Fashion Movement Volume. 1 Dec/Jan. 2010/2011

UP-TO-DATE TREND REPORTS See what’s cur-rently happening in thefashion indus-try!!!!!!

IN THIS ISSUE :

INTERNATTIONAL

STREETWEAR

FASHION ISSU

E !

Jasmine’s Personal Fashion Observation . See what that fashioni-sta has to say about the trends of the current season .

Dec/Jan. 2010/2011 $4.99

Written by Jasmine

Coleman aka The

Fashionista

See throughout the magazine images of different street styles in different parts of

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Table of contents

Page 3 - Entry 1 - Fashion InspirationPage 5- Entry 2 - Ready - To- WearPage 6- Entry 3- Retail AnalysisPage 7 Entry 4- Trend ReportPage 10- Entry 5- Fashion ObservationPage 12- Entry 6 - Editorial EvaluationPage 14- Entry 7- Fashion ForecastPage 18- Entry 8- Cyclical EffectPage 21- Entry 9- Textile/ Color TrendsPage 23- Entry 10- Visual RetailingPage 26- Entry 11- Fashion VariancePage 27- Entry 12- Fashion DesignerPage 28- Entry 13- Fashion CritiquePage 32- Entry 14- Fashion ProfessionsPage 34- Entry 15- Fashion Mantra

Photos: Courtesy of Google, Style.com, Bing

Author : Jasmine ColemanIntro to Fashion BusinessInstructor : Lisa Hopkins NewellFashion Journal

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Entry # 1 My Fashion Inspiration ~

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Entry # 2READY-TO-WEAR

Alexander McQueen Sarah Burton was definitely in the hot seat as she was inter-viewed by Women’s Wear Daily about the pressure of her first big runway show for the late Alexan-der McQueen. Burton Discussed how she added a bit of herself to the collection and called herself “ a bit lighter than McQueen.” For her first runwat collection the execution was definitely a success in my opinion. Key points from the collection included the unique use of feather butterflies and black leaves. In a way each piece claimed something from nature. Although McQueen was known for being somewhat dark and discomforting in his collections, Burton decided to soften things up a bit. Sarah knows all to well that she has quite a journey ahead of her, but it is going to be exciting her continue to perfect what a legend has put his entire life into, create a new vision for the future to come.

Phtotos Courtesy of Style.com

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RETAIL ANALYSIS

Sears Holding Corp is about to pursue a more “ trendier” route and create an alliance with retail icon Forever 21 to a store -within-a-store because of the extra space in most of its stores around the country. Sears is hoping to gain customers, particularly younger customers , and increase revenue. The company is also hoping to add a bit more fashion liveliness that it has been seeking for quite some time now. Sears making a move like this means that not only will increase its revenue, but it will gain more service that the retailer has been lacking. Forever 21 would definitely help sears bring in the more younger audience, and bring an alliance together with another retailer to bring benefit for both stores. Sears will be able to bring in more customers and Forever 21 will have lower rent to pay. The planning would involve having Forever 21 take up about 15% of the space in a Sears in California. Forever 21 will have its own entrance , or customers can enter through Sears. Outer forces would include economics and finance. Sears is hoping that this move will bring in more rental revenue. Also by Sears and Forever 21 joining together ,Sears will be able to distin-guish itself from other companies and have an advantage.

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Entry # 4 Trend Report

STRIPES !!!!!!!

The Resurgence of animal print

Maxi and Midi Hemlines

Camel, Tan, and Brights

Knife pleats

Updated this season with mixes of black and nude.

New wave cool when paired with masculine tailoring.

ARGENTINA

AUSTRALIA

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Entry # 5 FASHION OBSERVATION LookingatthestreetsofChicagothereisdefinitelyatrendygirlorguytobespotted.WhatIamseeingalotisleatherbootsandheavyknittedscarves.Themoretrendiercrowdisbecomingpre-paredforthiscomingwinter,inamorefashionablewayofcourse.

Iseethatitisallaboutthecoolblazersalso.Myobservationswerebasedoffthetrendreportsofstyle.comandtherunwaysofcourse. Differences between these trends on the streets and on the runwayisthatontherunwayeverythingismuchmoredetailedandtailoreddifferently.

Enntry # 6 EDITORIAL EVALUATION

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It is said today that fashion is losng its exclusivity and becoming “too disposable”. Its all about the customer wanting quantity over quality now. Consumers are no longer in classic pieces, but in fash-ion fads that that go out of style as soon as you get them. The images I have shown above are the cur-rent trends for women, men and in beauty. For women’s apparel mass market stores like Forever 21 and H&M see the trends from the runway then that’s where they get inspiration from and start selling clothing that is “runway inspired”. By the time the trends move down to the mass market level then the designers would have moved on to another trend already. In my opinion its an endless cylce that will con-tinue as long as high fashion is easily accessible.

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BRAZIL

Fashion Forecast Infall2010itwasallaboutminimalism,lace,purple,boldprints,andalittleesquestrian.ButasafashionistaIhavetostayaheadofthegameandtellwhat’sinstorefornextyear.

Silhouettes :Whatmystylisheyesareseeingforsihouettesnextyeariseverythingisgoingtobetakenbackafewyears.Wearegoingtoseeoldswithamoremoderntwist.Moreasymmetricalpiecesandalotof retro looks are going to comeback.

Color :Ifeelthatthingsaredefinitelygoingtobrightenupalittle.Thecolorrangesforwomenwerefilledwithneutralslikemaroon,camelandcaramels;mid-tonescolorslikespurpleorangeandred;andvividhueslikegoldtealandturquoise.For2011,menareshouldexploremorevibrantcolorsandharmonieslikeblue,perry,andcamel.

Fabric:FuriswhatIfeelisgoingtobeverydominantin2011.Ithinkthatnatureisgoingtobeabiginspiration to most of the collections that we will see.

Texture:FortextureIthinkthatwearegoingtoseesomesmoother,fluid-liketextureslikesilk,andvelvet.Butter soft leather will be taking the stage as well.

Detail:Iamconfidentthatpatchworkwillbeatrendforfall2011.Withpatchworkdetailingyou’llal-waysbetheonetostandout.

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DENMARK

Finland

Cyclical Effect90s Minimalism 2010 Minimalism

90s Grunge 2010 Grunge

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90s animal print 2010 animal print

90s leggings 2010 leggings

90s Khakis 2010 Khakis

cyclical effect continued.......

Animal PrintsAnimalprintsingeneralhavebeenonandofftherunways.Betweennow and the last decade animal prints have just become part of an

outfitinsteadofjustbeingthewholeoutfit.

Mens GrungeInthe90sthegrungelookformenwasallaboutmixingplaidsandflannelstogetherwithrippedjeansandleatherboots.Todaythelook

is much more tailored and neater, but still keeping a little bit of the of the original look.

MinimalismMinimalism has been an ongoing trend in fashion, whether people

noticeitornot.Inthe90sitwasaboutprecisecuttingandhighqualityfabrication.Todaythistrendstillfollowsthesameguidelinesbutthe

ideanowislessismore.It’seffortless,clean,andclassic.

LeggingsLeggingsinthe90swerebright,filledwithpatternsanditjustmadeyoustandout.Todayleggingsareworntorn,withlaceinthem,and

now there is a new invention, called jeggings, which are jeans that have theelasticityofleggings

KhakisKhakiswereforthegolfingmenonly.Todaykhakisareforthegolfing,

working,stylish,andallaroundmen.

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TEXTILE/COLOR TRENDS

lACE-FiberContent-45%Rayon -55%

CountryofOrigin-France

Textiles

SHEARLING-FiberContent-100%acryclic

CountryofOriginal-Argentina

VELVET-FiberContent-85%Rayon -15%Silk

CountryofOrigin-China

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textile/color trends continue....

Color

CAMEL OLIVE PURPLE

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Entry # 10

VISUAL RETAILING

ThisfirstpictureisavisualdisplayofoftheMacy’sdepartmentstore.WhatIfounfinterestingaboutthiswindowdisplayisthecozinessfeelyougetfromit.Ilovedhowthemannequiensweredressed,theyreallyaddedmoretothemoodofthewindowdisplaymak-ing it seem like there was a small intimate gathering .

Inthepicturetotherightisawindowdis-playofanH&Mstore.Thiswindowdis-playismyfavoritebecauseeventhoughthereisn’tmuchofastorybehindthisoneIlovedhoweye-catchingitwas.Itjustpoppedandyoucan’thelpbutnoticeitwhenyouarewalkingdownstatestreet.

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GERMANy

ISTANBUL

Entry # 11 FASHION VARIANCE

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FASHION DESGINER

Hermes

Forspring2011ThethemeforHermesisaesqeuestrienne,horseylikelookwith tons of neutrals and browns. The target market for this designer for the more wealthier,upperclasspeople.Trustme,thisfashionistaknows.Hermeswoulddefi-nitelybesoldinaexclusiveboutiqueincertainpartsofthecountrylikeNewYorkorCalifornia.Thetailorshipofeachpiecewasverydistinct,buttherewasstillanotice-ableflow.Ifeltattinesthoughsomeofthedesignswereabittoorepetitive,itwaskindoflikelookingatthesameoutfitfivetimes.Inallthecollectionwasclassic,andthe execution couldn’t have been better.

Entry # 13 FASHION Critique

Now we all know that we assume that celebrities are suppose to come outinthepubliclookingtheirbestbut,hey,everyonehastheiroff

daysnowandthen.Letstakealookatsomepeoplewhohashadtheirshareofanoffday.

Thefirstfashiondon’tIchosewas Jane Krakowski in a midnight blueEscadadress.Ichosethisasafashion don’t because of the huge pileoffabricthatisonherside.Ifeelthat , that load of fabric makes the entire dress looks somewhat awk-ward looking.

ThesecondimageIchoseasa fashion don’t is Kim Hastreiter. LookingatthisoutfitIcanseewhytheychosenottorevealthedesigner.Icangoonandonaboutwhatiswrongwiththispicture.Imprettysuretherearemorewaystomakeyourselfstandoutbesidescomingoutlookinglikeanylonbackpack.

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now its time for the men.......

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The thrid image is of Thom Browne wearing his own de-sign.Iunderstandheisthedes-ginerbutIbelieveheshouldstill care that he has an image to uphold.ButImustadmitthoseshorts are working for him, but thats about it.

ThelastpictureIchoseof a fashion don’t is of Robert DowneyJr.ontheredcarpet.Whenyourontheredcarpetyoubetterbelieveyourpictureis going to be taken and shown everywhere.Ifeelheshouldoftakenhisoutfitabitmoreseri-ously.

japan

SPAIN

FASHION PROFESSIONS

Fashionphotographerstakephotosofmodelsaccordingtotheclientsspecifications.Theyworkwith lighting in order to bring out the best features ofthemodels.Fashionphotographersjobsrequirea good amount of foreign traveling in scenic, exotic,andsuperbphotoshootslocations.Fashionphotographersreallyneedtohaveagoodeyeandartisticability.IfeelthiscareerwouldbeagoodfitformebecausephotographyhasbecomesuchagoodhobbyformeandIfinditfunandinteresting.

FashionPhotographer

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FashionBuyer

Afashionbuyerisresponsiblefortheproductsthatthecompanysells.Theyoverseethedevelopmentof clothes which are targeted towards a certain market andpricerange.Atypicalbuyerworkswithcloth-ing suppliers to make and select the proper clothing piecesforthetargetmarket.Theyareresponsiblefordeciding between the current fashion trends, as well as the classic traditional pieces that sell as well.WhatIloveaboutthiscareerthiscareerchoiceisitinvolvessomethingthatIlove,shopping!Ithinkthatitwouldbereallycoolpickingwhatwillgoina store and choosing the items that are going to the most.

FashionStylist

Fashionstylist’sjobsaresimple,theymakepeoplelookgood.Theyalsohelpbringphotographer’sordirector’svi-siontolife.Fashionstylistsusuallyworkwithphotoshoots, commercials, movie sets, print advertisements and music videotostylecelebritiesandmodels.Theyshowthewearer’spersonalityandstylethroughtheclothes,wardrobesoroutfitsthattheyarewearing.IthinkthatthiscareerwouldfitmethemostbecausenotonlydoIlikelookingnice,butIlikemak-ing other people look nice too.

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FASHION MANTRA

Want to know why you should pick me ? Well here is why. I am self-driven, determined, and mo-tivated. I lead and never follow. I never give 100%, but 110% everytime. Im not only dependable but reliable and responsible. I will bring creativity, and something different to this company. I will not stop until everything is completed and done correctly. I want to hard for this company and show the very best of my abilities and show how my abilities can make a difference. You won’t regret giving me a chance that I know that I deserve.

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