Eyewitness News @ 5pm is a consistent program
that Salt Lake City viewers can depend on
year-to-year!
Feb 2005 Sweeps
G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05
EWN @ 5pm HH Rtg/Sh
Feb’05 5/12Feb’04 5/12
HH Rtg/Sh
Eyewitness News @ 5pm5/12
Jane Pauley (4pm)2/7
+150% HH Rating / +71% HH Share
Eyewitness News @ 5pm grows its lead-in by
150%!
KTVX ABC 4 News @ 5pm7/15KTVX Oprah Winfrey (4pm)
8/19-12% HH Rating / -21% HH
Share
KUTV 2 News @ 5pm 7/15KUTV 2 News @ 4:30pm 6/14
+17% HH Rating / +7% HH Share
Eyewitness News @ 5pm grows audience
during the newscast…
A18-49 by 23%A25-54 by 29%
Feb 2005 Sweeps
G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05
A18-49 A25-54
KSL Eyewitness News @ 5pm (5-5:15pm)13,000 14,000
KSL Eyewitness News @ 5pm (5:15-5:30pm)16,000 18,000
+23% +29%
KTVX ABC 4 News @ 5pm (5-5:15pm) 27,000 28,000KTVX ABC 4 News @ 5pm (5:15-5:30pm) 24,000
24,000 -11% -14%
KUTV+ 2 News @ 5pm (5-5:15pm) 18,00021,000
KUTV+ 2 News @ 5pm (5:15-5:30pm) 17,000 20,000 -6% -5%