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Why I decided to write over 1,000 articles in 2 years on a blog that has no advertising.
| Date post: | 21-Oct-2014 |
| Category: |
Marketing |
| View: | 323 times |
| Download: | 8 times |
Why I decided to write over 1,000 articles in 2 years on a blog that has no advertising.
Your Company is a media company
“Every company has to become a media company -- because every company needs to master the technologies of publishing to their customers, staff, neighbors, and to raise their media profile against their competitors.”
Tom Foremski former reporter Financial Times
Why Content?
• Building communities• Create Goodwill• Sharing content knowledge• B2B and/or B2C• Ownership• Reputation - association• They come to YOU• Don’t share shit on Facebook
reputation by association
“Everyone is entitled to his own opinion, but not his own facts.”
Daniel Patrick Moynihan
• Article must have:– Facts | Analysis | Opinion | Relevance
• Every story has 2 sides– Which one do I relate to? Why?
• Be bold– Take a stance, specially when it isn't consensual
• Breaking news or veracity• Spontaneous, human, emotional
ORGANIC GROWTH
ADVERTISING
SPONSORS
monetize offline what you do online
ROI?
• Conferences (exclusive content & networking)– press, blogger, media partner
• Speaking– paid / not paid
• Advisory work– not consulting
• Knowledge– priceless
• Advertising? no thanks
go deeper
What we do
go deeper
What we doWhat we should do
go deeper
What we doWhat we should doWhat we must do
THE WORLD IS MOBILE
x
what’s next?
KILLER content, service & product
build trustbe authentic
humanemphatic
+/- transparent
experimentlisten & talk &
listen
final thought
Creating content is like…
