The power of customer reviews

Matt Eames, Sales & Marketing Director

83% of all holiday shoppers are influenced

by customer reviews

75% of consumers now expect to be able to feedback on their experiences

49% won’t book a hotel without reviews.

31% of diners avoid eating at restaurants that do not have any reviews

When deciding between 2 places, 65% of people will book with a responding establishment

40% of personal travellers and 46% of business travellers use social networking to share their travel experiences Source: Google, Think Insights

68% per cent of consumers trust reviews more when they see both good and bad scores

v

95% of unhappy customers would return if an issue is dealt with quickly and efficiently

Source: Google, Think Insights

32% of business travellers post reviews of places they’ve been

54% of business travellers have made travel plans based on

reviews and experience of others

73% of consumers say positive customer reviews make them trust a local business

more.

85% of consumers investigate your business online before they visit.

57% of consumers read about you whilst they’re in your place.

Even a product with a one star review has 107% more chance of selling compared to a product with no reviews.

Source: Google, Think Insights

But, what is most important about a travel review?

?

It’s simple to get trust

1. Guarantee reviews are from genuine customers

2. Do not moderate!

Consumers spend four times as long on site when they interact with bad reviews.

They convert 67% more highly than the average consumer.

30% suspect censorship

or faked reviews

when they don’t see bad scores.

Only 5% say they won’t buy a product

with bad reviews

• Companies spend billions on reputation management and growing a brand

• When they could be using their customers to do their work for them!

Customer Reviews improve your search rankings

Customer Reviews increase your site traffic

Feefo integrates into existing social campaigns

Customer Reviews

drive social traffic

And, Customer Reviews grow

your sales!

So if you’re not using Customer Reviews properly…

…your competitors will