Buying Center"/he Importance ofBuying Centers
!ut0of0town apparelbuyers generate millionsof dollars for the localeconomy.
%%
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-$#$ Buying Centers
The apparel industrydesignates particular
mar'et &ee's to presentdifferent components offashion products.
mar'et &ee's thema%or times scheduledby fashion producers to
show fashions to buyers
#ection $%
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-$#$ Buying Centers
A larger regional centermay ha e se eral building
clusters/ or marts .
mart a building thathouses thousands ofshowrooms for a specific
merchandise category
*et2s check out the mart3http&44www.merchandisemart.com4mmart4apparelcenter.html
http&44www.merchandisemart.com4chicagocollecti e4
#ection $%
Different marts may bede oted to specific apparelor accessory groups.
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#ection $2
0o& Fashion /ravels
5lobali6ation (eed to reducecostsTime0to0marketconcerns
'roduct leadtimes1 1 1
$ore complex
sourcing and production strategies
%
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Global #ourcing androduction
To reduce costs andmaximi6e profits/ many textile
and apparel manufacturesha e begun global sourcing .
#ection $2
global sourcingthe identifying andnegotiating of supply
chains in numerousworld locations
+upply companies that mo eaway from their ownmanufacturing retain controlo er the sourcing cycle.
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Culture and Fashion
The influence of culture orethnicity cycles in and out of
fashion.
#ection $2
culture the system ofshared beliefs/ alues/customs/ beha iors/ and
artifacts attributed tomembers of a specificsociety
+ome ethnic styles become
classic/ or standard.
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