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FFF & Wildfire by Google

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FFF & WILDFIRE Thibault Picard, Jerome Beauguitte & Henri Nekmouche January, 16 2014
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Page 1: FFF & Wildfire by Google

FFF & WILDFIRE Thibault Picard, Jerome Beauguitte & Henri Nekmouche January, 16 2014

Page 2: FFF & Wildfire by Google

Source: http://creativecommons.org/licenses/by/2.0/

Facts 2013

•  90% opinions négatives •  CA: 40% sponsoring •  Bénéfices: 200k€ •  Salariés: 240

Love Brand

Advertisers Crédibilité    

Page 3: FFF & Wildfire by Google

Teaming up with

WILDFIRE

Page 4: FFF & Wildfire by Google

Source: http://creativecommons.org/licenses/by/2.0/

Account management

Product support

Strategic services

Ongoing education

Onboarding    

PARTNER WITH

SOCIAL MEDIA EXPERTS

Page 5: FFF & Wildfire by Google

Messages   Pages   Ads  

Analy-cs  Governance  

Support  Strategic  

WILDFIRE JOINS THE DOUBLECLICK STACK

DOUBLECLICK’S SOCIAL SOLUTION

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Page 6: FFF & Wildfire by Google

Messages   Pages   Ads  

Analy-cs  Governance  

Support  Strategic  

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View comprehensive reports and dashboards to measure and optimize your social campaigns

Create, schedule and manage messages across multiple social networks from a

single unified application.

Put your brand in front of the right audience across multiple social networks with our fully managed ads service.

Create memorable experiences for your customers and manage complex content development

Work  with  strategists  to  apply  crea-ve,  ver-calized  insights  to  your  strategy  backed  by  a  data-­‐driven  analy-cs  methodology.    

Collaborate  efficiently  with  internal  and  external  team  members  while  easily  

managing  governance  and  compliance.  

Page 7: FFF & Wildfire by Google

ENABLE A HOLISTIC VIEW OF YOUR CUSTOMER WITH

GOOGLE ANALYTICS AND GOOGLE TAG MANAGER

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Spend your ad dollars more wisely

See social’s impact on the path to conversion

Measure website revenues from social campaigns

Reduce errors and manual labor of data collection


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