+ All Categories
Home > Documents > fast facts - ASICentral

fast facts - ASICentral

Date post: 12-Apr-2022
Category:
Upload: others
View: 7 times
Download: 0 times
Share this document with a friend
5
6 “The mark of a successful ad campaign is a visible increase in growth. I’ve watched my program increase in solid double digits since I began advertising in Successful Promotions. Successful Promotions has helped me forge an avenue to decision makers, driving sales from the top down. It will continue to be a key component in my marketing strategy.” David Frank National Sales & Marketing Manager Built NY, Inc. asi/42422 Successful Promotions is the only promotional products magazine read by the corporate marketers and entrepreneurs who make our industry grow. They are hungry for ideas: for trendy new products, ad specialties that move their message, and proven promotional strategies. Successful Promotions is the magazine that helps them succeed, and makes YOU their preferred source for promotional products. When you advertise in Successful Promotions, you have access to some of the most powerful companies in the world. ®
Transcript
Page 1: fast facts - ASICentral

6“ The mark of a successful ad campaign is a visible increase in growth. I’ve watched my program increase in solid double digits since I began advertising in Successful Promotions. Successful Promotions has helped me forge an avenue to decision makers, driving sales from the top down. It will continue to be a key component in my marketing strategy.”

David Frank National Sales & Marketing Manager Built NY, Inc. asi/42422

Successful Promotions is the

only promotional products

magazine read by the corporate

marketers and entrepreneurs

who make our industry grow.

They are hungry for ideas:

for trendy new products,

ad specialties that move

their message, and proven

promotional strategies.

Successful Promotions is

the magazine that helps them

succeed, and makes YOU

their preferred source for

promotional products. When

you advertise in Successful Promotions, you have access

to some of the most powerful

companies in the world.

®

Page 2: fast facts - ASICentral

Phone: 800-546-1365 215-953-4000 | Fax: 800-839-3969 | [email protected]

LaunchpadPump Up This PromoProduct ShowcasesAsk the Experts

toP 4 DePartMeNtSfast factsGuaranteed Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000Total Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105,000Upper Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75%Most Useful . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67%Take Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77%Readers Pass Their Issues to Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55%Involved in Purchasing Decision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .86%Credible Resource . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80%Most Important Source for Promotional Products Ideas. . . . . . . . . . . . . . . . . . . . . .79%

toP distributor sPonsors* by Number of End-buyer Gift Subscriptions

Successful Promotions® trend reportThe first e-newsletter dedicated to end-buyers. The monthly Trend Report gives 25,000 subscribers an inside look into cool product launches, consumer promotions and incentive campaigns.

Sample Box and labelsAs a Successful Promotions advertiser, get your catalog or product sample in the Successful Promotions distributor box delivered to more than 1,200 distributors! Just send us your samples. Each advertiser also receives a one time mailing list of labels to the 1,200 sponsoring distributors!

Safeguard (asi/316203) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 508 Proforma (asi/300094) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 498 CAM Inc (asi/154695) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .349Accent Purchasing Solutions (asi/102288) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .338Promotion Resource Group Inc (asi/300621) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302Grand & Toy Head Office (asi/212824) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214Goldner Associates Inc (asi/209800) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171Stincor Specialties LTD (asi/336952) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151Shumsky Enterprises (asi/326300) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151Blue Moon Advtg & Prmt’l Prds (asi/141834) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148ACT Awards & Ad Specialties (asi/101156) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142Identity Works Inc (asi/229856) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130Stay Visible (335199) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126Brown & Bigelow (asi/148500) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125Printconcepts (asi/299425) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124Communicorp Inc. (asi/166070) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110Bankers Advertising Co (asi/131650). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106Rome Paper Company Inc (asi/311701) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Olympic Screen Crafts & Lithography (asi/287460) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Prestige Paper Products Inc (asi/299252) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Nice Lines Direct Mail (asi/283384) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100

®

*

* Publisher’s Own Data Source: Readex Research, July 2008

*Publisher’s Own Data

Page 3: fast facts - ASICentral

SuCCeSSFul ProMotioNS rateS – 2009

CoMPaNieS BY iNDuStrY

entertainment/Publishing

Adams Mark HotelCaesars EntertainmentCBSClear Channel CommunicationsDouble Tree HotelEmbassy SuitesFour SeasonsGannettHarrah’s EntertainmentHilton HotelsIntercontinental HotelsMarriott InternationalMcGraw-HillMGM MirageNew York TimesRadisson HotelRitz-CarltonRR Donnelley & SonsSheratonStarwood Hotels & Rsrts.Time WarnerTribuneUnivision CommunicationsViacom

chemical/Petroleum/automotive

Air Products & ChemicalsAmerican Honda MotorAshlandBorgWarnerChevronTexacoCollins & AikmanConocoPhillipsCooper Tire & RubberDanaDelphiDow ChemicalDuPontExxon MobilFMCFord MotorGeneral MotorsGoodyear Tire & RubberMarathon OilMonsantoOshkosh TruckPPG IndustriesPraxairRohm & Haas

finance/banks/insurance

AIGAmerican ExpressAonBank of America Corp.BB&T Corp.Capital One FinancialCB Richard Ellis GroupCIT GroupCitigroupComericaCommerce BancorpCompass BancsharesCountrywide FinancialFifth Third BancorpGeneral ElectricJ.P. Morgan Chase & Co.Liberty MutualMetLifeMutual of OmahaNational City Corp.New York Life InsuranceNorth Fork Bancorp

high technology

Amazon.comApple ComputerBMC SoftwareCisco SystemsComputer Assoc. Intl.DelleBayGatewayHarrisHewlett-PackardIntelIntuitLucent TechnologiesMicron TechnologyMicrosoftMotorolaNCROraclePitney BowesQualcommSun MicrosystemsTexas InstrumentsXerox

6

100% of the fortune 500 subscribe to

successful Promotions

12x 6x 3x 1x

Full Page 3,750 3,945 4,310 4,860

1/2 Page 2,945 3,105 3,540 4,165

2-page Spread 5,900 6,205 6,865 7,895

Product Gallery 795 895 995 1,095

inserts 6x 3x 1x

Single $2,950 $3,075 $3,200

4-Pages $4,655 $4,850 $5,050

6-Pages $5,340 $5,565 $5,800

8-Pages $6,000 $6,250 $6,500

Covers

Cover 2 4,900

Cover 3 4,375

Cover 4 5,665

Gatefold 15,495

Above rates are based on 4 color process

successful Promotions trend report 12x 6x 3x 1xSponsorship Banner 299 349 379 399(468 x 60)Tower Ad 249 279 299 349(120 x 600)Square Banner 249 279 299 349(250 x 250)Product Spotlight 249 279 299 349

®

*Source: Publisher’s Own Data

*

Page 4: fast facts - ASICentral

January/February Bonus Distribution at ASI Orlando, Dallas Xtreme Package Issue

The Hollywood Issue: Celeb

Worthy Goody Bags & Giveaways

Hot Branded Merchandise

CaliforniaEco-Friendly

ItemsLeather Goods Golf Apparel 11/12/08 11/19/08 12/19/08

March Bonus Distribution at ASI New York Xtreme Package Issue

Trade Show Report: The

Newest Premiums & Traffic-Builders

Customer Loyalty Programs That

Rock

Hot Western Destinations

Beach & Picnic Accessories

Golf GearSwimsuits/Beach

Apparel1/19/09 1/26/09 2/23/09

April Xtreme Package Issue

The Apparel Issue: Hot Looks at

Every Price Point

The Luxury Report:

Over-the-Top Incentives

Arizona Bags Cameras Hats/Visors 2/17/09 2/24/09 3/24/09

May/June Xtreme Package Issue

Meetings Mania: Tactics & Products to Maximize Your

Next Event

Pairing Incentive: Travel &

Merchandise Rewards

FloridaWriting

InstrumentsCrystal T-Shirts 3/18/09 3/25/09 4/23/09

July/August Bonus Distribution at ASI Chicago Xtreme Package Issue

Dynamite Direct Mail Campaigns

Recognition Report: Rev Up

Your Awards Programs

Hot Southern Destinations

Calendars WatchesTeam Uniforms &

Athletic Wear5/18/09 5/26/09 6/23/09

September Bonus Distribution at ASI Holiday & Incentives Expo and Motivation Show Xtreme Package Issue

The Golf Issue: Hot Destinations, Gear & Giveaways

Golf Resorts Awareness Items Gourmet F&B Outerwear 7/21/09 7/28/09 8/25/09

October Xtreme Package Issue

Holiday Countdown:

Gifting Trends & Goodies Galore

Motivating Pre-Trip Promos

Best Spa Resorts Housewares Gift Cards Polos 8/19/09 8/26/09 9/23/09

November Xtreme Package Issue

4th Annual Buyer’s Guide: More than 150 Hot

Promo & Incentive Products

New & Newly-Renovated

Properties9/21/09 9/28/09 10/26/09

December Xtreme Package Issue

First Annual Reader’s Choice

Awards

Incentive Trends for 2010

Caribbean ElectronicsHome

EntertainmentResort Wear 10/21/09 10/28/09 11/25/09

Issue Cover Story Incentive FeatueMeetings/Incentive Destination Feature

Promo Product Showcase

Incentive Showcase

Apparel Showcase

Reservation Deadline

Material Deadline

Mail Date

®

Page 5: fast facts - ASICentral

Counselor Advantages Successful Promotions Reservation Deadline

January January January/February 11/10/08

March March March 1/5/09

April April April 2/9/09

May May May/June 3/11/09

July July July/August 5/4/09

September September September 7/10/09

October October October 8/17/09

November November November 9/4/09

December December December 10/15/09

XtreMe PaCkage iSSueS

Power of 3


Recommended