16
february 3-5, 2021 | Nashville GAYLORD OPRYLAND RESORT & CONVENTION CENTER CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW PARTNERSHIP OPPORTUNITIES
february 3-5, 2021 | Nashville
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
CATTLE INDUSTRY CONVENTION
& NCBA TRADE SHOW
PARTNERSHIP OPPORTUNITIES
*Source 2020 Attendee Survey
FACTS & FIGURES
MaleFemale
70% 30%
GENDER
ATTENDEE BY BUSINESSCommercial Cow/Calf
Seedstock/Purebred
Feedlot
Retail/Packer
Stocker/Backgrounder
2% Vet/Consultant
1% Dairy Operator
Other
51%
9%
10%
<1%
8%
14%
ATTENDEE BY JOB TITLE/FUNCTIONRanch Owner/Manager
Feedlot Owner/Manager
Dairy/Veal Owner/Employee
Ranch/Feedlot Employee
Spouse/Family Member
61%
10%
<1%
2%
9%
18% Other 81% 40 & over
19% Under
40
AGE OF ATTENDEES
AVERAGE AGE:53
CANCELLATIONSConfirmed sponsorships (via email or signed agreement) cannot be changed or transferred. Cancellations initiated by the sponsor will remain an obligation of the sponsor at 100% of the agreed upon sponsorship fee and any associated fulfillment fees.
SPONSOR RECOGNITIONCompanies committing to sponsorships of $2,000 or more will be recognized with our base package which includes: marketing materials, onsite sponsor wall, the Beef Resource Guide, and will receive sponsor ribbons onsite.
CO-SPONSORSHIPSNo sponsor shall assign or share any portion of a sponsorship with another company without the explicit permission and approval of NCBA. No other person, firm, organization or company can display or demonstrate products or services or distribute advertising materials in your sponsored area unless approved by NCBA.
AI Equipment ..............................................34%ATV/utility vehicle ...................................30%Chutes or scales .......................................43%Computer .......................................................15%Computer software/technology ...................................................33%Dewormer .....................................................20%Electronic ID tags ....................................34%Feed or forage ...........................................27%Feed supplements/additives ............31%Fencing supplies ......................................27%Financial or consulting services ..... 17%
Genetics, tracking tools .......................24%Hay baling equipment ...........................21%Health insurance .........................................8%Life insurance ...............................................7%Livestock handling equipment .....................................................41%Livestock insurance ..................................7%Livestock trailer .........................................15%Livestock watering tanks/system ..................................................23%Mixers/Feeders .........................................20%Pest control ..................................................21%
Pickup truck .................................................15%Property insurance ....................................8%Satellite Dish ..................................................5%Seed ..................................................................14%Steel farm building ..................................14%Swather/Mowing equipment ............12%Tractor ..............................................................19%Vaccines ........................................................32%Western Apparel .......................................24%Wheel loader / Payloader ..................... 11%Other ...................................................................2%
ATTENDEES PURCHASING INTERESTS
“EACH YEAR, THE CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW HAS PROVEN TO BE THE GOLD STANDARD EVENT
OF THE INDUSTRY. CATTLEMEN CAN TRUST IN THE EVENT PROVIDING UNSURPASSED EDUCATIONAL & NETWORKING
OPPORTUNITIES, TO BE THE LARGEST & MOST COMPLETE GATHERING OF PRODUCTS, SERVICE PROVIDERS, EQUIPMENT &
TECHNOLOGY COMPANIES, AS WELL AS A CHANCE TO UNWIND & HAVE SOME FUN WITH RANCHERS FROM ALL OVER THE
COUNTRY. IT IS SIMPLY THE GREATEST GRASS ROOTS GATHERING IN THE BEEF BUSINESS.”
- 2020 ATTENDEE
NCBA is closely monitoring the COVID-19 situation. Please be assured that if the Cattle Industry Convention & NCBA Trade Show is canceled due to safety concerns from Covid-19, refunds or credit options towards 2022 for each sponsor will be available and addressed at such time. We will continue to gather information and observe the current landscape and provide updates as necessary.
STAFF PICKS
TOTAL AMOUNT
Base Package
Digital Marketing
Enhanced Onsite Branding
Education or Speaking
Opportunities
Booth Driver $500
Pre-Show Marketing Package $995
Beef Resource Guide Advertisements $1,000 - $4,000
Countdown to the Show $1,000 -$1,750
Mobile App Sub-Page Banner $1,250
Aisle Sign $2,000
Mobile App Home Page Banner $2,000
Spotlight Package $2,000
Rotating Advertising Kiosk $3,000
Learning Lounge $3,000
Social Media Package $4,000
Mobile App Splash Screen $5,000
NCBA Trade Show exhibitors asked for sponsorships that are visible and at a great price. We heard you! These “Staff Picks” are our favorite options, at your favorite pricing!
We heard you!BASE PACKAGE INCLUDES:• Logo on convention website• Logo on onsite sponsor thank you banner• Logo in Beef Resource Guide• Sponsor ribbons• First right of refusal
*Included with all sponsorships of $2,000 or more
STAFF P
ICK
SBOOTH DRIVERCompany name, booth number and photo of giveaway item to be in slide show at Opening General Session and CattleFax Outlook; also included in one printed marketing piece.Investment: $500
PRE-SHOW MARKETING PACKAGEThis package includes a quarter-page ad in the January National Cattlemen convention insert and one Tweet the week of January 18 – 24, 2021. Investment: $995
BEEF RESOURCE GUIDE ADVERTISEMENTSThe official convention program, distributed at registration and some convention hotels. Investment: $1,000 – $4,000
MOBILE APP SUB-PAGE BANNERA banner ad in the interior pages of the mobile app. Limit of three.Investment: $1,250 each
COUNTDOWN TO THE SHOWBanner ad inside the weekly email to registered attendees, beginning in December.Investment: $1,000 – $1,750
AISLE SIGNYour company logo will be displayed from the hanging directional sign in the trade show. Investment: $2,000
MOBILE APP HOME PAGE BANNERA banner ad on the home page of the Cattle Industry Convention app.Investment: $2,000
SPOTLIGHT PACKAGEThe Spotlight Package includes a product listing in the mobile app, mentions in the Beef Resource Guide, a floor sticker with the Spotlight Package logo and listing in the National Cattlemen convention insert.Investment: $2,000
ROTATING ADVERTISING KIOSKRotating kiosks are placed in high traffic areas around the convention center.Investment: $3,000 per panel, or $10,000 per kiosk (four panels)
LEARNING LOUNGEA 35-minute educational session on a topic of the sponsor’s choosing. The Learning Lounge is located on the NCBA Trade Show floor. Limited availability.Dates: Thursday, February 4th and Friday, February 5th Investment: $3,000 per session
SOCIAL MEDIA PACKAGEPackage includes: four Facebook posts, four Tweets, and one, 2-minute Facebook Live interview from the show floor. Posts will be scheduled as follows: 2 pre-convention, 1 during convention and 1 after convention. Investment: $4,000
MOBILE APP SPLASH SCREENA full-size ad opening splash screen on the convention mobile app.Investment: $5,000
Need
mor
e det
ails?
Vi
sit h
ttps:/
/env
ision
.free
man
.com
/sho
w/20
21-N
CBA
MEDIA
TOTAL AMOUNT
Base Package
Digital Marketing
Enhanced Onsite Branding
Education or Speaking
Opportunities
National Cattlemen - February $1,750 - $5,250
National Cattlemen Directions
$2,250 - $9,000
Cattlemen to Cattlemen Product Feature $2,500 - $3,500
Countdown to the Show E-Newsletter $5,000
National CattlemenConvention Insert $15,000
NATIONAL CATTLEMEN - FEBRUARYThe February edition will also be available onsite, enhancing the visibility of your advertisement. Investment: $1,750 - $5,250
NATIONAL CATTLEMEN DIRECTIONSKeep your brand in front of your customers by placing an ad in our semi-annual magazine.Investment: $2,250 - $9,000
CATTLEMEN TO CATTLEMEN PRODUCT FEATUREThe Product Feature is a 2-4 minute segment filmed onsite with television a Cattlemen to Cattlemen reporter.Investment: $2,500 - $3,500
COUNTDOWN TO THE SHOW E-NEWSLETTERNCBA’s electronic newsletter is sent to registered convention attendees weekly from December to February. Investment: $5,000
NATIONAL CATTLEMEN CONVENTION INSERTThe National Cattlemen October, November, December, January and February inserts consist of convention information along with exclusive advertising opportunities.Investment: $15,000
Wall to wall and floor to ceiling, then spilling out onto the connecting outside spaces, the NCBA Trade Show coming in February to San Antonio during the 2020 Cattle Industry and NCBA Trade Show will test attendee endurance and engagement, igniting their senses. More than that though, it will provide a whole new world of
education, along with abundant networking opportunities. Never in the history of the cattle industry has so much been packed into three days of activity.
With eight acres of floor space and outdoor displays a sold-out group of more than 350 exhibitors will visit with attendees and tell them about the cattle industry’s latest and greatest products and services. It’s more than just a traditional trade show, though. It will offer refreshments and entertainment to break up each Trade Show day, along with educational elements that will have visitors walking away better informed about how their operations can be more efficient and successful.
NEW EDUCATIONAL SESSIONSAlways looking for ways to enhance the show’s value, planners have started offering educational opportunities in the Trade Show. Some of these offerings are tried-and-true, while others are new-and-inviting.Among the educational sessions trade show
attendees have come to expect are found in the Learning Lounge, where classroom style sessions offer valuable educational tips.
It’s where attendees can drop by to enjoy informal, face-to-face talks and hands-on technology education in a small intimate setting between strolls through the aisles.There are two new educational opportunities
for 2020 that are sure to attract tremendous interest. A Chutes & Scales Showdown will allow show-goers to see chutes and
scales in action with live cattle. Some of the
industry’s top manufacturers will be on hand to describe new industry technology on both manual and hydraulic chutes, scales and visit one-on-one with attendees about how best to use this kind of equipment.
Table Talks is also a new element that will give cattlemen and women a chance to interact with fellow producers and industry leaders in small, interactive roundtable discussions. Topics that are on the minds of all cattlemen, such as cattle markets, animal
health, grazing, environmental challenges and many others will be “on the table” in the candid, thoughtful discussions.
MORNING TO NIGHTTraditionally there are attendees waiting to get into the trade show when it opens each morning. This year, it may be hard to get them to leave at the end of the day. The Trade Show Welcome Reception will
be held Wednesday afternoon and evening with a street fair-style fiesta that features live music, drinks and food that reflects the heritage of Texas.
Also, on Wednesday the American Bucking Bull Inc. Winter Futurity Finale will be happening in the Demonstration Arena –
something you won’t find anywhere else. Winners from the rounds conducted by the American Bucking Bull Association will go on to compete at the NCBA Invitational PBR
event Friday night. To make things even more interesting, ABBI will have representatives on hand to visit about what goes into raising winning bucking bulls.
If bulls aren’t your thing but puppies are, head to the Trade Show Friday afternoon for the Pups and Suds Yappy Hour, a fun-filled time to network with some furry special friends. It’s a great way to end a hectic – but valuable – Trade Show.
“Our NCBA Trade Show has evolved into an event that transcends the normal trade show experience,” says Kristin Torres, NCBA executive director for meetings and
events. “With entertainment, education and engagement added to the tremendous product information and networking opportunities, this is truly a unique and
valuable occasion. Without doubt it is worth the investment of time and money by any individual involved in the cattle industry.”
FEBRUARY 5 - 7, 2020
San Antonio, TX
in the
NCBA TRADE SHOW IS ABUNDANT WITH OPPORTUNITY
“WITH ENTERTAINMENT, EDUCATION AND ENGAGEMENT ADDED TO THE TREMENDOUS PRODUCT INFORMATION AND
NETWORKING OPPORTUNITIES, THIS IS TRULY A UNIQUE AND VALUABLE OCCASION.”
Trade Show HoursTrade Show HoursWEDNESDAY, FEBRUARY 54:30PM - 8:30PM
THURSDAY, FEBRUARY 6 9AM - 6PMFRIDAY, FEBRUARY 7 9AM - 4PM
SIGNAGE
TOTAL AMOUNT
Base Package
Digital Marketing
Enhanced Onsite Branding
Education or Speaking
Opportunities
Foliage Signs $2,000 - $3,000
Light Pole Banners $6,000 - $10,000
Directional Signage Package $7,500
Trade Show Wayfinder and Floor Map Sticker $10,000
Escalator Clings $15,000/set
FOLIAGE SIGNSFoliage signs can be placed throughout the Gaylord Convention Center. Signs are 2’ x 3’. Limited availability.Investment: $2,000 - $3,000
LIGHT POLE BANNERS Light poles are placed throughout the center. Sponsorship limited to 10 companies. Investment: $6,000 - $10,000
DIRECTIONAL SIGNAGE PACKAGEDirectional signs, with your logo, will be placed throughout the convention center to help attendees navigate their way to meetings/events.Investment: $7,500
TRADE SHOW WAYFINDER STATIONS AND FLOOR MAP STICKERTrade show directional signage, with your logo, will be located at main trade show entrances.Investment: $10,000
ESCALATOR CLINGSBrand escalators at the convention center, which are located in the Ryman and Delta lobbies. Investment: $15,000/escalator set
EVENTS
TOTAL AMOUNT
Base Package
Digital Marketing
Enhanced Onsite Branding
Education or Speaking
OpportunitiesMasters of Beef Advocacy Reception $5,000
B2B Happy Hour $5,000
Chutes & Scales Showdown $2,500 - $8,000
NCBA Board of Directors Meeting (Annual Convention and Summer Business Meeting)
$10,000
BEEFit 5K $10,000
Closing Trade Show Reception $20,000
Thursday Trade Show Reception $20,000
Trade Show Welcome Reception $25,000
Closing General Session $35,000
General Session III $35,000
Opening General Session (Annual Convention and Summer Business Meeting)
$50,000
Thursday Night Event $80,000
Friday Night Event $100,000
EVENT
SMASTERS OF BEEF ADVOCACY RECEPTIONThis reception is a chance for Masters of Beef Advocacy graduates to get together and network. Date: Thursday, February 4th Investment: $5,000
B2B HAPPY HOURA happy hour for all exhibitors to network before attendees arrive. Date: Tuesday, February 2ndInvestment: $5,000
CHUTES & SCALES SHOWDOWNFollowing its very popular debut in 2020, the Chutes & Scales Showdown returns for more exciting interactive action. Each daily session features a company presentation and hands on education segments for convention attendees.Investment: $5,000 for a manual or hydraulic chute | $8,000 for a manual and hydraulic chute from the same company | $2,500 for a weighing system
NCBA BOARD OF DIRECTORS MEETING (Annual Convention and Summer Business Meeting)Meeting for NCBA’s leadership which includes representatives from all segments of the beef industry. Date: Friday, February 5th & Late Summer 2021Investment: $10,000
BEEFIT 5KThe BEEFit 5K is a private event for registered convention attendees who pay to participate.Date: Friday, February 5thInvestment: $10,000
CLOSING TRADE SHOW RECEPTIONThis reception features a beer sample with complimentary food. Attendees will receive a voucher for beer tasting in sponsor booth. Date: Friday, February 5thInvestment: $20,000
THURSDAY TRADE SHOW RECEPTIONThis reception features a wine sample with complimentary food. Attendees will get a voucher for wine tasting in sponsor booth. Date: Thursday, February 4th Investment: $20,000
TRADE SHOW WELCOME RECEPTIONThis reception kicks-off the NCBA Trade Show with food and drinks available for all attendees. Date: Wednesday, February 3rdInvestment: $25,000
CLOSING GENERAL SESSIONThe Closing General Session wraps up a full week of meetings and events and prepares attendees for the Friday Night Event. Date: Friday, February 5thInvestment: $35,000
GENERAL SESSION IIIGet the latest updates on industry efforts, environmental markets and impacts on the landscape sustainability during this session. Date: Friday, February 5thInvestment: $35 ,000
OPENING GENERAL SESSION (Annual Convention and Summer Business Meeting)The Opening General Session is the official start to the convention featuring a professional speaker. Date: Wednesday, February 3rd & Late Summer 2021Investment: $50,000
UNIQUE TO NASHVILLE
TOTAL AMOUNT
Base Package
Digital Marketing
Enhanced Onsite Branding
Education or Speaking
Opportunities
Circle Room at the Grand Ole Opry Experience Varies
Cowboy’s Night at the Opry Reserved Seating $1,500
Outdoor Display Space $2,500
Acuff House at the Grand Ole Opry $6,500
Stair Clings $8,000
Center Stage Display $10,000
Delta Lounge Entertainment $10,000
Coffee Sponsorship $15,000
Waters Edge Market $30,000
UNIQU
E TO N
AS
HV
ILLE
OPRY EVENT RESERVED SEATINGReserve seating at the Friday night event, “Cowboy’s Night at the Opry.”Investment: $1,500 for 12 seats
OUTDOOR DISPLAY SPACEThe Presidential Parking Lot is immediately outside of the registration area and is adjacent to the bus drop off area and has been rented for equipment displays. Weight limits will apply. Investment: $2,500 for 10’ x 10’
ACUFF HOUSE AT THE GRAND OLE OPRYPrivate venue next to the Grand Ole Opry. Available for up to 50 people.Investment: $6,500
STAIR CLINGSBrand the front of six stairs on the Delta Island with your message.Investment: $8,000
CIRCLE ROOM EXPERIENCEA brand-new luxury lounge at the Grand Ole Opry. Available for an exclusive customer event. Investment: $5,000 for 25 guests, $17,000 for 100 guests
CENTER STAGE DISPLAYThis unique display area is located at the entrance to the trade show. It’s a circular display that can be branded.Investment: $10,000
DELTA LOUNGE ENTERTAINMENTA stage will be set in Delta B Lobby and is a gathering point for attendees. A hanging banner and display is available. Investment: $10,000
COFFEE SPONSORSHIPA coffee station in the meeting space and Delta Lobby will be branded with sponsor logo. Coffee will be available for purchase for all attendees.Investment: $15,000
WATER’S EDGE MARKETThe Water’s Edge Market can be exclusively branded. Refreshments for purchase will be available during convention hours.Investment: $30,000
BRAND & PRODUCT AWARENESS
TOTAL AMOUNT
Base Package
Digital Marketing
Enhanced Onsite Branding
Education or Speaking
Opportunities
Exhibitor Lounge $3,000
Penny Machine $3,500
Information Kiosk $7,500
Tell Us Where You're From Map $7,500
Photo Booth $7,500
Ask Antonio Chat Bot $7,500
Selfie Station $10,000
National Anthem Contest $10,000
Trade Show Lounge $10,000
Networking Hubs $10,000
Convention Scholarship Program $12,500
Convention Ambassador Program $15,000
Convention Interns $15,000
Boot Shine Station $15,000
Key Cards and Pocket Agenda $20,000
Chuckwagon Cafe $20,000
Lanyards $20,000
Commemorative Print $25,000
Trade Show Art Call for Pricing
Room Drops & Door Hangers Call for Pricing
Keeping You Safe Call for Pricing
BRAN
D & PR
ODUC
T AW
AR
EN
ES
SEXHIBITOR LOUNGEThroughout the duration of the trade show, the exhibitor lounge provides refreshments for exhibitors. Investment: $3,000
PENNY MACHINEA souvenir penny machine will be in your booth, pennies will be branded with your logo. Investment: $3,500
INFORMATION KIOSKThe Information Kiosk is available for attendees to ask questions about NCBA membership and convention events. Investment: $7,500
TELL US WHERE YOU’RE FROM MAPAn interactive map in the registration area, where attendees can place a pin to denote their hometown. Investment: $7,500
PHOTO BOOTHThe photo booth is a “walk-in” booth suitable for group pictures. Investment: $7,500
ASK ANTONIO CHAT BOTMeet Antonio! The official Chat Bot of CattleCon. Have a convention related question? Ask Antonio! Help is just a text away. Sponsorship includes company logo on Antonio’s chest plate, company recognition on all Convention marketing and onsite signage. Investment: $7,500
SELFIE STATIONSelfie Stations are placed throughout the convention center and hotel, and are photo-ops for attendees.Investment: $10,000
NATIONAL ANTHEM CONTESTThe National Anthem Contest is a popular social media contest, and the winner performs at several convention events. Investment: $10,000
TRADE SHOW LOUNGETrade show lounges are placed directly on the show floor, and provide a seating area, a bar and entertainment for attendees.Investment: $10,000/lounge (three available)
NETWORKING HUBSThese hubs are areas at the convention center for attendees to have meetings, network and recharge. Investment: $10,000
CONVENTION SCHOLARSHIP PROGRAMSponsorship provides eleven attendee scholarships in various categories, each valued at $1,025. Investment: $12,500
CONVENTION AMBASSADOR PROGRAMMarketing Ambassadors are selected through an application process to promote the convention and trade show, along with your company, through various digital properties, before, after and during the show. Investment: $15,000
CONVENTION INTERNSThese are prestigious internships for college students looking to network and meet industry leaders, while assisting with all aspects of convention.Investment: $15,000
BOOT SHINE STATIONProvide a complimentary boot shine for attendees. Vouchers will be passed out at sponsor booth. Investment: $15,000
KEY CARDS AND POCKET AGENDABranded key cards and pocket agendas are given to all attendees as they check into their hotel.Investment: $20,000
CHUCKWAGON CAFEThe Chuckwagon Cafe is the lunch area for all registered attendees.Investment: $20,000
LANYARDSBranded lanyards will hold attendee ID badges. Investment: $20,000
COMMEMORATIVE PRINTThis keepsake is a custom piece of art that includes the sponsor logo in the border and is complimentary for all attendees from the sponsor booth. Investment: $25,000
TRADE SHOW ARTA sandcastle or chalk art display will be located on the show floor and will feature the sponsor logo. Investment: Call for pricing
ROOM DROPS &/OR DOOR HANGERSPlace a door hanger or a promotional item in specific attendee’s hotel rooms. Sponsor to provide branded item.Investment: $4/room outside, $6/room inside
KEEPING YOU SAFEThis is vital to attendees. Branding throughout the center, trade show and meeting space. May include hand sanitizer, masks, washing stations, etc. Investment: Call for pricing
BRAN
D & PR
ODUC
T AW
AR
EN
ES
S
2020 CONVENTION SPONSORS
Need more details? Visit convention.ncba.org
Products and Services for American Cattlemen
American
Tan is 7505cRed is Pantone 188cJoplin Regional is KnomenStockyards is PlaybillTagline is BaskertonSW-Italic
®T
URRET GATE
URRET GATET TM
TM
MOLY MFG., LLC
®
Funded in Part by the Beef Checkoff
™
®
PUT YOUR MARKETING TEAM TO WORK!
CONTACT US FOR A CUSTOMIZED SPONSORSHIP PACKAGE:
Becca Brown - [email protected] DeLucero - [email protected]
Nicole Bechtel - [email protected]
www.ncba.org
January 26-28, 2022San Diego, California
February 1-3, 2023New Orleans, Louisiana
February 1-3, 2024Orlando, Florida
February 1-3, 2025San Antonio, Texas
Future Meeting Dates
february 3-5, 2021 | Nashville
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
CATTLE INDUSTRY CONVENTION
& NCBA TRADE SHOW
