Facebook    

Our  group  used  Facebook  as  it's  primary  means  of  communica7on,  due  to  the  two  weeks  away  from  college.    

Wallpaper  

We  came  across  this  whilst  conduc7ng  the  ini7al  research  into  our  publica7on.  Sec7ons  of  par7cular  interest  to  us  were  the  concept,  audience  profile,  editorial  summary  and  editorial  content.  This  media  pack  can  be  found  at:  hBp://media.wallpaper.com/pdf/Media%20Pack%20Online_2012.pdf    

We  had  a  look  at  our  publica7on  online  and  in  print.  There  isn't  a  great  deal  of  fashion  based  content  in  Wallpaper  or  perhaps  it's  more  accurate  to  say  that  fashion  isn't  the  publica7ons  primary  focus.  It's  a  very  design  focused  publica7on  featuring  ar7cles  about  architecture,  design  in  general,  art,  travel  (design  based/architectural  aspects  of  hotels  in  par7cular),  cars,  lifestyle,  technology  and  of  course  fashion.  The  featured  fashion  ar7cles  all  exhibit  very  high  end,  clean  cut  pieces.  These  are  aimed  at  a  rather  dissimilar  demographic  to  the  one  All  Saints  clothing  appeals  to.  Here  is  a  link  to  the  online  publica7on:  hBp://www.wallpaper.com/    

Layout    

Format    Size  of  the  spread:  220  x  297mm    This  is  the  same  format  as  our  assigned  publica7on,  Wallpaper.  Our  images  had  to  be  cropped  slightly  to  fit  this  format.      Typefaces    Header:  Liberator  (regular,  point  size  18)      We  selected  this  typeface  because  it's  both  blocky  and  quite  urban  in  it's  feel.  The  small  point  size  had  a  beBer  overall  effect.    Body  Copy:  Georgia  (regular,  point  size  7)    This  typeface  is  well  suited  for  body  copy  because  it's  legible  at  small  point  sizes.    Both  body  copy  and  header  are  black  on  a  white  background  so  that  they  7e  in  with  the  paBern  on  the  skull.  The  paBerned  lines  above  and  below  the  header  were  added  for  the  same  reason.        

Images  

Originally,  the  images  were  going  to  be  full  bleed.  The  differences  in  colour  resulted  in  a  disjointed  spread.  We  decided  that  borders  were  needed  to  break  up  the  images.                      The  second  and  fourth  images  were  originally  the  other  way  round.  They  were  switched  around  to  provide  beBer  con7nuity  throughout  the  spread.  

The  opening  image  was  placed  on  the  le]  hand  side  as  opposed  to  the  right  so  that  the  7tle  page  would  break  up  the  images  somewhat.  The  7tle's  placement  also  means  the  viewers  eyes  are  instantly  drawn  to  it.    

We  kept  the  layout  simple  to  suit  our  publica7on.    

Final  Spread  

hBp://hp104844-­‐ppp.blogspot.co.uk/2013/02/fashion-­‐mini-­‐brief.html