"FasterHorse" vscustomer development and marketresearch

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That quote“If I had asked people what they wanted, they would have said faster horses.”

BY HENRY FORD

You don't! YOU SHOULDN'T ASK YOUR CUSTOMERS WHAT THEYWANT. YOU SHOULD ASK WHAT THEIR PROBLEMS ARE.

HOW DO YOU SOLVE ITTODAY?

WHAT IS YOUR PROBLEM?WHAT DO YOU WANT?

Validate problems and validate solutions

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Do both!

WILLING TO PAY

FOR PROBLEM TO BE WORTH SOLVING IT NEEDS TO BE

PERVASIVEURGENT

FEASIBLE

GOOD PRODUCT IDEAS ARE

USABLEVALUABLE

Don't ask your customers todesign a solution for you.Instead, learn customers

problem to design the bestsolution.

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It's not either oneor another.It should be both. You start with validating a problem and thenfollow up with the validation of the solution.