FCA BROWN BAG DECEM

BER

2013@ J E

N N I _B U R T O N

GROWING DIGITAL CONNECTIONS | DEFINING DIGITAL CONNECTIONS

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2M Email Addresses

900K Mobile #’s

20K FB Fans

10K Twitter

2K Insta

GROWING DIGITAL CONNECTIONS | PRINT

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GROWING DIGITAL CONNECTIONS | PRINT

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•Pass Around Items

• Instagram CTA (Package Inserts)• Catalog – Video/Pinterest Example (Digital First) • Scannable Cards (Class Meetings)

GROWING DIGITAL CONNECTIONS | DIGITALLY

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Cross MarketingConsistencyFB Advertising Promotions

GROWING DIGITAL CONNECTIONS | FB ADS

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GROWING DIGITAL CONNECTIONS | FB ADS

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If you are serious about using Facebook as a marketing tool, you have to spend advertising dollars.

GROWING DIGITAL CONNECTIONS | PROMOTIONS

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• Why are we doing this? • How long are we running this for (when?)• What is success?• How are we going to promote (and what’s our budget)?

• Promoting the promotion!• What is the prize?• What are the methods of entry? • Who is the target? • What is the look/feel of the promotion?

GROWING DIGITAL CONNECTIONS | PROMOTIONS

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GROWING DIGITAL CONNECTIONS | PROMOTIONS

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Tool Tips: Seen Moment + Statigram

PROMOTIONS CONTENT MARKETING

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In Process Instagram Tile Preview (Pass Around)Pre-Sales + Post SalesIntegrate images into catalogs (ring + FP)

ExamplesUtilize Images As Email Content

Awareness/RelevancyFuture

Additional Print Pieces To Support (Poster?)Additional promotion of campaign

Traditional PRVideo Montage

CONTENT MARKETING | DEFINED + PURPOSE

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Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

CONTENT MARKETING | ACTIVATING YOUR STYLE SETTER CONTENT

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• Live View: stylesetter.simon.com• Quick Recap – WHY?

• Engaging Fashion Content• Become Voice For Local Fashion• Consistency Across Mediums• Change/Enhance Consumer Behavior

• Where Can Content Go (Beyond The Blog!)• Emails• FB Posts• Tweets• Instagram Posts• Website

• How Do You Turn Blog Content Into Other Content…

CONTENT MARKETING | TWITTER

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CONTENT MARKETING | FACEBOOK

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CONTENT MARKETING | EMAIL

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• P.S. – Struggling with summer office appropriate outfits? Get some inspiration from our Style Setter Jaclyn here.

• Be sure to stop by J.Crew – they have a ton of great summer office looks – get inspired on our Style Setter Blog.

CONTENT MARKETING | INSTAGRAM

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CONTENT MARKETING | PLANS FOR HJ

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CONTENT MARKETING | PLANS FOR HJ

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CONTENT MARKETING | QUESTIONS TO ASK YOURSELF

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• Why are we doing this?

• Who is writing/creating the content? How often (when)? What is their incentive (why)?

• What is the editorial process?

• Where does the content “live”?

• Where else can we utilize the content?

FCA SPECIFIC IDEAS/THOUGHTS – LIFE TIPS

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• Instagram• Engage with hashtags – i.e. - #kkg #kappa• Have contest/promo around a specific fraternity wide tradition/symbol (i.e. – kites, keys)• Re-utilize images in marketing/print pieces

• Content/Blogging• Use Leadership Consultants as bloggers?• Engage with a promotion to become a member or alumni blogger

• Decide how much content you need/want and go from there on #• Compensate

• Email – 2x’s/month // Consistency• Text – 1-2x’s/month

• “Happy Founders Day”• Twitter

• Create lists• Rule of 1/3’s

• Your content• General interest• Interaction w/ others