JOSH PAXSON, LUKE HALL, BRYSON HALL, TIM ROBINSON,

CHRISTIAN GONZALEZ

FAST FOOD ADVERTISING

SPORTING EVENTS

• When attending a sporting event traditionally patrons enjoy a large soda and some fried

finger food. Now with the popularity of a variety of fast food options available at sporting

venues the nutrition of the options available has not improved.

• Young kids are highly influenced at sporting events and it is important along with teaching

kids to stay active that we encourage them to also make nutritious food choices.

• The food options we offer at major sporting events need to be improved with health in

mind.

SOCIAL MEDIA

• Fast Food companies run promotional campaigns through their social media

accounts.

• The most common thing done by fast food companies through social media

is communicate with their customers, and handle their complaints.

• The target audience for social media is normally for a younger audience.

MOBILE APPLICATIONS

• Fast food companies are utilizing aesthetics within apps

• McDonalds happy meal e-Books

• Interactive games (Baja blast or bust, McPlay, Flavor of the World)

• Product placement flooded within applications in every corner

COMMERCIALS

• Commercials are shown everywhere: on TV, YouTube, apps, etc.

• Fast food is unhealthy but all people in the commercials are fit:

• Use of celebrities and professional athletes

• Fast food is presented as being nutritional and nourishing

• Sexual innuendo in commercials (Hardee’s)

BILLBOARDS

• The billboards are using fit, famous people to promote their food.

• What they often put on the billboards are:

• Celebrities

• Cars

• Outrageous settings as in the beach, space, ect.

• Photo shopping the food to look better than how you receive it.

REALITY CHECK

• “20% of all American Meals are had in the car.”

• “Americans spend 10% of their disposable income on fast

food every year.”

FAST FOOD STATISTICS

WHY IS IT SO CONCERNING?

Fast food companies will continue to advertise in these ways because it is proven to be effective.

Fast food consumers often do not have easy access or neglect to take into account the Nutritional Facts of the fast food items they are consuming. It is crucial that consumers monitor their intake of the following:

• Trans Fats (IP-TFA)

• Calories

• Grams of Fat

• Sugars

TAKING ACTION

• All we can do to combat these advertisements is gain an awareness of them and become

more media literate

• Strategies to become media literate:

• Become more skilled at designing messages

• Take personal responsibility

• Examine your mental codes

• Strengthen your personal locus

TAKING ACTION (CONT.)

• Social Media sites like twitter and Facebook offer you ability to customize the

messages you see by the pages you like or follow.

• We need to restrain from blame others and recognize the problem is fueled

by ourselves as well.

• Program our habits to serve our values and needs.

• After analyzing goals the next step is finding the initiative and energy

necessary to succeed your goals.

MEASUREABLE RESULTS

• Our goal is to make average American children conscious of the

messages they see

• Broaden exposure (examine healthier alternatives/take a harder

look at what we buy)

• Periodically examine goals

• Distinguish the reality from the fantasy

• We would like to see the American education system

incorporate media literacy into public schools