2010Media Pack

www.festmag.co.uk

now over 100,000 copies: the biggest and best magazine covering the edinburgh festivals

amnesty international

festival partners

2010

about festFest is the ultimate free guide to the Edinburgh Festivals. Now in its ninth year, the magazine reviews over 500 shows every August and has established itself as the definitive voice at the Edinburgh Festivals.

� Published every Tuesday and Friday � More copies than any other Festival magazine � The only free glossy guide to the Festivals

�� 5�issues�over three weeks, with 15,000 copies of each issue � The biggest Festival magazine with over 100,000�copies in August � Distributed free from >150 stands in the most popular venues, bars and cafés�� 96�glossy�A5�pages�packed with show reviews, interviews & listings

� A comprehensive free 96-page A4�pre-Festival�guide � All content available online with searchable listings � Outdoor marketing, sponsorship and high visibility across the city

fest historyFest was launched nine years ago with the goal of bringing a free and professional voice to the crowded Festival magazine market.

As well as successful partnerships with the BBC, Time Out, Big Issue and now Amnesty International, Fest has also established a formidable journalistic pedigree. Beating off competition from The Guardian, The Scotsman and The List, Fest has won the prestigious Allen Wright Award for Fringe Journalism in 2006, 2009 and 2010.

Every year 1.5 million visitors spend £200 million at the Edinburgh Festivals. As the youngest, biggest and most exciting publication, Fest offers unique access to the affluent, 18-35 culture consumers that dominate this market.

festmag.co.ukFest’s website publishes all of the magazine’s content and much more.

Our comprehensive online guide is among the most popular Festival websites.

2009 saw over 200,000 visits from Festival-goers throughout August. This year we will be launching mobile-oriented content for visitors on the move, and expanding our listings to cover the whole festival.

For more information on digital advertising opportunities contact the sales team.

per issue full run

Back cover £2900 £8700Inside front £1800 £5400Page 3 £1800 £5400Inside back £1600 £4800Full page (guaranteed front half) £950 £2850Full page (no fixed position) £750 £22501/2 page £550 £16501/4 page £350 £1050

Eighth pages are also available, but for term deals only:

2 issues @ £275 | 4 issues @ £500 | 5 issues @ £600

advert ratesIn 2010 Fest will publish 5 issues - 10, 13, 17, 20 & 24 AugustThese details only apply to the main run of magazines. For more information on the preview guide, turn to page 10

sponsorshipAs the most visible Festival publication, we’re delighted to introduce a variety of tempting sponsorship offers which can help to raise your brand’s profile.

Listings�sponsorship��£3,000Listings pages branded & advertising space on opening page.

Map�sponsorship��£3,000Logo on map, 1/2 page advertising space and highlighted venues in the magazine’s center spread.

Wrap-around�cover�£10,000�per�issueMake the most of Fest’s visibility by getting your own four-page wrap around cover distributed to over 100 key Festival venues.

Distribution�box�sponsorship�from�£950Fest’s 150+ distribution points around the city can be branded with your logo.

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Key VenUes1 assembly - assembly hall Mound Place, 0131 623 3030

2 assembly - george street 54 George Street, 0131 623 3030

3 bedlam theatre 11b Bristo Place, 0131 225 9893

4 the bongo club37 Holyrood Road, 0131 557 2827

5 c VenuesChambers Street, 0845 260 1234

6 c tooJohnston Terrace, 0845 260 1234

7 c centralNorth Bridge, 0845 260 1234

8 c cubedRoyal Mile, 0845 260 1234

9 cabaret Voltaire36 Blair Street, 0131 225 9744

10 dance base14-16 Grassmarket, 0131 225 5525

11 Udderbelly's PastureBristo Square, 08445 458 252

12 Underbelly56 Cowgate, 08445 458 252

13 festival theatreNicolson Street, 0131 529 6000

14 Fringe Box Offi ce180 High Street, 0131 226 0026

15 fringe e-ticket tentPrinces Mall, 0131 226 0000

16 gilded balloon teviot13 Bristo Square, 0131 622 6552

17 musical theatre @ george sqGeorge Square, 0131 651 1292

18 Pleasance courtyard60 Pleasance, 0131 556 6550

19 Pleasance domeBristo Square, 0131 556 6550

20 Underbelly's hullabalooGeorge Square, 08445 458 252

21 sweet grassmarket61 Grassmarket, 0870 241 0136

22 sweet teviot PlaceTeviot Place, 0870 241 0136

23 the grV37 Guthrie Street, 0131 220 2987

24 the hubCastlehill, Royal Mile, 0131 473 2000

25 the stand comedy club5 York Place, 0131 558 7272

26 the Zoo140 The Pleasance, 0131 662 6892

27 Zoo southside117 Nicolson Street, 0131 662 6892

28 traverse theatreLothian Road, 0131 228 1404

29 edinburgh PlayhouseGreenside Place, 0131 473 2000

30 Underbelly’s baby belly Niddry St South, 0844 545 8252

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Observerwww.festmag.co.uk Aug 25 - 30 edinburgh festival guide 2009 fest 51

Underbelly56 Cowgate, 08445 458 252Based in the cavernous former vaults of the edinburgh Central Library, Underbelly is the youngest of the so-called big four venues. Recognised as the most self-consciously hip major venue, Underbelly is home to two bars and the late-night comedy showcase, Spank.

UdderbellyBRisto sqUaRe, 08445 458 252easily the most physically distinctive venue in edinburgh, Udderbelly is liter-ally a giant, upside-down, purple cow. with a capacity of 400, Udderbelly is the also the Underbelly family's largest performance space and regularly plays host to the biggest names in comedy.

Pleasance coUrtyard60 PLeasanCe, 0131 556 6550as the largest single site in edinburgh for stand-up comedy, the Pleasance Courtyard is something of a hub for com-edy enthusiasts. it's the place to discover the next big thing, to see the biggest names and to enjoy an afternoon's celeb-spotting in the sunshine.

Pleasance dome1 BRisto sqUaRe, 0131 556 6550situated on Bristo square, the Pleasance Dome spends much of the year masquer-ading as edinburgh University's student union. However, during august it plays host to the Pleasance's more avant garde theatre offerings. Moreover, it houses edinburgh's famous Mosque Kitchen, the place to go for curry at all hours.

Zoo VenUes140 tHe PLeasanCe & 117 niCoLson stReet 0131 662 6892Zoo’s two venues—housing five separate performance spaces—are particularly famed for their hosting of new writing. Modern dance and cabaret are also big here.

medina & negociants45-47 LotHian stReet, 0131 225 6313Home to if.comedy newcomer nominee Mike wozniak’s debut in 2008, Medina & negociants are this year attempting to emulate their prior success in the newcomer market by playing host to time out’s Rising star, geroge Ryegold amongst others.

sweet VenUes61 gRassMaRKet & teviot PLaCe 0870 241 0136Cutting back in 2009 to 75 select shows, sweet return to the Fringe in their grassmarket and edinburgh College of art locations. Home to much small theatre and newcomer comedy, sweet shows can be variable but some pleasant surprises are always found lurking in the programme.

the stand comedy clUb5 YoRK PLaCe, 0131 558 7272edinburgh’s only year-round inde-pendent comedy club, the stand has become the venue of choice for a group of high profile comedy renegades, such as stewart Lee and Daniel Kitson, who have shunned the glitzy commercial-ism of the big four’s Comedy Festival in favour of the stand’s more intimate and authentic charm.

greyfriars KirK86 CanDLeMaKeR Row, 08452 26 27 21while hosting an active Presbyterian community, the idyllic greyfriars Kirk has a less-than-secret dual role through-out the year as one of edinburgh’s regular classical music venues. august continues in this vein with an extensive eiF programme.

the QUeen’s hall85-89 CLeRK stReet, 0131 668 3456the year-round home of the scottish Chamber orchestra, this full-size concert hall holds host to an eclectic mix of events for the edinburgh international Festival, Fringe and the edinburgh Jazz & Blues Festival throughout august.

Usher hallLotHian RoaD, 0131 228 1155one of Britain’s leading concert venues, the Usher Hall’s spectacular acoustics, its size and it’s world-famous organ made it a sorely-missed absentee from last year’s programme. But while the £25 million refurbishment won’t be fully complete, the doors will be thrown open in august for the likes of sir willard white and esa-Pekka salonen.

assembly @ george street54 geoRge stReet, 0131 623 3030the former hub of the Fringe before its shift to Bristo square, george street is the assembly rooms’ flagship venue. in addition to two bars, the stylish georgian complex continues to attract a mix of big names and hot newcomers – though which of these categories John smeaton fits into is anyone’s guess.

c VenUesC @ CHaMBeRs stReet / C too @ JoHnston teRRaCe / C s0C0 @ CHaMBeRs stReet/ C CUBeD @ LawnMaRKet / C CentRaL @ noRtH BRiDge, 0845 260 1234it’s probably fair to say that C venues live up to their marketing buzz words, “vibrant, vivacious, variety.” with five locations in the centre of the city, there’s a wealth of spaces to fit a huge variety of new work, from the award-worthy to the mediocre.

traVerse theatreCaMBRiDge stReet, 0131 228 1404the traverse is the spiritual home of Fringe theatre. opened in 1963 on the premises of a former brothel, the venue has long cultivated a reputation as scotland's premier new writing theatre and represents one of the only 'safe bets' for audiences looking for quality at the Fringe.

bedlam theatre11B BRisto PLaCe, 0131 225 9893Housed in an impressive neo-gothic church, Bedlam is the oldest student-run theatre in the country. although its Fringe programme largely consists of student productions—which can vary wildly in quality—you're likely at least to stumble across a few unpolished gems.

gilded balloon13 BRisto sqUaRe, 0131 622 6552Home of Late 'n' Live—the original and most raucous late-night comedy show-case—the gilded Balloon, though perhaps the most diminutive of the big-four ven-ues, still offers a staggering 70 shows a day in eight performance spaces.

Key VenUes

There are over 500 venues across Edinburgh which run festival events. Below are the ones you absolutely need to know about

fest map

map sponsorship 2009

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Half horiz.98 mm x 140 mm

full pagebleed 160x222mmtrim 148x210mm

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Quarter box98 mm x 68 mm

Quarter banner46 mm x 140 mm

Eighth page46 mm x 68 mm

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tech specsCopy should be supplied as flattened PDF files in CMYK colour.

We also accept CMYK TIFF and JPEG files. Please ensure file resolution is at least 300dpi and that quality is suitable for print.

All copy should be emailed to adverts@festmag.co.uk or supplied on disk.

The deadline for copy is 4 days prior to the date of publication.

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preview guide

Half horiz.135 mm x 190 mm

full pagebleed 303x213mmtrim 297x210mm

Half vertical297 mm x 93 mm

Quarter box135 mm x 93 mm

Quarter banner65 mm x 190 mm

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all sizes are given as

height x widthin millimetres

please double-check

your dimensions before sending

This year, we’re expanding our free preview guide to 96 glossy A4 pages, with 25,000 copies distributed from 19 July, three weeks before the Festival.

The guide will be distributed at popular venues throughout Scotland & London.

For more information on package deals please contact the sales team.

Back cover £3000Inside front £2000Page 3 £1750Inside back £2000Full page (guaranteed front half) £1250Full page (no fixed position) £10001/2 page £6001/4 page £350

basic rates

tech specsSee main magazine specs

Please get in touch if you need more information about advertising in Fest.

Our advertising space fills up fast, so book early to make sure you get the position you want.

Fest Media LimitedVisit us online at www.festmag.co.ukRegistered in Scotland, number SC310052

Fest�MagazineMoray House37 Holyrood RoadEdinburgh EH8 8AQ

sales@festmag.co.ukSam Friedman on 07814 634 822Lara Moloney on 0131 467 4630